Kusho ukuthini ukumaketha kwamagama oku-inthanethi?Izinyathelo ezibalulekile ekuhleleni ukumaketha kwamagama-ngomlomo

Ungayenza kanjani i-online word-of-mouth marketing?Fingqa izigaba ezi-5 ezinkulu zomnyombo wokumaketha kwamagama-ngomlomo (iqhinga lokuhlukanisa)!

I-Word-of-mouth marketing iwukunikeza abathengi ngemikhiqizo namasevisi abawadingayo esimweni sokuphenya izidingo zemakethe.

Lesi sihloko sizokwabelana:

1. Indlela yokwenza i-word-of-mouth marketing?
2. Yiziphi izinyathelo ezibalulekile ekukhangiseni kwamagama-ngomlomo?
3. Ngabe umkhiqizo noma isevisi yakho ihlukana kanjani?

Ngesikhathi esifanayo, yakha uhlelo oluthile lokukhuthaza igama-lomlomo:

1. Ivumela abathengi ukuthi basakaze ngokuzenzakalelayo izibuyekezo ezinhle zemikhiqizo namasevisi enkampani.
2. Yazisa abantu ngomkhiqizo futhi wakhe uphawu ngomlomo.
3. Ekugcineni, inhloso yokuthengisa imikhiqizo kanye nokuhlinzeka ngezinsizakalo iyafinyelelwa.

Kuyini ukumaketha kwezwi-ngomlomo?

Ukumaketha kwamagama e-inthanethiUkukhuthazwa Kwewebhunezindlela zokumaketha zezwi-lomlomo:

• Lokhu okushaI-Internet MarketingUkuzalwa kwephethini.
• Kubhekiselwa kulwazi lwezwi lomlomo lobuchwepheshe nezinkundla zokusabalalisa ulwazi, ngokusebenzisa abasebenzisi kanye nokuvezwa kwemibhalo njengabathwali.
• Lokhu kubandakanya ulwazi mayelana nokusebenzisana phakathi kwezinkampani nabathengi, kweEzentengiselwanoUkuthengisa kuvula iziteshi ezintsha futhi kuzuze izinzuzo ezintsha.

Kungase futhi kufinyezwe ngokuthi:Ukumaketha kwamagama e-inthanethi kubhekisela kubathengi noma abasebenzisi benethiwekhi, ngezinkundla, amabhulogi, ama-podcasts, ama-albhamu ezithombe,Ukukhushulwa kwe-akhawunti yomphakathiIzingxoxo nokuqukethwe kwe-multimedia okuhlobene mayelana nemikhiqizo noma amasevisi abiwe namawebhusayithi evidiyo nezinye iziteshi.

Izinyathelo ezingu-2 ezibalulekile ekukhangiseni kwamagama-ngomlomo

Okokuqala, ukufingqa, izinyathelo ezimbili ezibalulekile zokumaketha kwamagama-ngomlomo:

• Isinyathelo 1: Yakha izwi lomlomo
• Isinyathelo sesi-2: Faka igama emlonyeni

Sicela ubhale phansi lezi zinyathelo ezingu-2 ezinkulu futhi uqhubeke ubuyekeze imininingwane engezansi.

Yimiphi imininingwane yokumaketha kwe-word-of-mouth?

1) Izwi lomlomo

• hhayi ngaphambiliimidiya entshaLapho isungulwa, izindlela zokukhuluma ngomlomo zazidluliselwa ngomlomo.
• Futhi kuyindlela yokuxhumana eyinhloko yokuthengisa ngomlomo.
• Ngomlomo, isisekelo siwukuthi kufanele kube nemikhiqizo emihle kanye nezinsizakalo njengesisekelo sokwaneliseka kwamakhasimende kanye nokumaketha okuthile.

2) Ukuxhumana kwemidiya yendabuko

• Imikhankaso eklanywe kahle yokumaketha amagama-ngomlomo, ukusabalalisa ukumaketha kwamagama ngomlomo ngamaphephandaba, i-TV kanye nomsakazo.

3) Ukukhuthazwa kwenethiwekhi nokusabalalisa

• I-inthanethi yinto entsha enobungqabavu obuqinile.
• Ukuthatha umcimbi njengokuqukethwe kokuxhumana, izethameli zizovame ukuvela ezingosini, kumabhulogi, njll. ukuze zikhiphe ulwazi, bese zihola ukuxhumana ngabaholi bemibono.

Isigaba 1: Dala umkhiqizo ofunwa ngabasebenzisi

Kungani imikhiqizo eminingi idinga ukumakethwa?

