Uhla lwemibhalo ye-athikili
eziningiEzentengiselwanoAbathengisi bayathanda ukuxoxaUngakwenza kanjani ngempumelelo ukuthengiswa kwe-e-commerce okuwela umngceleKodwa-ke, njengoba imakethe ithuthuka, ingabe isu elihle kakhulu liseyindlela engcono kakhulu yempumelelo, ikakhulukazi emakethe yezimpahla nezicathulo eqhudelana kakhulu?
Inkazimulo edlule yesitayela esishisayo
Esikhathini esihle kakhulu se-e-commerce, abantu babevame ukuthi ukushaya okuphumelelayo kungakuthenga indawo.
Lokhu akunasisekelo. Eqinisweni, ukuthengisa okushisayo kwake kwaba isinqamuleli kubathengisi abaningi ukuze bathole inzuzo enkulu.
Izinhlobonhlobo eziphumelelayo zemikhiqizo edumile zivela ngokulandelana, okuvumela abantu abaningi ukuba babone amathuba.
Yiziphi izigaba ezingafanele ukuthengisa okushisayo?
Akuzona zonke izigaba ezifanele ukuthengiswa okushisayo. Izigaba ezifanele zivame ukuba nezici ezithile.
Okulandelayo izici zezinye izigaba ezingafanele ukuthengiswa okushisayo:
Uchwepheshe kakhulu: Izigaba ezithile zidinga ubuchwepheshe obujulile, obufana nemishini yezokwelapha noma amathuluzi ocwaningo lwesayensi.Imikhiqizo ekulezi zigaba ngokuvamile ingaphansi kwezidingo zokulawula futhi inezinqubo zokuthengisa eziyinkimbinkimbi, eziyenza ingakufanelekeli ukuphromotha ngokusebenzisa amasu amakhulu okwenza hit-making.
ukuthenga imvamisa ephansi: Eminye imikhiqizo ithengwa imvamisa ephansi, njengefenisha noma izinto zikagesi ezisezingeni eliphezulu.Abathengi ngokuvamile abayithengi imikhiqizo enjalo njalo, okwenza kube nzima ukugcina umfutho wokuthengisa wemikhiqizo edumile.
Yenza ngokwezifiso kakhulu: Imikhiqizo ethile idinga izinga eliphezulu lokwenza ngokwezifiso ukuze ihlangabezane nezidingo zomuntu ngamunye zamakhasimende.Kulokhu, kungase kungenzeki ukukhiqiza izinto ezidumile ngobuningi ngoba i-oda ngalinye lidinga ukukhiqizwa okuhlukile.
ingozi enkulu: Imikhiqizo ethile ingase iveze izingozi ezingokomthetho noma zezempilo ezingaba khona, njengamakhemikhali noma izidakamizwa.Kulokhu, ukuthengisa le mikhiqizo kudinga ukuthotshelwa nokugadwa okuqinile futhi akulungele isu elilula lokwenza ukushaya.
umkhawulo wenzuzo ephansi: Eminye imikhiqizo inemikhawulo yenzuzo ephansi kakhulu, njengegrosa noma izidingo zansuku zonke ezingabizi kakhulu.Ngisho noma uthengisa amanani amakhulu, kungase kube nzima ukuzuza inzuzo ebalulekile.
imakethe eqondisiwe enomkhawulo: Izigaba ezithile zinemakethe eqondiwe elinganiselwe kakhulu, njengobuciko bezinga eliphezulu noma izimoto eziphambili.Le mikhiqizo ivamise ukuheha amakhasimende ambalwa kuphela futhi izabalaza ukuzuza ukuthengiswa okukhulu.
Kumele kuqashelwe ukuthi nakuba ezinye izigaba zingafanelekile kuma-blockbusters wendabuko, impumelelo isengafinyelelwa ngamanye amasu, njengokusungula izimakethe ezihlosiwe ezihlanjululwe, ukuhlinzeka ngemikhiqizo eyenziwe ngokwezifiso eziphezulu, noma ukusungula ubudlelwano bamakhasimende besikhathi eside.
Isu eliyimpumelelo le-e-commerce kufanele lenziwe ngokusekelwe kuzici zesigaba, esikhundleni sokusebenzisa indlela yomhlaba wonke.
Ingabe i-hit strategy ayisasebenzi emakethe yamanje?
Nokho, imakethe yanamuhla isishintshe kakhulu.Umncintiswano uya ngokuba ushube futhi ama-oda asefekthri ayanqwabelana.
Kungani isu lokuthengisa okushisayo lingasasebenzi emakethe yamanje?Ikakhulukazi emkhakheni wezingubo nezicathulo.
Lokhu kungenxa yokuthi uma umkhiqizo oshisayo uvela, abathengisi abaningi batheleka emakethe, izimpi zamanani sezizogqashuka, ukuhlaselwa kwezokukhangisa kuhloswe kakhulu, futhi impi yamakhasimende iya ngokuya ishuba.
Esikhathini esedlule, umjikelezo wokuphila womkhiqizo kungenzeka ukuthi wawumude njengengxenye yonyaka, kodwa manje ungase ube mfushane njengenyanga eyodwa.
