Uhla lwemibhalo ye-athikili
Ukumaketha komcimbi kubuhlungu kubathengisi abaningi bewebhusayithi abazimele ngoba abazi ukuthi kwenziwa kanjani imicimbi.Ake sibheke ukuthi kwenziwa kanjani ukumaketha kwemicimbi.
Kuyini ukumaketha kwemicimbi?Kuwukudonsa umgomo wokusebenza wesikhashana ngokusebenzisa uchungechunge lwezindlela, okungaba ukukhulisa ithrafikhi noma ukwandisa i-GMV.
Inqubo yokuhlela umsebenzi wokumaketha wewebhusayithi ezakhelwe nguwe
Le ngxenye ikhuluma kafushane ngokuthi ungakwenza kanjani ukumaketha komcimbi wewebhusayithi ophumelele kakhudlwana?
Ihlukaniswe cishe ngezinyathelo ezilandelayo:
- Nquma imigomo yomsebenzi;
- imisebenzi yokuhlela;
- imisebenzi yokuhlela;
- sebenzisa uhlelo lomsebenzi;
- ukukhuthaza ukuqaliswa kwemisebenzi;
- Umphumela womsebenzi wezibalo
- Buyekeza imiphumela yomsebenzi.
I-Internet Marketingimigomo yokuhlela umcimbi
Okokuqala, uyini umgomo womkhankaso wokumaketha nge-inthanethi?
Ngokuvamile kunemigomo emine eyinhloko:
- I-Laxinamanzi
- khuthaza ukusebenza
- ukuthengiselana
- ukukhushulwa
- Umsebenzisi wokudonsa owewebhusayithiamanzi；
- Ukukhuthaza umsebenzi ukukhulisa ukunamathela kwabasebenzisi abadala kanye nokwenyusa izinga labo lokuthenga kabusha;
- Uhwebo wukuthuthukisa i-GMV esikhathini esifushane;
- Ukuxhumana kuwukuthuthukisa ithonya lomkhiqizo.
Kuphela uma inhloso yomcimbi isicacile lapho kuzokwaziwa ukuhlelwa nokuklanywa komcimbi.
Yimiphi imisebenzi yokumaketha engenziwa iwebhusayithi?
Imibono yokuhlela iwebhusayithi ezakhelwe wena kanye nokumaketha kwemicimbi imi kanje:
- shaya/ngena ngemvume
- Imibuzo/Impendulo
- imibuzo
- I-PK/Izinga
- Cela
- qoqa
- wechat imvilophu ebomvu/ilotho
- Imidlalo
Imibono engenhla eyisishiyagalombili evamile yokuthengisa imicimbi ingahambisana nalezi zinhloso ezine.
Wonke umqondo womsebenzi unomsebenzi.
- Isibonelo, amakhadi e-punch ngokuvamile asetshenziselwa ukukhuthaza umsebenzi kanye nokuthuthukisa ukunamathela komsebenzisi.
- Lokhu kuhlanganisa amazinga e-PK okuncintisana, ukudwetshwa kwemvilophu ebomvu, nemisebenzi yokuqongelela imali.
- Yiqiniso, lezi akuzona eziphelele, futhi kuzoba nemiphumela engalindelekile.
Okwesibili ukuklama kokugeleza komsebenzi.
- Isibonelo, ungayenza kanjani yonke inqubo yemisebenzi yokumaketha?
- Imisebenzi yokuthengisaUkubhalaukubhala, ukuklama iphosta yomkhankaso wokumaketha, ukwakhiwa kwemithetho yomkhankaso wokumaketha, ukuhlukaniswa komkhankaso wokumaketha wezinhlelo zabasebenzi, umkhankaso wokumaketha izinzuzo ezilindelekile kanye nezindleko ezilinganiselwe zomkhankaso wokumaketha.
- Kulinganiselwa ukuthi kuzobiza malini ukuze kuzuzwe muphi umphumela?
Okulandelayo wuhlelo lokuqalisa lomkhankaso wokumaketha.
- Bese uhlela isikhathi salo msebenzi, ube nokuhlukaniswa okucacile komsebenzi, futhi ekugcineni ukhuthaze lo msebenzi, obaluleke kakhulu.
- Ngoba kungakhathaliseki ukuthi umsebenzi wokuklama uphelele kangakanani, uma ungenziwa ngempela, yonke into iyinkulumo eyize futhi ayisho lutho.
Okulandelayo, esigabeni samalungiselelo alo mkhankaso, ake sithi imikhankaso yenyanga eyodwa ihleliwe.
- Ingabe uhlela ukwenza isibuyekezo kabili ngeviki ukuze ubone ukuthi umphumela oyifunayo uyazuzwa?
- Uma kungenjalo, yini inkinga nokuthi ungayithuthukisa kanjani ukuze uqinisekise umphumela omuhle wokugcina.
Ngemuva kokuthi yonke imisebenzi isiphelile, izibalo zedatha yemisebenzi kufanele zenziwe kuqala.
- Isibonelo, ukuze uhehe ithrafikhi entsha, ingakanani ithrafikhi entsha elethwe futhi ibize malini?
- Ingakanani isilinganiso senani elilinganiselwe lokuvakashelwa isivakashi ngasinye?
- uqoboamanziIngakanani izindleko zevolumu?
- Lena idatha ehlanganisiwe okudingeka yenziwe.
Ekugcineni, imiphumela yomsebenzi izokanywa kabusha ukuze kubonakale ukuthi yiziphi izinkinga okuhlangatshezwane nazo ngenkathi kwenziwa lo msebenzi?kanye nendlela yokuxazulula lezi zinkinga?
- Ingabe umcimbi uphumelele manje?
- Uma ihluleka, yini inkinga?
- Indlela yokuthuthukisa ngokulandelayo, indlela yokuthuthukisa?
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) okwabiwe "Iziphi izinto zokumaketha iwebhusayithi engayenza?Inqubo yokuhlela imicimbi yewebhusayithi ezakhelwe wena", ukukusiza.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-27111.html