Ingabe kuyingozi ukuqasha umuntu ozokhangisa esikhundleni sakho?Ingabe kuyingozi ukubeka izikhangiso zesiphakeli sezindaba ngokwakho?

Angazi ukuthi kuyini ukukhangisa kommeleli?

Umehluko phakathi kokukhangisa ukuzitshalwa kwezimali kanye nokutshalwa kwezimali kommeleli

• Ukukhangisa kommeleli kusho ukuthi inkampani yakho ayikhangisi, kodwa icela ngokuqondile i-Party B ukuthi ikukhangise, futhi ivame ukukhangisa nge-Party B.
• Izigaba Zohlelo Lokusebenza Ezivamile embonini (okuhlanganisa izinhlelo zokusebenza zamathuluzi, izinhlelo zokusebenza zomphakathi,EzentengiselwanoUhlelo lokusebenza, njll.) Iphathi Inkampani kanye nenkampani ye-Party A.
• Kunjalo, lezi zinhlobo ezimbili zezinkampani ngokuvamile zigcina ithimba lazo lokukhangisa langaphakathi (ngemuva kwalokhu elibizwa ngokuthi ukuzitshalwa kwezimali), kanye nokukhangisa kwe-ejensi nakho kuyingxenye yakho.

Kulezi zinhlobo ezimbili zezinkampani, ukukhangisa kommeleli akuyona inkinga, ngoba kudinga kuphela ukuqedela ukufakwa kwe-APP noma ukufakwa kwegeyimu.

Ngoba ukuguqulwa kwangaphakathi nohlelo kanye nevelu yokukhipha kubasebenzisi abafakiwe yikho ngokuyinhloko i-Party A okudingeka ikwenze.

Lezi zinkampani zokutshala izimali ze-ejensi ngokuyisisekelo zinesibopho sezindleko zokufakwa kanye nekhwalithi yomsebenzisi.

Lezi zindlela ezimbili zokuhlola sezivuthiwe embonini, futhi wonke umuntu uzovuma:

1. Uma izinga lomsebenzisi liphansi kakhulu, le ngxenye yenani ayikwazi ukukhokhwa.
2. Ephathini A, inqobo nje uma izindleko zokufakwa ngakunye zifanelekile futhi ikhwalithi yabasebenzisi ifanelekile, kuba ngcono nakakhulu.

Ingabe kuyingozi ukuqasha umuntu ozokhangisa esikhundleni sakho?

Kuzophinde kube nezingibe eziningi mayelana nalokhu, okuhlanganisa amanani amanga, ukukhokhelwa, njll...

1. Ngaphansi kwezimo ezijwayelekile, ithimba lokukhangisa le-Party B kufanele liqale lihlole i-Party A ukuze lihlole ukukhangisa.
2. Bese ukhetha izikhangiso ezinamazinga okuguqulwa aphezulu bese ukhuphula ukulethwa kancane kancane.
3. Bese ugxila kuhlelo lokusebenza noma iwebhusayithi enezinga eliphezulu lokuguqulwa.

Ngoba umthombo oyinhloko wemali engenayo yamaqembu amaningi okukhangisa okutshalwa kwezimali e-ejensi u-X% wezindleko zokukhangisa ze-Party A.

Uma isiteshi se-Party A singakwazi ukusebenza futhi nezindleko zingakwazi ukunyuka, ithimba lokukhangisa le-Party B ngeke likwazi ukwenza imali eningi ngale Party A.

Ngakho-ke, amaqembu amaningi okukhangisa okutshalwa kwezimali enkampani ye-Party B ngeke asebenzise amandla awo kulezo zikhangiso zokukhangisa ze-ejensi. Kunzima kancane, futhi badinga ukutshala amandla ukuze banqobe ubunzima obuthile ukuze batshale imali yabo ekukhangiseni. Phela, nabo banama-KPI abo.

Ngisho noma ucabanga ngale ndlela, ungaqonda ukuthi i-ejensi isakaza izikhangiso, kodwa ayinabo ubungane ikakhulukazi emabhizinisini amancane naphakathi.

Ingabe kuyingozi ukwenza izikhangiso zesiphakeli sezindaba ngokwakho?

Ingabe ukukhangisa kuyingozi?Inkampani enomngane inebhizinisi lonyaka owodwa, konkeI-Internet MarketingIsabelomali, izindleko zokukhangisa ezingaba yizigidi ezingama-3000.

