Yiziphi izinyathelo zokuphepha zokwakha isiteshi esizimele sokuhwebelana namazwe angaphandle?Izinyathelo zokuphepha ze-cross-border e-commerce novice njengesiteshi esizimele

Amawebhusayithi azimele awadingi nje kuphela ukuhlangabezana nezidingo zokuboniswa kwewebhusayithi yokuhweba kwamanye amazwe, kodwa futhi adinga ukwenza isakhiwo sesikhathi eside futhiSEOukwenza kahle.

Yiziphi izinyathelo zokuphepha zokwakha isiteshi esizimele sokuhwebelana namazwe angaphandle?

IyasetshenziswaIwebhusayithi ye-WordPress, sicela uqaphele okulandelayo:

1. Isibonisi sesithombe esihlanzekile
2. Amagama angukhiye awanayo ivolumu yosesho
3. Okuqukethwe okwebiwe
4. Okuqukethwe kufushane kakhulu
5. isixhumanisi sikadoti
6. Izithombe azinaso isibaluli se-Alt
7. ukugxusha igama elingukhiye
8. Isayithi alifakiwe
9. Okuqukethwe okuncane kakhulu kusayithi
10. Umthengisi kufanele abe nokuzimela kwesizinda sewebhusayithi
11. Ukwenza ngezifiso i-URL

Isibonisi sesithombe esihlanzekile

• Okuningi kweEzentengiselwanoIwebhusayithi yomthengisi inezithombe zekhasi lomkhiqizo kuphela, futhi ezinye azinakho okunye okuqukethwe.
• Usesho lwe-Google alubonisi kahle okuqukethwe kwesithombe.
• Futhi, izithombe eziningi azinayo isethi yesibaluli se-ALT.
• Kulokhu, ngisho nezithombe ezinhle nezipholile zomkhiqizo ngeke zisize i-SEO.
• Amakhasi omkhiqizo abathengisi be-e-commerce abawela imingcele kufanele adizayinelwe izidingo ze-SEO, okuhlanganisa izici ze-Google SEO.
• Ngaphezu kokukhombisa izithombe, kunezihloko, izincazelo (incazelo emfushane, incazelo enemininingwane), amaphuzu ezinhlamvu, amavidiyo kanye namathebula.
• Lokhu kuhle ekwenzeni i-SEO, ukushumeka amagama angukhiye.
• Abathengisi beziteshi ezizimele ze-Cross-border e-commerce bangaphakathiIwebhusayithi ye-WordPresskumele sinake ngokukhethekile.

Amagama angukhiye awanayo ivolumu yosesho

• Abathengisi abaningi bajwayele ukuhlanganisa amagama nokudala amagama ngokwemikhuba yabo kanye nokuqonda imboni, okuyinto engeyinhle neze.
• Ngaphambi kokwakha iwebhusayithi, abathengisi kufanele benze ucwaningo lwegama elingukhiye futhi bahlunge amakhasi noma okuqukethwe kwamagama angukhiye anevolumu yokusesha ephezulu.
• Uma kungenjalo, akunangqondo ukucinga amagama aqanjwe umdayisi, ngisho noma evela ekhasini eliyisiqalo le-Google, ngoba akekho ozocinga amagama aqanjwe umdayisi.

Izinyathelo zokuphepha ze-cross-border e-commerce novice njengesiteshi esizimele

Kunconywa ukusebenzisa i-SEMrush Keyword Magic, okuyithuluzi lokucwaninga igama elingukhiye elisebenziseka kalula▼

• Ithuluzi le-SEMrush Keyword Magic lingakunikeza ngamagama angukhiye anenzuzo enkulu ekukhangiseni kwe-SEO ne-PPC.
• I-SEMrush idinga i-akhawunti ebhalisiwe ukuze isetshenziswe.

