U-Chen Weiliang: Ungazi kanjani ukuthi ukuma akulungile uma wenza ukumaketha kwe-WeChat? Zibuze ukuthi kuyini

U-Chen Weiliang:做Wechat marketingukwazi kanjaniUkubekaIngabe akulungile?Zibuze ukuthi kuyini

2017 iminyaka 4 ngenyanga 22 Usuku U-Chen WeiliangBamba iqhaza ekwabelaneni kwekamu lokuqeqeshwa okukhethekile

Encwadini ethi Positioning kuthiwa izinto ezintsha kumele zihambisane nezinto ezikhona, ngale kwalokho ngeke ibe khona indawo ezingqondweni zabantu.

Kungakhathaliseki ukuthi yimuphi umkhiqizo noma isevisi oyithengisayo, ungazibuza umbuzo omdala ukuze wazi ukuthi uzibeka endaweni engalungile yini?

kwenzenjani?

Umbuzo uwukuthi - kuyini?

Zibuze ukuthi "yini?" futhi uzokwazi ukuthi ukuma kwakho akulungile.

uma abantu bebona"I-WechatNgamagama amane athi "imidiya", abantu abaningi abazi lutho ngezinto ezintsha.

Izolo ngihlanganyele isikhundla se-Wechat Media - "WeChat Costco", futhi namuhla ngizokwethula kafushane "umdwebi" we-Wechat Media.

Manje, ake sethule kafushane "umdwebi" we-Wechat Business Media.

Uma umsebenzisi engaqondi ukuthi kuyini, udinga ukuhlobanisa lokho okwaziwa ubuchopho bomsebenzisi.

Yini i-plasterer?

"Umfundisi" uyilungu le-Wechat Media futhi wenza imali ngokuthengisa izimpahla zebhizinisi le-Wechat.

I-Wechat Media inencwadi ebizwa nangokuthi "Pastorian".Iyiqoqo lemali esebenza ngomakhalekhukhwini yabo bonke abantu, futhi iyincwadi okufanele ifundwe amalungu e-Wechat Media.

Lisho ukuthini igama lelungu kuPainter?Ngenxa yokuthi kuyinto entsha, abantu bayabuzwa ukuthi "yini", futhi kungase kungabi lula ukuyiqonda okwesikhashana.Ukuhlobanisa lokho ubuchopho obuvele bukwazi kwenza kube lula ngabantu ukukuqonda, manje ake sihumushe umsuka nencazelo yegama lelungu loMdwebi.

umsuka womdwebi wegama

• Abalandeli - Umnotho Wabalandeli
• Swayipha - swayipha ukuze uthengise
• Umdwebi - Umoya Wengcweti

Okushiwo "umdwebi" - umnotho wabalandeli uvela ezinkanyezini, futhi umoya wengcweti uxubha isikrini futhi uthengise izimpahla ukuze wenze imali.

Inqobo nje uma sifuna ukwenza imali, singajoyina amalungu oPainter ukuze sifunde ukumaketha kwe-WeChat, kungakhathaliseki ukuthi kuyitoho noma isikhathi esigcwele.

Okwenziwa amalungu oPainter ukusebenzisa ulwazi lokumaketha lwe-WeChat alufunde ekilasini likaPainter ukuze azilolonge, enze amabhizinisi amancane ngomoya wobuciko ukuze axube kahle isikrini ukuze adayise izimpahla, futhi asebenzise ngempumelelo isikhathi sawo sokuphumula ukuze azuze imali eyengeziwe.

(Itimu yalesi sihloko iwukuthi wazi kanjani ukuthi ukuma akulungile uma wenza ukumaketha kwe-WeChat. Isingeniso esinemininingwane kumalungu womdwebi sizobhalwa esikhathini esizayo ukuze kwabelwane ngaso)