Ungathola kanjani ukuthi iwebhusayithi inezixhumanisi ezifile kuma-batches? 404 ithuluzi lokuthola ikhasi lephutha

Izixhumanisi ezifile ezimbi zingathinta kakhulu umuzwa womsebenzisi wewebhusayithi.

Ukuthi umsebenzisi uphequlula ikhasi lewebhusayithi yakho noma isixhumanisi sangaphandle ngaphakathi kwekhasi, ukuhlangana nekhasi lephutha le-404 kungase kube okungajabulisi.

Izixhumanisi ezifile ziphinde zithinte igunya lekhasi elizuzwe ngezixhumanisi zangaphakathi nezangaphandle.

Ikakhulukazi uma uqhudelana nezimbangi zakho, isiphathimandla sekhasi eliphansi singaba nomthelela omubi kuwebhusayithi yakho.SEOIzinga linomthelela omubi.

Lesi sihloko sizochaza izimbangela zezixhumanisi ezifile, ukubaluleka kokubuyekeza izixhumanisi ezimbi ezingu-404, kanye nendlela yokusebenzisa ithuluzi lokuhlola isayithi le-SEMrush ukuthola izixhumanisi ezifile kusayithi lakho ngobuningi.

Liyini ikhasi lephutha le-404/isixhumanisi esifile?

Uma isixhumanisi kuwebhusayithi singekho noma ikhasi lingatholakali, isixhumanisi "siphukile", okuholela ekhasini lephutha le-404, isixhumanisi esifile.

Iphutha le-HTTP 404 libonisa ukuthi ikhasi lewebhu elikhonjwe isixhumanisi alikho, okungukuthi, i-URL yekhasi lewebhu lokuqala ayivumelekile.Lokhu kwenzeka kaningi futhi akunakugwenywa.

Isibonelo, imithetho yokukhiqiza ama-URL ekhasi lewebhu iyashintshwa, amafayela ekhasi lewebhu aqanjwe kabusha noma ahanjiswe, isixhumanisi sokungenisa asipeliwe kahle, njll. Ikheli le-URL lokuqala alikwazi ukufinyelelwa.

• Uma iseva yewebhu ithola isicelo esifanayo, izobuyisela ikhodi yesimo engu-404, itshele isiphequluli ukuthi insiza eceliwe ayikho.
• Umlayezo wephutha: 404 AYITHOLAKALI
• Umsebenzi: Ukuthwala umthwalo osindayo wesipiliyoni somsebenzisi kanye nokwenza kahle kwe-SEO

Kunezimbangela eziningi ezivamile zamakhasi amaphutha angu-404 (izixhumanisi ezifile):

1. Ubuyekeze i-URL yekhasi lewebhusayithi.
2. Ngesikhathi sokuthuthwa kwesayithi, amanye amakhasi alahlekile noma aqanjwe kabusha.
3. Kungenzeka ukuthi uxhume kokuqukethwe (okufana namavidiyo noma amadokhumenti) okususiwe kuseva.
4. Kungenzeka ukuthi ufake i-URL engalungile.

Isibonelo sekhasi lephutha elingu-404/isixhumanisi esifile

Uzokwazi ukuthi isixhumanisi siphukile uma uchofoza isixhumanisi futhi ikhasi libuyisela iphutha elilandelayo:

1. 404 Ikhasi alitholakali: Uma ubona leli phutha, ikhasi noma okuqukethwe kususiwe kuseva.
2. Usokhaya Omubi: Iseva ayifinyeleleki noma ayikho noma igama lomethuleli alivumelekile.
3. Ikhodi yephutha: Iseva yephule ukucaciswa kwe-HTTP.
4. 400 Isicelo Esibi: Iseva yosokhaya ayiyiqondi i-URL esekhasini lakho.
5. Isikhathi sokuvala: Iseva iphelelwe yisikhathi ngenkathi izama ukuxhuma ekhasini.

Kungani kunamakhasi angamaphutha angu-404/izixhumanisi ezifile?

Ukuqonda ukuthi amakhasi amaphutha angu-404 akheka kanjani kungakusiza ukuthi uthathe izinyathelo zokuphepha ukuze ugweme izixhumanisi ezifile ezingu-404 ngangokunokwenzeka.

