Abathengisi abaqalayo bamawebhusayithi azimele kufanele bakhethe kanjani imikhiqizo?Amathiphu Eqhinga Lokuqalisa

Ukuwela umngceleEzentengiselwanoUma odokotela bezimisele ngokukhipha iziteshi ezizimele, abakwazi ukukhetha imikhiqizo ngokunganaki.

Umqondo wokukhethwa kwesayithi ezimele uhlukile kulowo we-Amazon ngaphambilini, futhi abathengisi kumapulatifomu e-e-commerce ajwayelekile kumele bathinteke ngokujulile ngalokhu.

Ngakho-ke, ukukhethwa kwesayithi okuzimele kunendlela yayo eyinhloko, futhi ukusetshenziswa okuphindaphindiwe kokuhlangenwe nakho kokukhetha umkhiqizo kungase kungaphumeleli kumasayithi azimele.

Abathengisi beziteshi ezizimele kufanele bakhethe kanjani imikhiqizo?

Lapho bebhekene nokukhethwa kwemikhiqizo, abaqalayo bewebhusayithi abazimele bangasebenzisa izindlela ezilandelayo ukuthuthukisa izinga labo lempumelelo:

Khetha imikhiqizo ngokukhangisa

Yebo, izikhangiso zemikhiqizo ehlukahlukene ezivame ukunganakwa ezinkundleni zokuxhumana zingaba izinkomba ezibalulekile zabathengisi.Ngokuphequlula ezisekelweni ezinethrafikhi ephezuluInstagram,I-FaceBookNomaYoutube, abathengisi bangabona imikhiqizo emisha ehlukahlukene namafomethi okukhangisa.

Kodwa-ke, kufanelekile ukusho ukuthi njengamanje, iTik Tok inembuyiselo ephansi ekutshalweni kwezimali, ngakho-ke akunconywa ukubhekisa kuTik Tok ezikhangisweni.

Titokimidiya entshaIphromoshini incike kakhulu kuma-KOL, ngenxa nje yokuthi ukuthengwa nokusetshenziswa kwezikhangiso kuncane kakhulu ku-Titok.

Ngasikhathi sinye, kufanele kuqashelwe ukuthi inani elikhulu lemikhiqizo ekhethwe ezikhangisweni ezinjalo ngokubuka, eminingi ingeyesigaba soLwandle Olubomvu, futhi ngokuyisisekelo igxile ezigabeni ezidumile ezifana ne-3C, izinto zikagesi ezincane zasendlini, nokukhanyisa.

Abasaqalayo Abaqalayo Amathiphu Esu Eliphezulu: Umsila OmudeSEOUkukhetha amagama angukhiye

Uma kuziwa ekukhethweni kwamagama angukhiye, kufanele kube i-logic yokukhetha eyaziwa kakhulu.ngochungechunge lwedatha软件, njenge-Google Trends, thola izigaba zomkhiqizo ezinamazinga aphezulu okusesha kodwa ukuncintisana okuphansi, bese ungena emakethe ngale mikhiqizo.

Kodwa manje le ndlela yokukhetha umkhiqizo ngokuvamile ayisebenzi.Izigaba eziningi zivame ukugcwala, futhi imikhiqizo engaphezu kuka-80% i-Red Ocean.Kodwa lokho akusho ukuthi le ndlela ayilungile.

Ngamathuluzi e-SEMRush SEO, abathengisi basengathola amathuba omkhiqizo wamagama angukhiye anomsila omude oluhlaza okwesibhakabhaka.

Ngoba amathuba we-SEO akumagama angukhiye anomsila omude, uma wenza i-SEO enkulu yegama elingukhiye le-SEO, ungathola ithrafikhi eqondisayo enamazinga aphezulu okuguqulwa.

Ukwenza igama lomsila omude i-SEO, kungcono kakhulu ukusebenzisa ithuluzi lomlingo lamagama angukhiye, ukuze umbe amagama angukhiye anomsila omude anenani eliphezulu▼

• Ithuluzi le-SEMrush Keyword Magic lingakunikeza ngamagama angukhiye anenzuzo enkulu ekukhangiseni kwe-SEO ne-PPC.

ukukhethwa kweqembu okuqondiwe

Abathengisi bangaphinde badlule isixukuUkubekaPhusha umkhiqizo emuva.Ihlukile embonweni oshiwo ngenhla wokuthola amagama angukhiye womkhiqizo wolwandle oluluhlaza okwesibhakabhaka nokungena emakethe ukuze ithengiswe, ukukhetha kwabantu ukusetha amaqembu okuhlosiwe wabathengi kusengaphambili, bese uthola imikhiqizo laba bantu abanentshisekelo kuyo.

1. Abathengisi abaningi bangase bawuthole unzima lo mbono ngoba kufanele bazi kuqala ukuthi iyiphi ingxenye yebhizinisi lomthengi abafuna ukuba yiyo;
2. Okwesibili, ukuthi le ngxenye yebhizinisi lomthengi ingakwazi yini ukuhlangabezana nezidingo zenzuzo zomthengisi;
3. Okokugcina, indlela yokukhetha imikhiqizo laba bantu abayifunayo ngempela, idatha ephakathi kunzima ukuyithola.

Kodwa eqinisweni, inqobo nje uma abathengisi bevula izingqondo zabo kancane, bangabona ukukhetha okuhlanekezela kokucabanga kwemikhiqizo ngemva kwabasebenzisi.

Ngoba kungakhathaliseki ukuthi yiliphi iqembu, ensimini yalo, kunophawu oluthandayo futhi oluphishekelayo.