Ulenza kanjani ngokwezifiso uhlelo lokusebenza lweTaobao/Douyin?Ukusebenza kwe-E-commerce ORK kanye nemibono yokuphatha

I-TaobaoKanyeUDouyinIndlela yokubeka imigomo yokusebenza?

• Ungamane ubeke ukuthengisa ngendlela enzima, akusizi ngalutho.
• ngobaI-Internet MarketingOperations futhi abazi ukuthi yini okufanele uyenze eduze yokuthengisa?
• Ngakho-ke, ukusebenzaUkukhuthazwa KwewebhuUmgomo, yini okufanele uyenze?ukulinganisa.
• Isibonelo, yenza izithombe eziyinhloko ezingu-8 futhi uthole engcono kakhulu..

Lokhu kungu-OKR - Izinjongo kanye Nemiphumela Ebalulekile.

Ukubamba imihlangano ngokuphindaphindiwe nokufundisa yonke imisebenzi ukusetha imigomo ngokuyisisekelo ixazulule inkinga yobuvila ekusebenzeni, kodwa uma isiqondiso somgomo singalungile, kungakhathaliseki ukuthi uzama kangakanani, ngeke uthole imiphumela.

Thola isiqondiso esifanele kanye nomgomo, ukusebenza kuzophuma kalula!.

FundaEzentengiselwanoIndlela yokuphatha ukusebenza kwe-ORK

Izinhloso kanye Nemiphumela Ebalulekile (OKR) izindlela zokuphatha, ngokuyisisekelo ezivela ezinkampanini ezinkulu ezihlukahlukene:

1. Ufunde indlela yokuphatha ye-OKR ku-Google.Ukusetshenziswa okungcono kakhulu kwale ndlela e-China yi-ByteDance.
2. Ufunde ukuminyana kwethalente ku-Netflix kanye nekhwalithi yethalente ethuthukisiwe.Lokhu futhi ukusetshenziswa okungcono kakhulu kwe-ByteDance e-China.
3. Ufunde ukususwa okungu-271 kuGM.Yilapho i-Alibaba China isebenza kahle kakhulu.
4. Ufunde isikolo sokuhlola kanye nesistimu yebhonasi ku-Alibaba ne-Huawei.
5. Ukufunda ku-Kyocera ukuphatha i-Amoeba kanye nesiko lebhizinisi.

Lezi zinhlelo ezinhle zingasiza izinkampani ze-e-commerce zithuthukise ukusebenza kahle kokuphatha futhi zixazulule izinkinga zokuphatha.

Sifunda lezi zinhlelo bese sizivumelanisa nezindlela ezisetshenziswa kakhulu izinkampani ezincane.

Ayini ama-OKR?

I-OKR (Izinjongo Nemiphumela Eyinhloko) ibizwa ngokuthi "izinhloso nemiphumela eyinhloko".

• Uhlelo, olwakhiwe yi-Intel Corporation, lwethulwa ku-Google ngumtshalizimali uJohn-Doerr esikhathini esingaphansi konyaka lusungulwe futhi belulokhu lusetshenziswa kusukela ngaleso sikhathi.

Ama-OKR ayisethi yamathuluzi okuphatha nezindlela zokuchaza nokulandelela imigomo kanye nempumelelo yazo:

• Le ndlela yasungulwa yi-Intel ngo-1999, futhi kamuva yathuthukiswa nguJohn Doerr ezinkampanini zobuchwepheshe obuphezulu njenge-Oracle, i-Google, ne-LinkedIn, futhi yasakazeka kancane kancane, futhi manje isisetshenziswa kabanzi ku-IT, imali yebhizinisi, imidlalo, ubuciko, njll. Usayizi weyunithi yebhizinisi.

Umsuka we-OKR

• Umsuka we-OKR ungalandelelwa emuva ekuphathweni kuka-Drucker ngetiyori yezinhloso, umqondo wayo oyinhloko uwukumela inguquko ukusuka ekuphathweni okuqhutshwa umyalo ukuya ekuphathweni okushayelwa umgomo.

Ama-OKR adala umongo

Ngokwethiyori, ama-KPI kufanele akhiwe ngokuhambisana ngokuqinile nezinga le-SMART, futhi noma ifinyelela noma ifinyelele ngisho nengxenye (ngaphansi kuka-100% noma ngaphezulu kuka-100%) kufanele ilinganiseke.

Kodwa lokhu kuholela enkingeni, ezinye izinto kufanele zenziwe, kodwa awukwazi ukulinganisa ngakho awukwazi ukubeka imigomo kuze kube yilapho usuqedile.Ngalesi sikhathi, uwela enkingeni yenkukhu neqanda.

Indlela yokonga kakhulu iwukuba ungayibhali le KPI kuqala, noma ubhale inani eliphansi kakhulu eliqondiwe.Noma kunjalo, akuvamile ukushintsha i-KPI ekupheleni kwekota.Amanye amaqembu ngokuvamile awawuqedi umsebenzi wokwakhiwa kwe-KPI kuze kube sekupheleni kwekota. Ngaleso sikhathi, lokho okungafezwa nalokho okungeke kufezwe kuyanqunywa ngokuyisisekelo. Yebo, ama-KPI angazuzwa.

