Isebenza Kanjani I-Amazon PPC Advertising?Uhlolojikelele lwendlela i-Amazon Advertising esebenza ngayo

Umthengisi onebhidi ephezulu kakhulu ye-Amazon uwina ukubekwa kwesikhangiso segama elingukhiye eliqondisiwe noma i-ASIN.

Kodwa abathengisi abakwazi ukusetha inani eliphezulu lentengo yochungechunge ngalunye lwezikhangiso, okuyinto ebiza kakhulu ngempela.

Isu elisebenzayo lokubhida le-Amazon liwumphumela wocwaningo olubanzi; qonda ukuthi kufanele wenze nini ngobudlova, noma uqondise amakhasi emininingwane yomkhiqizo noma amagama angukhiye, umkhawulo wezindleko zokuchofoza ngakunye (CPC), nokuningi.

Lokhu kubukeka kuyinkimbinkimbi, akunjalo?Eqinisweni, ukudala nokuphatha imikhankaso ye-PPC akulula njengoba kubonakala.

Isebenza Kanjani I-Amazon PPC Advertising?

Ngakho-ke, ukunikezwa kokukhangisa kwe-PPC ye-Amazon kusebenza kanjani?

• Ukukhangisa kwe-PPC e-Amazon kuyefana nokubhida kwendabuko, lapho abathengisi baqhudelana khona ukuze bathengisele abathengi imikhiqizo yabo ngokuncintisana kwamanani.
• Uma amakhasimende echofoza esikhangisweni, angakhokhiswa ngokuqondile esikhundleni sokukhokhela indawo yesikhangiso ngokwayo.
• Okunye okumele sikuqaphele ukuthi i-Amazon ilandela umthetho wendali “wentengo yesibili”, okusho ukuthi umabhidi wayo uzokhokha isenti elingaphezulu komthengi wesibili.Isibonelo, uma ibhidi yegama elingukhiye elithile ingu-$4.00 kanti enye ibhidi ingu-$3.00, i-Amazon izokhokha u-$3.01.
• Ezinye izici zihlanganisa isivinini sokuthengisa, izinga lokuchofoza le-CTR (okungukuthi, mangakanani amathuba okuthi umthengi achofoze isikhangiso), namazinga okuguqulwa komkhiqizo.

Isifingqo Sendlela Ukukhangisa Kwe-Amazon PPC Esebenza Ngayo

Noma kunjalo, kunesici esisodwa se-Amazon PPC abathengisi abaningi abangasazi:

• Uma umkhankaso wesikhangiso esixhasiwe uqhubeka isikhathi eside, kuba yilapho uhambisana kakhulu namagama angukhiye ahlosiwe (nahlobene).
• Kalula nje, uma udlala isikhathi eside izikhangiso zosesho, maningi amathuba okuba uthole ukubekwa kwezikhangiso okuhamba phambili, ngisho nebhidi ephezulu kakhulu.

Kodwa isebenza kanjani?

• Ngemuva kokwethula umkhankaso wesikhangiso oxhaswe ngokuzenzakalela, ama-algorithms e-Amazon aqala ukuqoqa idatha kanye "nokuqonda" kangcono umkhiqizo.
• Ukusebenza kwale mikhankaso kuyanda ngokuhamba kwesikhathi njengoba ukuchofoza, okuvelayo, nokuthengisa kukhuphuka.
• Uma i-algorithm ithola ukuthi abathengi bazimisele ukuthenga umkhiqizo, ngisho noma ukunikezwa kungephezulu, izovuna isikhangiso somthengisi kunomthengisi omusha.
• Ngenxa yalokhu, abanye ochwepheshe be-Amazon PPC bakhuthaza ukwenziwa ngcono kwemikhankaso edonsa isikhathi eside kunokuba iyiqede nya.