Yikuphi okungcono, inkundla yezokuxhumana noma ukumaketha nge-imeyili? Inhlanganisela yalezi zindlela ezimbili inomphumela omuhle

Ukuzimela phesheya kwezilwandleEzentengiselwanoIwebhusayithiUkukhuthazwa KwewebhuZiningi izindlela.

Ezogesiukumaketha nge-imeyiliFuthi ukumaketha kwezokuxhumana kuyizindlela ezimbili ezidumile.

Yikuphi okungcono, inkundla yezokuxhumana noma ukumaketha nge-imeyili?

Ngakho-ke yiziphi izinzuzo nezingozi zokumaketha nge-imeyili nokumaketha kwezokuxhumana?

Iyiphi okufanele ikhethe abathengisi abawela imingcele?

Izinzuzo Zokumaketha Nge-imeyili

Okokuqala nje, njengezindlela zokuqala zokuxhumana, i-imeyili inesizinda esikhulu sabasebenzisi baphesheya kwezilwandle.Abathengi baphesheya futhi banomkhuba wokuhlola ama-imeyili, ngakho bahlanganisa izethameli eziningi.

Okwesibili, izindleko zokumaketha nge-imeyili ziphansi kakhulu.Uma kuqhathaniswa nenkundla yezokuxhumana enezindleko eziphezulu neziphakeme zethrafikhi, inzuzo ebiza kancane yokumaketha nge-imeyili izoba sobala kakhulu.

Okokugcina, ukumaketha nge-imeyili kuzinzile ngoba amakheli e-imeyili ayafana.Ngemuva kokuthi umthengisi ethole i-imeyili evela ekhasimendeni, umdayisi angaqhubeka nokuthengisa.Yebo, qaphela mayelana nokuthengisa okungavumelekile.Phela kunezindleko zesikhathi.

Nokho, kukhona nezinkinga ezithile nge-imeyili marketing.

Okokuqala, ukumaketha nge-imeyili kudinga ukulungiswa kwesikhathi eside.Uma ushicilela inombolo enkulu yama-imeyili okuthengisa ngesikhathi esifushane, uzovinjwa.

Ngaphezu kwalokho, ukuze kuzuzwe imiphumela engcono, abathengisi badinga ukuphusha ama-imeyili aqondene nawe, futhi umthwalo womsebenzi uzoba mkhulu, ngakho abathengisi kudingeka baqongelele isikhathi eside.

Izinzuzo kanye Nobubi Bokumaketha Kwezokuxhumana

Okokuqala, ukumaketha kwenkundla yezokuxhumana kungafinyelela iqembu elibanzi, ngoba noma ngabe okuthunyelwe komdayisi noma isikhangiso, noma ngabe omunye umuntu ulandela umdayisi noma cha, inkundla izoyincoma kubantu abaningi.

Okwesibili, izinkundla zokuxhumana nazo zisiza kakhulu ekwandiseni ukuqwashisa ngomkhiqizo.Ngakolunye uhlangothi, inkundla yezokuxhumana isetshenziswa kakhulu; ngakolunye uhlangothi, inkundla yezokuxhumana ivulekele ukusabalalisa kangcono okuqukethwe kwabathengisi.

Okokugcina, ukumaketha kwenkundla yezokuxhumana kuzoba nomthelela kalula ezinqumweni zokuthenga zabathengi, futhi ukunamathela komsebenzisi nokuzinza kuzoba phezulu.

Inkinga enkulu ngokumaketha ezinkundleni zokuxhumana njengamanje umncintiswano.Izindleko zokukhangisa zinyukile ngenxa yokuncintisana okukhulu.Ngenxa yokuthi umncintiswano ushubile, kuba nzima kakhulu ukuthi abathengisi bagqame.

Ngaphezu kwalokho, okuqukethwe kwenkundla yezokuxhumana kudinga ukuthakazelisa ngokwanele ukuze kwanelise abathengi, futhi kube nokusha okwanele ukuheha ukunaka kwabathengi, ngakho-ke kunzima ukukudala.

Ukumaketha kwemithombo yezokuxhumana kanye nemodi yokumaketha ye-imeyili, kuhlanganiswe nohlelo olufanayo, umphumela muhle

Eqinisweni, ukumaketha kwezokuxhumana kanye nokuthengisa nge-imeyili akuphikiswanga ngokwesilinganisoI-Internet Marketingindlela.

Abathengisi bangakwazi ukuhlanganisa lezi ezimbili, kodwa kufanele kuqashelwe ukuthi okuyinhloko kufanele kuhlukaniswe futhi kwengezwe ngezinye izindlela.

Abathengisi bangafaka izixhumanisi zenkundla yezokuxhumana kuma-imeyili, noma bathumele ama-imeyili esaphulelo akhethekile kubalandeli bezenhlalo, noma bathole ama-imeyili engeziwe ngezinkundla zokuxhumana.Lezi yizinqubo ezididiyelwe futhi ezizuzisa ngokufanayo.

Yiqiniso, indlela yokukhetha?Kuncike ohlelweni lokumaketha lwenethiwekhi olusethiwe lomdayisi ukuze uthole imiphumela engcono kakhulu.

Ngaphezu kwalokho, abathengisi kudingeka bacabangele imikhuba yokusebenzisa kanye ne-ROI yabathengi abaqondiwe.