Inkinga engathi sína kakhulu ngama-KPI ukuthi ukuze kufezwe umgomo olinganisekayo, kungenzeka ukuthi izindlela zangempela zokubulawa zizoba okuphambene ncamashi nombono ongenakulinganiswa umgomo okufanele uwufeze.

Sithemba ukuthi abasebenzisi bancamela ukusebenzisa imikhiqizo yethu, ngoba bathanda ukungakwazi ukukala, ngakho-ke i-PV ibhalwa ku-KPI. (Kuyiqiniso ukuthi wonke umuntu akayiqondi imiqondo ethuthukile njenge-NPS noma i-DAU, futhi usebenzisa i-PV kuphela ukukala yonke into.)

Nokho, enqubweni yangempela yokusebenzisa, singahlukanisa izinto abasebenzisi abangaziqedela ekhasini elilodwa emakhasini ambalwa ukuze siwaqedele. Njengomphumela, i-PV ifinyelela umgomo oshiwo yi-KPI, kodwa abasebenzisi empeleni bazonda imikhiqizo yethu ngisho nangokwengeziwe.

Ukuze ubhekane nama-KPI, yingoba ama-KPI axhumene nokuhlolwa kokusebenza.Uma ama-KPI engafinyelelwanga, kuzoba nomthelela ebhonasini.Ngakho-ke, noma ngabe kuphambene nezintshisekelo zenkampani kanye nezintshisekelo zabasebenzisi, kufanele qedela ama-KPI akho kanye nama-KPI omnyango.

Ama-OKR axazulula konke ukushiyeka kwama-KPI.Okokuqala nje, ihlukaniswa nokuhlolwa kokusebenza, futhi ukuhlolwa kokusebenza kudluliselwa ekubuyekezweni kontanga (okulingana nokuhlola okungu-360-degree kwezinkampani zaseShayina).Bese igcizelela ukuthi umphumela wokugcina wokhiye kufanele uthobele umgomo, ngakho-ke uma ubhala kumgomo wokwenza abasebenzisi bathande umkhiqizo wethu, kodwa izindlela zokusetshenziswa kwakho kwangempela komphumela oyinhloko ziphula lokhu, noma ubani angabona ukuthi, ngokwemvelo wena Kukhona kuphela ukungalungi futhi akukho izinzuzo.

• Njengoba imiphumela eyinhloko isetshenziselwa ukufeza injongo kuphela, asikho isidingo sokuyisungula kusenesikhathi futhi uyiphoqelele njengama-KPI.
• Ukhululekile ukushintsha Imiphumela Ebalulekile njengoba uhamba, inqobo nje uma isafeza injongo yayo yasekuqaleni.
• Eqinisweni, indima ebaluleke kakhulu ye-OKR ukukusiza ukuthi "uhlale ugxilile", futhi "uhlale ugxilile" kungakusiza "ukuthonya" (impela, umuntu angaba nomthelela ngaphandle kokugxilisa ingqondo, noma ngisho noma egxilile, angakwazi. ungenzi umthelela).

Lapho kuqaliswa ukuphathwa ngezinjongo, lokhu okulandelayo kufanele kwenziwe:

1. Ukukhiqizwa kwemigomo kuwumphumela wezingxoxo phakathi kwabaphathi abakhulu nabaphathi bezinga eliphansi, kunezifiso ezihlangene;
2. Linganisa ukusebenza komuntu ngamunye ngendlela yokuzilawula;
3. Izindlela zokuhlola ukusebenza kufanele zihambisane nezinjongo, futhi zibe lula, zibe nengqondo futhi zilinganiseke kalula;

• U-Drucker uthemba ukuthi "ngokuphatha okuqondiwe", wonke umuntu anganikeza umdlalo ogcwele emandleni akhe, akhuthaze ukusebenzisana kweqembu, futhi asebenzele ekufinyeleleni umbono ofanayo. Le thiyori isiphinde yaba isibonelo sokuqala se-OKR.

I-OKR yethulwa eShayina cishe ngo-2013, futhi yaqalwa ngokuyinhloko ezinye iziqalo ezinesizinda saseSilicon Valley.

Manje i-OKR ifunwa kancane kancane yi-IT, i-inthanethi, namabhizinisi obuchwepheshe obuphezulu, futhi isidumile Izinkampani ze-inthanethi zasekhaya ezaziwayo i-Wandoujia kanye ne-Zhihu zisebenzise ngempumelelo i-OKR emabhizinisini azo.

Incazelo ye-Wikipedia:I-OKR (Izinjongo Nemiphumela Eyinhloko) iyindlela yezinhloso kanye nemiphumela eyinhloko, okuyisethi yamathuluzi okuphatha nezindlela zokucacisa nokulandelela izinhloso kanye nokuqedwa kwazo.

Enye incazelo enikezwe izazi ezinegunya uPaul R. Niven noBen Lamorte:

I-OKR iyisethi yezinhlaka zokucabanga eziqinile kanye nezimfuneko zokuziphatha eziqhubekayo eziklanyelwe ukuqinisekisa ukuthi abasebenzi basebenzisana eduze futhi bagxilise amandla abo emalini elinganiselwe ekhuthaza ukukhula kwenhlangano.

