Yimaphi amakhono abalulekile owadingayo ukuze ube yisiteshi esizimele sohwebo lwangaphandle?Amandla okusebenza esiteshini esizimele esiwela umngcele

Ingabe ufuna ukwenza ibhizinisi ezimakethe zamazwe ngamazwe?Kudingekile ukwazi amakhono adingekayo esiteshini esizimele sohwebo lwangaphandle kanye nekhono eliyisisekelo lokusebenza kwesiteshi esizimele esiwela umngcele.Funda lesi sihloko ukuze ufunde kabanzi.

Isiteshi esizimele se-wholesale yezimpahla eziwela umngcele ukusungula inkundla yokuthengisa izingubo ezizimele ezimakethe zaphesheya kwezilwandle ukuze kuzuzwe ukuthengiswa kwemikhiqizo okuzimele kanye nokukhuthazwa komkhiqizo.Lo modeli unethuba elihle lemakethe namandla okuthuthukiswa, kodwayakha iwebhusayithiKunezici ezithile nobunzima okufanele bucatshangelwe.

Lesi sihloko sizoqala ngamathemba emakethe okuthengiswa kwezimpahla eziwela umngcele, ubunzima kanye nezidingo zokwakha iwebhusayithi,I-Internet MarketingHlaziya isu lokusebenza nezinye izici, futhi uxoxe ngesimo sokuthuthuka kanye namathrendi wesikhathi esizayo wesiteshi esizimele esithengisa izingubo eziwela umngcele.

XNUMX. Amathemba Emakethe Eziteshi Ezizimele Eziwela Umngcele

Ngokuthambekela kokuhwebelana kwembulunga yonke kanye nokuthuthukiswa kobuchwepheshe be-inthanethi, ukuwela umngceleEzentengiselwanoImakethe ikhula kancane kancane, futhi i-wholesale yezingubo eziwela umngcele isiphenduke insimu ebalulekile.Isiteshi esizimele sempahla ewela umngcele singasiza abathengisi ukuthi bangene ezimakethe ezintsha zaphesheya kwezilwandle, bathuthukise uhlobo lomkhiqizo nokuduma, futhi bathuthukise iziteshi zokuthengisa nemithombo yemali engenayo.

Ngaphezu kwalokho, abasebenzisi abaqondiwe besiteshi esizimele esithengisa izingubo eziwela umngcele akubona abathengi abangabodwana kuphela, kodwa futhi namanye amabhizinisi nabathengisi bezitolo, abangazuza ukuthengisa nokubambisana ngezinga elikhulu.

XNUMX. Ubunzima kanye nezidingo zokwakha isiteshi esizimele sohwebo lwangaphandle

Ubunzima nezimfuneko zokusungula isiteshi esizimele sokuthengisa izingubo eziwela umngcele ikakhulukazi kufaka phakathi izici ezilandelayo:

1. Ulimi namasiko: ukwakhiwa kwewebhusayithi kudinga ukucabangela umehluko wolimi namasiko emazweni ahlukene nezifunda, okuhlanganisa ukuhumusha nokujwayela kwamasiko kokuqukethwe kwewebhusayithi, ukwethulwa komkhiqizo, isevisi yamakhasimende, njll.
2. Ikhwalithi namazinga omkhiqizo: Ukuze wakhe iwebhusayithi, udinga ukucabangela ikhwalithi yomkhiqizo nezimfuneko ezijwayelekile zamazwe ahlukene nezifunda, futhi udinga ukuhlangabezana nekhwalithi yendawo kanye namazinga okuphepha ukuze uqinisekise ikhwalithi nokuphepha komkhiqizo.
3. Ukusatshalaliswa kwezinto: Imisebenzi idinga ukucabangela izindaba zokuhanjiswa kwempahla kanye nokusabalalisa, okuhlanganisa imigudu yezokuthutha yamazwe ngamazwe, izinqubo zokugunyazwa kwempahla, amanani entengo, njll., futhi kudingeka kukhethwe ozakwethu abathembekile bezokuthutha kanye nabahlinzeki besevisi yokugunyazwa kwempahla.
4. Ukuncintisana kwezimakethe: Ukusungulwa kwesizindalwazi kudinga ukucabangela ukuncintisana kwemakethe kanye namasu okuhlukanisa, kuhlaziye isidingo semakethe nesimo sabaqhudelana nabo, futhi kukhethwe imikhiqizo efanelekile namasu okumaketha.

