Ungalithuthukisa kanjani izinga lokuguqulwa kwesiteshi esizimele sezingubo ze-e-commerce eziwela umngcele?Ingabe izingubo zokuhweba zangaphandle kulula ukuzithengisa?

Ithintwe ubhubhane, izingubo zomhlaba jikeleleEzentengiselwanoImboni ingene enkathini yentuthuko esheshayo, futhi izinga lokungena kwemakethe yezimpahla ze-e-commerce emhlabeni wonke lenyuke ngo-50% unyaka nonyaka.

Ingabe izingubo zohwebo lwe-e-commerce eziwela umngcele kulula ukuzithengisa?

Emazweni athuthukile anjenge-United Kingdom, i-United States, neJalimane, izinga lokungena kwezimpahla ze-e-commerce selifinyelele ku-20%, futhi imikhuba yokuthenga yabathengi isisunguliwe.

Emazweni asathuthuka anjengeVietnam, iMexico, neNdiya, izinga lokukhula komkhakha we-e-commerce wezingubo lizohlala liphakathi kwama-30% nama-60% ngokuzayo.

Noma ngabe iyizwe elithuthukile noma izwe elisathuthuka, imakethe yezimpahla ze-e-commerce inamathuba amakhulu okuthuthuka.

Ngaphansi kwalo mkhuba, lolu bhubhane lukhulise izinzuzo ze-China eziyingqayizivele, zesikhathi eside futhi eziphelele ze-supply chain.

Okulandelayo, lesi sihloko sizodingida ukukhetha,yakha iwebhusayithi,Iphromoshini yokukhipha amanzi,I-Internet MarketingIzigaba ezine zokusebenza zitolika amakhono afanele kubathengisi.

1. Ukukhethwa Komkhiqizo: Isici Esibalulekile Esinqumweni Somthengi

Idatha ibonisa ukuthi phakathi kwezinto ezithinta izinqumo zokuthenga zabathengi, u-67% wabathengi ukholelwa ukuthi imikhiqizo iyisinqumo sokunquma ukuthi uthenge yini, okubonisa ukubaluleka kokukhetha umkhiqizo.

Indlela yokukhetha imikhiqizo efanele yezingubo zokuhweba zangaphandle?

Okokuqala, abathengisi badinga ukuqonda izintandokazi zomthengi.

Kubathengi abasesigabeni sezingubo, ukunethezeka nokufaneleka yizinto ezi-2 ezibalulekile zokucatshangelwa lapho uthenga.

Okwesibili, abathengisi badinga ukuqonda imakethe yezimpahla zamanje.Isibonelo, izingubo zabesifazane zithengisa ngaphezu kwezingubo zamadoda.

Ezigqokweni zabesifazane, izitayela zansuku zonke zesifazane kanye nezitayela zakudala zesifazane zithandwa kakhulu.

2. Yakha iwebhusayithi: yakha isitolo sokuguqulwa okuphezulu

• Ngemva kokuba umdayisi eqinisekisa ukukhethwa, udinga ukwakha isitolo esizimele ukuze abonise futhi adayise imikhiqizo.
• Ukuze kwakhiwe isitolo esinezinga eliphezulu lokuguqulwa, abathengisi badinga ukunaka kakhulu ukwakheka kwesayithi.
• Ekusebenzeni kwamawebhusayithi azimele, izitolo eziguqulela phezulu zivame ukuba nezici ezilandelayo: ukwakheka kwekhasi okuthuthukisiwe, isivinini sokuphendula esisheshayo, nezixhumanisi ezimfushane zokuthenga.
• Isikhathi esiningi, isigaba sezingubo siwukuthenga okungalindelekile.
• Uma kukhona ama-SKU amaningi kakhulu noma inqubo yokukhetha iyinde kakhulu, isifiso somthengi sokufaka i-oda sizoncishiswa ngokwezinga elithile, ngakho umthengisi kufanele azame ukwenza lula inqubo yokuthenga yomthengi.

3,amanzi: Finyelela ngokunembile inani labantu okuhlosiwe ngeziteshi eziningi

• amanziBekulokhu kuwumgogodla ekusebenzeni kweziteshi ezizimele.
• Njengamanje, kunezindlela ezintathu eziyinhloko zamawebhusayithi azimele ukuze ahehe ithrafikhi:FacebookUkukhangisa, Izikhangiso ze-Google kanye Nokumaketha Kwe-Influencer.
• Ifaneli ye-Facebook e-commerce marketing ihlukaniswe ngezinyathelo ezintathu: abathengi bakha ukuqwashisa ngomkhiqizo, bakhiqize inhloso yokuthenga, futhi bathathe isinyathelo sokuqedela uguquko.
• Uma abathengisi bezingubo befuna ukuzuza umphumela oyinhloko - izikhangiso ezenza abathengi benze okuthile - bangasebenzisa amafomethi amathathu ezikhangiso: izikhangiso zekhathalogi eguqukayo, izikhangiso ze-carousel, nezithombe.

4. Ukusebenza: Isiteshi sezingubo ezizimele esiwela umngcele we-e-commerce singalithuthukisa kanjani izinga lokuguqulwa?

Ukusebenza kwewebhusayithi ezimele kuwumsebenzi obucayi, odinga abathengisi ukuthi bathuthukise ngokuqhubekayo isakhiwo sewebhusayithi ngokuya ngedatha yesitolo ukuze kuthuthukiswe izinga lokuguqulwa kwesitolo.

Amathiphu okuthuthukisa ukuguqulwa kwesitolo

1. Bhekisa umngane ukuthi athenge futhi uthole isaphulelo sika-50% ngamunye.
2. Ngemva kokuba ilungu, ungakwazi ukusetha isixhumanisi esikhethekile, futhi ama-oda akhiqizwe isixhumanisi sokuphromotha azothola ikhomishini engu-8%.
3. Isikhathi sokulethwa nesikhungo sosizo, isingeniso sicace kakhulu.
4. Iphosta yephromoshini yekhasi eliyisiqalo itshela amakhasimende ngokucacile mayelana nendawo yesaphulelo.
5. Nikeza isicelo sesaphulelo somfundi, isaphulelo esingu-10% kuze kube yilapho uthweswa iziqu.
6. Ukuthunyelwa kwamahhala kuma-oda angaphezu kuka-$75.
7. Bhalisela isaphulelo sika-15%.
8. Bhalisela isaphulelo sika-20%.
9. Isaphulelo sika-15% kumalungu amasha, sisebenza izinsuku ezingu-7.

Ngethemba ukuthi okungenhla kuzokusiza.