Yini okufanele ngiyenze uma imikhiqizo enenani eliphansi ikopishwa yimakethe?Ungabhekana kanjani nemikhiqizo ekopishwa ontanga

Ebhizinisini lemikhiqizo yasekuqaleni, into ecindezela kakhulu ukuthi imikhiqizo ikopishwa ngamanani aphansi.Abantu abaningi bayadideka uma bekopishwa, kodwa asikho isidingo sokwethuka.

Yini okufanele ngiyenze uma umkhiqizo onenani eliphansi ukopishwa ku-copycat?

Ungakugwema kanjani ukukopishwa nokulingiswa ontanga ekuhwebeni kwe-inthanethi?

I-Netizen C inolwazi olunzulu kule ndawo, ngakho-ke ngifuna ukukutshela izinyathelo ezithile zokuphikisa.

Zama ukubhalisa ilungelo lobunikazi ngaphambi kokuthi umkhiqizo ukhishwe, sicela uvakashele lesi sihloko ukuze uthole imininingwane▼

Ingabe imikhiqizo yokuthuthukisa uhwebo lwangaphandle kufanele ibe ngeyokuqala?Uhlelo lomqondo wokuqala wenkampani wokuthuthukisa umkhiqizo

Ezinkampanini ezihweba ngaphandle kwe-e-commerce, ungayithuthukisa kanjani imikhiqizo yoqobo?Yabelana ngolwazi oluyimpumelelo lwabasebenzisi be-inthanethi abafingqa uhlelo lwangempela lomqondo wokuthuthukiswa komkhiqizo wezinkampani zangaphandle ze-e-commerce.Qonda imakethe Qonda okuthandwayo kwemakethe, bamba izici ezidumile, futhi wahlulele amathrendi emfashini.Uma wenza i-Tmall, ungabheka ezasekhaya zaseChina...

1. Khulisa ama-SKU, njengosayizi, umbala, futhi ukhuphule amazinga okuguqulwa.Futhi ungenza intengo yesitebhisi kusixhumanisi esikopishiwe futhi usebenzise i-SKU yentengo ephansiamanzi,
2. Yenza umsebenzi omuhle wokuqhathanisa ikhasi lemininingwane nevidiyo, uqokomise izinzuzo zakho kuzo zonke izici, futhi ubonise ukushiyeka kwekotishi.Qaphela ukuthi ungadeleli ontanga yakho ngamabomu lapha.Kulula ukwephula imithetho.
3. Izimboni ezinemikhawulo ephansi zidinga ukubhekana neqiniso lokuphila okufushane kwamamodeli athandwayo, kunokuba "izinhliziyo zengilazi", futhi zidinga ukuthuthukiswa okuqhubekayo ukuze kulungiswe ukulahlekelwa kwama-cottages.Indlela yokuthuthukisa?Sicela ubone lokhu:
   Ingabe imikhiqizo yokuthuthukisa uhwebo lwangaphandle kufanele ibe ngeyokuqala?Uhlelo lomqondo wokuqala wenkampani wokuthuthukisa umkhiqizo

   Ezinkampanini ezihweba ngaphandle kwe-e-commerce, ungayithuthukisa kanjani imikhiqizo yoqobo?Yabelana ngolwazi oluyimpumelelo lwabasebenzisi be-inthanethi abafingqa uhlelo lwangempela lomqondo wokuthuthukiswa komkhiqizo wezinkampani zangaphandle ze-e-commerce.Qonda imakethe Qonda okuthandwayo kwemakethe, bamba izici ezidumile, futhi wahlulele amathrendi emfashini.Uma wenza i-Tmall, ungabheka ezasekhaya zaseChina...

   
4. Sebenzisa i-Boston Matrix futhi ungangeni ezimpini zebhizinisi.Abantu abaningi balwa izimpi zamanani ngenxa yokuthi baphelelwa umoya.Eqinisweni, umuntu omelene nawe ukuchukuluze ngamabomu, bese uzilimaza wena.
5. Emakethe, kunendlela ye-matrix yaseBoston.

Ngokwendlela ye-Boston matrix, ochwepheshe bahlukanisa imikhiqizo ngezigaba ezintathu:

1. Imikhiqizo yenkanyezi (ukukhula okuphezulu, inzuzo ephezulu) ingahlangatshezwana nayo kodwa ingafunwa.
2. Imikhiqizo ye-Taurus (ukukhula okuqhubekayo kanye nenzuzo);
3. Imikhiqizo yezinja ezacile (ukukhula okungazinzile kanye nenzuzo).

Ochwepheshe bathanda ukukhulula izinja ezihlanyayo ukuze zilume abantu (amanani aphansi), zigxile ekuhlaseleni imikhiqizo yeTaurus yabanye abantu, bese zithembela emikhiqizweni yazo yenkanyezi kanye nemikhiqizo yeTaurus ukuze zenze imali.

Imikhiqizo ye-Taurus yomphikisi kancane kancane yaphenduka imikhiqizo yezinja ezincanyana, futhi akazange ayithathele indawo, futhi umdlalo waphela maduzane.