Okuqukethwe okwebiwe

• Abathengisi abaningi bakopisha futhi banamathisele ukuthengisa kwabanye abantuUkubhala, okungasho lutho.
• Abathengisi bangabhekisela kokuqukethwe kwabanye abantu, bakubhale kabusha ngamagama abo noma basebenziseAI软件Bhala kabusha, kodwa ungamane ukopishe-namathisele ukuze wonge isikhathi.
• I-Google ayikuthandi okuqukethwe okuphindaphindwayo, ngakho-ke thatha isikhathi udale okwakho.

Okuqukethwe kufushane kakhulu

• Uma okuqukethwe kuwebhusayithi yomthengisi kungeqi amagama ayi-100, thumela kuphela izithombe ezimbalwa, futhi ubeke imingcele yomkhiqizo kalula nangokudelela, akulula ukukala amagama angukhiye ku-Google.
• Kungakhathaliseki ukuthi i-SEO ishintsha kanjani, izinga eliphezulu, okuqukethwe okwanelisayo kuhlala kubalulekile.
• Uma abathengisi bafuna ukuthi okuqukethwe kwabo kuthandwe yi-Google, qiniseka ukuthi udala okuqukethwe okungcono kakhulu.

isixhumanisi sikadoti

• Izixhumanisi zangaphandle eziyimfucumfucu: ezinye azihlangene naleli sayithi, futhi okuqukethwe kwelinye iqembu kuhilela izithombe zocansi, ukugembula, izidakamizwa, njll...
• Zonke lezi izixhumanisi zikadoti.

Izithombe azinaso isibaluli se-Alt

• I-ALT yesithombe nayo ibalulekile.
• KWI-WordPress backendNgemuva kokulayisha isithombe, qiniseka ukuthi uhlela isibaluli se-ALT sesithombe (okungukuthi, siqambe kabusha) ukuze ubeke kahle amagama angukhiye we-SEO.

ukugxusha igama elingukhiye

• Ungenzi i-SEO ngenxa ye-SEO, unganqwabelani ngamagama angukhiye.

Isayithi alifakiwe

• Uma iwebhusayithi ingekho inkomba, ngeke kube khona ithrafikhi ye-SEO.

Ungahlola kanjani ukuthi iwebhusayithi ivuliwe ukuze ifakwe?

Sebenzisa i-syntax yokusesha isayithi ye-Google▼

site:chenweiliang.com

• Uhlelo lolimi lokusesha isayithi le-Google, ungabheka ukuthi i-Google iyayihlanganisa yini iwebhusayithi yomthengisi.

Okuqukethwe okuncane kakhulu kusayithi

• Uma iwebhusayithi yomthengisi isisunguliwe, kodwa yilawa makhasi ayisisekelo kuphela (ikhasi lasekhaya, mayelana, imikhiqizo, imininingwane yokuxhumana), futhi ungaqhubeki nokwakha amakhasi amasha, layisha okuqukethwe komkhiqizo omusha.
• Ngale ndlela, umphumela we-SEO awukwazi ukufezwa nhlobo, futhi ukwenziwa ngcono kwewebhusayithi kuyinqubo eqhubekayo yesikhathi eside.

Umthengisi kufanele abe nokuzimela kwesizinda sewebhusayithi

• Akukuhle uma i-backend yewebhusayithi ilawulwa ngomunye umuntu.
• Ngale ndlela, inhloso yeziteshi zokuhwebelana zangaphandle ezakhelwe zona ziyalahleka.
• Ngakho-ke, sincoma ukufunda ukwakha iwebhusayithi ye-WordPress.
• Inzuzo enkulu ye-WordPress yewebhusayithi eyakhelwe yona ukuthi inokuzimela kwesizinda sesizindalwazi, esizimele ngokuphelele emithethweni yamanye amapulatifomu.

Ukwenza ngezifiso i-URL

• Abathengisi abaningi bathola amawebhusayithi ezinkampani zangaphandle ukuze bakhe amawebhusayithi ezifanekiso.
• I-URL yewebhusayithi ayikwazi ukwenziwa ngendlela oyifisayo, le nkinga idinga ukunakwa.

Lokhu okungenhla kuyizinyathelo eziyi-11 zokuvikela ukwakha isiteshi esizimele, ngithemba ukukusiza.