Lapho eqala ibhizinisi lakhe kuyi-Internet, wayenomona kakhulu ngalabo ababengachitha ukukhangisaUkukhuthazwa KwewebhuAbanye abantu bacabanga ukuthi ukukhangisa kwezimbali kufanele kube yingozi kakhulu, kodwa abalokothi.

Ngaze ngazi kamuva ukuthi ukukhangisa ku-inthanethi kungabala i-ROI ngokunembile,amanziAbukho ubungozi ekudlaleni izikhangiso.

Khangisa uwedwa, ubale kahle i-ROI, akukho bungozi

1. Okubalulekile ukuthi isu lokukhangisa kufanele libe nembayo;
2. Kuyadingeka ukuthi uqinisekise izinzuzo zemakethe zomkhiqizo ngamunye, futhi wethule imikhiqizo enezinzuzo;
3. Futhi uma ingafakwa ezandleni zabantu abanembile, izokwazi ukuba ne-ROI enhle.

• Ukukhangisa uwedwa akulona izinga lobuchwepheshe, kodwa ukuqonda okunamandla kwemakethe.

Ngibone iphuzu ngaphambili, isikhangiso sedolobha esihle kakhulu umusho kaLi Bai othi "Iziqhumane zehlela eYangzhou ngoMashi".

Ngenxa yokuthi lesi sikhangisi siyi-parasite ngalolu suku, wonke umuntu uzocabanga ngalo musho njalo entwasahlobo. Usudluliselwe iminyaka eyinkulungwane, futhi angibazi ngempela ubuso bangempela beMount Lu, futhi angazi noma ungasho!

Inxanxathela yezitolo yabanye abantu iTmall nayo ishisa amashumi ezigidi.Uma abanye beyibona, bathi ukusebenzisa i-3000 million akukuhle njenge-venture capital investment?

Eqinisweni, enye isetshenziswa ngokuqiniseka futhi inenzuzo, kanti enye iyagembula.Kungaba okufanayo?

Ngakho-ke, ubungozi bokwenza imali yebhizinisi bukhulu kunengozi yokukhangisa.

Ukukhangisa kokugeleza kolwazi, inkundla ifuna ukwenza imali, ngokuyinhloko ngokusekelwe ezinkokhelweni zokukhangisa.

Ngokuzayo, u-15% wesikhala uzogcinelwa ukukhangisa.

Izici zamamodeli okukhangisa ezisekelweni ezahlukene

Abathengisi besitolo saseTaobao bangakwandisa kanjani ukuthengisa?

Izici zamamodeli okukhangisa ezinkundleni ezahlukene zihlukile kokuqukethwe kwamavidiyo amafushane:

1. Ithimba lokuqukethwe lilwela ukwenza kube ngokwakho, ngakho ithrafikhi izohlukaniswa, futhi ukukhangisa kuzolawula imakethe.
2. Indawo yokuqala inesabelo esiphelele.Imodeli yokukhangisa inzima kakhulu futhi yenza imali eningi.
3. Khangisa manje,I-Taobao天猫和拼多多是测试图片，UDouyinividiyo yokuhlola.

• Uma siphusha umkhiqizo, sivamise ukuqhamuka nenqwaba yezixazululo, bese sithola ukukhuliswa okungcono kakhulu.
• Umsebenzi obaluleke kakhulu wokusebenza kwe-e-commerce ukuhlola, futhi kuyadingeka ukuletha umsizi ozohlola, futhi umsizi uzowenza ngokuvumelana nemibono yezidingo zokusebenza.

Uma uzama ukuhlola ukukhangisa uwedwa, kufanele ufunde ukubala ngokunembile i-ROI. Sicela ubheke lesi sihloko esilandelayo ukuze uthole indlela ▼

Isho ukuthini iphrojekthi efakwa esilinganisweni sokukhiqiza?Ungabala kanjani isilinganiso sokukhiqizwa kwe-e-commerce ukuze ufaneleke ngaphandle kokulahlekelwa?

I-Decryption 1:3 Ifomula Yengcebo: Ungabala kanjani isilinganiso sokukhiqiza samaphrojekthi we-e-commerce ukuze wenze imali?Osomabhizinisi be-E-commerce (osomabhizinisi) bakhathazeke ngokuthi ukutshalwa kwezimali kwezimali kungayikhiqiza yini imbuyiselo ehambisanayo?Kodwa kunoma yikuphi, osomabhizinisi abaningi abancane nabaphakathi bafuna ukwenza ukukhuthazwa kwe-inthanethi, betshala idola elingu-1 lase-US ngokushintshanisa ama-dollar angu-3, ​​ama-dollar angu-5 ...