Uhla lwemibhalo ye-athikili
🛒UmngceleEzentengiselwanoIzimfihlo zokuthengiswa kwemikhiqizo edumile zidaluliwe, ukuhlaziya okuphelele kwamasu aphumelele amacala🔍
🛍️ Uma ufuna imikhiqizo yakho ye-e-commerce ewela umngcele ukuthi ithengise ngempumelelo izigidi zama-oda, yimaphi amasu okufanele uwafunde emacaleni aphumelelayo? 👨💼Sifingqe izimfihlo ze-e-commerce ezithengisa izigidi zemikhiqizo🗝️!Ngemuva kokufunda lezi zimo eziyimpumelelo, ungaphinda uthuthukise amasu asebenzayo wokuphusha ukuthengiswa komkhiqizo kube phezulu! 💰
Emkhakheni wokuthengisa, sivame ukusho ukuthi lokho esikuthengisayo akuyona nje imikhiqizo, kodwa izixazululo zezimo ezihlukahlukene.
Le ndatshana izohlola lo mqondo ngokujulile futhi ikwembulele izimfihlo zokuthengisa okuphumelelayo kwe-e-commerce——Ungayakha kanjani imikhiqizo yolwandle oluluhlaza kakhulu emakethe yolwandle olubomvu?
Ake sibheke ukuthi ukuthengiswa kwe-e-commerce okuwela umngcele kungafinyelela kanjani ukulingana okuhle ezimeni ezahlukahlukene.
Isimo sinquma umkhiqizo: amathani amabhakede akukhumbuza ukuthi uphuze amanzi ehlobo
Okokuqala, ake sikhulume ngobudlelwano phakathi kwemikhiqizo nezimo.
Thatha umkhiqizo webhakede lethani njengesibonelo.Ihlinzekayo akuyona nje isitsha samanzi, kodwa isisombululo esiphelele sokuqoqwa kwamanzi njalo nezikhumbuzi zamanzi okuphuza ehlobo.
Kulesi simo, abantu bamagange ukuthola indlela elula yokugcina amanzi adlayo, futhi umkhiqizo webhakede lethani lethani uhlangabezana nalesi sidingo.
INJABULO YEBOTLED: Umgwaqo oya ekuthengisweni ngempumelelo kwezinsiza zamanzi ezinomthamo omkhulu
Ake silandele umugqa wesikhathi futhi sifunde ukuthi i-BOTTLED JOY isungule kanjani ngempumelelo izakhiwo zamanzi ezinomthamo omkhulu.
Ngo-2014, iBOTTLED JOY yathuthukisa futhi yaklama amathani emiphongolo okokuqala ngqa futhi yathengiswa ku-inthanethi e-Amazon.
Ngemuva kwekhefu leminyaka emithathu, kusukela ngo-3 kuya ku-2017, isigaba semiphongolo yamathani sangena esikhathini sokuqhuma.
Kamuva, phakathi kuka-2020 no-2022, imiphongolo yethani-ton yaqala ukuba isigaba esidumile.
Lesi sikhathi sesikhathi sisitshela ukuthi impumelelo yeTonton Barrel ayigcini nje ngokugcwalisa igebe emakethe, kodwa kukhona okunengqondo nokuqamba okusha ngemuva kwayo.
Umgwaqo oya ezenzweni ezintsha zokulungisa amanzi amaningi
Ukuqamba okusha kwe-Tonton Bucket kuvela ekuqondeni okujulile kwemikhuba yabantu yokuphuza.Nakuba wonke umuntu ekwazi "ukuphuza amanzi amaningi", bambalwa abakwenzayo ngempela.Ukuba matasa, ukukhohlwa, noma ukushintsha ezinye iziphuzo kwenza kube nzima ngabantu ukugcina uketshezi olwanele.
Ukuze uhlakulele umkhuba wokuphuza amanzi amaningi futhi anempilo, I-BOTTLED JOY yanquma ukudala ibhodlela lamanzi elikhulu elingakwazi ukuqinisekisa ukusetshenziswa kwamanzi nsuku zonke, kodwa futhi lisize abathengi ukuba bahlakulele umkhuba wokuphuza amanzi njalo.Bengeze isikali sesikhumbuzo sokuphuza ebhodleleni lamanzi elikhulu ukuze bakhuthaze abathengi ukuthi baphinde bagcwalise amanzi ngesikhathi besebenzisa i-logo.
