Ithini i-logic eyisisekelo yokuhlela ukumaketha komkhiqizo we-e-commerce?Ungawakha kanjani umkhiqizo ogxile ezinhliziyweni zabantu?

hlolaEzentengiselwanoUmqondo obalulekile wokuhlela ukumaketha komkhiqizo, funda indlela yokudala uhlobo olungenakuvinjelwa futhi wenze abathengi bathandane nemikhiqizo yakho! ✨

Umqondo oyinhloko wokuhlela ukumaketha komkhiqizo we-e-commerce ukuqinisekisa ukuthi umkhiqizo ugxile ezinhliziyweni zabantu kanye nokusungula ukuqwashisa okuqinile komkhiqizo nokwethembeka.

Okulandelayo incazelo emfushane yengqondo eyinhloko yokuhlela ukumaketha komkhiqizo we-e-commerce kanye nendlela yokwenza umkhiqizo ogxile ezinhliziyweni zabantu:

Ithini i-logic eyisisekelo yokuhlela ukumaketha komkhiqizo we-e-commerce?

Umqondo oyinhloko wokuhlela ukumaketha ukuxhuma umkhiqizo nezidingo, amanani kanye nemizwa yezithameli eziqondiwe ngokuhlela amasu nokwenza ukuze wakhe isithombe somkhiqizo esiyingqayizivele nesikhangayo.Lokhu kubandakanya izinyathelo ezibalulekile ezilandelayo:

1. ucwaningo lwezethameli eziqondiwe: Qonda izici, izidingo kanye nokuthandwa yizithameli eziqondiwe ukuze ube ngconoUkubekaUmkhiqizo.

2. Ukuma Brand: Beka ngokucacile uphawu emakethe futhi ugcizelele umehluko walo kwabaqhudelana nabo.

3. isiphakamiso senani: Khuluma ngevelu eyingqayizivele nezinzuzo ezinikezwa umkhiqizo wakho ukuze uhehe abathengi.

4. ukungaguquguquki: Qinisekisa ukuthi ukumaketha kuyahambisana kuzo zonke iziteshi nezindawo zokuthintwa ukuze kuthuthukiswe ubunikazi bomkhiqizo.

5. ukuxhumana ngokomzwelo: Yakha ukuxhumana okujulile nezithameli zakho ngokuqukethwe okuthinta imizwa nezindaba.

Ungawakha kanjani umkhiqizo ogxile ezinhliziyweni zabantu?

Ukwenza uphawu lube nezimpande ezijulile ezinhliziyweni zabantu, kudingeka uchungechunge lwamasu nezindlela:

1. yakha indaba: Ngokuxoxa izindaba zomkhiqizo, abathengi bangaba nokuqonda okujulile kwemvelaphi yomkhiqizo, injongo kanye namagugu abalulekile.

2. ukuzwakala kwemizwelo: Thola ukuguquguquka kwemizwelo nezithameli ngokuthinta imizwa.Lokhu kungenziwa ngeUkukhuthazwa KwewebhuSebenzisa ukukhangisa, okuqukethwe kokuxoxa izindaba kanye nenkundla yezokuxhumana ukuze ukwenze.

3. isipiliyoni somsebenzisi: Nikeza ulwazi oluhle kakhulu lomsebenzisi ukuze uqinisekise ukuthi abathengi banelisekile futhi bajabule lapho bexhumana nomkhiqizo.

4. ukuxhumana kwezokuxhumana: Bamba iqhaza ngokugcwele ezinkundleni zokuxhumana ukuze uxhumane nezithameli zakho, uphendule imibuzo yazo nempendulo, futhi wakhe ukuxhumana okuseduze.

5. ukungaguquguquki komkhiqizo: Gcina ukungaguquguquki komkhiqizo ukuze abathengi bakwazi ukubona umkhiqizo kalula futhi bakhe ukwethembana.

6. emisha kanye nokuvuselela: Qhubeka usungula futhi ubuyekeze isithombe somkhiqizo ukuze uhlale ubalulekile futhi uhehe izethameli ezintsha.

Ngamafuphi, umqondo oyinhloko wokuhlela ukumaketha ukusungula isithombe somkhiqizo esiyingqayizivele, futhi ukwenza umkhiqizo ugxile ezinhliziyweni zabantu, udinga ukuthembela kumasu afana nezindaba, ukuxhumana okuthinta imizwa, nolwazi oluhle kakhulu lomsebenzisi ukuze kusungulwe ukuxhumana okujulile. nabalaleli.

I-logic eyinhloko yomkhiqizo ukudumisa abathengi bakho

U-Li Jiaqi uzwakalise okuthile okunembayo kodwa okungeke kwaziswe esidlangalaleni.

Eqinisweni, ngenkathi ubuka uLi JiaqiUDouyinNgesikhathi sokusakazwa bukhoma kwe-e-commerce, ekuqaleni wayefuna ukugxeka umuntu owayekhala ngokunyuka kwentengo.Ngenxa yalokho, wathi:

"Kwesinye isikhathi kuzomele uzifunele izizathu zakho. Ngabe umholo wakho unyusiwe ngemuva kweminyaka emingaka? Usebenze kanzima?"

Uma lo musho washiwo yi-blogger yebhizinisi, empeleni nje isitatimende esikhuthazayo esigcwele amandla amahle.

Kodwa-ke, akufanelekile ukuthi uLi Jiaqi asho lokhu, ngoba iningi lamakhasimende akhe angabantu abavamile, futhi kukhona ngisho nabantu abaningi.ImpiloAyicebile.Uma sisebenzelana nabantu abajwayelekile kufanele sikugcizelele ukuthi ukuthenga kuyabajabulisa abantu, kunokuba sibakhuze ukuthi basebenze kanzima ngoba bengakuthandi ukuziphatha kahle.

Ngicabanga ukuthi umbono wamanje wabalandeli bakhe yilo: Bengikuthatha njengomngane ngaphambilini, kodwa manje usuhlakaniphe kakhulu.

Mayelana nalolu daba, singakhuluma nge-logic eyinhloko yomkhiqizo, okuwukudumisa abathengi bakho.

1. Isibonelo, i-Nike ihlezi igcizelela ubungqabavu bezemidlalo. Ukugqoka i-Nike kukwenza uzizwe unomdlandla khona manjalo.
2. Esinye isibonelo i-Coca-Cola, ekwenza uzizwe ujabule.
3. Imisebenzi iphinde yasho lokhu kuvidiyo. Ukholelwa ukuthi umkhiqizo kufanele umele amakhasimende ayo.Ngakho-ke lapho ebuyela kwa-Apple, wazinika isikhathi sokwenza intengiso, "For Crazy People," ukuze abonise umoya womkhiqizo wakwa-Apple.
4. Kubandakanya izifundo ze-inthanethi esihlela ukuziqalisa esikhathini esizayo, sihlose futhi ukumela labo basebenzi be-e-commerce abazikhandlayo, ukuze ngibakhuthaze ukuthi basebenze kanzima, ngoba iqembu lami labasebenzisi liyiqembu labantu abasebenza kanzima.

Ngakho-ke, ngokwalo mbono, lokho u-Li Jiaqi akusho kungenzeka ukuthi kwakungahlangani nezilaleli zakhe.

Esikhundleni sokukhuthaza abantu ukuthi basebenze kanzima, kufanele abatshele nsuku zonke:

"Usebenze kanzima, thenga okuthile ukuze ujabule. Njengomphathi, ngiyabakhathalela abasebenzi bami. Ngiyethemba umphathi wakho angakulandela..."

Ngale ndlela, lawa makhasimende azothenga ngokuqhubekayo.