Ukusebenza kwe-E-commerce ORK kanye nemibono yokuphatha

Ngokwale ncazelo, amaphuzu alandelayo angacaciswa:

1. Uhlaka lokucabanga oluqinile: I-OKR ayilandeleli nje imiphumela yokwenziwa yonke imijikelezo, kodwa imayelana nokudlulela ngale kwezinombolo futhi ucabange ukuthi lezo zinombolo zisho ukuthini kuwe nasenhlanganweni.
2. Izidingo Zokuziphatha Eziqhubekayo: Ama-OKR amele ukuzibophezela kwesikhathi namandla.
3. Ukuqinisekisa ukubambisana okuseduze phakathi kwabasebenzi: Inhloso yama-OKR ukukhuthaza ukusebenzisana phakathi kwamaqembu abasebenzi futhi kuhambisane nemigomo yenhlangano, hhayi ukuhlaziya ukusebenza kwabasebenzi.
4. Gxila kumandla: Ama-OKR asetshenziselwa ukukhomba imigomo yebhizinisi ebaluleke kakhulu, hhayi uhlu olulula lwezinye izinto okufanele zenziwe.
5. Umnikelo Olinganisekayo: Qiniseka ukuthi umphumela uyalinganiseka, awuziphenduleli.
6. Khuthaza ukukhula kwenhlangano: Umbandela wokugcina wokwahlulela impumelelo yokusetshenziswa kwe-OKR ukuthi ingabe ithuthukisa ukukhula kwenhlangano.

• Eqinisweni, i-OKR akuyona into entsha, iyinhlanganisela yochungechunge lwezinhlaka, izindlela kanyeIfilosofiumkhiqizo;
• UPeter Drucker uhlongoze umbono we-MBO ngeminyaka yawo-60;
• Kusukela lapho, imigomo ye-SMART nama-KPIs adumile ngeminyaka yawo-80. Ngo-1999, u-John Doerr wethula i-OKR ku-Google.

Ilungele ukuqalisa ama-OKR

Ingxenye enzima kakhulu yokusebenzisa i-OKR enhlanganweni noma enkampanini isekulungiseni kusenesikhathi. Ukuqaliswa okungaboni kuzoholela kuphela kokuthi i-OKR ibe umkhuba nje, isimo sayo kuphela, hhayi umlingo wayo. Umthelela wokugcina empeleni ungolunye uhlobo lwe I-KPI. Kuphela, ayikwazi ukuletha noma yikuphi ukukhula enhlanganweni, inkampani kanye nomuntu ngamunye.

Ngakho-ke, ngaphambi kokulungiselela ukusebenzisa i-OKR, cabanga ngokucacile ngale mibuzo elandelayo.

Kungani kusetshenziswa ama-OKR?

Ngaphambi kokuthi uqale ukusebenzisa ama-OKR, zibuze lo mbuzo: Kungani usebenzise ama-OKR?

Uma ungakwazi ukuphendula kahle lo mbuzo, konke okwenzayo kamuva akunangqondo.

Uma impendulo nje "ngoba i-Google ne-Intel bayayisebenzisa", "Ngifuna ukwenza inkampani ibe ngcono" nezinye izimpendulo ezingenalutho ezingenangqondo, ngakho-ke kungcono ukuyibeka kuze kube yilapho ucabanga ngokucacile ngale nkinga, futhi uvumele yonke into. inkampani iyaqonda ukuthi kungani Sebenzisa ama-OKR?

Ngenxa yentuthuko esheshayo kanye nokulungiswa okuqhubekayo kwebhizinisi lenkampani, kunzima ukuthi abasebenzi bazivumelanise ngokushesha futhi bagxile emigomweni yenkampani yamanje kanye nebhizinisi, ngakho-ke ama-OKR kufanele asetshenziswe.

Ama-OKR asetshenziswa kuliphi izinga?

Ngokuvamile, ukuqaliswa kwe-OKR kunamazinga amathathu: izinga lenkampani, izinga lomnyango, kanye nezinga lomuntu ngamunye, kodwa lokhu akusho ukuthi amazinga amathathu kufanele asetshenziswe ndawonye kusukela ekuqaleni.

Indlela engcono kakhulu ukukhetha ileveli, ukuyithuthukisa kancane kancane ukusuka endaweni eyodwa kuye phezulu, bese ekugcineni usebenzise i-OKR kubo bonke abasebenzi.

Ngokwesimo esithile sebhizinisi senkampani, kunezindlela ezimbili:

1. Eyokuqala iwukusebenzisa ngokuma mpo.Ekuqaleni, ama-OKR enkampani kuphela asetshenziswayo.Emva kokuqaliswa ngempumelelo ngabaphathi abaphezulu, anwetshwa aze afike ezingeni lomnyango, futhi ekugcineni afinyelele ezingeni lomuntu ngamunye;
2. Okwesibili ukuqaliswa okuvundlile. Khetha iyunithi yebhizinisi noma umnyango, futhi usebenzise inkampani, umnyango, kanye nama-OKR ezinga lomuntu ngamunye kule yunithi yebhizinisi ngesikhathi esifanayo, futhi ekugcineni uyikhuthaze kuyo yonke inkampani.