Ukwengeza, mayelana nomklamo webhodlela, I-BOTTLED JOY yaqaphela ukuthi ukuklama kwamabhodlela amanzi amakhulu ngokuvamile ku-homogeneous, akuzwakali ngokwanele, futhi ukuklanywa kwamasongo epulasitiki alengayo nezintambo ezilengayo akukuhle ngokwanele.Benze ukulungiselelwa okuningana kwedizayini yemikhumbi yamanzi emikhulu, okuhlanganisa nokwengeza idizayini yesibambo esilula ene-ergonomic futhi eyenza kube lula ukuyisebenzisa.Baphinde balungisa ukubukeka kwebhodlela ukuze kube lula, ukukhanya nesitayela, kufanelekile kubantu bobulili obuhlukene, ubudala kanye nezintandokazi.
Leli thuluzi lamanzi elidala libizwa nge-Tonton Bucket.
Ukuhluka komkhiqizo
Idizayini eyingqayizivele yebhakede le-ton-ton yukuthi iguqula ngempumelelo amanzi anamandla amakhulu ibe yinto yemfashini nepholile ehlanganisa ukuthambekela, ubuntu kanye nempilo.Umthelela wokuqala obonakalayo ewunikezayo umthamo wayo omkhulu.Lesi sici siqale sadonsa ukunaka kwabantu ngenxa yokuthengiswa kwesihlabani se-NBA uJames.UJames ufake isithombe sakhe ephethe amathani amabhakede ephuza amanzi ezinkundleni zokuxhumana, indawo yesigameko yadonsa amehlo abantu abaningi.
Ngaphezu kwalokho, ukubukeka kwebhakede le-ton-ton kwenza libukeke linemfashini futhi lipholile, futhi lithandeka kakhulu kunamabhodlela amanzi endabuko noma ngabe liphathwa noma libanjwe ukuze liphuze.Lesi sakhiwo samanzi esisha asishintshanga nje kuphela indlela yamanzi okuphuza, kodwa futhi siholele ekuthandeni ukuthengiswa kwemingcele.
Ngemuva kokuzalwa kwe-Tonton Barrel kuwukuqonda okujulile ngezidingo zabathengi kanye nezitayela zemakethe, kanye nokuphishekela okungapheli kokusungulwa komkhiqizo.Le sethi yamanzi emisha yayihlukile emakethe yesethi yamanzi yaseShayina ngaleso sikhathi, iguqule ngempumelelo ibhodlela lamanzi elinomthamo omkhulu libe umkhiqizo we-gimmick.
Okubaluleke kakhulu, impumelelo kaTonton ifakazela ukuthi imikhiqizo emisha ingazithengisa yona.Iletha ulwazi olusha olubonakalayo nokusetshenziswa kubantu, ibenze bacabange kabusha indlela abaphuza ngayo amanzi.Ukuvela kwamabhakede ethani-ton akwenzi nje umkhiqizo ngokwawo into evelele yokuthengisa, kodwa futhi kuguqula amabhodlela amanzi amakhulu abe yinto yemfashini nemfashini.
Qonda ngokujulile isimo sekhasimende: isinyathelo esibalulekile ekuthengisweni
Ukuthengisa umkhiqizo kudinga ukuqonda okujulile kwesimo sekhasimende.
Kuphela uma siziqonda ngokweqiniso izidingo zabo namaphuzu ezinhlungu lapho singadala khona imikhiqizo emisha futhi emangalisayoI-Internet MarketingIsu.
Kufana nokuvula umnyango oholela empumelelweni, futhi isihluthulelo siwulwazi lwendawo.
Ukuthengiswa Kwezifundo: Ukuhlangabezana Nezidingo Ukuphishekela Ukwandiswa Kwebhizinisi
Ngaphezu kokuthengiswa kwemikhiqizo, ukuthengiswa kwezifundo nakho kulandela izimiso ezifanayo.
Isibonelo, izifundo zokuphathwa kwe-e-commerce zenzelwe ukubhekana nezidingo zabasebenzisi zokunwetshwa kwebhizinisi.
Ilingana kahle nesimo kanye nesidingo, futhi isifundo sibahlinzeka ngamathuluzi nolwazi lokufeza izinhloso zabo zebhizinisi.
Izimo eziningi, izixazululo eziningi
Kukhona izixazululo eziningi ezahlukene ezimweni ezahlukene.
Imakethe encintisana kakhulu idinga izixazululo zethu ukuthi zibe phezulu kunezinye izimbangi.
Kulapho kuphela lapho singabonisa ngokucacile ukuthi umkhiqizo wethu noma izifundo zidlula abanye esimweni esithile lapho singagqama khona emakethe.
