Uyiphromotha kanjani i-YouTube? 3 Amakhono nezindlela zokukhuthaza ukumaketha kwevidiyo ye-YouTube

Funda mayelana nezimakethe zakamuva zaphesheya ngo-2023YouTubeIzindlela zokuphromotha ezijwayelekile, bamba amagama angukhiye wokumaketha phesheya, khulisa ukuqwashisa ngomkhiqizo, ngaleyo ndlela uthole isabelo semakethe esikhulu!

• I-YouTube iyisizindalwazi samavidiyo esikhulu kunazo zonke emhlabeni. Njengenye yemidiya yokuthengisa ehamba phambili yaphesheya, i-YouTube inendawo enganyakaziswa emkhakheni wezokuxhumana ngamavidiyo.
• Ngokuduma kwezinkundla zokwabelana ngamavidiyo, amabhrendi nabadali bayanda asebeqale ukusebenzisa i-YouTube ukuze basakazwe futhi bakhangise.
• KWI-Internet MarketingNamuhla, ividiyo inenani elikhulu lezohwebo kumabhrendi, ikakhulukazi amabhrendi aphesheya kwezilwandle.

Kodwa-ke, ngemuva kokudala i-akhawunti ye-YouTube, amabhrendi amaningi awasakwazi okumele akwenze ngokulandelayo?

Ngakho-ke, yiziphi izindlela zokuphromotha i-YouTube?

Sizokwenza ukuhlaziya okubanzi kwezindlela ezintathu ezijwayelekile zokuphromotha ze-YouTube, ukuze ufunde kabanzi nangokwengeziwe i-YouTubeUkukhuthazwa Kwewebhuyazi kanjani.

Izindlela ezi-3 zokuphromotha i-YouTube: I-YouTube SEO + I-YouTube influencer marketing + ukukhangisa kwe-YouTube ▼

I-SEO ye-YouTube (Ukuthuthukiswa Kwenjini Yokusesha)

Njengenjini yokusesha yesibili evakashelwa kakhulu emhlabeni, izidingo ze-SEO ze-YouTube zisobala.

Ngokulungiselela i-SEO ye-YouTube, amabhrendi angathola izinzuzo ezimbili:

1. Thuthukisa izinga lakho kusesho lwe-Google:Uma i-Google icabanga ukuthi igama elingukhiye losesho lihlobene nevidiyo yomkhiqizo, izoncoma amavidiyo we-YouTube ahlobene emiphumeleni yosesho, ngaleyo ndlela ikhulise ukuvezwa komkhiqizo.
2. Thuthukisa amathuba akho okuvela ohlwini olunconyiwe lwe-YouTube:Uma i-SEO yevidiyo ye-brand ye-YouTube iba ngcono, amathuba amaningi okuthi i-algorithm ye-YouTube izoncoma amavidiyo ahlobene nomkhiqizo kuzithameli eziqondiwe.

• Isibonelo, uhlobo lukashokoledi i-Chocolate Alchemy isebenzisa amagama angukhiye athile ezihlokweni zevidiyo, ezincazelweni, namagama abasebenzisi.Uma abasebenzisi besesha i-Google noma i-YouTube ngezigaba ezahlukene zenqubo yokwenza ushokoledi, i-YouTube iyakwazi ukubona lawa magama angukhiye futhi yenze izincomo.

Ngemuva kokuqonda izinzuzo ze-SEO ye-YouTube, sidinga ukucaca mayelana namaphuzu abalulekile okuthuthukisa i-YouTube ne-SEO yewebhusayithi.

I-SEO yevidiyo ye-YouTube ayilona ucwaningo olufanayo ne-SEO yewebhusayithi.Kunezizathu ezimbili eziyinhloko zalokhu:

• Imithombo yethrafikhi eyahlukene:Umthombo wethrafikhi yamavidiyo e-YouTube uvela ikakhulukazi "kumavidiyo anconyiwe", athatha indawo yokuqala ngemva kokuba abasebenzisi bangene ku-YouTube, kuyilapho "ukusesha" kukleliswe endaweni yesithathu, kubalwa kuphela cishe u-17% wesabelo.Ngakho-ke, lapho senza i-YouTube SEO, sidinga ukunaka ukuthi yimaphi amagama angukhiye okungenzeka avele "kumavidiyo anconyiwe".