Nazi izizathu ezivamile zokwakhiwa kwamakhasi angamaphutha angu-404 nezixhumanisi ezifile:

1. I-URL engapeliwe kabi: Kungenzeka ukuthi isixhumanisi asipeliwe kahle ngesikhathi usimisa, noma ikhasi oxhumanisa kulo lingase liqukathe igama elingapeliwe kabi ku-URL yalo.
2. Isakhiwo se-URL yesayithi lakho kungenzeka sishintshile: Uma uthuthele isayithi noma uhlele kabusha isakhiwo sokuqukethwe kwakho, uzodinga ukumisa ukuqondisa kabusha okungu-301 ukuze ugweme amaphutha anoma yiziphi izixhumanisi.
3. Isayithi yangaphandle phansi: Uma isixhumanisi esiya kuso singasavumelekile noma isayithi seliphansi okwesikhashana, isixhumanisi sakho sizovela njengesixhumanisi esifile uze usisuse noma isayithi lenziwe isipele.
4. Uxhuma kokuqukethwe okuhanjisiwe noma okususiwe: Isixhumanisi singaya ngqo efayeleni elingasekho.
5. Izinto ezimbi ekhasini: Kungase kube namaphutha athile amabi e-HTML noma e-JavaScript, noma kusukelaWordPress Okunye ukuphazamiseka okuvela kuma-plugin (kucatshangwa ukuthi isayithi lakhiwe nge-WordPress).
6. Kukhona i-firewall yenethiwekhi noma imikhawulo ye-geo: Kwesinye isikhathi abantu abangaphandle kwendawo ethile abavunyelwe ukufinyelela iwebhusayithi.Lokhu kuvame ukwenzeka ngamavidiyo, izithombe, noma okunye okuqukethwe (okungase kungavumeli izivakashi zamazwe ngamazwe ukuthi zibuke okuqukethwe ezweni lazo).

Iphutha lesixhumanisi sangaphakathi

Ukuxhumanisa okubi kwangaphakathi kungase kwenzeke uma:

1. Kushintshwe i-URL yekhasi lewebhu
2. Ikhasi lisusiwe kusayithi lakho
3. Amakhasi alahlekile ngesikhathi sokuthutha isayithi

• Ukuxhumanisa okubi kwangaphakathi kwenza kube nzima ku-Google ukucaca emakhasini esayithi lakho.
• Uma isixhumanisi esiya ekhasini singalungile, i-Google ngeke ikwazi ukuthola ikhasi elilandelayo.Kuzophinde kubonise ku-Google ukuthi isayithi lakho alilungiswanga kahle, okungase kube yingozi kumazinga e-SEO yesayithi lakho.

Iphutha lesixhumanisi sangaphandle

Lezi zixhumanisi zikhomba iwebhusayithi yangaphandle engasekho, ehambile, futhi engakenzi noma yikuphi ukuqondisa kabusha.

Lezi zixhumanisi zangaphandle eziphukile azilungile kulwazi lomsebenzisi futhi azibi ekudluliselweni kwezisindo zesixhumanisi.Uma uthembele kuzixhumanisi zangaphandle ukuze uthole igunya lekhasi, izixhumanisi ezifile ezinamaphutha angu-404 ngeke zibe nesisindo.

404 Izixhumanisi Ezingemuva Ezingalungile

Iphutha le-backlink lenzeka lapho enye iwebhusayithi ixhuma esigabeni sewebhusayithi yakho nanoma yimaphi amaphutha angenhla (isakhiwo se-URL esibi, ukungapeli kahle kahle, okuqukethwe okususiwe, izinkinga zokubamba, njll.).

Ikhasi lakho lilahlekelwa igunya lekhasi ngenxa yalezi zixhumanisi ezifile ezingama-404, futhi udinga ukuzilungisa ukuze uqiniseke ukuthi awazithinti izinga lakho le-SEO.

Kungani izixhumanisi ezifile ezinamaphutha angu-404 zingalungile ku-SEO?

Okokuqala, izixhumanisi ezifile zingalimaza ulwazi lomsebenzisi wewebhusayithi.

Uma umuntu echofoza isixhumanisi futhi athole iphutha le-404, kungenzeka ukuthi achofoze kwelinye ikhasi noma ashiye isayithi.

Uma abasebenzisi abanele benza lokhu, kungathinta izinga lakho lokugxuma, i-Google ekunika lonaEzentengiselwanoUzoqaphela lokhu lapho ulinganisa iwebhusayithi yakho.

Izixhumanisi ezifile ezingama-404 nazo zingaphazamisa ukulethwa kweziphathimandla zesixhumanisi, futhi ama-backlink avela kumasayithi aziwayo angakhuphula igunya lekhasi lesayithi lakho.

Ukuxhumanisa kwangaphakathi kusiza ekudluliseleni igunya ngaphakathi kwewebhusayithi yakho.Isibonelo, uma uxhuma kuma-athikili ahlobene nebhulogi, ungathuthukisa izinga lezinye izindatshana.

