Abathengisi be-Amazon bayenza kanjani imikhiqizo ehlukene?Amazon Differentiation Solutions

Ngokuthuthuka nokunwetshwa kwesikhulumi se-Amazon, abathengisi abasha abaqhubekayo bafuna ukuthola ucezu lwephayi, okuholela ekwandeni kwe-homogenization yemikhiqizo.

Ngaphezu kwalokho, ngezindleko eziphakeme zethrafikhi, kunzima ngempela ukuthi abathengisi basho.

Uma ufuna ukwabelana nabanye ngophayi ku-Amazon, ukuhlukaniswa kuwumkhuba.

Kuyini ukuhlukanisa?

Okubizwa ngokuthi ukwahlukanisa kusho ukuthi abathengisi bahlinzeka abathengi ngamalungelo ahlukile noma inani elingeziwe elivela ezintweni ezibonakalayo nezingaphatheki zemikhiqizo, imisebenzi, izinhlobo, namasevisi, ukuze abathengi bazizwe behlukene ngemikhiqizo namasevisi, ukuze izinkulungwane zeZigqame ezinkulungwaneni. yezimbangi.

ukuhlukaniswa komkhiqizo

Umnyombo womkhiqizo usekutheni umsebenzi uyahlangabezana yini nezidingo zomsebenzisi. Ngokuvamile, abathengisi badinga ukuqoqa ulwazi olusebenzayo ngocwaningo lwemakethe, impendulo yekhasimende, njll., ukuhlaziya ukuthi ingabe umsebenzi womkhiqizo uyayixazulula yini inkinga yomsebenzisi, nokuthi ingabe kukhona indawo yokuthuthukisa.

1. Abathengisi bangathola ukufakwa kuhlu okuthile okunokuthengiswa okukhulu kanye nenani elikhulu lokubuyekezwa ukuze bathole amaphuzu okuthengisa emikhiqizo eqhudelanayo efanayo yomkhiqizo oqondiwe, futhi bahlaziye umehluko ekusebenzeni namaphuzu okuthengisa emikhiqizo yabo;
2. Sebenzisa amathuluzi ezinkampani zangaphandle ukuze ukhiphe izinkanyezi ezi-3 nezingaphansi kwezibuyekezo ezingezinhle zayo yonke imikhiqizo encintisanayo ehlobene, futhi uhlaziye ngokuningiliziwe amaphuzu ezinkinga, amaphuzu ezinhlungu, izidingo zamakhasimende kanye nokukhathazeka komkhiqizo oqondiwe okubonakala ekubuyekezweni okungekuhle kohlu ngalunye lomkhiqizo oluqhudelanayo. Lonke ulwazi oluvela kubathengi bangempela.
3. Bese-ke, ngokwezinkinga namaphuzu obuhlungu bemikhiqizo eqhudelanayo, bathuthukise futhi bandise imikhiqizo yabo.

Umehluko ekwakhiweni komkhiqizo

Uma unekhono ekwakhiweni komkhiqizo, ungakwazi ukudizayina kabusha umkhiqizo ngokuphelele, futhi ulwele ukwenza idizayini yokubukeka komkhiqizo ihambisane nobuhle beqembu lamakhasimende eliqondiwe.

Ngenxa yokuthi ubuhle babo bonke buhlukile, abathengisi badinga ukucwaninga imakethe eqondiwe, bafunde kwabaqhudelana nabo endaweni, futhi baqonde amasiko endawo nemiqondo yobuhle.

Umehluko ekufakweni komkhiqizo

Ukupakishwa komkhiqizo nakho kungenye yezindlela ezibalulekile zokudala ukuhlukaniswa komkhiqizo.Nakuba kuthiwa ikhasimende lithenga umkhiqizo, ukupakishwa okuhle kuzokwenza ukuthi umkhiqizo uhluke kakhulu.Ngokuthenga “ibhokisi lebhokisi bese ubuyisela iparele” ukuze kwakhiwe ukuhlukaniswa komkhiqizo, ngakolunye uhlangothi, kunganciphisa amathuba omkhiqizo. ukudayiswa, ngakolunye uhlangothi, kuvumelana kakhulu nokuthengisa.

Ikakhulukazi emikhiqizweni yenani eliphezulu, ngaphansi kwesisekelo sokuhlangabezana nezindinganiso zobuhle zemakethe yamakhasimende eqondiwe, abathengisi bangathola ibhalansi elungile phakathi kokulawulwa kwezindleko nolwazi lomsebenzisi ukuze benze umehluko ekupakishweni.

Izincomo Zokuhlukahluka Kokusebenza kwe-Amazon

Thola usayizi womkhiqizo, usayizi wokupakisha kanye nesisindo semikhiqizo eqhudelanayo njengereferensi, klama ngokunengqondo usayizi wokupakisha wemikhiqizo yakho, futhi ulawule ikhwalithi nesisindo: Ngoba i-FBA ishaja ngokwevolumu nesisindo, ukuze wehlise imali ye-FBA, ezincane umthamo wokupakisha umkhiqizo, ngcono, futhi isisindo The lighter ngcono, kodwa kufanele kuqinisekiswe ukuvikela umkhiqizo emonakalweni ngenxa yokuthutha kanye nezinye izixhumanisi.