• Ngoba abantu abaningi abazi ukuthi kukhona umkhiqizo onjalo.
• Okubaluleke nakakhulu, lo mkhiqizo awukona lokho abasebenzisi abakufuna kakhulu.
• Uma kuyilokho abasebenzisi bomkhiqizo abakufunayo, ngisho noma benganiki abasebenzisi imali, abasebenzisi bazimisele ukukusiza ukusabalalisa igama nokusiza ngokumaketha kwamagama.
• Ngakho-ke, isinyathelo sokuqala sokumaketha kwegama-ngomlomo ukwakha imikhiqizo abasebenzisi abayifuna kakhulu.

Uyenza kanjani imikhiqizo efunwa ngabasebenzisi ngempela?

• Impendulo: Vula Iseshini Yokuhlanganyela
• Vumela abasebenzisi babambe iqhaza ekuthuthukiseni umkhiqizo, isevisi, ukumaketha kanye nangemuva kokuthengisa.
• Nokho, akuzona zonke izici zomkhiqizo ezingenziwa zitholakale kubasebenzisi.

Inkinga enkulu ukuthi abasebenzisi ababona abasebenzi be-R&D abaqeqeshiwe, abanazo izimfanelo zawo wonke umsebenzi we-R&D, ngakho-ke bangavula kuphela izixhumanisi ezithile kwabanye abasebenzisi.

Yini okufanele ivuleke?

Ungabheka la mazinga alandelayo:

1. Izindleko eziqalwe ngumsebenzisi ziphansi kakhulu
2. ukusebenzisana okunamandla

Kulungile, manje usuyaqonda ukuthi inqubo yokuthuthukisa umkhiqizo ihlukaniswe izingxenye ezi-2:

1. Ukuhlanganyela komsebenzisi kuyadingeka
2. Akukho ukuzibandakanya komsebenzisi

Akukho ukuzibandakanya komsebenzisi okudingekayo

Nakuba ukuzibandakanya kwabasebenzisi kubalulekile, okubaluleke kakhulu, uma iqembu lenza umsebenzi "ngaphandle komsebenzisi ohilelekile," inkambiso iwukwenza umkhiqizo abasebenzisi abawufunayo ngempela.

Ngokulandelayo:

1. Ithimba lenza umsebenzi "ngaphandle kokubandakanyeka komsebenzisi"
2. Imikhiqizo efunwa ngabasebenzisi ngempela
3. ukwaneliseka okuphezulu komsebenzisi
4. Amazwi aphuma emlonyeni

Ukwaneliseka komsebenzisi kuyanda lapho amaqembu ekhiqiza imikhiqizo efunwa ngabasebenzisi.

• Ngemva kokuba sebenelisekile, uthola "izwi lomlomo elikhulayo".
• "Izwi elikhulayo lomlomo" lishoU-Chen Weiliangamazwi okuqala 's.
• Ihlumela igama lomlomo, igama lisho, libhekisela egameni lomlomo elivela kubasebenzisi bokuqala.

Ukuhluma kwezwi-ngomlomo kubaluleke kakhulu, njengoba nje imbewu isiqala ukumila ▼

Ihlumela igama lomlomo lingakusiza ukuthi uthole abasebenzisi, ngakho-ke kufanele unake leli qoqo lezwi lomlomo elihlumayo.

UyakhumbulaU-Chen WeiliangKuthiwani ekuqaleni kwalesi sihloko?

Izinyathelo ezimbili ezibalulekile zokumaketha ngomlomo:

• Isinyathelo 1: Yakha izwi lomlomo
• Isinyathelo sesi-2: Faka igama emlonyeni

Izimboni zendabuko zivame ukuba lapha futhi ziqala ukukhuluma ngomlomo.

Kodwa amandla okuphuma emlonyeni ngalesi sikhathi awanele, kuze kufike kumaphuzu angu-30 (amaphuzu angu-0 - amaphuzu angu-100).

Ngalesi sikhathi, sidinga futhi ukusebenzisa amandla abasebenzisi ukuze sithuthukise amandla ezwi elifufusayo lomlomo.

Indlela eqondile ukuvula umsebenzi othile wokuthuthukisa umkhiqizo futhi uvumele abasebenzisi ukuthi babambe iqhaza.

Lesi yisigaba sesi-2: Nikeza abasebenzisi ngemisebenzi yokuxhumana ukuze uqhubeke nokudala umkhiqizo ofunwa ngabasebenzisi.

Isigaba sesi-2: Nikeza abasebenzisi ngokubamba iqhaza komcimbi

Kuleli qophelo, udinga ukubandakanya abasebenzisi ukuze uhehe abasebenzisi ukuthi benze ukuthuthukiswa komkhiqizo.

