Icala Losomabhizinisi Be-inthanethi: Ingabe I-We-Media Dividend Iphelile Embonini Yezohwebo Ye-E-Border kanye Nezohwebo Lwangaphandle?

Muva nje, ngivame ukuzwa osomabhizinisi bethi, "Kunzima ngempela ukuqala ibhizinisi manje. Isizathu esikhulu ukuthi azikho izinzuzo zomgwaqo, futhi izindleko zokuthola amakhasimende ziya ngokuya zikhuphuka."

Emehlweni ethu, ukugeleza kuyinkemba esika nhlangothi zombili, Amanzi angathwala isikebhe asikeke.

Okulandelayo, isimo sesikhathi sebhonasi senkundla yokuthatha impahla eyabiwe nathi sihlobene nesipiliyoni sokuwela umngcele esihlangabezane nakho.Ezentengiselwano, ividiyo emfushane, efanayo ncamashi, kukhona abaphathi abangenakubalwa abakholelwa ngephutha ukuthi banamandla.

Izimpaphe zenkukhu ngemva kwebhonasi.Ngethemba ukuthi uzopholisha imikhiqizo yakho nokuqukethwe kahle, futhi ungathathwa yilesi senzo esidlulayo.

Amacala Osomabhizinisi Asebenzisa Inkundla Ye-inthanethi Esikhathini Sebhonasi

Nali icala lokutshala imali langempela:

Ekuqaleni kuka-2016, abanye abasebenzisi benethiwekhi bavotele uhlobo lokudla okusheshayo lwesitayela sasentshonalanga. Imikhiqizo ikakhulukazi i-pizza, i-steak, isaladi, njll. Imikhiqizo ifana ne-Pizza Hut, kodwa isivinini sokulethwa siyashesha, kanye nendawo yesitolo esisodwa. Isitolo esisodwa singama-square metres angama-50-100, ikakhulukazi emphakathini. Ezindaweni lapho amahhovisi eCBD agxile khona, i-dine-in iyona eyinhloko, futhi inani leyunithi ngekhasimende ngalinye lilinganiselwa ku-50.

Ngesikhathi sokutshalwa kwezimali, bekunezitolo ezi-5 kuphela. Ngaphansi kwesigamu sonyaka, bekunezitolo ezisebenza ngokuqondile ezicishe zibe ngu-20. Inzuzo yenkampani ibiyinhle impela, futhi izinga lezitolo ezisebenza ngokuqondile libalwa phakathi kwezintathu eziphezulu I-Hangzhou.Ubasi uvula izitolo ezintsha uma enza imali. Cishe sonke isitolo esisodwa sinenzuzo. Isikhathi sokubuyisela esimaphakathi sesitolo esisodwa cishe unyaka ongu-1.

NgoJulayi wonyaka ofanayo, impi yoxhaso lwezinkundla zokuthenga yaqala. U-Meituan, u-Ele.me, u-Baidu Takeaway nezinye izinkundla zeza kuye ukuze avumele isitolo sakhe sivule inkundla ye-takeaway. Uxhaso bekungu-7-6 yuan nge-oda ngalinye, futhi I-Baidu Takeaway ibiphezulu kakhulu. Uxhaso olunikezwa yinkundla lufinyelela kumayuan ayi-10 nge-oda ngalinye.Ngalezo zikhathi zokuhlanya, ncelaamanziIzindleko zevolumu zinegethivu.

Ukugcwala kwamapulatifomu e-inthanethi ngesikhathi sebhonasi kuyamangalisa

Ngokokuqala ngqa, umphathi wezwa amandla ethrafikhi yenkundla ye-inthanethi. Nsuku zonke emini, i-oda lizoqhuma. Njengoba isitolo simatasatasa ngesikhathi samahora aphakeme, wehlise i-SKU yomkhiqizo futhi nekhwalithi yomkhiqizo nayo yehlile. kakhulu.

Ingxenye yezinto ezithengwayo esitolo esisodwa inyukile isuka ku-10% yangaphambili yaya ngaphezu kuka-70%, futhi isivinini sokuvulwa kwezitolo siphinde sakhula. Njengoba ama-takeaway kuyiwona ayisisekelo, izidingo zendawo yesitolo esisha zomphathi nazo zehliswe kakhulu.

Empeleni, umphathi we-Meituan KA unyuselwe e-Shanghai, futhi wasebenzisa izigidi ukuze avule izitolo ezi-3 e-Shanghai.Ngalesi sikhathi, akabange esakwazi ukulalela ukuncenga umngane omuhle, futhi wabeka yonke inkampani cishe zonke takeaway.

Isikhathi sebhonasi yenkundla ye-inthanethi siyaphela

NgoSepthemba wonyaka ofanayo, impi yomxhaso we-takeaway yaphela, futhi uxhaso lwaphinde lwehliswa. Uxhaso lwe-oda ngalinye lwehla lusuka kuma-yuan angu-9 lwaya kumayuan angu-6, ama-yuan angu-4 lwaya kumayuan angu-4, noma ngisho no-2.Futhi ngalesi sikhathi, inombolo enkulu yemikhiqizo ye-KA (abathengisi abakhulu) yaqala ukungena endaweni yesikhulumi sokuthatha.I-Internet Marketing, izindleko zokulethwa ziyakhuphuka, futhi lokho okubizwa ngokuthi ibhonasi yethrafikhi wanyamalala ekupheleni kuka-2016.Wonke umuntu kamuva wazi ukuthi ekuqaleni konyaka olandelayo, i-Baidu Takeout yatholwa yi-Ele.me, kwathi ngo-2018, i-Ele.me yathengiswa yonke kwa-Alibaba.

