Asebenza kanjani amabhrendi we-e-commerce awela imingcele phesheya kwezilwandle?Umqondo wohlelo lokusebenza lokumaketha lwesizinda saphesheya kwezilwandle

Inkampani yokuqala futhi ebaluleke kakhulu yemikhiqizo eya phesheya kwezilwandle isiteshi esizimele.

Ukwakhiwa kwesiteshi esizimele kuwukuthwala okubalulekile kwe-DTC (Direct-To-Consumer, direct-to-consumer) futhi kufanele kwenziwe.

okwamanjeEzentengiselwanoIplatifomu isengaba inkundla yempi eyinhloko yomkhiqizo, futhi isiteshi esizimele siyinkundla yempi eyisizayo.

Kodwa-ke, uma umkhiqizo unezinhlu eziningi zabathengi futhi abathengi bathenga kabusha kaningi kuwebhusayithi ezimele, iwebhusayithi ezimele kancane kancane ingaba isiteshi esikhulu, futhi inkundla ingaba isiteshi sokuthengisa esisizayo.

Asebenza kanjani amabhrendi we-e-commerce awela imingcele phesheya kwezilwandle?

Ukuze ube iwebhusayithi enhle ezimele, amaphuzu amabili abalulekileamanziisu levolumu kanye nokusebenza komthengi.

Kodwa-ke, inkundla emele isizinda somphakathi kanye nesayithi elizimele elimele isizinda esiyimfihlo zidinga amakhono ahlukene kubathengisi.

Abathengisi kufanele bazame zombili iziteshi, ikakhulukazi isiteshi esijwayelekile sesigaba.

Ngokombono womdayisi, inhloso ye-DTC ukufinyelela abathengi ngokuqondile futhi uxhumane nabo ngekhwalithi ephezulu.

Uyini umphumela?Kufanele kube inombolo yabasebenzisi abaxhunyiwe kanye nokwaneliseka kwabasebenzisi abasebenzisanayo.

Namuhla, kuwumkhuba ojwayelekile ukuthi amabhrendi aye phesheya kwezilwandle ayokwenza imisebenzi yama-omni-channel.

Sithatha i-ANKER njengesibonelo, imodeli yaphesheya kwezilwandle ye-Amazon + isiteshi esizimele + B2B seyakhiwe.

Ngakho-ke, ngaphezu kokuhlelwa kwamawebhusayithi azimele kanye neziteshi ze-2C ezifana ne-Amazon, abathengisi abajwayelekile kufanele futhi bagxile ekuhlelweni kweziteshi ze-B2B.

Iziteshi ze-B2B zingafinyelela ngempumelelo kubasebenzisi abangakwazi ukusetshenzwa kahle noma okukhavwe endaweni ngaphansi kwemodeli ye-DTC, okulingana nokuba khona kwebhrendi phesheya kwezilwandle.I-Internet Marketinguzakwethu.

Umqondo wohlelo lokusebenza lokumaketha lwesizinda saphesheya kwezilwandle

Ukumaketha kanye nokwenza idijithali kweziteshi ze-B2B zaphesheya kwezilwandle.

Ingakwazi ukuhlanganisa ithrafikhi ngezinjini zokusesha kanye nenkundla yezokuxhumana,amanziIya kuwebhusayithi esemthethweni yewebhusayithi ezimele yomkhiqizo, futhi ekugcineni ulondoloze laba basebenzisi abathembekile njengethrafikhi yesizinda esiyimfihlo.

Izinto ezintathu zokusebenza komkhiqizo waphesheya:

1. Olunye uhlangothi lomkhiqizo.
2. Okwesibili, ukwenzaUkukhuthazwa KwewebhuNgakolunye uhlangothi, kufanele sibe nesimo sengqondo somkhiqizo, hhayi isimo sengqondo sethrafikhi.
3. Okwesithathu ukucolisiswa kokusebenza.

Yenza okwasendaweni, yiba neqembu lendawo, yakha eyakho isevisi yokusekela endaweni yangakini.

Ukunakwa kwethrafikhi yokusesha kanye nenkundla yezokuxhumana ekugcineni kuzobuyela kuwebhusayithi ezimele yomthengisi, njengoba amawebhusayithi azimele nezinjini zokusesha zingakha okuhle.SEO, kuyilapho amawebhusayithi azimele kanye nenkundla yezokuxhumana ingakha ama-cross-backlink alula kakhulu, avulekile.

Indlela amabhrendi we-e-commerce awela ngayo imingcele eya phesheya kwezilwandleyakha iwebhusayithi?manje kusuka ngezansiIsifundo sokwakha iwebhusayithi ye-WordPressIsihloko sokuqala siqala▼

🔗Isho ukuthini i-WordPress? Okufanele ngikwenze? Iyiphi iwebhusayithi engenziwa?