Umjikelezo wokusebenzisa ama-OKR

Ngaphambi kokuqala ama-OKRs, udinga ukucabangela ukuthi umjikelezo wokusebenzisa uzoba isikhathi esingakanani. Umkhuba onconywayo ungowekota, kodwa lokhu akuphelele.

• Ingasetshenziswa nyanga zonke ngokwezimo zebhizinisi lenkampani, futhi umjikelezo waminyaka yonke, uhhafu wonyaka noma weviki wonke awunconyiwe.
• Umjikelezo mude kakhulu, okuholela ekumisweni komgomo okungenangqondo;
• Uma umjikelezo umfushane kakhulu, ukwakhiwa kwemiphumela eyinhloko kuba uhlu lwezinto okufanele zenziwe futhi akukwazi ukugxila emgomweni.
• Kunconywa ukukhetha umjikelezo phakathi kwamakota nezinyanga njengoba inkampani isebenzisa ama-OKR.

Ukuqonda okuhlanganisiwe kwama-OKRs ngaphakathi kwenkampani

Iphuzu lokugcina nelibaluleke kakhulu elokuthi bonke abantu ababandakanyekayo ekusetshenzisweni kwe-OKR banokuqonda okuhlangene kwe-OKR?

Ungasebenzisi ama-OKR ngaphambi kokufinyelela ukuvumelana, ngaphandle kwalokho ohlelweni lokusebenzisa, ngenxa yokuphambuka kokuqonda, ukuqaliswa kokugcina kwe-OKR nakho kuzophambuka.

Indlela enconyiwe iwukuthola ukuqonda okuhlangene ngesethulo se-OKR ngaphambi kokuqala. Esethulweni, imibuzo emithathu eshiwo ngenhla idinga ukuphendulwa ngokucacile, okungukuthi:

1. Kungani kusetshenziswa ama-OKR?
2. Ama-OKR asetshenziswa kuliphi izinga?
3. Kanye nomjikelezo wokusebenzisa ama-OKR.

Khetha Amathuluzi E-OKR Asebenzayo

• Ukuze usebenzise ukuphathwa kwethagethi ye-OKR, inkundla efanelekile iyadingeka.I-Worktile iyindlela yokuqala yokuphatha i-OKR e-China.软件Yakha ukuqaliswa kwenkundla yokubambisana yebhizinisi lokuhlala.
• Ithimba le-Worktile lenze ucwaningo olunzulu ngokuphathwa kwethagethi ye-OKR. Yonke imisebenzi nemininingwane eklanyweni lomkhiqizo ihlangabezana nezimfuneko zokusebenza zokuphatha okuqondiwe kwe-OKR.

Ngaphezu kwe-Worktile, i-"Source Target - OKR Target Management Tool" isofthiwe ebiza kakhulu kune-Worktile:

• Inguqulo yebhizinisi yamahhala yethagethi yomthombo, ungakwazi ukwengeza amalungu angafika kwangu-10;
• ingakhiwaokungenamkhawuloInombolo eqondisiwe, jabulela isiqondiso sokufunda ku-inthanethi, ukusekelwa kwempumelelo yekhasimende nezinye izinzuzo.
• Ngemva kokuthuthukisa inguqulo ekhokhelwe, imali ehambisanayo izokhokhiswa ngokuvumelana nomsebenzi weqembu.

Izindlela eziyisisekelo kanye nezimiso OKR

Indlela eyisisekelo yokwenza ama-OKRs yilena: okokuqala, setha "injongo" (Injongo), okungadingeki ukuthi ibe ncamashi futhi ilinganiseke, njengokuthi "Ngifuna ukwenza iwebhusayithi yami ibe ngcono";

Bese, usetha inombolo "Yemiphumela Eyinhloko" elinganisekayo ongayisebenzisa ukuze ikusize ufinyelele imigomo yakho, njengemigomo ethile efana nokuthi "ukwenza iwebhusayithi yakho isheshe ibe ngu-30%" noma "u-15% uhlanganiswe ngaphezulu."

Umgomo we-OKR

1. Ama-OKR kufanele alinganiseke (isikhathi & nenani), isb.gmailIfinyelele empumelelweni" kodwa "yethule i-gmail ngoSepthemba futhi yaba nabasebenzisi abayisigidi esingu-9 ngoNovemba"
2. Imigomo iwukuvelela, eminye iyinselele, eminye ayikhululekile.Ngokuvamile, u-1 uyinani eliphelele, futhi u-0.6-0.7 ungcono., ukuze uqhubeke ulwela ukufeza izinhloso zakho futhi ungafinyeleli izikhathi ezibekiwe.
3. Ama-OKR awo wonke umuntu avulekile futhi asobala enkampanini yonke.Isibonelo, ikhasi lesethulo lomuntu ngamunye liqukethe irekhodi lama-OKR akhe, okuhlanganisa okuqukethwe nezilinganiso.

Ukwethulwa nokusebenzisa ama-OKR

Indlela yokwethula ama-OKR?

Izimo Ezidingekayo Ezisebenzayo zama-OKR

Izimo ezisebenzayo ze-OKR zihlukaniswe izingxenye ezimbili.

1. Ingxenye yawo yizidingo eziyisisekelo, okuhlanganisa ukwethembana, ukuvuleleka kanye nokungenzeleli.
2. Enye ingxenye yizidingo zesicelo.

