Amawebhusayithi awela imingcele ye-e-commerce akuguqula kanjani okubhaliselwe kwezivakashi?Ukuhlaziywa kwemodeli ye-e-commerce yokubhalisa

kwabazimeleEzentengiselwanoEkukhangiseni kwewebhusayithi, kubalulekile ukuthola ithrafikhi entsha, kodwa ngokusebenzisaamanziInani lokuguqulwa nguI-Internet MarketingUmgomo wokugcina.

Abathengisi abaningi be-indie bagxila kakhulu emizamweni yaboFacebookezinkundleni zokuxhumana kanye nezinye izindlela zokuheha amakhasimende.

Ingabe imodeli yokubhalisela ubulungu iyimodeli ye-e-commerce?

Njengoba sonke sazi, imodeli yokubhalisela ubulungu empeleni ibaluleke kakhulu. Imodeli yokubhaliselwe ubulungu iyinkomba yesikhombisi-ndlela sokuthengiswa komkhiqizo, futhi ingenye yezindlela zokuthi abathengisi be-e-commerce bahlole imikhiqizo emisha noma bathole impendulo yomkhiqizo.

Ungawaguqula kanjani amakhasimende ewebhusayithi yokuthuthukisa abe ababhalisile bewebhusayithi ezimele?

1. Lungiselela amakhasi ewebhusayithi azimele
2. Nikeza amaphromoshini akhethekile, amakhuphoni noma izaphulelo
3. Inqubo yokubhalisa ayinzima kakhulu
4. Engeza izixhumanisi zokubhaliselwe eziteshini zemidiya yezokuxhumana

Lungiselela amakhasi ewebhusayithi azimele e-cross-border e-commerce

Okokuqala, uma iwebhusayithi yomthengisi iyiwebhusayithi abasebenzisi abangayethemba, iwebhusayithi esemthethweni yomkhiqizo iwukuboniswa kwezithombe eziku-inthanethi eziqondile kakhulu ze-IP yomkhiqizo.

• Abathengi bangaluqonda ngokugcwele uhlobo olukuwebhusayithi, okuhlanganisa isizinda sebhizinisi, amalungu eqembu abalulekile, ozakwethu, izindaba zempumelelo, izindaba zomkhiqizo, njll...
• Isikhathi esingcono kakhulu sokuheha ababhalisile kulapho ikhasimende lisebenzisana kakhulu nesitolo se-inthanethi somthengisi, futhi izindawo ezimbili ezingcono kakhulu zokudonsa ukunaka kwekhasimende yikhasi lokubikezela kanye nekhasi lokukhokha.
• I-pop-up yokubhalisa yamalungu esiteshi esizimele ingakhuthaza amakhasimende ukuthi abhalise ngenkathi ephequlula iwebhusayithi yomthengisi.

Isixwayiso siwukuthi abathengisi kufanele bazise amakhasimende ukuthi yimaphi ama-imeyili azowathola ngemva kokubhalisa?

Isibonelo: ulwazi olusengaphambili mayelana nemikhiqizo emisha, ukukhushulwa kanye nezaphulelo zokuthenga.

Nikeza amaphromoshini akhethekile, amakhuphoni noma izaphulelo

Izipesheli ezibhalisa ngokusobala kusayithi yizo ngempela ezishayela abasebenzisi ukuthi babe ababhalisile.

Uma abasebenzisi beqeda ukuthenga kuwebhusayithi yabo, baholele ekungezeni i-imeyili futhi banikeze imiklomelo emincane, amakhuphoni noma amakhredithi ewebhusayithi.

Yenza kucace kubasebenzisi ukuthi bangathola okuthile okuncane kuyo ukuze bangagcini ngokubhalisela isayithi, kodwa futhi baphinde amakhasimende futhi bakhulise izinga lokuthenga kabusha lesayithi elizimele.

Kodwa-ke, sicela uqaphele ukuthi ukuheha abasebenzisi ukuthi babhalise akusona isikhathi esihle sokuthi abathengisi bathengise, ukugcina ubudlelwano bamakhasimende kuyindlela efanele yokukwenza.

Inqubo yokubhalisa ayinzima kakhulu

Inqubo yokubhalisa ababhalisile akufanele ibe inkimbinkimbi kakhulu, futhi ulwazi akufanele lugcwaliswe kakhulu, ngaphandle kwalokho luzokwenza kalula abasebenzisi ukuthi baphelelwe isineke, ngaleyo ndlela behlise izinga lokubhalisa.

Engeza izixhumanisi zokubhaliselwe eziteshini zemidiya yezokuxhumana

• Amakhasimende amaningi athanda ukulandela amabhrendi ayintandokazi yenkundla yezokuxhumana ukuze athole izibuyekezo zemikhiqizo, izindaba, amaphromoshini azayo, nokuningi.
• Ungamoshi ithuba lokusebenzisa lezi ziteshi ukuze uguqule amakhasimende abe amalungu abhalisele.
• Abathengisi badinga ukugqamisa indlela yokubhalisa ubulungu bomthengisi ezinkundleni zokuxhumana.

Lezi izindlela esizilethela zona zokuguqula izivakashi zibe ababhalisile, futhi sithemba ukukusiza.