Liyini i-Amazon Buy Box?Ngisiwina kanjani isikhangiso se-Get Gold Shopping Cart?

Iyini inqola yokuthenga yegolide ye-Amazon Buy Box?

Inqola yokuthenga yegolide ye-Amazon i-Buy Box itholakala kwesokudla sekhasi lomkhiqizo futhi iyindawo ebonakala kakhulu nelungele abathengi abangathenga kuyo.

Iningi lokuthengisa e-Amazon lenziwa nge-“Thenga Ibhokisi,” futhi abathengisi abawina i-Buy Box ngokuvamile banokuthengisa okuphezulu.

Ngokwezibalo ezedlule, ukuthengiswa komkhiqizo okutholwe yi-Buy Box izikhathi ezi-4 kunemikhiqizo efanayo.

Kodwa i-Buy Box aliyona i-100% yomthengisi.

Esikhundleni salokho, izozungezisa abathengisi abathengisa kakhulu ngokusekelwe kumakheli abo okuthumela, izintengo zomkhiqizo, nokulethwa kwezinto.

Uma abathengisi be-FBM befuna ukungena esihlalweni sobukhosi se-Buy Box, akumele bahluleke kuphela ukuhamba okusheshayo kwe-FBA, kodwa futhi balwe impi yamanani uma kunesidingo ukuze kuthuthukiswe ikhwalithi iyonke yokufakwa kuhlu. Inzuzo nokuthengisa kunzima ukulinganisa.

Lesi sihloko sizokwethula amasu ahlukene angu-6 okubamba inqola yokuthenga yegolide Thenga Ibhokisi ukuze usize abathengisi bathole umkhawulo phezu komncintiswano futhi bawine inqola yokuthenga yegolide Thenga Ibhokisi.

Intengo yomkhiqizo we-Amazon

Isici sokuqala esinomthelela eBhokisini Lokuthenga inani lokuthengisa lomkhiqizo.Kubathengisi be-FBA, inqobo nje uma umkhiqizo uthengisa ngentengo efanayo nabathengisi be-Buy Box, bangafaka uhlu lokuzungezisa i-Buy Box, futhi umdayisi ngamunye angathola ingxenye elinganayo kaphaya.

Izimo eziyisisekelo zokuthola ibhokisi lokuthenga yilezi:

I-Amazon isebenzisa imithetho ehlukene ye-Buy Box kubathengisi be-FBM, futhi ayinikezi bonke abathengisi ithuba lokuzungezisa ku-Buy Box, kodwa ibeka kuqala kubathengisi abanezintengo eziphansi zomkhiqizo.Lokhu kusho ukuthi uma intengo yomkhiqizo iphansi, aba ngcono amathuba omthengisi okuwina Ibhokisi Lokuthenga.

Ngakho-ke, uma abathengisi be-FBM befuna ukuzuza inzuzo empini ye-Buy Box, intengo yomkhiqizo okungenani ingaphansi ngo-15% kunenani elincane lentengo yabathengisi be-FBA.Lolu hlobo lwempi yamanani lungabulala inzuzo, futhi abathengisi kudingeka bakhethe ngokucophelela.

I-Amazon Prime Shipping

Isici sesibili esibalulekile yindlela yokulethwa.Imikhiqizo eminingi esezikhungweni zokugcwalisa ze-Amazon ifanele ukuthunyelwa nge-Prime, ihlinzeka ngesimo sokuwina kubathengi nabathengisi be-FBA.Ngakolunye uhlangothi, abathengisi banganikeza amakhasimende izaphulelo ezikhethwa kakhulu kanye nempahla ecacile ngokushesha; futhi amakhasimende angathola futhi imikhiqizo ngokushesha ngaphandle kokulinda isikhathi sokuthumela sezinsuku ezingu-5-7 zokusebenza.

Abathengisi be-FBM, ngakolunye uhlangothi, kufanele bacabangele ukusebenzisa indlela yokuthumela eshesha kakhulu.Kodwa izindleko zokuthutha eziphezulu zingathinta kakhulu inzuzo yomkhiqizo, futhi ngokushesha lapho isikhathi sokulethwa sishesha, makhulu amathuba okuthi uwine Ibhokisi Lokuthenga futhi uthwebule ukuthengiswa okungenzeka kube khona, futhi nabathengisi badinga ukukala okuhle nokubi.

Ukubuyekezwa Komkhiqizo ku-Amazon

Izibuyekezo ziyi-Amazon kanyeEzentengiselwanoImpilo yokuthenga, abathengi abaningi abaku-inthanethi bathembele ekubuyekezweni kwemikhiqizo ukuze bathole imikhiqizo yekhwalithi ephezulu, ethengiswa kakhulu, nezibuyekezo zomdayisi kuyinkomba yebhizinisi elisebenza kahle lomthengisi kanye nokukhiqiza.Futhi, inani lokubuyekezwa liyisihluthulelo sokuwina Ibhokisi Lokuthenga.

Kwabangenayo abasha, inombolo ephansi yezibuyekezo ayiyona into embi engenakunqobeka.Uhambo lwamamayela ayinkulungwane luqala ngesinyathelo esisodwa, futhi kuyindaba yesikhathi kuphela ngaphambi kokuthi uthole izibuyekezo ezinhle inqobo nje uma unikeza isevisi yamakhasimende egculisayo kuzo zonke izinyathelo zokugcwalisa i-oda.

Umlando Wokuthengisa Womkhiqizo we-Amazon

Lapho i-Amazon ikhombisa abathengisi be-Buy Box, iphinde ibheke umlando wokuthengisa wabathengisi kanye namamethrikhi okusebenza.Ngakho-ke, ama-KPI athengisayo, njengesikhathi sokuthunyelwa komkhiqizo, izinga lokubuya, nezinga lokukhubazeka, adinga ukuthuthukiswa.Zama ukuhlangabezana nezidingo zamakhasimende, gcina umlando omuhle wokuthengisa, futhi wandise amathuba okuba ubambe Ibhokisi Lokuthenga.

Isimo somkhiqizo we-Amazon

Isimo somkhiqizo siphinde sidlale indima encane kodwa ebalulekile.I-Amazon izohlola izinga lempumelelo yemikhiqizo.Uma kuqhathaniswa nemikhiqizo eseceleni, imikhiqizo emisha ithandwa kakhulu ngabathengi, inamandla okuthengisa aphezulu, futhi inethuba eliphezulu lokuwina Ibhokisi Lokuthenga.

Hlala kude nemikhiqizo ephethwe yi-Amazon

Isu lokugcina okungafanele lizitshwe wukuhlala kude nemikhiqizo yakwa-Amazon.Abathengisi abakwazi ukuwina enkundleni ye-Amazon uqobo.I-Amazon ayifani nje nenani eliphansi lentengo yomkhiqizo wakho, yehlisa ngisho nentengo yomkhiqizo wakho ukuze ubambe Ibhokisi Lokuthenga.Phela ngenani layo lezigidigidi zamadola, inzuzo yokwehliswa kwentengo ifana nemvuthuluka yesinkwa.

Ukushiya le mpi engenakunqotshwa, kunezigidi zeminye imikhiqizo enenzuzo engasiza ibhizinisi lakho ukuthi likhule.

Noma ngabe abathengisi be-FBA noma be-FBM, inqobo nje uma bekhumbula lawa maqhinga ayisithupha, bepholisha njalo ukuze baqinise amakhono abo ebhizinisi, futhi basungule umlando wokuthengisa omuhle, bazongenisa ngokwemvelo ukukhula kwebhizinisi.