Kungani Izikhangiso ze-Facebook Zingatholi Amakhasimende Ahlosiwe?Akulula ukuhlaziya izizathu zokulahlekelwa yimali

eshayiweFacebookIzikhangiso, kodwa kungani kungekho muntu othengayo?

Kungani Izikhangiso ze-Facebook Zingasebenzi?

Ungabhala kanjani ikhophi yesikhangiso se-Facebook?

Kungani Izikhangiso ze-Facebook Zingatholi Amakhasimende Ahlosiwe?

Isizathu esikhulu ukuthi awazi ukuthi ungakhomba kanjani ngempumelelo abantu ababone izikhangiso zakho ze-Facebook.

Izikhangiso ze-Facebook Retargeting zisho, ukuphinda kuthage kabushaUkubekaAbantu abakubonile, abaye kuwebhusayithi yakho, noma abaye ekhasini lakho le-Facebook.

Ukukhangisa kwe-Facebook kulahlekelwa yimali akulula ukwenza ukuhlaziya

Kungani Kubalulekile Ukukhotha kabusha Izikhangiso ze-Facebook?

Kudingeka sakhe ubudlelwano obukhulisa ukwethenjwa kwamakhasimende ethu angaba khona.

Ngoba ucwaningo lubonisa ukuthi u-91% wabantu abathengi okokuqala ngqa bebona isikhangiso sakho.

Inzuzo yokukhangisa kwe-Facebook ukuthi singathola idatha kumakhasimende ethu angaba lula, okwenza kube lula ngathi ukugcina ubudlelwano namakhasimende ngisho noma engakathengi.

Ngakho-ke udinga ukwazi ukuthi ungayenza kanjani i-Retargeting?Uzisebenzisa kanjani izikhangiso ze-Facebook ngempumelelo?

Kunezindlela ezimbalwa esingabuyela ngazo kumakhasimende ethu.

Ikhasi le-Facebook

• Singathola kalula idatha nolwazi oluze ekhasini lethu le-Facebook.
• Ungabeka izikhangiso zakho kubantu abeze ekhasini lakho le-Facebook, bakuthumele umlayezo, futhi bafunde okuthunyelwe kwakho ngaphambilini.

Ividiyo

• Uma unomsebenzi wokuthumela amavidiyo njalo noma ukubeka izikhangiso zevidiyo, kuwusizo kakhulu kuwe.
• Ngoba ungakwazi ukulandelela emuva abantu ababuka ividiyo yakho ngaphezu kuka-25%, 50%.

Kungani ibaluleke kangaka?

Ngoba abantu ababuka amavidiyo akho ubude obuthile ngokuvamile banentshisekelo kumkhiqizo noma isevisi yakho.

Ngakho laba bantu banembe kakhulu.

Iwebhusayithi

• Lokhu futhi kubaluleke kakhulu uma ungumnikazi wewebhusayithi.
• Singakwazi ukulandelela abantu abavakashele isayithi lethu, abangezwe ekalishini yabo, kodwa abangakakhokhi kuze kube manje.
• Ngesikhathi esifanayo, singakwazi futhi ukulandelela emuva abantu abathenge imikhiqizo kithi.

lokhu kubaluleke kakhulu, ngoba kubantu abathenge okuthile kithi, uma sinomkhiqizo omusha/isipho esisha ngokuzayo, singaphinde sibathumelele umkhiqizo wethu omusha/ukunikeza isikhangiso, okuzokwandisa kakhulu ukuthengiswa, ngoba basithenge ngaphambi kokuthi izinto abantu.

ulwazi lwekhasimende

• Inqobo nje uma unegama le-imeyili yekhasimende kanye nolwazi lwenombolo.
• Sonke singawalandela emuva.

Umlayezo womxhasi

• Le ndlela iwukuba silandelele emuva abantu abake basithumelela imiyalezo phambilini.
• Uma sinezaphulelo, singasebenzisa izindlela ezingenhla ukuze silandelele kabusha amakhasimende asibonile ngaphambilini, kodwa angakalifaki i-oda.
• Noma singathumela ubufakazi noma okuqukethwe okufundisayo ukuze sazise okungenzeka amakhasimende akho azi okwengeziwe ngemikhiqizo namasevisi akho.
• Lokhu kuzokhulisa kakhulu ukwethenjwa kwekhasimende kumkhiqizo wakho namasevisi.

Okungenhla kuyindlela ejwayelekile kakhulu yokwenza ukulandelela kabusha.

Izinkinga ezi-3 ezijwayelekile ngokukhangisa ku-Facebook

Yabelana ngemibuzo emi-3 evame ukubuzwa abantu abaningi abafuna ukuyazi.

Q1: Lapho ulungiselela isikhangiso, kufanele sibhalwe kuqalaUkubhala?Noma wenze umklamo kuqala?

• A1: Ngingaphakamisa ukuthi wonke umuntu abe nesihloko esikhulu kuqala, ukuze kube nomhlahlandlela ojwayelekile.

Q2: Isikhangiso esiyividiyo kufanele sibe nomthelela ongcono isikhathi esingakanani?

• A2: Kunconywa ukuthi ugcine izikhangiso zevidiyo ungakapheli iminithi elingu-1. Ividiyo enhle idinga ukuheha ababukeli ukuze baqhubeke nokubukela emizuzwaneni emi-3 yokuqala.

Q3: Ingabe izovinjelwa uma kukhona amagama abucayi kokuqukethwe kokuthunyelwe ngaphandle kokukhangisa?

• I-A3: Kukhona ingozi yokuvinjelwa ngoba i-Facebook manje ihlola konke okuqukethwe kwekhasi, kuhlanganise nokuqukethwe ebhokisini lokungenayo.