Yiziphi izindlela zokuheha ithrafikhi manje?Ungaheha kanjani ithrafikhi kumapulatifomu e-inthanethi

Manje inkundla ye-inthanethi iheha amakhasimendeamanziIzindlela zokulinganisa zingahlukaniswa ngezigaba ezi-3:

1. Isigaba 1 sesiphelile"ukukhangisa okukhokhelwayo"ukuheha abasebenzisi;
2. Isigaba 2 singokomkhiqizo"Imidiya Ephethwe"amanzithola amakhasimende;
3. Isigaba 3 sesiphelile"I-Customer Fission", okuvumela abasebenzisi ukuthi babelane ngokuzithandela futhi baphromothe imikhiqizo.

XNUMX. Ukukhangisa Kwemidiya Okukhokhelwayoamanzi量

• Ukukhangisa kwemidiya ekhokhelwayo, okuhlanganisa izici eziningi, kuyisiteshi sokukhangisa esikhokhelwayo esiku-inthanethi nesingaxhunyiwe ku-inthanethi.
• I-Taobao, JD.com, sesha, WeChat, Weibo, Zhihu,FacebookIlinde imidiya ekhokhelwayo ukuthi ivele.
• Ngokuthuthuka okuqhubekayo kwezinkundla ezintsha, le midiya evelayo, enenani eliphansi ibizwa ngokuthi izabelo zethrafikhi, njenge:Incwadi Encane Ebomvu,UDouyin, omkhuluEzentengiselwanoukusakaza bukhoma, njll.imidiya entsha,

Futhi, njengoba izindleko ze-inthanethi zibiza kakhulu, ezinye izinkampani ezigxile ebhizinisini ziye zafinyelela ezitolo endaweni eyikhilomitha yomphakathi.

Le ndlela entsha ibizwa ngokuthi ukuhwebelana komphakathi.

UkukhangisaUkubhalaCapture

1. Ikhophi yesihloko sesikhangiso kufanele ibe phakathi kwamasekhondi angu-3 kuya kwangu-8 ukuze idonse ukunaka komsebenzisi.
2. Ukuzwela imakethe enkulu kunazo zonke Abesifazane bayizilwane ezithinta inhliziyo, hhayi ukusetshenziswa okunengqondo nokuthenga njengamadoda.
3. Ukubhala amakhophi kudala isidingo, kufinyelela amaphuzu ezinhlungu, futhi kuchaza izinzuzo.
4. ngobaImpiloshintsha, iphimbo lenkulumo, futhi ungabhali izikhangiso ezinkundleni zokuxhumana.
5. Inkundla yezokuxhumana iyindawo yokukhuluma nokuxoxa.
6. I-Adwords isiphelelwe yisikhathi, ikhophi ende ingcono kunekhophi emfushane.
7. Sebenzisa izinombolo ukwenza kube lula ukufunda.

Hlola ukunikeza izikhangiso ze-Facebook:

1. I-RM10 yosuku olulodwa lokuhlola, i-RM3 ngezinsuku ezi-30 zokulethwa
2. Uma ungekho umphumela, yivale bese ufaka ikhophi entsha yesikhangiso esikhundleni sayo.
3. Hlola kabili noma kathathu futhi uthole ikhophi ephumelele.
4. Kufanele kube namavidiyo ekhasini eliyisiqalo le-Facebook. Abantu abaningi bayayibuka. Noma ubani odlulayo kuyo kufanele ashiye idatha. Ungaqoka izikhangiso ezivela kulaba bantu abaqedile ukubuka ividiyo.
5. Miningi kakhulu imilayezo eyimfihlo, futhi irobhothi le-MANYCHAT lingasetshenziswa ukuphendula ngokuzenzakalelayo.