Ukuqamba okusha okuqhubekayo: imikhiqizo iyaqhubeka nokuvela
Ukuba kuE-commerceIsihluthulelo sempumelelo emkhakheni uwukugcina umqondo wokuziphendukela kwemvelo okuqhubekayo komkhiqizo.
- Kungakhathalekile ukuthi yisiphi isigaba, siqala ngemikhiqizo engabizi kakhulu, bese siyayihlukanisa futhi siyiqembu ngokwezidingo zamakhasimende.
- Ekuqaleni, abathengisi bangase bangene emakethe ngomkhiqizo oshaqisayo, nakuba inzuzo ingase ingabi phezulu kakhulu ngalesi sikhathi ngenxa yokuthi amakhasimende anezidingo zekhwalithi ephansi.
- Kodwa-ke, ngokuhamba kwesikhathi, amakhasimende ahluka kancane kancane futhi ingxenye ngayinye yaba yincane, ngaleyo ndlela idinga ukulungiswa.Ukukhuthazwa Kwewebhuisu lokusebenza.
Ukudala amahithi: ukhiye wokuqonda izidingo zekhasimende
Uyidala kanjani imikhiqizo eqhumayo futhi udale inzuzo ephezulu?
Uma ufuna ukuqhubeka nokwenza inzuzo eyengeziwe, udinga ukuqonda ngokujulile izidingo zamaqembu amakhasimende ahlukahlukene futhi udale lokho okubizwa ngokuthi "amaqembu athengisa kakhulu."
Kwezinye izingxenye zemakethe, ukuncintisana kuncane futhi amakhasimende azimisele kakhulu ukukhokha.
Ngakho-ke, labo abangakha imikhiqizo eshisayo ezimeni ezahlukene bazothola inzuzo ephezulu kakhulu.
Ukuhola Imakethe: Ukuqonda Ukuvela Kwemakethe
Ukuze uzuze isikhundla esiphambili embonini, okubalulekile ukuqonda inqubo yokuguquguquka kwemakethe.
Unganamatheli emkhiqizweni owodwa, kodwa uvumelane nezinguquko zemakethe futhi uqhubeke nokusungula nokwenza ngcono.
Ngokuhamba kwesikhathi, izidingo zokumisa ukusebenza kanye nezidingo zokuphatha zizoqhubeka nokwanda.
Izixazululo zezifundo ze-inthanethi
Isibonelo, uma ufuna ukuthuthukisa ukusebenza kokuthengisa okuku-inthanethi, izifundo eziku-inthanethi zikunikeza izifundo ezihambisanayo zokukusiza ukuxazulula izinkinga ezahlukahlukene ekuthengisweni nasekusebenzeni.
Siyakuqonda ukubaluleka kwezimo nezidingo, ngakho izifundo ziklanyelwe ukukusiza uzuze impumelelo yokuthengisa, uhlangabezane nezidingo zamakhasimende, futhi uvelele emakethe yokuncintisana.
Isidingo sinquma inzuzo: thola lezo zidingo eziqinile zezinhlungu
Manje, ake sihlole ukuthi ukufunwa kunquma kanjani inzuzo.
Lapho uqhuba ibhizinisi, ukufunwa kuyisici esibalulekile.
Kodwa akuzona zonke izidingo ezilinganayo, kanti ezinye zingamaphuzu amancane ezinhlungu amakhasimende angawabekezelela uma engabhekwanga.
Kodwa-ke, ukuthola amakhasimende anezidingo eziqinile zezinhlungu kuzoba ukhiye wempumelelo yakho.
Isidingo Sephoyinti Lobuhlungu Esibuthakathaka: Umgwaqo Onzima Oya Ekuthengiseni
Izidingo ezixazululwa amanye amabhizinisi ziyizidingo ezibuthakathaka zamaphuzu, okusho ukuthi, uma zingaxazululwa, amakhasimende ngeke abe nenkinga enkulu.
Kulokhu, udinga ukuchitha isikhathi esiningi ufundisa amakhasimende futhi ubenze babone ukubaluleka kwezidingo zabo.
Ngisho noma kwenzeka, ikhasimende mancane amathuba okuba lithenge.Leli akulona ithuba elihle lebhizinisi ngoba amanani anzima futhi imfundo yemakethe iyabiza.
Izidingo zephoyinti lobuhlungu obunamandla: isihluthulelo sempumelelo
Ngokuphambene, ukuthola amakhasimende anezidingo eziqinile zezinhlungu kuzoba inketho enenzuzo eyengeziwe.
