Uhla lwemibhalo ye-athikili
Uma ochwepheshe bezentengiselwano ze- inthanethi abawela imingcele bezimisele ukusungula iwebhusayithi ezimele, abakwazi ukukhetha imikhiqizo ngokunganaki.
Umqondo wokukhethwa kwesayithi ezimele uhlukile kulowo we-Amazon ngaphambilini, futhi abathengisi kumapulatifomu e-e-commerce ajwayelekile kumele bathinteke ngokujulile ngalokhu.
Ngakho-ke, ukukhethwa kwesayithi okuzimele kunendlela yayo eyinhloko, futhi ukusetshenziswa okuphindaphindiwe kokuhlangenwe nakho kokukhetha umkhiqizo kungase kungaphumeleli kumasayithi azimele.
Abathengisi beziteshi ezizimele kufanele bakhethe kanjani imikhiqizo?
Lapho bebhekene nokukhethwa kwemikhiqizo, abaqalayo bewebhusayithi abazimele bangasebenzisa izindlela ezilandelayo ukuthuthukisa izinga labo lempumelelo:
Khetha imikhiqizo ngokukhangisa
Ngempela, izikhangiso zemikhiqizo ezahlukahlukene ezivame ukunganakwa ezinkundleni zokuxhumana zingaba yinkomba ebalulekile kubathengisi. Ngokuphequlula amapulatifomu anabantu abaningi njenge -Instagram , i-Facebook , noma i-YouTube , abathengisi bangabona imikhiqizo emisha ehlukahlukene kanye namafomethi ezikhangiso.
Kodwa-ke, kufanelekile ukusho ukuthi njengamanje, iTik Tok inembuyiselo ephansi ekutshalweni kwezimali, ngakho-ke akunconywa ukubhekisa kuTik Tok ezikhangisweni.
Ukukhuthazwa kwabezindaba okusha kweTikTok kuncike kakhulu kuma-KOL, kodwa ukuthengwa kwezikhangiso kanye nokusetshenziswa kwazo kuphansi kakhulu kuTikTok.
Ngasikhathi sinye, kufanele kuqashelwe ukuthi inani elikhulu lemikhiqizo ekhethwe ezikhangisweni ezinjalo ngokubuka, eminingi ingeyesigaba soLwandle Olubomvu, futhi ngokuyisisekelo igxile ezigabeni ezidumile ezifana ne-3C, izinto zikagesi ezincane zasendlini, nokukhanyisa.
Abasaqalayo Abaqalayo Amathiphu Esu Eliphezulu: Umsila OmudeSEOUkukhetha amagama angukhiye
Uma kukhulunywa ngokukhetha amagama angukhiye, cishe kuyindlela yokucabanga ejwayeleke kakhulu kuwo wonke umuntu. Usebenzisa isofthiwe yokuhlaziya idatha njenge-Google Trands, uthola izigaba zomkhiqizo ezinomthamo wokusesha ophezulu kodwa umncintiswano ophansi, bese ungena emakethe ngalezi zigaba zomkhiqizo.
Kodwa manje le ndlela yokukhetha umkhiqizo ngokuvamile ayisebenzi.Izigaba eziningi zivame ukugcwala, futhi imikhiqizo engaphezu kuka-80% i-Red Ocean.Kodwa lokho akusho ukuthi le ndlela ayilungile.
Ngamathuluzi e-SEMRush SEO, abathengisi basengathola amathuba omkhiqizo wamagama angukhiye anomsila omude oluhlaza okwesibhakabhaka.
Ngoba amathuba we-SEO akumagama angukhiye anomsila omude, uma wenza i-SEO enkulu yegama elingukhiye le-SEO, ungathola ithrafikhi eqondisayo enamazinga aphezulu okuguqulwa.
Ukwenza igama lomsila omude i-SEO, kungcono kakhulu ukusebenzisa ithuluzi lomlingo lamagama angukhiye, ukuze umbe amagama angukhiye anomsila omude anenani eliphezulu▼
- Ithuluzi le-SEMrush Keyword Magic lingakunikeza ngamagama angukhiye anenzuzo enkulu ekukhangiseni kwe-SEO ne-PPC.
ukukhethwa kweqembu okuqondiwe
Abathengisi bangaphinde babuyisele imikhiqizo yabo emuva ngokusebenzisa indlela yokuqondisa izilaleli . Ngokungafani nendlela yokuthola amagama angukhiye omkhiqizo we-blue ocean nokungena emakethe ukuze uthengise, le ndlela ihilela ukuchaza kusengaphambili iqembu labathengi eliqondiwe bese uthola imikhiqizo laba bantu abanesithakazelo kuyo.
- Abathengisi abaningi bangase bawuthole unzima lo mbono ngoba kufanele bazi kuqala ukuthi iyiphi ingxenye yebhizinisi lomthengi abafuna ukuba yiyo;
- Okwesibili, ukuthi le ngxenye yebhizinisi lomthengi ingakwazi yini ukuhlangabezana nezidingo zenzuzo zomthengisi;
- Okokugcina, indlela yokukhetha imikhiqizo laba bantu abayifunayo ngempela, idatha ephakathi kunzima ukuyithola.
Kodwa eqinisweni, inqobo nje uma abathengisi bevula izingqondo zabo kancane, bangabona ukukhetha okuhlanekezela kokucabanga kwemikhiqizo ngemva kwabasebenzisi.
Ngoba kungakhathaliseki ukuthi yiliphi iqembu, ensimini yalo, kunophawu oluthandayo futhi oluphishekelayo.
Ngethemba ukuthi isihloko esithi "Abathengisi Bewebhusayithi Abazimele Abasha Kufanele Bayikhethe Kanjani Imikhiqizo? Amasu Okukhetha Umkhiqizo Osezingeni Eliphezulu Namasu Okuqala," esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ), sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-29088.html