Ungayenza kanjani i-WeChat marketing promotion?Isifinyezo semodeli yamandla yomkhiqizo wenethiwekhi ye-WeChat

ungakwenza kanjaniWechat marketingukukhushulwa?Isifinyezo semodeli yamandla yomkhiqizo wenethiwekhi ye-WeChat

isingeniso:

Noma iyiphi inkampani noma umuntu ofuna ukuthuthukisa ithonya lomkhiqizo kukho konke kufanele asebenzise le sethi ye-"Brand Power Model", ngaphandle kwalokho umkhiqizo kuphela ongeke ube namandla.

(Angikwazanga ukungena ku-akhawunti esemthethweni ye-WeChat izinsuku ezimbili, futhi ukungena kubonise iphutha. Namuhla, ngithole ukuthi inkinga idalwe ukufakwa kwe-plug-in yomhleli we-akhawunti esemthethweni esipheqululini. vala i-plug-in bese ungena njengenjwayelo.)

Eqinisweni, kungakhathaliseki ukuthi wenza kanjaniUkukhuthazwa Kwewebhu, umgomo omkhulu uwukwandisa ukuchayeka, ngaleyo ndlela kuthuthukiswe ithonya lomkhiqizo.

Ngikhumbula ngisanda kuhlangana ngo-2009I-Internet MarketingUma ngiphromotha, ngiyazi ukuthi kunendlela yeqembu yokuthuthukisa inethiwekhi, okuwukuthumela okuthunyelwe okungu-300 nsuku zonke ukuze kunyuswe inethiwekhi.

Ngaleso sikhathi, babevame ukushiya imibono yabo kuma-blog nezinkundla zabanye abantu nsuku zonke. Kafushane nje, kwakubekwe ukuthi kufanele bathumele amaposi angu-300 ngosuku. Ngemva kwezinyanga ezi-3, bazobona imiphumela.

Okuthunyelwe okungu-300 x izinsuku ezingu-7 (isonto eli-1) = okuthunyelwe okungu-2100
Okuthunyelwe okungu-2100 x amaviki angu-4 (inyanga engu-1) = okuthunyelwe okungu-8400
Okuthunyelwe okungu-8400 x izinyanga ezi-3 = okuthunyelwe okungu-25200

Thumela okuthunyelwe okungu-300 ngosuku, futhi ungabona imiphumela ngemva kwezinyanga ezingu-3. Indlela ilula kakhulu, kodwa uma ufuna ukubekezela, kufanele ube nokusekelwa okunamandla kokuphatha.

Ngabe sengiqaphelaSEOKuzoba nomphumela ongcono wezikhathi eziyi-1, ngakho-ke ngaqala ukufunda ngokuhlelekile i-SEO.Ngemva kokuhlola nokuzilolonga, ngabona ukuthi uma ngithumela okuthunyelwe okungu-300 ngosuku, uma ngingakwazi ukuhlanganisa izindlela ze-SEO ukuze zisebenze, nakanjani kuzoba nomphumela wokuphindaphinda. .

Sengikushilo lokho, okokugcina umngani weqembu wangicela ukuba ngiveze imibono yami ngokusebenza kwe-WeChat.Ngathi ngizobhala indatshana engizokwabelana ngayo uma nginesikhathi.Nakuba kunezinto ezibalulekile ezisanda kwenziwa, ngingumuntu uyaligcina izwi lami, ngakho manje Ake ngihlanganyele isifinyezo sami semisebenzi ye-WeChat.

Lena isethi yamamodeli engiye ngawafingqa mathupha ekusebenzeni kwe-WeChat, futhi ngayiqamba ngokuthi "imodeli yamandla omkhiqizo":

Noma iyiphi inkampani noma umuntu ofuna ukwakha umkhiqizo angasebenzisa le sethi ethi "Brand Power Model" ukuze andise ithonya lomkhiqizo.

XNUMX. YenzaUkubeka

Ukuze wenze lokhu, udinga ukuzibuza imibuzo emi-3:
(1) Obani iqembu lami labasebenzisi?
(2) Yiziphi amaphuzu wabo wezinhlungu ezi-3 ezinkulu?
(3) Yiziphi izixazululo engingazinikeza?