• Abasebenzisi futhi banemikhuba ehlukene yokusebenzisa ku-Google naku-YouTube:Amanye amagama angukhiye anomthamo wokusesha wanyanga zonke ongu-10 ku-Google angase abe nokusesha okungaba ngu-50 kuphela ku-YouTube; kuyilapho amanye amagama angukhiye anevolumu yokusesha yanyanga zonke ku-YouTube angase abe nevolumu yokusesha yanyanga zonke ku-Google engu-XNUMX. Cishe ayikho phezulu.Ngakho-ke, kusenomehluko phakathi kwe-SEO yamavidiyo we-YouTube nezilungiselelo ze-SEO zezinjini zokusesha.

• Ngokwesibonelo, ekuphileni kwethu kwansuku zonkeImpiloI-China ngeke iseshe okuqukethwe okuseshwe ku-Baidu ku-iQiyi.

Kulokhu, ukwazi ukuthi uwalungiselela kanjani amavidiyo e-YouTube ku-SEO kubalulekile.

Ungawathuthukisa kanjani amavidiyo e-YouTube ku-SEO?

Kuveziwe Imithetho Ye-algorithm Yezinga Le-Algorithm Yokuthuthuka Kwevidiyo Ye-YouTube Yesincomo Sokuqukethwe Kwevidiyo Ye-YouTube!

Ukuthuthukisa i-SEO yevidiyo ye-YouTube akuyona inkimbinkimbi, nanka amaphuzu angu-6 abalulekile okufanele uwanake lapho uthumela amavidiyo ▼

Indlela yokuthuthukisa ye-SEO ye-YouTube

Isihloko

• Isihloko siyibhulokhi yombhalo ebaluleke kakhulu. Ngaphezu kokuheha, kufanele futhi sihambisane. Kungcono ukufanisa ngokunembile amagama okusesha omsebenzisi.

Incazelo

• I-YouTube izobonisa kuphela imigqa yokuqala engu-2~3 (cishe izinhlamvu ezingu-100) yencazelo yevidiyo, futhi udinga ukuchofoza "Showmore" ukuze ubuke okuqukethwe okwengeziwe.Ngakho-ke, kunconywa ukuthi lapho ubhala incazelo yevidiyo, imisho emibili yokuqala yethule okuqukethwe okubalulekile kwevidiyo.Elinye iphuzu elibalulekile ukwengeza amagama angukhiye amaningi ngangokunokwenzeka.

Omaka

• Inzuzo yamathegi ukuthi angandisa amathuba okuthi ividiyo itholakale.Okuqukethwe ilebula nakho kusekelwe ekuhlobaneni.

Isigaba

• Ngemva kokulayisha ividiyo, ungakhetha isigaba sevidiyo kuzilungiselelo ezithuthukisiwe ze-YouTube. Isigaba esihambisanayo esinembile sihambisana nokuvezwa kwevidiyo.

Isithuphaail (isithombe sekhava)

• Uma abasebenzisi becabanga ukuthi bayichofoze yini ividiyo yakho, bavame ukubheka ukuthi isithombe sekhava sikhanga ngokwanele yini nokuthi okuqukethwe yisihloko kuyahambisana yini.Yize i-YouTube izokwakhela isithombe sekhava ngokuzenzakalela, kuyanconywa ukuthi uzenzele esakho isithombe bese usilayisha.

Amakhadi

• Ngemva kokubuka ividiyo, kuzoba namakhadi amancane ekugcineni, futhi lawa makhadi avamise ukuxhunyaniswa namanye amavidiyo esiteshini se-YouTube.
• Khumbula ukwengeza umsebenzi waleli khadi lapho usetha amavidiyo e-YouTube, ukuze uthole okunye ukuvezwa kwamavidiyo futhiamanziKonke kuhle.