XNUMX. Ikhono lesu lokusebenza kwesiteshi esizimele esiwela umngcele

Ukuze ube yisiteshi esizimele sohwebo lwangaphandle udinga ukwazi kahle isu lokusebenza, okudingeka lakhiwe ngokuya ngesidingo semakethe kanye nesimo sezimbangi, okuhlanganisa izici ezilandelayo:

• UmkhiqizoUkubekaNokukhethwa: Ngokwezidingo zezimakethe ezahlukene kanye nesimo sabancintisana nabo, khetha imikhiqizo enezici nokuhlukaniswa, okuhlanganisa izinzuzo ekwakhiweni okuyingqayizivele, ikhwalithi kanye nentengo.
• Isu Lokukhangisa Nokukhuthaza: Ukuba nesu elifanele lokumaketha kanye nohlelo lokuphromotha kuyisihluthulelo sempumelelo yanoma yiliphi ibhizinisi.Angasiza amabhizinisi ahehe amakhasimende amasha, agcine amakhasimende akhona futhi andise ukuthengisa.Ukwakha isu elifanele lokumaketha kanye nohlelo lokuphromotha kudinga ukucatshangelwa okuphelele kwemakethe eqondiwe, izimbangi, imikhiqizo/izinsizakalo, isabelomali nezinye izici.Amabhizinisi angasebenzisa amasu namashaneli anhlobonhlobo, njengokukhangisa, ukuphromotha, ubudlelwano bomphakathi, inkundla yezokuxhumana, nokumaketha okuqukethwe, ukuphromotha imikhiqizo noma amasevisi, kanye nokuthuthukisa ngokuqhubekayo amasu okumaketha ngemiphumela yokuhlaziya.

XNUMX. Ukuze ube yisiteshi sokuhweba sangaphandle esizimele, kuyadingeka ukuthuthukisa isu lokumaketha

Ukuthuthukisa isu lakho lokumaketha kungazuzwa ngezinyathelo ezilandelayo:

1. Ukuhlaziya idatha: Hlaziya idatha yemisebenzi yokumaketha ukuze uqonde ukuthi yimiphi imisebenzi esebenza kahle kakhulu kuzithameli eziqondiwe, yiziphi izikhundla zokukhangisa ezikhanga kakhulu, yiziphi iziteshi ezinamandla kakhulu, njll.
2. Isu lokuthuthukisa: Ngokwemiphumela yokuhlaziywa kwedatha, thuthukisa isu lokumaketha.Isibonelo, sebenzisa imali eningi eziteshini ezinamandla amakhulu, noma hlela kabusha ubuciko bakho besikhangiso ukuze ufinyelele izethameli zakho eziningi ozihlosile.
3. Ukuhlola kokuhlola: Yenza ukuhlolwa kokuhlolwa kwamasu amasha okuthengisa, qhathanisa umehluko phakathi kwesu elisha namasu angaphambilini ngokwezinga lokuguqulwa, i-ROI nezinye izinkomba, futhi urekhode imiphumela yokuhlola.
4. Ukuthuthukisa okuqhubekayo: lungiselela ngokuya ngemiphumela yokuhlola, thola isu elisebenza kahle kakhulu futhi uqhubeke nokuthuthukisa.
5. Gcina ijubane nezitayela zemakethe: hlala unaka izinguquko zemakethe, lungisa amasu okumaketha noma nini ukuze uvumelane nezimo zemakethe, futhi ugcine inzuzo yokuncintisana.

Ukwengeza, iziteshi eziningiUkukhuthazwa KwewebhuAmasu afana nokwenza uphawu nokukhangisa kusetshenziswa inkundla yezokuxhumana, ukukhangisa kwenjini yokusesha, ukumaketha okuqukethwe, imikhankaso ye-PR, njll.

Kungenzeka futhi ukusungula ubudlelwano bokusebenzisana nozakwethu ezimbonini ezihlobene ukuze kukhuthazwe ngokuhlanganyela imikhiqizo noma amasevisi futhi kukhuliswe ukuchayeka komkhiqizo nokuduma.

Ngesikhathi esifanayo, kuyadingeka ukwenza izinhlelo zokumaketha ezihambisanayo kanye namasu okukhangisa ngokuya ngezimakethe ezahlukene, izethameli nezici zomkhiqizo ukuze kuzuzwe umphumela omuhle kakhulu wokumaketha.

XNUMX. Yiliphi ikhono elibaluleke kakhulu lokusebenza ukuze ube isiteshi esizimele esiwela umngcele?

Amandla okusebenza abaluleke kakhulu okuba isiteshi esizimele esiwela umngcele ikhono lokumba amagama angukhiye anomsila omude!

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