Izincazelo zokwethembana, ukuvuleka, nokungenzeleli akudingi ncazelo, kodwa ziyiziqinisekiso zokusetshenziswa kwesikhathi eside kwama-OKR.

Izidingo zohlelo lokusebenza zihlukaniswe ngamaleveli amathathu: ibhizinisi, abantu, kanye nokuphatha, okumi kanje:

1. okwebhizinisi
2. kubantu
3. kubaphathi

Umehluko phakathi kwe-OKR ne-KPI

(1) Okwebhizinisi:

• Uma kuqhathaniswa nama-KPI, ama-OKR afaneleka kakhulu ezindaweni zebhizinisi zokusungula izinto ezintsha noma uguquko lwenqubo ukuze kuthuthukiswe ukusebenza kahle kwabantu.
• Isipiliyoni esisebenzayo sikaHuawei se-OKR sibonisa ukuthi: ukwenza ngcono i-R&D kanye nokuphathwa kwezinsizakalo ezibuyela emuva ngokusungula izinto ezintsha kulungele kakhulu i-OKR;
• Ukusebenza nokukhiqiza, lolu hlobo lwebhizinisi oluyingxenye yokusebenza, lungathuthukisa ukusebenza kahle kwabantu ngokulawula isikhathi, okuyifanele kakhulu i-KPI;

(2) Okwabantu:

• Lapho ukhetha amafa e-OKR, udinga ukukhetha abasebenzi abanezidingo zabo ezibonakalayo eziyisisekelo, kanye nabasebenzi abashisekayo ngokwenza izinto (uma ungekho umdlandla, udinga ukukukhuthaza lokhu kuqala).
• Ngaphansi kokuphathwa kwe-OKR, abasebenzi abathatha isinyathelo sokuqala sokwenza izinto bazodala inani eliphakeme.

(3) Kubaphathi:

• Ama-OKR angabaholi bezinguquko, hhayi abaholi bezentengiselwano nabaholi okufanele bazilawulele yonke into.
• Uma wethula ama-OKR, udinga ukukhetha umholi wenguquko ozohola iqembu, noma uqeqeshe umholi wangempela ukuthi ashintshe.

Izinyathelo zesingeniso ze-OKR

1. Yenza amaphuzu okusebenza amamojula ebhizinisi noma iminyango elungele ukwethula ama-OKR;
2. Ukushumayela ukudala isimo sokudalulwa kolwazi nokusungula ubudlelwano obudingekayo bokuthembana phakathi kwabaphathi nabangaphansi;
3. Ngaphansi kokuqondisa kothisha abangochwepheshe, amafomu okufunda ngokuhlanganyela afanele izimo zomsebenzi O kanye ne-KR;
4. Isivumelwano nethimba lesicelo sonyaka ongu-1 wenkathi yokuhlola edala umphumela we-OKR, kanye nokuhlolwa kokusebenza kuzohlala kungashintshiwe okwesikhashana;
5. Nikeza abakhi ngamathuba okukhuluma, dala umphumela wesixuku, futhi wenze umehluko ngamunye ubonakale;
6. Dala amamephu olwazi, ukubhala izehlakalo ezibalulekile, umnikelo womuntu ngamunye kanye nezici zomuntu ngamunye;
7. Yakha Umthetho Oyisisekelo wenkampani/yebhizinisi kanye Nezimiso Eziyishumi ngokusekelwe kulokho okwenzekayo;
8. Yethula isofthiwe esekelwe kokuhlangenwe nakho okungokoqobo (thenga umkhiqizo osuphelile noma uzenzele ngokwakho).

Ukucatshangelwa kwe-OKR

Naka ukwakhiwa kwe-OKR: lapho wenza i-O (Injongo), kufanele ibukeke iyinhle, ngokuvamile ebizwa ngokuthi THINK BIG.

在具体实例中，就是不能制定“本季度交付2.0产品”这类固定的O，而要制定“本季度产品交付准时率提高10个百分点”、“产品一次报检合格率提升15%达到98%”、“客户满意度提升30%达到80%”这一类与之前对比有显著提高的O。

Futhi lapho u-O ehlelwa, kufanele achazelwe abasebenzi ukuthi ukuhlolwa kwe-KR "kunqanyuliwe" ku-O.Ngokwabantu abavamile, ngisho noma i-O ehlanganisiwe ingafinyelelwa, ayithinti imiphumela yokuhlola. Uma nje umphumela wokugcina uthuthukisiwe uma uqhathaniswa nokusebenza kahle komuntu kwasekuqaleni, ukuhlola okuhle kakhulu kungatholwa.

Lapho wenza i-KR (Imiphumela Eyinhloko), kufanele icace, ibe ngokoqobo futhi ilinganiseke.Isibonelo, "ukuletha imikhiqizo engu-2.0 kule kota" kuyi-KR enhle.

Ngaphezu kwalokho, ngenxa yokuthi imvelo ye-O ne-KR ihlukile, i-KR yomnyango ongenhla ayikwazi ukusetshenziswa ngokuqondile njengo-O ophansi.

Inqubo yokhiye we-OKR

Ukusuka phezulu kuye phansi, ukuhleleka kokubeka imigomo kufanele kube inkampani ngomnyango neqembu kuye ngomuntu ngamunye.