I-SEO yevidiyo ye-YouTubeukwenza kahleikhono

1. isihloko nencazelo:Izihloko nezincazelo zibalulekile ku-SEO yevidiyo.Isihloko kufanele sibe mfushane futhi sicace, kuyilapho siqukethe amagama angukhiye ayinhloko.Incazelo kufanele futhi ibe mfushane futhi iqonde ngqo, futhi ifake amagama angukhiye nokuqukethwe okuyinhloko kwevidiyo.
2. Amagama agqamile:Amagama angukhiye awukhiye wokuthuthukisa izinga levidiyo yakho.Kuyadingeka ukuhlaziya amagama angukhiye adumile futhi uthole amagama angukhiye ahlobene nokuqukethwe kwevidiyo ukuze ukhuphule izinga lokuvezwa kwevidiyo.
3. ilebula:Ama-Hashtag nawo angezinye zezihluthulelo zokwandisa ukuchayeka kwevidiyo yakho.Ngemuva kokuthi ividiyo isilayishiwe, ungangeza omaka abahlobene nokuqukethwe kwevidiyo ukuze abasebenzisi bathole ividiyo yakho kangcono.
4. Isithonjana:Isithonjana esihle singavusa intshisekelo yomsebenzisi futhi sinyuse izinga lokuchofoza.Khetha isithombe esinokulungiswa okuphezulu, futhi okuqukethwe kwesithombe kufanele kuhlobane nevidiyo.
5. Ikhwalithi yevidiyo:Izinga lamavidiyo akho liphinde libe yisici esibalulekile ekuthuthukiseni amazinga akho.Qiniseka ukuthi ukucaca, ukugeleza kanye nekhwalithi yokuqukethwe kwevidiyo ihlangabezana nezidingo zababukeli.
6. Ukusebenzisana komsebenzisi:Ngokuphromotha ukusebenzisana kwabasebenzisi, njengamazwana nokuthandwayo, izinga lokusebenzisana levidiyo lingakhuphuka, ngaleyo ndlela kuthuthukiswe izinga.

Lungiselela ukuqonda kwesikhathi esichithwa kumavidiyo e-YouTube:

1. Ukukhetha isihloko se-YouTube yinto ebaluleke kakhulu. Udinga ukuchitha u-50% wesikhathi sakho ekukhetheni isihloko sevidiyo ye-YouTube futhi ukhethe amavidiyo adumile ahlangabezana nethrendi yamanje.
2. Ukubaluleka kwezithonjana zevidiyo kubalelwa ku-30%, futhi kuthatha u-30% wesikhathi ukulingisa izithonjana zevidiyo ezidumile.
3. Isihloko sevidiyo sibala u-20% wokubaluleka, futhi kuthatha u-20% wesikhathi ukulingisa isihloko sevidiyo edumile.

• Ukucabanga kwesikhathi esichithwe kulungiselelwa amavidiyo e-YouTube, kanyeIncwadi Encane EbomvuI-logic yesikhathi yokukhiqizwa kwevidiyo iyafana.
• Indawo yesithonjana inkulu kunesihloko, futhi isithonjana sithinta ngokuqondile umthamo wokudlalwa kwevidiyo. Kuya ngokuthi isithonjana sevidiyo singaheha abasebenzisi ukuthi bachofoze?
• Indlela yokwahlulela: Uma isithonjana sevidiyo yakho singenaso ngisho isifiso sokuzichofoza ngokwakho, lesi sithonjana sevidiyo asifaneleki.

Izinzuzo ze-YouTube influencer marketing

Njengoba iGeneration Z kancane kancane isiphenduke amandla amakhulu okusetshenziswa, imikhiqizo isiqalile ukubheka izindlela zokukhangisa ezisebenza ngempumelelo.

Kodwa-ke, abathengi abaningi abasazithembi izikhangiso zemidiya yendabuko. Kunalokho, bancamela ukulalela izincomo ezifanele ezivela kubantu ababathembayo.Ngabasebenzisi abayizigidi eziyizinkulungwane ezingu-24.76 emhlabeni wonke, i-YouTube ayiyona nje kuphela iwebhusayithi yesibili evakashelwa kakhulu emhlabeni, kodwa futhi iyinkundla yezokuxhumana esetshenziswa kakhulu emhlabeni.

Ngakho-ke, abadali abaningi ngokwengeziwe sebeqala ukushicilela amavidiyo wabo ku-YouTube, futhi imikhiqizo eminingi isiqala ukubambisana nalaba badali bokumaketha kwabathonya be-YouTube.

Nazi izinzuzo eziyinhloko zokumaketha kwabathonya be-YouTube:

1. izinga lokuguqulwa eliphezulu
2. Okuqukethwe kwekhwalithi ephezulu, okudlulisa ngempumelelo ulwazi lomkhiqizo
3. Isiza amabhrendi ukuthi athole umkhawulo kumazinga e-Google SEO

Izinga eliphezulu lokuguqulwa:

• Ukumaketha kwabathonya ngokuvamile kunezinga eliphezulu lokuguqulwa (cishe u-0.5%) uma kuqhathaniswa nezinga eliphansi lokuguqulwa lezikhangiso ze-YouTube (cishe u-2.7%).
• Lokhu kungenxa yokuthi ukuphromothwa kosaziwayo be-inthanethi kungafinyelela izethameli eziqondiwe ngokunembe kakhudlwana, futhi izici zezethameli zosaziwayo be-inthanethi nazo zisobala kakhulu.
• Ngaphezu kwalokho, uthando nokwethenjwa kwabalandeli kosaziwayo be-inthanethi nakho kungakhuphula ngempumelelo izinga lokuguqulwa lokumaketha kosaziwayo be-inthanethi.

