Ungawafaka kanjani amagama angukhiye ekukhangiseni okwenziwa ngesandla kwe-Amazon?Umgomo wokuqoqwa kwamagama angukhiye wokukhangisa

Abathengisi base-Amazon bangasheshisa ukufakwa kohlu ngokukhangisa, ngakho-ke yini engathathwa njengokufakwa okusheshayo?

Ungawafaka kanjani amagama angukhiye ekukhangisweni kwe-Amazon manual?

KungenzekaEzentengiselwanoAbathengisi bayazi ukuthi i-Amazon inama-algorithms amabili:

1. Isistimu yokukala ingokwemveloSEOuhlelo lokukala;
2. Olunye uhlelo lwezinga lezikhangiso.

Leyo mikhiqizo enesistimu yezinga exhasiwe nayo inamazinga ayo, abizwa ngokuthi ama-ad rankings noma amazinga akhokhelwayo.

Isikhundla sesikhangiso nesimo sezinto eziphilayo zine-oda lazo.

Yiziphi izinkomba ezinengqondo zendlela ezisebenzisana ngayo?

Isici esiyinhloko esithonya i-algorithm yokufakwa kuhlu nezinga lokukhangisa empeleni izinga lokuguqulwa, kodwa empeleni i-CTR (isilinganiso sokuchofoza) iyisici esibalulekile esithinta isimo sezinto eziphilayo kanye nezinga lokukhangisa.

I-Amazon Keyword Indexing Principle

Sonke siyazi ukuthi i-algorithm ye-Amazon ye-A9 izohambisana nokufakwa kuhlu kwemikhiqizo efanele kakhulu ekhasini ngokusekelwe kuzimpawu zamagama angukhiye okusesha abathengi, kodwa kungani amagama angukhiye afakwe ku-Amazon?Lokhu kusho ukuthi igama elingukhiye lifana nomkhiqizo.

Mayelana nokufakwa, u-80% unqunywa kusukela okokuqala i-Amazon igaqa isixhumanisi sakho ukuze isikhase.

Ngakho-ke, kufanele ushicileleUkubhalaBese uhlola ukufakwa kwekhophi, bese usungula isixhumanisi se-FBA ukuze ukopishe ikhophi ukuze ukwandise umphumela wokufakwa.

Ngakho-ke, lokhu kufakwa kubaluleke kakhulu.

Qiniseka ukuthi amasistimu e-Amazon asebenzisa amagama angukhiye anembile kanye neqoqo elikhulu lamagama ukuze acacise uhlu lwakho.

Lokhu kungenisa kubizwa nangokuthi ukungenisa okumile.

Kuyini ukurekhoda okungaguquki?

Lokhu kusho ukuthi ngemuva kokukhishwa kohlu, isibonisi sangemuva sizovezwa edeskini langaphambili le-Amazon imizuzu eyi-15.

Le mizuzu engu-15 okokuqala ngqa i-Amazon icaca imininingwane yakho yohlu.Ingase futhi isetshenziselwe ukwahlulela izinga lokulinganisa idatha lolwazi lwamagama angukhiye olunembile nolucebile olufakwe ngokwezibalo ohlwini.

Ngokwaleli zinga ledatha le-quantification, ijaji lsting.Uma uthobela, khiqiza kabusha ukuthunyelwa kwesiqephu esisodwa se-FBA (uma singathobeli, susa isixhumanisi (asikathunyelwa) futhi uphinde uthumele kuze kube yilapho uthobelana.

Ngoba uma i-oda le-FBA lingahlangabezani nezindinganiso, umphumela uwukuthi imininingwane yegama elingukhiye ethathwe i-Amazon ayinembile, futhi izobiza imali eningi yokukhangisa ukuze kunwetshwe amagama angukhiye angabalulekile. usuku lokuphika lawa magama ethrafikhi ayimfucumfucu. , ngaleyo ndlela kumoshe izindleko eziningi zokusebenza.

Lokhu okubizwa nge-A9 kanye nengqondo eyisisekelo ye-Amazon Search Engine Optimization (SEO).Isisekelo seqoqo langaphambilini elimile asibekwe kahle, futhi amagama angukhiye afakwe ngokuguquguqukayo kamuva kunzima ukusukuma. (Ukufakwa okunamandla kusho ukusesha nabathengi. Noma okunye ukuchofoza okuholela ekukhaseni kwe-Amazon)

Ngezansi kufanele sixoxe nge-algorithm yethrafikhi yokufakwa kuhlu kwekholomu.

Amazon Advertising Keyword Inclusion Principles

Ithrafikhi yezinto eziphilayo isho ukuthi zingaki ukuchofoza kwethrafikhi ukufakwa kuhlu okutholwa phakathi nesikhathi esithile;

Ithrafikhi yezikhangiso iboniswa ngokuqondile njengenombolo yokuchofoza okutholwa ohlwini phakathi nesikhathi esithile.

• Iyini i-CTR yohlu?Okusho ukuthi, liyini izinga lokuchofoza elisebenzayo.
• Uma iphezulu i-CTR esebenzayo yesikhangiso lapha, intengo ye-CPC iyancipha.
• Ezilinganisweni zamagama angukhiye we-Amazon, zehlisa izindleko zokuthuthukisa amazinga akho.

Ukwengeza, isisindo sokuhlola i-CTR yethimba Lokukhangisa le-Amazon besisikhulu kune-CVR.

• Ngokusekelwe esicathulweni sokuthi indlela yamanje yokuhlola ithrafikhi yase-Amazon ilungile kakhulu, ukuhamba kwebhulashi lomshini jikelele kanye nokungenela kwabantu ngokuyisisekelo akukwazi ukuhlangabezana nezidingo ze-CVR.
• Ngakho-ke, ngalesi sikhathi, kuthambekele kakhulu ekusebenziseni indlela yokubala ye-CPC ukukhohlisa ukuchofoza, nokuthuthukisa izinga lokuchofoza ngokuchayeka okuthile kokulawula.
• Impela, zonke lezi zakhiwo zisekelwe esithombeni/amazwana ohlu.
• Futhi ezikhanga kakhulu, ezinye zilawulwa yizikhangiso kuphela.

Ngethemba ukuthi okungenhla kuwusizo kuwe.