Iyini isiqondiso sokukhiqizwa nokusebenza kokuqukethwe kwemidiya entsha?Amakhono okumisa abalulekile okusebenza kwe-e-commerce

imidiya entshaUkusebenza noma ukusebenza kwesiteshi esizimele, ukusebenza kokuqukethwe kungenye yazo.

Kuyini ukusebenza kokuqukethwe okuthile?

Zonke izithombe, umbhalo namavidiyo anikezwe abathengi kuwebhusayithi angakhuthaza ukuguqulwa komthengi futhi adlulisele inani lomkhiqizo womthengisi angabizwa ngokuthi okuqukethwe.

Ngakho kungani kwenziwa imisebenzi yokuqukethwe?

Eqinisweni, ukubaluleka kokumaketha okuqukethwe kufanele kuhlukaniswe izingxenye ezine:

1. xhumana nenani lomkhiqizo;
2. Yakha isithombe somkhiqizo;
3. Thuthukisa ukunamathela komthengi;
4. khuthaza ukuguqulwa;

Yiziphi izinhlobo zokuqukethwe?

1. 图片
2. Umbhalo
3. Ividiyo

Iyini isiqondiso sokukhiqizwa nokusebenza kokuqukethwe kwemidiya entsha?

Yiziphi izindlela zokudala okuqukethwe?

1. I-OGC (Okuqukethwe Okukhiqizwa Ngomsebenzi)
2. I-UGC (Okuqukethwe Okukhiqizwa Ngabasebenzisi)
3. I-IGC (Okuqukethwe Okukhiqizwe Kwe-Influencer)

Eyokuqala i-OGC (Occupationally Generated Content), okuyisisekelo sokuqukethwe okukhiqizwa yinkundla.Umthombo walokhu okuqukethwe ngokuvamile okuqukethwe okukhiqizwa umkhiqizo noma u-opharetha wewebhusayithi, okuhlanganisa izincazelo zomkhiqizo, izithombe, amavidiyo, njll. Umsebenzi wakho ukudlulisa inani lomkhiqizo nokusungula isithombe somkhiqizo.

Okwesibili yi-UGC (Okuqukethwe Okukhiqizwe Ngumsebenzisi), okungukuthi, okuqukethwe okukhiqizwa umsebenzisi womthengi, vele, kubuye kudalwe umthengi ngokuzenzakalelayo, noma kudalwe umthengisi ngaphansi kokuqondisa komthengi.

Lokhu kufaka phakathi ukubuyekezwa okuvela kubathengi, ama-retweets avela kubathengi ezinkundleni zokuxhumana, ezinye izincazelo ezivela kubathengi, nokubuyekezwa okuvela kubathengi kuwebhusayithi.

Iqhaza elikhulu le-UGC ukuvumela ukwethenjwa, ukuze abantu abangazi noma abangakholwa uhlobo lomthengisi bakwazi ukwakha ukwethenjwa ngokushesha ngewebhusayithi yomthengisi.

Sisho ukuthini isiqondiso senkokhelo yokusebenza kokuqukethwe?

Esokugcina yi-IGC (Okuqukethwe Okukhiqizwe Kwe-Influencer), okuwukuqukethwe okukhiqizwa yithonya.

Abathengisi bangathola osaziwayo abathile be-inthanethi ukuze basize ukuletha izimpahla futhi bakhele abathengisi okuqukethwe okuthile, njengokuthiFacebookukukhangisa.

Kuvela kuphi ubuciko besikhangiso?

1. Esinye ngesokuthi umdayisi azidubule eyedwa;
2. Enye iwukuthi umthengisi uthumela i-imeyili kumthengi ecela umthengi ukuthi asize ukuthatha izithombe;
3. Okunye wukuxhumana nalesi sihlabani ucele lesi sihlabani ukuthi sikhokhele ukudutshulwa.

Okungenhla kumayelana nomthombo kanye nesimo sokuqukethwe. Umbuzo olandelayo okufanele ucatshangelwe owokuthi kusatshalaliswa kanjani?

Okubalulekile kokusabalalisa okuqukethwe nakho kufaka phakathi izici ezimbalwa.

okuqukethwe kuqalaUkubeka, okungukuthi, hlobo luni lokuqukethwe okumelwe lwenziwe, okwesibili ukuqonda izethameli zokuqukethwe, futhi ekugcineni ukuhlanganisa iziteshi zokuxhumana.

EzentengiselwanoAmakhono okumisa okuyisisekelo okusebenza

Ukubeka indawo yokuthengisa yomkhiqizo kumele kulandele le migomo emi-4:

1. Funa iqiniso emaqinisweni, ungafaki amanga
2. Iphuzu lokuthengisa alikhawulelwe kumkhiqizo ngokwawo
3. Bonisa Izinzuzo Ezihlukene
4. Ungaqondile kakhulu

Funa iqiniso emaqinisweni, ungafaki amanga

Noma ngabe kunjaloUkukhuthazwa KwewebhunamanjeI-Internet MarketingUkuhlela kufanele kusekelwe esimisweni esiyisisekelo sokufuna iqiniso emaqinisweni.Noma iyiphi incazelo engamanga engenasisekelo sangempela inenkohliso futhi ayithembekile kwabangase babe amakhasimende.

Ngakho-ke, ukukhishwa kwephuzu lokuthenga kufanele kusekelwe esimweni sangempela senkampani kanye nomkhiqizo.

Ukuma kwephoyinti lokuthengisa, akukhawulelwe kumkhiqizo ngokwawo

• Akuyona yonke imikhiqizo enezinzuzo ezicacile.
• Imikhiqizo eminingi evamile ayihlukile kakhulu kweminye emakethe.
• Ngalesi sikhathi, ngokuyisisekelo kunzima ukulungisa iphuzu lokuthengisa ngokusho komkhiqizo ngokwawo, ngakho-ke kuyadingeka "ukulolonga" indawo yokuthengisa ngalesi sikhathi.
• Ungazama ukukhombisa indawo eyingqayizivele yokuthengisa kusukela ekumeni kwemakethe yenkampani, ukukhiqiza kanye nolwazi lwesevisi.
• Inkampani enosayizi ofanayo, egxile emkhiqizweni owodwa iminyaka engu-20, inomuzwa ohlukile kunenkampani ekhiqiza izinhlobo eziningi futhi isungulwe iminyaka emibili kuphela.

Bonisa Izinzuzo Ezihlukene

• Kwesinye isikhathi imikhiqizo esisebenzisana nayo misha futhi ikhethekile embonini futhi inenani elihlukile uma iqhathaniswa nemikhiqizo efanayo emakethe.
• Ngalesi sikhathi, sidinga ukukhombisa leli nani eliyingqayizivele ukusuka ezindleleni eziningi. Ukuze senze amakhasimende azizwe ehlukile, kufanele siqale sikwazi ukuveza ukuhluka.

Ungaqondile kakhulu

• Ngokuyisisekelo, abantu abaningi ngeke basho ukuthi mibi kangakanani imikhiqizo abayithengisayo, kodwa bazothuthukisa zonke izinhlobo zemikhiqizo emihle noma amasevisi.
• Ngakho-ke, uma uthi esingenisweni sakho somkhiqizo noma wesevisi "ikhwalithi ephezulu, ikhwalithi ephezulu", "umkhiqizo wethu uhamba phambili emakethe", akusho ngempela okuningi, kodwa kungcono kunalutho.
• Inhloso yokudumisa umkhiqizo ingafinyelelwa ngokungaqondile: isibonelo, singawuncoma umkhiqizo ngokubuyekezwa kwamakhasimende kanye nemilomo yabanye abantu.