Lokho umuntu afuna ukukwenza, nalokho abaphathi abafuna akwenze ngokujwayelekile, akufani ncamashi.

• Khona-ke angabheka imigomo yabaphathi abaphezulu kuqala, athole izingxenye ezizuzisa imigomo yenkampani ngaphakathi kobubanzi balokho afuna ukukwenza, futhi amkhiphe ukuze axoxe nabaphathi bakhe futhi bahwebe.
• Ngaphansi kwezimo ezithile, maningi amathuba okuthi lokho ofuna ukukwenza kube ukuqondisa kwenkampani ngokuzayo. (njengesibonelo se-gmail)

Inkinga yokuxhumana kwe-OKR

Kunezindlela ezimbili:

1. Ukuxhumana komuntu nomuntu, lapho umuntu exhumana nomphathi wakhe.Ikakhulukazi uma ikota eyodwa iphela futhi enye iqala, kuxoxiswane ngokuthi iyini imiphumela ebalulekile.Ngoba akukona nje kuphela ukuthi umuntu angasho lokho afuna ukukwenza, kodwa futhi nalokho afuna ukwenze, isimo esihle kakhulu siyinhlanganisela yakho kokubili.
2. Umhlangano wenkampani yonke ubanjwa ngendlela yeqembu Abaholi beqembu ngalinye babamba iqhaza futhi bethule ama-OKR eqembu labo, futhi ekugcineni wonke umuntu uzoshaya amaphuzu futhi ahlole ndawonye.

Izidingo eziyisisekelo ze-OKR

Kufika kuma-Os angu-5 nokufika kuma-KR angu-4 nge-O ngayinye.

Amaphesenti angamashumi ayisithupha ama-O asuka phansi.Amazwi abantu abangezansi kufanele azwakale, ukuze wonke umuntu akhuthazeke kakhulu ekusebenzeni.
Bonke kufanele babambisane, alukho uhlobo lomyalo olungavela.

Ikhasi elilodwa lihamba phambili, amakhasi amabili awumkhawulo omkhulu.

Ama-OKR awalona ithuluzi lokulinganisa ukusebenza.Kubantu ngabanye, isebenza njengendlela enhle yokubheka emuva.Ngingakwazi ukuzivumela ngokushesha nangokucacile ukuthi ngenzeni nokuthi imiphumela imi kanjani.

Amaphuzu angu-0.6-0.7 asebenza kahle, ngakho-ke u-0.6-0.7 kungaba umgomo wakho.Uma amaphuzu engaphansi kuka-0.4, kufanele ucabange ukuthi leyo phrojekthi kufanele iqhutshwe nhlobo.Qaphela ukuthi ngaphansi kuka-0.4 akusho ukwehluleka, kuyindlela yokucacisa ukuthi yini engenandaba nokuthi inkinga ingayithola kanjani.Izikolo aziyona into ebaluleke kakhulu, ngaphandle komhlahlandlela oqondile.

Qhubeka nokusebenza ngama-KR kuphela uma asabalulekile.

Kunomfelandawonye wokuqinisekisa ukuthi wonke umuntu usebenzela ukufeza izinhloso ezifanayo. (Eqinisweni, ngesikhathi sokuqaliswa kwe-OKRs, ungathola imvume nosizo lwawo wonke umuntu, okuthakazelisa kakhulu)

Ukhiye wama-OKRs

1) Yiba nama-OKR njalo ngekota nonyaka, futhi ugcine leso sigqi.Ama-OKR onyaka awasethwanga ngendlela eyodwa.Isibonelo, usetha ama-OKR ekota nonyaka olandelayo ngoDisemba, bese ugxila ekusebenziseni ama-OKR wekota. Phela, lona umgomo osheshayo.Futhi ngokuhamba kwesikhathi, ungaqinisekisa ukuthi ama-OKR onyaka alungile futhi uqhubeke nokuwabuyekeza.Ama-OKR onyaka ayizinkomba, awabophezeli.

2) Kuyaqondakala

3) Itholakala kuzinga lomuntu ngamunye, iqembu, kanye nenkampani

4) Ukudalulwa kwenkampani yonke

5) Amaphuzu njalo ngekota

Umehluko emibili phakathi kwe-O ne-KR:

1. O kufanele kube inselele, uma kuyinto eqinisekile, akwanele;
2. Ama-KR angakusekela kahle ukuqedwa kwe-O, okusobala ukuthi ikwazi ukulinganiswa futhi kulula ukuyithola.

Umehluko phakathi kwama-OKR womuntu ngamunye, weqembu, kanye nenkampani: Ama-OKR omuntu siqu ayisethulo sakho salokho ozokwenza; ama-OKR eqembu awawona amaphakheji angawodwana, kodwa lokho iqembu elikubeka eqhulwini; ama-OKR enkampani alindelwe yizinga eliphezulu kuyo yonke inkampani.

I-10 oyithathayo kuma-OKRs

Iphuzu 1: Thembeka ngokuphelele

• Ingqikithi yesiko le-OKR enempilo ukwethembeka okuphelele, ukwenqaba izithakazelo zomuntu siqu, nokwethembeka eqenjini.