Ngemva kokuqonda le mibuzo emithathu, ungakwazi ukuzenzela indawo efanele futhi uzenze uchwepheshe emkhakheni othile.

Lapha nge"Ikhadi eliluhlaza lebhizinisi le-Wechatilungu" isibonelo:

1. Obani abasebenzisi bamalungu ekhadi eliluhlaza lebhizinisi le-WeChat?
(1) Labo abafuna ukwenza imali njengebhizinisi elincane elinengozi ephansi;
(2) Abantu abafuna ukudla ngamanani aphansi.

2. Yiziphi amaphuzu amathathu amakhulu ezinhlungu zamalungu ekhadi eliluhlaza lebhizinisi le-WeChat?
(1) Ulwazi olunganele lokunikezela, abakwazi ukuthola imikhiqizo elungele ukunyuswa kwabo;
(2) Imali yokutshalwa kwezimali ye-ejenti yomkhiqizo othile inkulu, futhi izindleko nobungozi bokuqoqwa kwempahla kuphezulu kakhulu.
(3) Kunzima ukwenza imali ngendlela engabizi kakhulu futhi engenabungozi.

3. Yiziphi izinzuzo (izixazululo) amalungu ekhadi eliluhlaza lebhizinisi le-WeChat angajabulela ukuzijabulela?
(1) Inani elikhulu lemininingwane yokuhlinzeka, izinketho eziningi, ukuthola kalula imikhiqizo yokukhangisa efanelekile;
(2) Abukho ubungozi bemali kanye nokuqoqwa komkhiqizo owodwa ukuze udayiswe egameni lomunye;
(3) Yenza imali ngezindleko zero futhi akukho bungozi;
(4) Jabulela amanani obulungu akhethekile futhi wonge imali ozoyisebenzisa.

XNUMX. Ukudlulisa imibono

Yini ebhubhisa kakhulu?Into ecekela phansi futhi enamandla kakhulu emhlabeni ukusabalalisa imibono.

Bonke abantu abanethonya elikhulu emhlabeni basakaza imibono, uMarx uneDas Kapital, uLao Tzu uneTao Te Ching, uConfucius une-The Analects, futhi labo basunguli benkolo bonke banencwadi okungenani eyodwa yakudala yokusakaza imibono yabo.

Ngakho-ke, uma ibhizinisi lifuna ukuthuthukisa ithonya lomkhiqizo walo, lidinga ukusungula uhlelo lwethiyori lwemibono yomkhiqizo, lisakaze imibono yalo, futhi ngalokho lithuthukise ithonya lomkhiqizo walo.

Ngabelana ngethiyori yolwazi yokukhuthazwa kokumaketha kwenethiwekhi futhi ngifingqa imodeli yamakhono okuthengisa we-WeChat, okuwukusabalalisa imicabango yami. Ngemva kokuyifunda, abafundi banomuzwa wokuthi bazuzile ngoba imicabango engiyisakaza iye yathinta abafundi.

XNUMX. Inkulumo-ze

Uma ufuna ukusabalalisa imibono, kufanele uhileleke ku-propaganda, futhi kunamaqhinga ahlukahlukene e-propaganda angasetshenziselwa inkulumo-ze.

1. Amaqhinga ahlukahlukene

Kunezindlela eziningi zokuthuthukisa ukumaketha kwenethiwekhi, futhi okulandelayo uhlu lwezindlela ezehlukene ezijwayelekile zokuphromotha inethiwekhi.

(1) okuthunyelwe okungu-300 ngosuku:
Lena indlela elula yokuzibeka esimweni sokuthumela okuthunyelwe okungu-300 ngosuku, noma ngabe ibhulogi noma inkundla, inqobo nje uma ungashiya amazwana, izosebenza ngemva kwezinyanga ezingu-3.