• Ngemuva kokuthi abasebenzisi bebambe iqhaza, benza iziphakamiso zokuthuthukisa.
• Lokhu kuthuthukiswa kunezinzuzo okungenani ezi-2 ezinkulu.

Inzuzo 1: Thuthukisa ingcindezi ukuze uthuthukise ikhono leqembu

• Le ngcindezi yokwenza ngcono izofaka ingcindezi eqenjini lenkampani.
• Lokhu kuzothuthukisa ikhono lethimba lokuqhubeka nokudala lokho abasebenzisi abakufunayo ngempela.
• Enye yezinto ezimbi kakhulu ngokudala umkhiqizo ukwenza ngaphandle kweminyango evaliwe.

Indlela yezinkampani eziningi ukuthi umnyango we-R&D ucwile ohlelweni lokwenza umkhiqizo:

• Uma ukwenza kahle, akukho ongakwenza, okunye okomnyango wezokuthengisa.
• Uma ukuthengisa kungenzi kahle emnyangweni wezokuthengisa, kuyinkinga yokuthengisa, ayihlobene nomnyango we-R&D...
• Sushela inkinga emnyangweni wokuthengisa.

Okwamanje, kusenomnyango wezokuthengisa phakathi komnyango we-R&D nomsebenzisi:

• Umnyango we-R&D awuyiqondi imibono yabasebenzisi.
• Ukuphawula kwabasebenzisi ngeke kudluliselwe emnyangweni we-R&D.
• Ngisho noma imibono idluliswa, umnyango we-R&D uzocabanga ukuthi umnyango wezokuthengisa ufuna inkinga.
• Phela noma ubani okhuluma izindaba ezimbi uyothwala umthwalo wemfanelo othile.

Kodwa manje izinto zihlukile:

• Vumela onjiniyela nabasebenzisi baxhumane ngokuqondile, futhi imibono yabasebenzisi ingabuyiselwa ngqo emnyangweni we-R&D.
• Umnyango we-R&D awukwazi ukusola umnyango wezokuthengisa manje, futhi ungaluma kuphela ukuze uxazulule izinkinga zabasebenzisi.
• Uma unikeza iluphu yempendulo enjalo, ileveli ye-R&D yomnyango we-R&D izoba nokugxuma kwekhwalithi.

Manje ngenzuzo yesibili.

Inzuzo 2: Amazwana athuthukile akhomba lapho futhi angakha imikhiqizo abasebenzisi abayifunayo ngempela

• Inzuzo yokuqala ukuthuthukisa amakhono omnyango we-R&D.
• Inzuzo yesibili ukukhomba indlela nokwazisa umnyango we-R&D ukuthi uthuthuke kuphi.

Ngokubandakanya abasebenzisi ekuthuthukiseni, manje ungaya kwelinye igxathu ekudaleni lokho abasebenzisi abakufunayo ngempela.

• Lapho umsebenzisi ethola umbono wakhe, umkhiqizo othuthukisiwe awufunayo, ukwaneliseka kwakhe kuzokwanda, uyokwaneliseka kakhulu.
• Ngalesi sikhathi, inani le-Germination Word of Mouth lingakhuphuka lisuka kumaphoyinti angama-30 liye kumaphoyinti angama-75.

Isiteji sesi-3: Ukubamba iqhaza komsebenzisi kuyathuthuka, futhi umuzwa wokuphumelela womsebenzisi uzophakama

Eqinisweni, inqobo nje uma uzimisele ukubandakanya abasebenzisi ekuthuthukiseni umkhiqizo wakho:

• Uma uthatha iseluleko sakhe, ukubaluleka kwegama elikhulayo lomlomo lingakhuphuka libe amaphuzu angu-75.
• Yebo, akuyona yonke imibono yabasebenzisi ezonakwa.
• Kodwa uma nje uthatha isimo sengqondo somngane, hhayi isimo sengqondo sokuzikhukhumeza, inani lezwi lehlumela lomlomo lingakhuphuka libe amaphuzu angu-80.

Isigaba 4: Udumo nelungelo, ukwethembeka komsebenzisi kuzokhuphuka

Uma abasebenzisi bezibandakanya nokuthuthukiswa komkhiqizo wakho, isimo sengqondo somsebenzisi siyashintsha.

Uzozwa ukuthi akayena nje umsebenzisi, kodwa futhi uthuthukisiwe ku-protagonist yomkhiqizo.

Khumbula lokhu:

• isihlobo salabo abasisizayo
• Sincamela ukusiza labo esibasizile.
• Ngakho-ke, inqobo nje uma umsebenzisi ekusize, uzozimisela kakhulu ukukusiza futhi, ngakho ukwethembeka komkhiqizo kuzokwanda kakhulu.