Isicupho sezinto ezishisayo
Ukuthengisa okushisayo kungadala inzuzo enkulu, kodwa futhi kuletha izingozi ezithile.
Abathengisi abathembela kakhulu ekuthengisweni okushisayo bavame ukuwela emqondweni wokugembula. Uma isu labo lokuthembela ekuthengisweni okushisayo lihluleka, bangase babhekane nengozi yokushabalala.
Ngakho-ke, ukuthembela ngokweqile ezintweni ezishaywayo akulona isu elizinzile lesikhathi eside.
Ukuvela kwemiklamo ye-niche
Ungayakha kanjani imikhiqizo yolwandle oluluhlaza kakhulu emakethe yolwandle olubomvu?
Namuhla, isu elihlakaniphile ukugxila kumiklamo ye-niche.
Nakuba le mikhiqizo ingase ingabi amahithi asheshayo, inezici ezihlukile ezibhekelela iqembu elincane labathengi.
Amacala aphumelele amamodeli we-niche design
Ake sibheke umuntu osebenzisa inethiwekhi ovela eCanton FairUyidala kanjani imikhiqizo eqhumayo futhi udale inzuzo ephezuluIcala.
Imikhiqizo ayincomayo ingase ibonakale ijwayelekile futhi iyi-niche, kodwa umphathi osemva kwayo uyayinaka kakhulu imininingwane yomkhiqizo.
Umklamo walo mkhiqizo uhlonishwe iminyaka eminingi, ugxile ekunethezweni nasekuheheni isisekelo samakhasimende athembekile.
Kungani imiklamo ye-niche inokuncintisana ngokukhethekile?
Isizathu esenza amamodeli e-niche design ancintisane ngokuhlukile ukuthi anezici ezihlukile emakethe.Ukubeka,
Abagxili kuphela ekubukeni, kodwa futhi ekuhlangenwe nakho kwangempela kanye nekhwalithi yomkhiqizo.
Lesi sici sibenza bavelele emakethe futhi kube nzima ukulingisa.
Ubunzima bokulingisa
Akulula ukulingisa idizayini ye-niche.
Ngokuvamile kuba neminyaka yokuqoqwa nokupholishwa ngemuva kwale mikhiqizo, futhi umuzwa okhethekile wokugqoka kanye nekhwalithi akukwazi ukuphindwa kalula.
Amafekthri aphishekela kuphela inzuzo esheshayo azothola kunzima ukufinyelela kuleli zinga ngesikhathi esifushane.
Inani lesikhathi eside lemiklamo ye-niche
Okokugcina, kufanelekile ukugcizelela ukuthi imiklamo ye-niche inenani lesikhathi eside.
Abagcini nje ngokukwazi ukuheha amakhasimende athembekile, bayakwazi nokugcina inzuzo ezinzile emakethe enokuncintisana kakhulu.
Leli su eliqinile lihlala isikhathi eside kunokuthembela kumahithi aphambili.
Umbuzo 1: Kungani amamodeli we-niche design ancintisana?
Impendulo: Isizathu esenza amamodeli e-niche design ancintisane ukuthi anezici eziyingqayizivele emakethe, agxile ekuhlangenwe nakho kwangempela kanye nekhwalithi yomkhiqizo, futhi angaheha inani elincane lamakhasimende athembekile.
Umbuzo 2: Kungani kunzima ukulingisa imiklamo ye-niche?
Impendulo: Kunzima ukulingisa imiklamo ye-niche ngoba ngokuvamile kuvame iminyaka yokuqoqwa nokupholishwa ngemuva kwale mikhiqizo, futhi umuzwa okhethekile wokugqoka kanye nekhwalithi akukwazi ukukopishwa kalula.
Umbuzo 3: Iyini inani lesikhathi eside lamamodeli we-niche design?
Impendulo: Amamodeli edizayini ye-Niche anenani lesikhathi eside. Angaheha amakhasimende athembekile futhi agcine inzuzo ezinzile emakethe enokuncintisana kakhulu. Ahlala isikhathi eside kunokuncika kumamodeli aphambili.
Umbuzo 4: Yiziphi izingibe ze-hit strategy?
Impendulo: Ugibe lwesu lokuthengisa okushisayo ukuthi ukuthembela ngokweqile ekuthengiseni okushisayo kungaholela emcabangweni wokugembula.
Umbuzo 5: Siyini isimo samanje semakethe?
Impendulo: Imakethe manje isinokuncintisana kakhulu, ama-oda asefekthri asalele emuva, umjikelezo wempilo wemikhiqizo edumile ufinyezwe kakhulu, futhi imakethe igcwele.
Lesi sihloko sihlose ukusiza abathengisi be-e-commerce baqonde kangcono izimakethe zamanje nokuthi kungani ukugxila kumiklamo ye-niche kungase kube ukukhetha okuhlakaniphile.Ngalelisu, abathengisi bangagqama emakethe enokuncintisana kakhulu futhi bathole inzuzo yesikhathi eside.
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabiwe "Iziphi izigaba ezingafaneleki ukuthengisa okushisayo?"Ingabe isu lokushaya alisasebenzi emakethe yamanje? 》, kuwusizo kuwe.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-30931.html