Iphuzu lesi-2: Kuyalinganiseka

• Imiphumela esemqoka kufanele ilinganiseke, ibonakale ekugcineni, futhi ingashiyi ukungabaza: Ngikwenzile, noma angikwenzanga?Yebo noma cha?Kumelwe kube lula futhi kube lula ukwahlulela.

Iphuzu lesi-3: Ukuqhutshwa kobuntu

1. U-Peter Drucker wathola ifilosofi entsha yokuphatha: ukuphathwa okuqhutshwa yimiphumela yomuntu.
2. Izinkampani kufanele "zakhelwe phezu kokwethenjwa nokuhlonipha abasebenzi bazo - hhayi nje njengemishini yokwenza inzuzo".
3. Sebenzisa ukwaziswa okwengeziwe kanye nokuxhumana njalo phakathi kwabasebenzi ukuze kulinganisele izinhlelo zenkampani zesikhathi eside nezesikhathi esifushane.

I-Takeaway 4: Okuncane kungaphezulu

• "Lezi zinhloso ezikhethwe ngokucophelela zithumela umyalezo ocacile mayelana nokuthi yini okufanele yenziwe nokungafanele yenziwe."
• Ama-OKR angu-3 kuye kwayi-5 kuphela umjikelezo ngamunye angasiza izinkampani, amaqembu kanye nabantu ngabanye ukuthi babone ukuthi yini ebaluleke kakhulu.
• Ngokuvamile, umgomo ngamunye kufanele uhambisane nemiphumela engukhiye emi-5 noma ngaphansi.

Iphuzu lesi-5: Phansi phezulu

• Ukuze kube lula ukusebenzisana kwabasebenzi, amaqembu kanye nabantu ngabanye kufanele bakhuthazwe ukuthi baxhumane nabaphathi.
• Ama-OKR akhiwe ngale ndlela kufanele aphathe cishe uhhafu wama-OKR afanele.
• Uma yonke imigomo isethwe ukusuka phezulu kuya phansi, ukugqugquzela abasebenzi kuzokhungatheka.

Iphuzu lesi-6: Hlanganyelani ndawonye

• Ama-OKR aklanyelwe ukusetha okubalulekile ngokusebenzisana nokusho ukuthi inqubekelaphambili izokalwa kanjani.
• Ngisho nalapho imigomo yenkampani isihlonziwe, imiphumela eyinhloko isaxoxisana futhi ilungiseke.
• Isivumelwano esiyinhlanganisela sibalulekile ekwandiseni ukufezwa kwezinjongo.

Iphuzu lesi-7: Yiba ovumelana nezimo

• Uma indawo ebanzi ishintsha futhi nezinhloso ezishiwo zibonakala zingezona ezoqobo noma kunzima ukuzifinyelela, eminye imiphumela eyinhloko ingashintshwa noma ilahlwe phakathi nokubulawa.

Iphuzu lesi-8: Isibindi sokuhluleka

• UGrove uyabhala: “Uma wonke umuntu ezibekela imigomo ephakeme kunaleyo angayifinyelela kalula, imiphumela ivame ukuba ngcono. ibaluleke kakhulu.”
• Izinjongo ezithile zokusebenza kufanele kuhlangatshezwane nazo ngokugcwele, kodwa ama-OKR okukhuthazayo angaba nengcindezi futhi azizwe sengathi angase angafinyelelwa.I-Grove ibiza lolu hlobo lwenhloso ngokuthi "umgomo oyinselele," futhi iphushela inhlangano ezindaweni eziphakeme.

Iphuzu lesi-9: Ukusetshenziswa Okufanelekile

• Uhlelo lwe-OKR "lufana nokukunikeza isitophuwashi ukuze ukwazi ukuhlonza ukusebenza kwakho noma kunini.
• Akuwona umbhalo osemthethweni osuselwe kuzilinganiso zokusebenza".
• Ukukhuthaza abasebenzi ukuthi bafake ubungozi futhi bavimbele ukubamba iqhaza okungenzi lutho, kuhle kakhulu ukuhlukanisa ama-OKR kanye nezibonelelo zebhonasi.

Iphuzu le-10: Ukubekezela, Ukubekezela

• Inqubo ngayinye idinga ukuzama nephutha.
• Kungathatha inhlangano amakwata angu-4 kuya kwangu-5 ukuzivumelanisa ngokugcwele nesistimu, futhi ngokuvamile kuthatha isikhathi eside ukwakha okuhlosiwe okuvuthiwe.

Ukuhlaziywa kwecala lesicelo le-OKR

Nazi izimo ezingokoqobo ezi-2:

1. Ikesi XNUMX: Ukuhlolwa kwe-OKR yesisebenzi se-Google
2. Icala XNUMX: Ama-OKR amaciko

Ikesi XNUMX: Ukuhlolwa kwe-OKR yesisebenzi se-Google

Lapho u-Rick Klau, uzakwethu kwa-Google Ventures, uphiko lwemali yebhizinisi le-Google, ephethe i-Blogger, inkundla yokubhuloga ye-Google, wabeka imigomo eminingana ngekota ngayinye, enye yayo okwakuwukuqinisa “ukuhlonishwa kwe-Blogger”— — I-Blogger yayisivele inkulu kakhulu isikhathi, kodwa ukuthandwa kwayo bekucekelwa phansi amapulatifomu asafufusa njengeTumblr.Ephendula lo mgomo, u-Crowe ubhale imiphumela emihlanu eyinhloko okulula ukuyikala, okuhlanganisa ukukhuluma emicimbini emithathu emikhulu yemboni, ukuxhumanisa umkhankaso we-Blogger weminyaka eyi-5 we-PR, ukudala i-akhawunti ye-Twitter esemthethweni nokubamba iqhaza ezingxoxweni ezivamile, nokunye okwengeziwe.

