Yiziphi izinkinga ezingaba khona abathengisi be-e-commerce abangahlangana nazo kumodeli yesiteshi esizimele?

Ngokuwela umngcele wenkampani yangaphandleEzentengiselwanoNgokukhuphuka kweplatifomu kanye nemodeli ye-DTC, abathengisi abaningi be-e-commerce abawela umngcele bamagange ukuzama amawebhusayithi azimele.SEO, kodwa bambalwa abakhuluma ngezingozi nobunzima beziteshi ezizimele.

Imodi ye-DTC ithi Direct-to-Consumer (Direct-to-consumer)

Ake sihlaziye ukuthi abathengisi abajwayelekile bafunda kanjani ukusebenzisaIwebhusayithi ye-WordPressizinkinga zizohlangatshezwana nazo.

对Ukukhuthazwa KwewebhuIzimfuneko eziphezulu zokusebenza

Uma kuqhathaniswa nezinkundla zezinkampani zangaphandle, abathengisi bewebhusayithi abazimele badinga okungaphezuluI-Internet MarketingAmandla okusebenza.

Ngokungafani nezinkundla ze-e-commerce ezigxile ekutholweni kwethrafikhi, amasayithi azimele agxila ekulinganiseni ubudlelwano nokukhangisa phakathi kwemikhiqizo nabathengi.

Ukusebenza kwewebhusayithi ezimele akudingi nje kuphela ukuthuthukisa uhlobo lwayo kanye newebhusayithi, kodwa futhi kuhehe abathengi ngokukhangisa nokumaketha kwenkundla yezokuxhumana, okuwuvivinyo olukhulu lwamakhono omthengisi nokusebenzayo.

Izindleko eziphezulu zokuthola ithrafikhi

Inselele enkulu kakhulu yabathengisi bomkhiqizo bewebhusayithi abazimele esikhathini esizayo kuzobaamanziinani.

Izindleko zokutholwa komthengi zizoqhubeka zikhuphuka njengoba ukuncintisana komkhiqizo we-DTC uqina futhi nezindleko zokukhangisa zikhuphuka.

Ngaphezu kwalokho, i-ROI yokukhangisa nayo iyancipha.

Abathengisi bakhawulelwe ngenxa yemithetho yobumfihloUkubekaIkhono lokukhangisa, futhi abathengi bangcono ekuvimbeni iziphazamiso zezikhangiso, ngakho kuya kuba nzima ukuthola imbuyiselo ephezulu ekusetshenzisweni kwezikhangiso.

Ukwakhiwa komkhiqizo wesikhathi eside kunzima

Ekuphenduleni ezindlekweni zokuthengwa kwethrafikhi ezikhuphukayo, abathengisi bemikhiqizo bayelulekwa ukuthi bagxile kancane ekubuyiselweni kwesikhashana esifushane kanye nokwakhiwa komkhiqizo wesikhathi eside, okuzosiza ukulwa nokwehla kwe-ROI.

Ngokuvamile, ukuncintisana emakethe ye-e-commerce yomhlaba wonke mubi, futhi abathengisi kufanele banake kakhulu ukwakheka kwesiteshi futhi babeke kuqala kubathengisi abakha imikhiqizo enezithameli ezinkulu.

Imali enkulu yokutshala imali, ukuhamba kwemali okuqinile

Isibonelo, isihlahla esikhulume ngaso esimemezelweni sokuthi inkundla yokukhokha yenkampani yangaphandle eboshelwe kuwebhusayithi ezimele iqinise ukubuyekezwa kwezimali mboleko ezinkulu futhi yandisa umcimbi wezikhumbuzi zokukhokha.

Ngakho-ke, ijubane lokuqoqwa kokuthengiswa kwebhizinisi lesiteshi esizimele liye lehla kakhulu, futhi izindleko zomsebenzi omkhulu ziphakeme kakhulu.

Ngaphezu kwalokho, ibhizinisi lesiteshi esizimele lidinga ukutshala izindleko eziningi zokukhangisa nezokuthengisa kusenesikhathi.

Esigabeni sokuqala sokusebenza kwesiteshi esizimele, abathengisi badinga ukutshala imali eningi, izinsiza ezibonakalayo kanye nezinsiza zezezimali ukuze basekele ukuvezwa nokuthengiswa kwesitolo, nangokukhuthazwa okuqhubekayo kokushisa imali.

Ngakho-ke, kubathengisi abajwayelekile, kusekhona ingozi ethile.