(2) Yenza i-SEO ukuze ubhale izindatshana:
Leli isu le-SEO lomsila omude eliqoqa imibuzo nezimpendulo abasebenzisi abazikhathalela kakhulu.
Singasesha impande ethile kumawebhusayithi e-Q&A njenge-Baidu Know ne-Zhihu, isibonelo: "Umfokazi”, uzothola imibuzo eminingi enjalo, uqoqe imibuzo, ufingqe izimpendulo bese ubhala isihloko esi-1 ngosuku, futhi ungaqongelela izihloko ezingaba ngu-3 ezinyangeni ezi-100 futhi ube ngokushesha.UFONgiyingcweti yocwaningo, futhi kunezihloko ezingaphezu kuka-300 ngonyaka, futhi zizoqhuma ngemva kwesikhathi eside.

(3) Izincwadi ezishicilelwe:
Ithonya alinakubukelwa phansi, futhi lizogcina liqhume ngokuhamba kwesikhathi.

Ngibone osaziwayo abaningi abebesabalalisa imibono yabo.Ngokucobelelana nokubhala izindatshana bathole ukwethenjwa abalandeli abaningi, bese benabalandeli beqoqa izincwadi.Lokhu kuwumthelela.

(4) Ukuthengisa ngevidiyo:
Umphumela wokumaketha kwevidiyo awumbi neze kunokubhala izindatshana, singakwaziI-YOUTUBEKungabonakala ku-inthanethi ukuthi kukhona osaziwayo abaningi be-inthanethi abasebenzisa amavidiyo ukuze babelane ngobuchule nolwazi lwabo, bathole ukunakwa okuningi futhi bathole kokubili udumo nengcebo.

(5) Inkundla yezokuxhumana,imidiya entshaUkuthengisa:
Yabelana ngezindatshana namavidiyo ezinkundleni zokuxhumana kanye nezinkundla ezintsha zemidiya ukuze ukhulise ukuchayeka futhi uthuthukise ithonya lomkhiqizo.

(6) Ukumaketha kwe-WeChat:
Esikhathini se-inthanethi yeselula, cishe bonke abasebenzisi baku-WeChat.Ukukhangisa Komphakathi) kuhlanganiswe nomunye futhi kuyisinyathelo esisebenzayo.

1. Qala uhlaziye izindatshana ku-akhawunti yomphakathi ye-WeChat, yiziphi ezinevolumu ephezulu yokufunda? (Umthamo wokufunda ophezulu ukhombisa ukuthi ama-athikili anjalo yiwo akhathazeke kakhulu ngabasebenzisi)
2. Bese uqondisa umsebenzisi eqenjini le-WeChat, bese usebenzisana nomsebenzisi ngalesi sihloko eqenjini. Ngemva kokuphela, okuqukethwe kwengxoxo kuhlelwa kube izindatshana futhi kuthunyelwe ku-akhawunti yomphakathi ye-WeChat ukuze uthole amarekhodi.
3. Ngemuva kokuthi isihloko sishicilelwe ku-akhawunti yomphakathi, sizokwabelwa iqembu le-WeChat.Uma abasebenzisi bebona okuqukethwe kwabo okushicilelwe futhi bakurekhode esihlokweni, kungenzeka kakhulu ukuthi bakudlulisele phambili futhi babelane ngakho ku-WeChat Moments, okungakha indima yokusabalalisa.

(Ngizokwabelana ngamakhono okuthengisa e-WeChat amaningi esikhathini esizayo, qhubeka nje unake)

2. Khulisa ukunyakaza

Lezi zinyathelo ezihlukahlukene ezingenhla azisizi ngalutho, kodwa zidinga ukubulawa okungavamile, futhi kuthatha isikhathi ukuqongelela ukuze ubone imiphumela emihle.

Ingabe ikhona indlela engcono nesheshayo?

Eqinisweni, ukusebenzisa "izinyathelo zokulinganisa" kuzokuvumela ukuthi ubone ngokushesha umphumela, amacala athile kanye nezindlela zokusebenza, futhi uzoba nethuba lokuwabelana ngokuhamba kwesikhathi, inqobo nje uma unaka.U-Chen WeiliangI-akhawunti yomphakathi ye-WeChat: cwlboke