Ngemuva kokuthi i-dividend yethrafikhi isinyamalele, ukusebenza kwenkampani kanye nesitolo kwehla, futhi izitolo ezazinenzuzo ngaphambili zalahlekelwa kakhulu.Kulesi sikhathi, akunakwenzeka ukushintshela kumodeli yangaphambilini ye-dine-in, ngoba ekubonweni kwabathengi, ungumuntu isitolo sokudla.Njengoba zonke ziyizitolo ezisebenza ngokuqondile, ukulahlekelwa kuyanda njalo ngenyanga, futhi isitolo saseShanghai siphezulu kakhulu.

Ngemva kokuxoxwa kwendaba, leli cala libonisa ukuthi intekenteke kangakanani le nto ebizwa ngokuthi ibhonasi yethrafikhi.Okubi kakhulu ukuthi kuzokwenza nohlangothi lomkhiqizo lube nenkohliso yokuthi amandla esiteji yikhono lawo, ngaleyo ndlela enze iphutha elibulalayo.Isibonelo esinjalo senzeke nakwamanye ama-Tao brand.

Ngokuphambene, njengoba ibhonasi yethrafikhi isihambile, akuyona into embi ukuthi wonke umuntu ehlise ijubane. Ungakwazi ukupholisha umkhiqizo kancane kancane, uphathe abasebenzisi ngokucophelela, wenze umsebenzi omuhle wokuthenga kabusha, futhi wakhe umkhiqizo omuhle, kodwa izohlala isikhathi eside.

Uhwebo lwangaphandle kanye ne-e-commerce yesikhulumi sebhonasi isikhathi

Izikhathi zokuhlukaniswa ziyahlukahluka kuye ngomkhakha ngemboni, ngezikhathi ezinde noma ezimfushane.

• Uhwebo lwangaphandle kufanele lube lude kakhulu.Sekudlule iminyaka engaphezu kwengama-40 kwashintshwa futhi kwavuleleka ekujoyineni i-wto.
• Isizathu sokukhula okuqhubekayo kungenxa yokuthuthukiswa kwemboni yezokukhiqiza, kusukela ekwahlukaniseni abantu abaningi, ukuya ekuqhubekiseni uchungechunge lwezimboni, ukwesekwa kokuthengwa kwempahla, bese kuya ekuthuthukisweni kwezobuchwepheshe.
• Ukusuka ku-OEM (isisekelo esihlanzekile) kuye ku-ODB (intuthuko ezimele), bese kuya ku-OBM (umkhiqizo uqobo), igagasi emva kwamagagasi, inqobo nje uma amabhizinisi engakwazi ukuhambisana nokuthuthukiswa kwezimboni, angadla amagagasi ambalwa.

Izabelo ze-E-commerce empeleni zinde impela, ukusuka emazingeni aphansi kuye kumikhiqizo yaseTaobao kuya kumabhande ezimboni, futhi ekugcineni kuya emikhiqizweni yendabuko, futhi kuthatha cishe iminyaka engama-20 ukuthi imali enkulu ingene emakethe.

Ngemuva kokuthi imali ingene emakethe, izigaba ezinkulu ngokuyisisekelo azinawo amathuba emazingeni aphansi, ngaphandle uma zincane kodwa zizinhle futhi ziqondene nomuntu uqobo, noma izigaba abaphathi abakhulu abangazithandi.

Side kangakanani isikhathi sebhonasi sabezindaba?

Isikhathi sebhonasi se-self-media sifushane kakhulu:

• Kusukela ezinkundleni kuya kuma-akhawunti omphakathi we-Weibo kanye ne-WeChat, kuya kumavidiyo amafushane nokusakaza bukhoma, manje sekuyashisa kakhulu.
• Esikhathini esedlule, ngesikhathi sebhonasi yama-akhawunti omphakathi we-Weibo kanye ne-WeChat, abantu abaningi abavamile baba ama-Vs amatoho amakhulu, kodwa manje osekusele ukuqoqwa nokuqoqwa kokuncintisana.Izinzuzo zamavidiyo amafushane zidlula ngokushesha futhi ziyashintsha minyaka yonke.
• Ukusakaza bukhoma kufushane kunevidiyo emfushane. Kuthathe izinyanga ezimbalwa kuphela ukusuka e-Luo Yonghao kuya e-Liu Genghong, bese kuya ekukhethweni kwaseMpumalanga. Manje kubikwa ukuthi ukukhethwa kweMpumalanga kunqunyelwe, kanye nentuthuko yesikhathi esizayo. akwaziwa.

Sikholelwa ukuthi ukuhweba nge-inthanethi kudingaHlala njalo unaka ibhonasi entsha yethrafikhi kanye nebhonasi yomkhiqizo omusha njalo ngonyaka, njengobaUmqondo wokuphatha ukusebenza kwesikhulumi sewebhusayithi ye-E-commerce,

• Ngaphandle uma ungungqondongqondo, ungakuqapheli lokho ekhanda lakho, khetha imboni engaphansi, sebenza kanzima iminyaka embalwa, futhi ube uchwepheshe kulo mkhakha.
• Ngaphezu kwalokho, kuwukuthola amaphuzu akho acwebezelayo, futhi ungenzi izinto ongasazithandi.
• Awukwazi ukwenza noma yini ongayithandi.