Ingabe i-e-commerce ewela umngcele ikhetha kanjani imikhiqizo nge-Google Trends?Inqubo yokukhetha imikhiqizo kusetshenziswa i-Google Trends

UkuzimelaEzentengiselwanoAbathengisi bewebhusayithi bakhetha imikhiqizo abangayenzaSEOLapho uhlela, kufanele ucabangele izinzuzo zensiza yakho futhi usebenzise kahle amanye amathuluzi okukhetha umkhiqizo.

Abathengisi kufanele basebenzise kanjani i-Google ukuze bakhethe imikhiqizo yamawebhusayithi azimele?

I-Google Trends Analysis

1) Izinguquko zethrendi yosesho

• Uma umkhiqizo ukuthrendi ekhuphukayo, qiniseka ukuthi uyasibamba lesi sikhathi futhi udale umkhiqizo.
• Uma umkhiqizo womthengisi ubonakala usesimweni esibheke phansi, kutuswa ukuthi umthengisi angakwenzi, ukuze angalahlekelwa yimali.

2) Ukuhlaziywa kokushisa kazwelonke

• Ngokungeziwe ekuhloleni amathrendi adlule, ukuhlaziya ukuduma kwezwe kungaphinda kuhlole izinkathi zonyaka eziphakeme neziphansi lapho imikhiqizo ikhuphuka.
• Abathengisi bangenza amalungiselelo e-inventory afanelekile ngokuya ngesidingo sabathengi ngezikhathi eziphansi neziphakeme kakhulu.
• Ukuze wahlulele ukuthandwa komkhiqizo, kungcono ukuthola ireferensi yokuqhathanisa, futhi ubone ukuthandwa kwangempela komkhiqizo ngokuqhathanisa.
• Kuhle ukusho ukuthi kunconywa ukuthi abathengisi bahlole ukuthandwa kwesikhathi kwezinsuku ezingama-30 ezedlule.
• Enye inzuzo ye-Google Trends ukusiza abathengisi bahlaziye isidingo somhlaba wonke.
• Isibonelo, emiphumeleni yosesho yezingubo zokuma, amazwe amahlanu aphezulu amazwe okuqondiswe kuwo umdayisi, futhi kufanele kube okulungile ukukhetha amazwe amahlanu aphezulu!

3) Izincomo Zokusesha Ezihlobene

Uma umdayisi ehlonze umkhiqizo kodwa engazi ukuthi yimaphi amagama angukhiye okufanele awakhethe, kunezindlela ezimbili:

1. Enye iwukufaka amagama amakhulu noma amagama angukhiye ayinhloko ku-Google ukuze ufake inkambiso, futhi amagama angukhiye okusesha afanele avele, anebanga elibanzi;
2. Okwesibili, sesha ngokunembile amagama angukhiye ayinhloko.

• I-Google Trends ingumkhiqizo ongcono kakhulu wokuqinisekisa umkhiqizo wakho.
• Noma ngabe ku Facebook Kungakhathaliseki ukuthi kuzingxenyekazi zezinkampani zangaphandle, abathengisi bangasesha i-Google Trends ukuze bathole ubuningi bomkhiqizo, izitayela zomkhiqizo, amathrendi akhulayo, isizini, nokuningi.

Ukuhlaziywa kobukhulu bokukhethwa komkhiqizo we-Google

Yiziphi izidingo okudingeka zihlangatshezwe lapho kukhethwa imikhiqizo ye-e-commerce ewela umngcele?

1. Ithrafikhi yanele ukusekela ukuhleleka okuphezulu komdayisi.
2. Ukuncintisana okuphansi nezindleko eziphansi zokukhangisa.
3. Ukuthi umkhiqizo ukuthrendi ekhuphukayo kamuva nje.
4. Ungaqhudelani nemikhiqizo emikhulu nezinkampani ezinkulu.

Yini okufanele uyinake ekukhethweni kwe-Google?

1. Ukukhethwa komkhiqizo kudinga ukuhlolwa;
2. Imikhiqizo kufanele ikhangiswe ku-Google, futhi abathengi kufanele babe nezintengo zamayunithi aphezulu kanye namazinga aphezulu okuthenga kabusha.
3. Uma umkhiqizo ukhangiswa ku-Facebook, kufanele ulinganise i-ROI.

• Izikhangiso ze-Facebook ziwukumaketha okusebenzayo, futhi ungenza imali ngemikhiqizo enenani eliphansi inqobo nje uma uthola izethameli ezifanele.
• Kodwa i-Google, ilahlekelwa yimali ngenxa yezindleko eziphezulu zokuchofoza, izinga eliphansi lokuguqulwa, umkhiqizo wenani eliphansi.
• Abathengisi kufanele benze imikhiqizo ebizayo enamazinga aphezulu okuthenga kabusha, njengamanabukeni ezingane.
• Okubaluleke kakhulu ukuqonda isidingo semakethe bese ukhetha umkhiqizo ofanelana nawe.

Ngaphezu kokukhetha imikhiqizo, kufanele futhi uyisebenzise kahle ngokuhamba kwesikhathiUkukhuthazwa Kwewebhuamathuluzi okuthola elungile kuwebhusayithi yakho ezimeleI-Internet Marketingisu, elenza umqondo omkhulu kubathengisi abasaqalayo.

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