Okokugcina, izixhumanisi ezifile zikhawulela i-Google bot ezama ukukhasa nokukhomba isayithi lakho.

Uma kuba nzima ukuthi i-Google iqonde iwebhusayithi yakho ngokugcwele, kuzokuthatha isikhathi eside ukuthi uhlele kahle.

Ngo-2014, Umhlaziyi we-Google Webmaster Trends uJohn Mueller uthe:

“Uma uthola isixhumanisi esingalungile esifile noma okuthile, ngingakucela ukuthi usilungisele umsebenzisi ukuze akwazi ukusebenzisa isayithi lakho ngokugcwele. […] Kufana nanoma yikuphi okunye ukunakekela okuvamile ongakwenzela umsebenzisi.”

• Umthelela wezixhumanisi eziphukile kumazinga we-SEO uzokhula kuphela, futhi kuyacaca ukuthi i-Google ifuna ukuthi ugxile kulwazi lomsebenzisi.

Ngingabheka kanjani ukuthi iwebhusayithi yami inezixhumanisi ezifile?

• Emhlabeni wokuncintisana we-SEO, udinga ukuthola futhi ulungise noma yimaphi amaphutha ewebhusayithi ngokushesha.
• Ukulungisa izixhumanisi ezifile kufanele kube okubaluleke kakhulu ukuze uqiniseke ukuthi ulwazi lwakho lomsebenzisi aluthintwa kabi.

Okokuqala, ungasebenzisa Ithuluzi Lokuhlola Iwebhusayithi le-SEMrush ukuze uthole futhi ulungise izixhumanisi zangaphakathi ezimbi.

Uzithola Kanjani Izixhumanisi Ezifile Usebenzisa Ithuluzi Lokuhlola Iwebhusayithi ye-SEMrush?

Ithuluzi lokuhlola iwebhusayithi ye-SEMrush lihlanganisa amasheke angaphezu kwe-120 ahlukene ekhasini kanye nezobuchwepheshe be-SEO, okuhlanganisa nelinye eligqamisa noma yimaphi amaphutha okuxhumanisa.

Nazi izinyathelo zokusetha ukuhlolwa kwewebhusayithi ye-SEMrush:

isinyathelo 1:Dala iphrojekthi entsha.

• Udinga ukudala iphrojekthi yewebhusayithi yakho ukuze ufinyelele ithuluzi lokuhlola iwebhusayithi ye-SEMrush.
• Kubha yamathuluzi eyinhloko kwesokunxele, chofoza "Iphrojekthi" → "Engeza Iphrojekthi Entsha" ▼

Isinyathelo sesi-2:Qala ukuhlolwa kwewebhusayithi ye-SEMrush

Chofoza inketho ethi "Ukubuyekezwa Kwesayithi" kudeshibhodi yephrojekthi▼

Ngemva kokuvula ithuluzi lokuhlola iwebhusayithi ye-SEMrush, uzocelwa ukuthi ulungise izilungiselelo zokucwaninga ▼

• Ngephaneli yezilungiselelo zethuluzi lokuhlola iwebhusayithi ye-SEMrush, mangaki amakhasi okulungisa ithuluzi ukuze lihlolwe?Yimaphi amakhasi azitshwayo?Futhi wengeze noma yiluphi olunye ulwazi lokufinyelela isiseshi esingase silidinge.

Isinyathelo sesi-3:Hlaziya noma yiziphi izixhumanisi ezifile ngethuluzi lokuhlola iwebhusayithi ye-SEMrush

Uma sekuqediwe, ithuluzi lokubuyekeza iwebhusayithi ye-SEMrush lizobuyisela uhlu lwezinkinga okufanele uziphequlule.

Sebenzisa okokufaka kosesho ukuze uhlunge noma yiziphi izixhumanisi zombuzo▼

Yini okufanele ngiyenze uma ngithola ukuthi iwebhusayithi yami inesixhumanisi esifile?

Isinyathelo sesi-4:lungisa isixhumanisi

Uma usuthole izixhumanisi ezifile kusayithi lakho, ungazilungisa ngokubhekana nokubuyekeza izixhumanisi, noma ukuzisusa ngokuphelele.

Ukuqhubeka kokufunda:

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Ungawathola Kanjani Futhi Ulungise Ama-backlink Ewebhusayithi Amabi?Ama-backlink amabi ayizixhumanisi ezisuka kwenye iwebhusayithi eziya kweyakho.Udinga ama-backlink anempilo kuwebhusayithi yakho ukusiza ukukhulisa igunya lekhasi lakho.Ukuze uthole futhi ulungise izixhumanisi zangaphandle ezimbi, udinga ukusebenzisa...