Ngalesi sikhathi, ngokwezinga lomnikelo womsebenzisi, ukuhlonishwa okuhlukahlukene namalungelo anikezwa umsebenzisi:

• Bese ukwethembeka kwabasebenzisi kuzothuthukiswa nakakhulu.
• Uma ukwethembeka komsebenzisi kukhuphuka, inani legama elifufusayo lingakhuphukela kumaphoyinti angama-90.

Masiyigoqe manje!

Njengamanje, lezi zilinganiso ezi-3 zingathuthukisa igama elikhulayo lesikolo somlomo, yilezi:

1. ukwaneliseka kwamakhasimende
2. Impumelelo yomsebenzisi
3. ukwethembeka komsebenzisi

Noma ngabe udala umkhiqizo womkhiqizo noma uhlobo lomuntu siqu, unjaloUbuqotho kufanele bubekwe eqhulwini, kulandelwe ukubonakala.

Uma ungenakho ukwethembeka, uzokhangisa ngobumpumputhe futhi wandise ukubonakala kwakho ngobumpumputhe.

Khona-ke uzobe umosha amadola wokukhangisa ngeze.

Ake sifingqe futhi, inqubo yokuhluma amagama omlomo:

• Isigaba 1: Dala umkhiqizo ofunwa ngabasebenzisi
• Isigaba sesi-2: Nikeza abasebenzisi ngokubamba iqhaza komcimbi
• Isiteji sesi-3: Ukubamba iqhaza komsebenzisi kuyathuthuka, futhi umuzwa wokuphumelela womsebenzisi uzophakama
• Isigaba 4: Udumo nelungelo, ukwethembeka komsebenzisi kuzokhuphuka

Isigaba 5: Ukuletha amazwi aphuphumayo emlonyeni

Igama lomlomo elikhulayo liyisigaba sokuzalwa kuphela, okungukuthi, inqubo yokusuka ku-0 iye ku-1 isiqediwe.

Manje kuyadingeka ukuqhubekela esigabeni esilandelayo, isigaba eside, sisuka ku-1 siye ku-80.

Kuleli qophelo, udinga ukudlulisa izwi lomlomo elikhulayo.

Kunezinhlobo ezi-2 zezinhlamvu eziletha amagama asafufusayo:

1. Enye inkampani ngokwayo.
2. Omunye umsebenzisi.

Ngemuva kwakho konke, abasebenzisi ababona abathengisi benethiwekhi abaqeqeshiwe, abazi ukuthi bangayenza kanjani ukukhushulwa kwenethiwekhi?

Ngakho-ke, ufuna bakwenzele i-fission futhi badlulisele izwi lakho lomlomo, udinga ukunciphisa umsebenzisi ukwenzaIphromoshini yokukhipha amanziizindleko zokuqalisa.

Ziyini izindleko zokuqala?

Izindleko zokuqalisa:Kubhekiselwa ezindlekweni okudingeka uzidle ngaphambi kokwenza okuthile.

• Umuntu B uyozihambela ngasemfuleni (yilokho afuna ukukwenza).
• Ake sithi umuntu B uhamba ngasemfuleni (nakhu akwenzayo).
• Uma u-B ehlala eningizimu yomfula, angahamba aye emfuleni emizuzwini emi-3.
• Manje uhlala enyakatho yomfula, ukuhamba ngezinyawo ukuya emfuleni kuyimizuzu engu-12.
• 由于发动成本上升了4倍以上，某B步行次数从过去3个月的90次，减少到目前3个月的0次。

Ngakho-ke, ngokumaketha kwe-WeChat fission:

• Uma ziphakeme izindleko zokuvula, umphumela wokuqhekeka uba mubi kakhulu;
• Uma ziphansi izindleko zokuvula, kuba ngcono umphumela we-fission.

Ngakho-ke uma ufuna abasebenzisi ukuthi bakusize ngakhoWechat marketingI-Fission, kufanele unciphise kakhulu izindleko zokuvula i-fission.

Indlela yokunciphisa izindleko zokuqalisa?

Indlela eyinhloko:

• Nikeza abasebenzisi ngezinto zokuhlukanisa, okuvumela abasebenzisi ukuthi babelane futhi badlulisele phambili kalula.

Indlela ethuthukisiwe:

1. Thuthukisa amagama asafufusayo abe yizindaba kanye nemicimbi ehambisana nokulethwa.
2. Vumela abasebenzisi bakhulume ngomlomo ngemidiya entsha nokunyuswa kwe-akhawunti yomphakathi.
3. ukuze ngifinyelele"Ukumaketha ngegciwane"Umphumela.