Uhla lwemibhalo ye-athikili
Ukubekwa kwegama elingukhiye lokukhangisa kwe-Amazon, kunezindlela ezintathu ezifanayo: ukufanisa okubanzi, ukufanisa ibinzana kanye nokufanisa ngqo.
- Ukufanisa okubanzi kuhlanganisa wonke amagama angukhiye nganoma iyiphi indlela, okuhlanganisa ubuningi, ukuhluka, namagama angukhiye ahlobene.Lolu hlobo lokufanisa lunganikeza abathengisi ukuvezwa okuningi kwezikhangiso zabo.
- Ukufanisa ibinzana kuhlanganisa umusho ofanayo ncamashi noma igama elingukhiye.Amatemu okusesha kumele aqukathe umusho oqondile noma ukuhleleka kwamagama.
- Uhlobo oluqondile lokufanisa olufana ncamashi negama elingukhiye elihambisanayo noma ukuhleleka kwamagama kwegama elingukhiye.
Ukubekwa kwegama elingukhiye lesikhangiso, iyiphi kulezi zinketho ezintathu ezisebenza kangcono?
- Eqinisweni, lo mbuzo ngokuyinhloko uncike enjongweni yomthengisi.
- Ngenxa yobuhlakani bokwethulwa obuhlukile balezi zindlela zokulethwa kwezikhangiso, imiphumela ihlukile ngokwemvelo.
isikhangiso esibanzi
- Ake sithi manje sekunetemu elinevolumu yokusesha eyengeziwe kanye nobubanzi bokusesha obubanzi, kodwa lelo gama liqukethe umkhiqizo, noma lihlobene nohlobo lomkhiqizo.
- Kulokhu, uma ufuna ukukhangisa futhi uzame ukonga izindleko zokukhangisa, futhi isibalo samagama singaphezu kwamagama angu-3 kuya kwangu-4, ungase futhi ucabangele ukusebenzisa iqoqo elibanzi.
isikhangiso esifana nse
- Uma umdayisi ethola igama elinembe kakhulu, lenza umsebenzi omuhle, futhi umdayisi ufuna ukukala lelo gama.
- Kuleli qophelo, umdayisi angakhetha ngokuqondile okufanayo okuqondile.
- Qaphela ukuthi akulona iqiniso ukuthi amagama angukhiye awakwazi ukulethwa kabanzi.Uma umdayisi engazi okuningi ngamagama angukhiye womkhiqizo, ikakhulukazi amagama angukhiye anomsila omude, futhi ufuna nje ukwazi noma ukwandisa amagama angukhiye anomsila omude ngamagama.
- Khona-ke, ungakwazi futhi ukufanisa okubanzi ngokuqondile ngegama.
Imisho yokufanisa Izikhangiso
- Ukufanisa ibinzana kunefomu elikhethekile lokulethwa (iphrezentheshini) futhi ngokuvamile lisetshenziselwa ukunweba ukufanisa igama eliphakathi nendawo (igama eliqondile elinomsila omude noma elilandelwa igama).Ukuze unwebe kulawa magama omsila omude, khetha i-Prase Match.
- Emibuzweni wonke umuntu ayikhathalelayo, njengokuthi "ukufanisa ibinzana, ukufanisa okubanzi, ukufana ncamashi, ubani onemiphumela engcono, nama-oda amaningi", impendulo ayifani ngempela, futhi isiphetho esiqondile kufanele sisekelwe esimweni sangempela.
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwane nge-"Amazon Manual Ads Broad Match / Phrase Match / Exact Match Yikuphi Osebenza Kangcono?", kuwusizo kuwe.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-24945.html