Okuqukethwe kwekhwalithi ephezulu kudlulisa ngempumelelo ulwazi lomkhiqizo:

• Njengenkundla yamavidiyo ajwayelekile emhlabeni wonke, i-YouTube inosaziwayo abaningi be-inthanethi abanamakhono amahle kakhulu okudala, futhi ikhwalithi yevidiyo yabo iphakeme kakhulu.
• Imikhiqizo ingabonisa ngokucacile imikhiqizo ngokuqukethwe okuthakazelisayo, kwekhwalithi ephezulu, ihehe abalandeli ukuthi banake futhi bathenge imikhiqizo.
• Ngaphezu kwalokho, ezigabeni ezihlukene zomkhiqizo, ukumaketha kwabathonya be-YouTube nakho kungadlala izindima ezihlukene zokumaketha.

Isiza amabhrendi ukuthi athole umkhawulo kumazinga e-Google SEO:

• Eminyakeni yakamuva, injini yokusesha ye-Google inake kakhulu imiphumela yosesho yevidiyo.
• Emiphumeleni eminingi yosesho, imiphumela ehlobene nevidiyo iba phezulu.
• Ngakho-ke, ividiyo ye-YouTube yekhwalithi ephezulu nesixhumanisi kungathuthukisa ngempumelelo izinga lomkhiqizo emiphumeleni yosesho lwe-Google futhi kwenyuse ukuvezwa.

Ubunzima Bokumaketha Kwe-YouTube Influencer

Kodwa-ke, ukumaketha kwabathonya be-YouTube nakho kunobunzima obuthile:

Izindleko ziphakeme uma kuqhathaniswa:

• Njengoba ukukhiqizwa kwamavidiyo ekhwalithi ephezulu kudla isikhathi futhi kukhandla, intengo yosaziwayo be-inthanethi epulatifomu ye-YouTube iphakeme kakhulu kunezinye izinkundla.
• Izindleko zokumaketha komgqugquzeli we-YouTube nazo ziphezulu uma kuqhathaniswa.

I-CTR namazinga okuguqulwa awekho phezulu:

• Yize ividiyo ende yekhwalithi ephezulu izoheha ukunaka kwabantu abaningi, enye idatha ibonisa ukuthi izinga lokuchofoza lesixhumanisi sokunyuswa ngaphansi kwevidiyo alimangazi kangako.
• Lokhu kungenxa yokuthi ababukeli abaningi baya ngqo e-Amazon noma kuwebhusayithi yomkhiqizo ukuze bathenge umkhiqizo ngemva kokubuka ividiyo.
• Ngakho-ke, idatha yokuchofoza nokuguqulwa yenkundla ye-YouTube ayiwumeli ngokugcwele umphumela wokumaketha kwabanamandla, futhi ayikwazi ukukala ngokugcwele umnikelo wayo.

Ukukhangisa kwe-YouTube

Ngaphezu kokumaketha kwe-SEO kanye nethonya, ukukhangisa kwe-YouTube nakho kuyindlela ephumelela kakhulu yokuphromotha.

Ngokwezibalo, i-YouTube isiphenduke inkundla yesibili enkulukazi yamavidiyo okukhangisa emhlabeni, enabasebenzisi abangaphezu kwezigidi eziyizinkulungwane ezimbili ababuka izikhangiso ku-YouTube nsuku zonke.

Izinzuzo eziyinhloko zokukhangisa kwe-YouTube zifaka okulandelayo:

1. Ukufakwa okubanzi komsebenzisi
2. Khulisa ukuchayeka komkhiqizo nemikhondo yokuthengisa
3. Amafomethi amaningi okulethwa kanye nezindleko eziguquguqukayo

Ukufakwa okubanzi komsebenzisi:Ngemva kweminyaka engaphezu kweshumi yokuthuthuka, i-YouTube isibe inkundla yevidiyo ehamba phambili emhlabeni enabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezingu-20 ngenyanga.Nsuku zonke, abasebenzisi emhlabeni jikelele babukela amavidiyo angaphezu kwebhiliyoni elingu-10 ku-YouTube.E-U.S., abantu abaneminyaka engu-18-34 ubudala sebeyibuka kakhulu i-YouTube emafonini abo kunokubuka i-TV.