UCrowe uphinde wathi i-Google inakho kokubili ama-OKR onyaka kanye nama-OKR wekota: ama-OKR wonyaka ahola unyaka, kodwa awalungisiwe, kodwa angalungiswa ngesikhathi; ama-OKR wekota awakwazi ukushintshwa uma esenqunyiwe.Ukwengeza, i-Google inamazinga ahlukene we-OKRs kusukela enkampanini, ithimba, umphathi kuya komuntu ngamunye, konke okusebenzisanayo ukuqinisekisa ukuthi inkampani isebenza njengoba kuhleliwe.

Abasebenzisa i-Google ngokuvamile basetha ama-OKR angu-4 kuya kwangu-6 ngekota ngayinye, futhi amagoli amaningi kakhulu angaba mkhulu.Ekupheleni kwekota, abasebenzi kudingeka balinganisele imiphumela yabo eyinhloko—inqubo ethatha imizuzu embalwa kuphela, futhi isukela ku-0 iye ku-1, ngenani elifanele phakathi kuka-0.6 no-0.7.Amaphuzu angu-1 abonisa ukuthi igoli libekwe liphansi kakhulu, uma lingaphansi kuka-0.4, kungase kube nenkinga ngendlela yokusebenza.

Kwa-Google, kusukela ku-CEO u-Larry Page kuya kuzo zonke izisebenzi ezisezingeni eliphansi, i-OKR yawo wonke umuntu ivulekele umphakathi, futhi wonke umuntu angabheka isimo samanje sanoma yimuphi uzakwabo ohlwini lwemibhalo lomsebenzi. Ukwenza ama-OKR abe sesidlangalaleni kusiza abasebenzisa i-Google ukuthi baqonde ukuthi ozakwabo benzani—ngokwesibonelo, i-Crow inesibopho sakhoYouTubeAbanye ozakwethu bangase bafune ukufaka ividiyo yokuthuthukisa umkhiqizo ku-YouTube ngenkathi besekhasini eliyisiqalo lesayithi, futhi bangabheka ama-OKR ka-Crowe futhi babone ukuthi ubephetheni ngekota ukuthola ukuthi angaxoxisana kanjani ne-YouTube ngalokhu. iqembu.

Ama-OKR awawona ama-metric anquma ukukhushulwa kwesisebenzi, kodwa angasiza abasebenzi ukuthi bagxile kulokho abakufezile.UCrowe uthi njengoba elungiselela ukukhushulelwa esikhundleni, uyabona nje ukuthi wenzeni enkampanini ngokubheka ama-OKR akhe.

Indlela ye-OKR ye-Google, ehlanganisa:

1. Injongo: Iyini inhloso yokuba khona kwethu?
2. Umbono: Chaza ipulani yesikhathi esizayo ngamagama.
3. Isu: okubalulekile kanye nokubalulekile.
4. Umgomo: Bala lokho okuzuziwe ekugxilweni kwesikhashana esiseduze.
5. Umphumela Obalulekile: Sazi kanjani ukuthi sihamba ibanga elingakanani ukuze sifinyelele umgomo wethu?
6. Imisebenzi: Hlukanisa imiphumela ebalulekile ibe yizenzo ezithile kanye nemisebenzi yobuningi.

Icala XNUMX: Ama-OKR amaciko

1. Izinjongo zenkampani ziyanqunywaiqembuIgoli.Imigomo yeqembu inquma imigomo yomuntu ngamunye.

Lapho bebeka imigomo, abantu kufanele babhekisele emigomweni yenkampani neyeqembu, ukuze imigomo yomuntu ngamunye ihambisane nemigomo yeqembu neyenkampani.

Nakuba ubuciko ngokuvamile bungelona ibhizinisi eliwumgogodla weqembu noma umnyango, imigomo kufanele ibekwe eduze ngangokunokwenzeka emigomeni yeqembu neyenkampani.

2 Umgomo wenkampani ukuzuza izigidi ezingu-XXX ekuthengisweni kwekota kwemikhiqizo ye-XX.Bese imigomo yekota yomculi ingahlelwa kanje:

• O: Hlobisa futhi uhlanganise imikhiqizo ye-XX ukuze uthuthukise ukwamukela kwabasebenzisi imikhiqizo ye-XX.
• I-KR: Khiqiza incwajana ye-16K enamakhasi ayi-32 [yaqedwa ngenyanga yesi-XX XX].
• I-KR: Hlanganisa izitayela zekhasi eliyisiqalo namakhasi ezinga lokuqala lomkhiqizo wenze isitayela se-XX (esisebenza kahle kakhulu nesinobungane) [iqedwe ngenyanga engu-XX XX].
• Qaphela: I-KR kufanele ilinganiswe, kokubili ngobuningi nangesikhathi.