Uhla lwemibhalo ye-athikili
Uma kuqhathaniswa namapulatifomu e-e-commerce ezinkampani zangaphandle njenge-Amazon, ukusebenzisa iwebhusayithi yokuhweba yangaphandle ezimele kunezinzuzo nezinkinga zayo.
Inzuzo ukuthi abathengisi besiteshi esizimele se-e-commerce esiwela umngcele abakhawulelwe inqubomgomo yenkundla, futhi abathengisi bangalayisha futhi bahlele imikhiqizo ngokukhululeka, ngezinga eliphezulu lenkululeko kanye nezimfuneko zekhono eliphezulu.
Ngaphezu kwemisebenzi eyisisekelo, udinga futhi ukuqonda ukwakhiwa kwewebhusayithi , i-SEO , kanye nokwenza ngcono ikhodi, njengoba konke lokhu kusepulatifomu ye-Amazon, futhi abathengisi akudingeki bakhathazeke ngakho.
Sisetshenziswa kanjani isiteshi esizimele sohwebo lwangaphandleamanziubuningi?
Eqinisweni, ekuqaleni, umthengisi wakha isiteji esizimele sewebhusayithi, futhi kwakulula ukulayisha imikhiqizo, kodwa igagasi lokuqala lomgwaqo lalinzima kakhulu futhi libalulekile.
Ngakho-ke, umthengisi osafufusa angadonsela kanjani ithrafikhi kwiwebhusayithi yakhe ezimele?
Ngaphandle kweziteshi ezi-4 ezinkulu ze-e-commerce ewela umngceleIphromoshini yokukhipha amanziIndlela
- Wasebenzise kahle amazwana ukuze uthuthukise okuqukethwe kumasayithi azimele
- IndawoFacebookIthrafikhi yokukhangisa
- I-TikTok influencer promotion ishayela ithrafikhi
- Sebenzisa kahle ukuhlukaniswa kwesibili kweziteshi ezizimele ze-SEO yomsila omude
Wasebenzise kahle amazwana ukuze uthuthukise okuqukethwe kumasayithi azimele
- Abathengisi abaningi bewebhusayithi abazimele abanaki kakhulu ukubuyekezwa kwamakhasimende ngoba abalawulwa yipulatifomu ye-Amazon.
- Nokho, ukubuyekezwa okuhle kungasiza ngokuqondile isayithi elizimele ukuthi lithole ithrafikhi eningi.
- Ngoba amawebhusayithi azimele anezibuyekezo eziningi, okuqukethwe kucebile, futhi kukhuphuka imvamisa yokuphequlula yabathengi.
- Kukhona ama-algorithms athile ahilelekile lapha, ngeke ngiwaphindaphinde ngamunye ngamunye, inqobo nje uma umdayisi esazi lesi simiso.
Qalisa Izikhangiso ze-Facebook ukuze Ushayele Ithrafikhi
- Abathengisi abaningi be-novice abayinaki indlela ye-Facebook yokushayela ithrafikhi.
- Eqinisweni, umphumela wokufaka ezinye izikhangiso nokukhangisa imikhiqizo ku-Facebook usobala.
- Ngoba i-Facebook inezithameli eziningi, futhi inkundla inokubekezelela okubanzi izikhangiso zabathengisi, ingumdayisi.Ukukhuthazwa KwewebhuInketho yokuqala.
I-TikTok influencer promotion ishayela ithrafikhi
- NgoUDouyinUhlobo lwamazwe ngamazwe lwe-TikTok amahange ludlulisela ithrafikhi eziteshini ezizimele.
- I-TikTok iyinkundla enethrafikhi eningi kulesi sigaba, futhi imikhiqizo edumile yakwaTikTok imvamisa ilethwa osaziwayo abathile be-inthanethi.
- Abathengisi besizinda abazimele bangaphinde bakhethe imikhiqizo ye-ace, bavumele osaziwayo ku-TikTok balethe izimpahla, futhi umkhiqizo uletha ithrafikhi esizeni esizimele.
Isifundo esilandelayo sabelana ngendlela yokuxhumanisa inombolo yeselula yaseHong Kong ne-akhawunti yakho yeTikTok ▼
Sebenzisa kahle ukuhlukaniswa kwesibili kweziteshi ezizimele ze-SEO yomsila omude
- Iwebhusayithi ezimele inesigaba sesibili.Abathengisi bangabhala izindatshana ezihlobene nemikhiqizo zegama elingukhiye le-SEO elinomsila omude.Abathengisi abaningi abayinaki le ngxenye.Eqinisweni, le ngxenye ibaluleke kakhulu.
- Uyazi ukuthi ungahlela kuphela amagama angukhiye omkhiqizo ohlwini lomkhiqizo, kodwa hhayi incazelo ebanzi nehlelekile yomkhiqizo.
- Isigaba sesibili sokuhlukanisa singavala lokhu kusilela. Abathengi bazoba nesiteshi sokuqonda imikhiqizo yakho ngokuhleleka nangokubanzi, ngisho nokudlulisela izindatshana ezihlobene nemikhiqizo.
Ukwenza igama lesiNgisi elinomsila omude i-SEO, kungcono ukusebenzisa ithuluzi lomlingo lamagama angukhiye, ukuze umbe amagama angukhiye anomsila omude anenani eliphezulu▼
Lezi ezingenhla izindlela ezi-4 zokuheha ithrafikhi kumawebhusayithi azimele esiwafingqile. Ngethemba ukuthi kuzokusiza.
Ngethemba ukuthi isihloko esithi "Ungayishayela Kanjani Ithrafikhi Kuwebhusayithi Yokuhweba Kwangaphandle Ezimele? Izindlela Ezi-4 Zokukhiqiza Nokukhushulwa Kwethrafikhi Ngaphandle Kwendawo" esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ) sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-26860.html