Khulisa ukuchayeka komkhiqizo nemikhondo yokuthengisa:Ngokuphromotha okukhokhelwayo, amabhrendi awakwazi nje ukuthola ukuvezwa okubanzi, kodwa futhi athole eminye imikhondo yokuthengisa.Izibalo zibonisa ukuthi u-70% wabasebenzisi bazosesha noma bathenge imikhiqizo yalo mkhiqizo ku-YouTube ngemva kokubuka isikhangiso somkhiqizo othile.

Amafomu Okulethwa Okuningi Nezimali Eziguqukayo:Izikhangiso ze-YouTube zinikeza amafomu ahlukahlukene okulethwa, futhi amabhrendi angakhetha uhlobo lwesikhangiso olufaneleka kakhulu ngokuya ngesabelomali sawo nezici zomkhiqizo.Ngaphezu kwalokho, izindleko zokukhangisa ze-YouTube nazo zivumelana nezimo kakhulu, futhi amabhrendi angashintsha inani nesikhathi sokukhangisa njengoba kudingeka.

Yiziphi izinhlobo zokukhangisa kwe-YouTube?

1. Izindleko zezikhangiso ze-Masthead (ukukhangisa kwe-masthead):Izindleko ezigxilile ngosuku (CPD, izindleko ezingashintshi-
   ngosuku) noma ngokuvelayo okuyinkulungwane (CPM).
2. Izikhangiso Zokutholwa (ukukhangisa kokutholwa) izindleko:Khokha ngokuchofoza ngakunye, kuphela ngemuva kokuthi umsebenzisi achofoze esikhangisweni, akukho nkokhelo yokuchayeka.
3. Izindleko zokubonisa (Izikhangiso ezibonisa):Shaja ngokuchofoza ngakunye/ngenkulungwane yemibono/ukuguqulwa ngakunye.
4. Izindleko zezikhangiso zembondela (imbondela yokukhangisa):Shaja ngokuchofoza ngakunye/ngenkulungwane yemibono/ukuguqulwa ngakunye.
5. Isikhangiso se-n-Stream - Izikhangiso zevidiyo ezeqekayo (izikhangiso zevidiyo ezeqekayo) izindleko:Ukubhida/ukukhokha kungase kusekelwe ku-cost-per-view (CPV), noma "Target CPM" (Target CPM), "Target CPA" (Target CPA).
6. Isikhangiso Esisakazwa Ngaphakathi Aseqeki
   Izikhangiso zevidiyo (izinkokhelo zevidiyo ezingeqeki):Ikhokhiswe ngokuvelayo okuyinkulungwane.
7. Izilinganiso zokushaja ze-Bumper Ads (bumper ads):Ikhokhiswe ngokuvelayo okuyinkulungwane.

Kunezindlela ezimbili eziyinhloko zokusebenzisa izikhangiso ze-YouTube:Izikhangiso Ezihleliwe Nezibhida.

1. Ukukhangisa okuhleliwe kubhekisela ekubekeni isikhangiso ngaphambi, phakathi noma ngemva kwevidiyo ebukelwe izethameli eziqondiwe ngesikhathi esithile.Inzuzo yalolu hlobo lwesikhangiso ukuthi ishejuli yesikhangiso ingahlelwa kusenesikhathi, futhi ingaqondiswa kuvidiyo ethile noma isiteshi.
2. Isikhangiso sokubhida esokubeka isikhangiso kumavidiyo afanelekile abukwe izethameli eziqondiwe ngokusebenzisa indlela yokukala yokubhida.Ekukhangiseni amabhidi, abakhangisi badinga ukusetha ibhidi nesabelomali, futhi i-YouTube izokhetha ngokuzenzakalelayo ukubekwa okungcono kakhulu kwesikhangiso ngokusekelwe kubhidi nesabelomali.

• Emabhrendi asanda kuqala ukukhangisa ku-YouTube, kunconywa ukuthi ukhethe ukukhangisa okuhleliwe kuqala.
• Ngale ndlela, isikhathi sokukhangisa nesabelomali kungahlelwa kusengaphambili, futhi isikhangiso singabekwa ngokunembe kakhudlwana.
• Linda uze ube nesilinganiso esithile solwazi nokusekelwa kwedatha, bese uzama kancane kancane ukubeka izikhangiso zamabhidi.

Isiphetho

• Ngesethulo salesi sihloko, ngikholwa ukuthi wonke umuntu unokuqonda okujulile kwezindlela zokuphromotha ezijwayelekile ze-YouTube.
• Kungakhathaliseki ukuthi kungenxa yokuthuthukisa i-SEO, ukumaketha kwabathonya noma ukukhangisa, kungasiza amabhrendi athole ukuchayeka okwengeziwe kanye nabalandeli endaweni ye-YouTube.