La makhasimende alangazelela isixazululo senkinga yawo futhi azimisele ukusebenzisa imali engenangqondo ukuyixazulula.
Isibonelo, izinsiza zokukhiya ziyindawo enesidingo esinamandla sephoyinti lezinhlungu, ngoba abantu badinga izixazululo eziphuthumayo lapho behlangabezana nokhiye abalahlekile noma izingidi eziphukile.
Isiphetho
Lapho uthengisa futhi uqhuba ibhizinisi, kubalulekile ukuqonda ubudlelwano phakathi kwezimo nezidingo ngobaIsu lokushaya alisasebenzi emakethe yamanje,
Isimo sinquma isidingo sekhasimende sesixazululo, futhi isidingo sinquma inzuzo.
Ngakho-ke, ukuze uphumelele, kubalulekile ukuthola amakhasimende anezidingo eziqinile zezinhlungu futhi unikeze izixazululo ezihambisana kahle nezimo zabo.
Lokhu kuzoba ukhiye wakho wokugqama emakethe encintisana kakhulu.
Umbuzo 1: Kungani ubudlelwano phakathi kwezimo nezimfuneko bubaluleke kangaka?
Impendulo: Ubudlelwano phakathi kwezimo nezimfuneko bubalulekile ngoba izimo zinquma izinga lesidingo samakhasimende sezisombululo.Ukuqonda isimo amakhasimende ethu azithola ekuso kusisiza ukuthi sinikeze izixazululo ezingokoqobo, ngaleyo ndlela sandise amathuba ethu okuthengisa ngempumelelo.
Umbuzo 2: Ungawathola kanjani amakhasimende anezidingo eziqinile zezinhlungu?
Impendulo: Ukuze uthole amakhasimende anezidingo eziqinile zamaphuzu obuhlungu, udinga kuqala ukwenza ucwaningo lwemakethe ukuze uqonde izidingo namaphuzu obuhlungu bamaqembu ahlukene amakhasimende.Bese, thuthukisa izixazululo ezihambisanayo kulawa maphuzu ezinhlungu futhi uxhumane ngokuphumelelayo ukuze uqondise amakhasimende.Ngesikhathi esifanayo, ukusungula isu elihle lokumaketha nakho kuyisihluthulelo sokuheha lawa makhasimende.
Umbuzo 3: Ungawugcina kanjani umkhiqizo uthuthuka?
Impendulo: Ukugcina ukuguquguquka okuqhubekayo kwemikhiqizo, okubalulekile ukuqhubeka nokwenza ucwaningo lwemakethe nokuhlaziya impendulo yekhasimende.Qonda izidingo zamakhasimende amasha namathrendi emakethe, bese uthuthukisa futhi usungule imikhiqizo emisha.Ngesikhathi esifanayo, sigcina ukuxhumana namakhasimende futhi siqoqa impendulo yawo ukuze sithuthukise ikhwalithi nokusebenza kwemikhiqizo yethu ngokuqhubekayo.
Umbuzo 4: Kungani imfundo yemakethe ibiza kangaka?
Impendulo: Izindleko zemfundo yemakethe ziphezulu ngoba kwezinye izimo, amakhasimende angase angaqondi izidingo zawo noma izinkinga.Ngakho-ke, isikhathi esiningi nezinsiza kudingeka zisetshenziswe ekufundiseni ngobucayi benkinga nokubaluleka kwesixazululo.Lokhu kuvame ukudinga ukukhangisa, ukukhangisa kanye nemikhankaso yokumaketha ku-inthanethi, okukhuphula izindleko.
Umbuzo 5: Ungazivumelanisa kanjani nokuziphendukela kwemakethe futhi uvelele embonini?
IMPENDULO: Ukhiye wokuzivumelanisa nezimo zemakethe nokugqama embonini ukuhlala uvumelana nezimo futhi usungula izinto ezintsha.Qhubeka uqonde izitayela zemakethe, gcina ukusondelana namakhasimende, futhi ubheke amathuba amasha nezisombululo.Ngesikhathi esifanayo, ukwenza ukuhlaziywa kokuncintisana nabancintisana nabo kanye nokuthola izinzuzo ezihlukene zokuncintisana kuzoba yisihluthulelo sempumelelo.
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwana ngokuthi "Ungakwenza kanjani ngempumelelo ukuthengisa kwe-e-commerce emngceleni?"Ukuhlaziywa okuphelele kwamasu okuthengisa imikhiqizo edumile enamacala aphumelelayo kuzoba usizo kuwe.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-30918.html