XNUMX. Imithombo yezindaba engezakho ukuze ihehe ithrafikhi

Imidiya ephethwe, njengoba negama libonisa, isiteshi esiphethwe uhlobo ngokwalo, njengezitolo ezingaxhunyiwe ku-inthanethi, izitolo eziku-inthanethi, namaqembu okuqwashisa ngemikhiqizo (abantu abawaziyo umkhiqizo kodwa abangakayithengi).

• Lena imidiya yomkhiqizo uqobo, okuhlanganisa vele: iwebhusayithi yayo kanye nenkundla yezokuxhumana.

Ungayisebenzisa kanjani le thrafikhi yemidiya ngokwakho?

Lokhu kukhethekile kakhulu futhi ngokuvamile kuhlukaniswe ngezigaba ezinhlanu ezilandelayo:

1. I-drainage yomkhiqizo enenani eliphansi, okungukuthi, ukusebenzisa imikhiqizo enenani eliphansi noma isivivinyo samahhala ukuheha ukunaka kwabathengi;
2. I-drainage yomkhiqizo omusha ukuzuza ukugeleza kwamanzi ngokusebenzisa imisebenzi emisha yomkhiqizo omusha ukuhlangabezana nezidingo zabathengi;
3. Ukuncintisana komkhiqizo nokukhipha amanzi kuwukusebenzisa umsebenzi womkhiqizo ukunqanda abathengi abamisebenzi yabo efana nemikhiqizo eqhudelanayo;
4. I-Multi-dimensional correlation drainage, isebenzisa ukuxhumanisa kwamanye ama-IP ukuheha abathengi.
5. I-IP ngokuvamile ihlanganisa imifelandawonye yemikhiqizo ehlobene, imifelandawonye ye-KOL kanye nemifelandawonye yedizayini yomkhiqizo;
6. Iziteshi zokuthengisa, ezifana nesitolo seTaobao kuya esitolo se-Tmall, i-drainage eku-inthanethi nokungaxhunyiwe ku-inthanethi, njll.

XNUMX. Ukuqhekeka kwekhasimende kuheha ukugcwala kwabantu

• Vumela umkhiqizo usabalale ngokuzenzakalela phakathi kwabathengi.
• Bekuhlala kuyizo zonke izinkampaniI-Internet MarketingUmphumela ofiseleka kakhulu womnyango.
• Ukufeza lo mphumela, kubalulekile ukuqonda ukuthi i-viral isebenza kanjani.

Lokhu kungatholakala ku-Sean Parker'sUkumaketha ngegciwaneIfomula iqondakala nakakhulu.

Ifomula yegciwane lika-Sean ihlukanisa ithrafikhi ebangelwa ukusabalala kwegciwane ibe yile: inani lokukhokha (inani labantu ekusakazekeni ngakunye), izinga lokuguqulwa, kanye nemvamisa:

1. Umthwalo okhokhelwayo, onqunywa ukusetshenziswa kommemi komkhiqizo kanye nendlela yomklomelo.
2. Izinga lokuguqulwa linqunywa kakhulu imizwa yabamenyiwe lapho bexhumana futhi besebenzisa umkhiqizo.
3. Ukuvama, okuningi kuncike kuzici zomkhiqizo oncikile noma impahla ▼

Kudingeka kwengezwe lapha ukuthi ifomula kaSean Parker igcizelela kakhulu ukuxhumana okuhle.

Eqinisweni, kuphumelela kakhulu ukuklama iziqubulo zokukhangisa ngokusebenzisa ngokunengqondo imikhuba yabathengi yokungazi lutho kanye nemikhuba yamasiko, futhi kungazuza nomphumela omuhle kakhulu wokuxhumana okungenzi lutho.

1. Imfihlo yokuklama isiqubulo sokukhangisa isekucabangeni ngamagama.
2. I-Rhyming, iyaheha: isondele futhi ishibhile.
3. Kubhaliwe, kukhulunyiwe, ukuhlengezela ▼

Ibhalwa kanjani ikhophi yesikhangiso?Ungabheka icala elilula esihlokweni esilandelayo▼

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