Amabhokisi amakhulu aklanywe ngokunengqondo athunyelwa yi-FBA, usayizi webhokisi: imikhiqizo eminingi ngangokunokwenzeka ngebhokisi ngalinye, kodwa isisindo kufanele silawulwe ngaphakathi kuka-22.5kg, okungenakudlula umkhawulo wesisindo we-FBA; umthamo webhokisi langaphandle kufanele usetshenziswe ngokuya ngevolumu yokupakishwa komkhiqizo. Usayizi onenani eliphakeme kakhulu kufanele uhlukaniseke nge-cubic meter eyi-1 cubic meter noma 2 cubic metres ngangokunokwenzeka, futhi izinga lokusebenzisa isikhala sezinto zokuhamba ezihamba phambili ngokuhamba kwesikhathi kanye nokulayisha iziqukathi liphezulu kakhulu.

Umehluko esithombeni somkhiqizo

Uphawu lokuhweba kanye nebhrendi akufani ncamashi nophawu lokuthengisa olubhalisiwe alulingani nomkhiqizo womkhiqizo, njengoba nomphathi engalingani nomholi.Uphawu lokuhweba luyisinyathelo nje senqubo yomthetho eyisisekelo, kuyilapho uphawu luwuphawu olukhomba ngokubonakalayo noma ngokuzwakalayo umkhiqizo kumakhasimende angaba khona kanye namakhasimende amasha navele akhona.

Ukufakwa ohlwiniUkubhalanokuhlukaniswa kwezithombe

Ukuze uqhudelane neminye imikhiqizo emihle kakhulu, kubalulekile ukuhlukanisa uhlu lwakho ukuze uthuthukise ukuguqulwa kwakho kwethrafikhi. Ukusebenza okuhlukene kokufakwa kuhlu kubonakala kakhulu encazelweni ehlukene yezihloko zomkhiqizo, imisebenzi namaphoyinti okuthengisa, kanye nokwenza kahle kwezithombe.

Ngaphambi kokubhala uhlu lwakho, kuyadingeka ukuthi abathengisi baqoqe izinhlu ezifanele ngokuthengisa okuhle, futhi bahlaziye isihloko sabo, iphoyinti lezinhlamvu, incazelo, njll., njengereferensi yokubhala uhlu lwabo.Kodwa-ke, awukwazi ukukopisha ngokuqondile futhi unamathisele izitatimende zabanye abantu, ngaphandle kwalokho kuzoba nengozi yokwephulwa komthetho. Ungahlanganisa uhlu oluningi ukuze ukhethe ngokugcwele okuqukethwe okufunayo, futhi ukuhlanganise ngokuya ngesimo sangempela semikhiqizo yakho.

Okwesibili, qoqa izithombe eziningi ezingu-7 kanye nezithombe ezingu-A+ zemikhiqizo eqhudelana kangcono kakhulu ngangokunokwenzeka, futhi ngemva kokuhlaziya okuqhathanisayo, yenza amapulani angu-7 wokuthwebula izithombe kanye nezinhlelo zezithombe zobuciko be-P zohlu lwakho oluqondiwe, kanye nezidingo zezithombe ezingu-A+ nesakhiwo sekhasi u-A+. Uhlelo lokukhiqiza.

umehluko wesevisi

Abathengi base-Amazon banaka kakhulu ulwazi lokuthenga. Noma ngabe okokuthengisiwe, ukuthenga kabusha noma ukuguqulwa kwe-oda, ukuzizwisa kokuthenga kunomthelela obaluleke kakhulu.

Yebo, lapho sikhetha imikhiqizo, sihlala sibeka kuqala imikhiqizo ejwayelekile ukuze sigweme izinkinga eziningi kakhulu zangemuva kokuthengisa, kodwa lokhu akuphazamisi isevisi yethu ukuze kuthuthukiswe ulwazi lwabathengi ukuze kuthuthukiswe ukuthengiselana nokwenyusa izinga lokuthengwa kabusha komkhiqizo.Kuhle ukusho ukuthi izinga lokuthenga kabusha liyinkomba ebaluleke kakhulu ethinta izinga lemikhiqizo.

Singaqala kulezi zici ezilandelayo: kusukela ekusetshenzisweni kwemikhiqizo nemisebenzi, njengamamanuwali eziyalezo, izingeniso zevidiyo, amagajethi omkhiqizo, njll., singathuthukisa kakhulu ulwazi; kusukela ekuthuthukiseni ukunakekelwa kwamakhasimende, njengemibuzo yangemuva kokuthengisa, amakhuphoni ahlosiwe. , kanye nemikhonzo yeHolide nokunye.