Ithini i-logic eyisisekelo yokuhlela ukumaketha komkhiqizo we-e-commerce?Ungawakha kanjani umkhiqizo ogxile ezinhliziyweni zabantu?

Hlola umqondo oyinhloko wokuhlela ukumaketha komkhiqizo we-e-commerce , bese ufunda ukuthi ungakha kanjani umkhiqizo ongenakuphikiswa owenza abathengi bathande imikhiqizo yakho! ✨

Umqondo oyinhloko wokuhlela ukumaketha komkhiqizo we-e-commerce ukuqinisekisa ukuthi umkhiqizo ugxile ezinhliziyweni zabantu kanye nokusungula ukuqwashisa okuqinile komkhiqizo nokwethembeka.

Okulandelayo incazelo emfushane yengqondo eyinhloko yokuhlela ukumaketha komkhiqizo we-e-commerce kanye nendlela yokwenza umkhiqizo ogxile ezinhliziyweni zabantu:

Ithini i-logic eyisisekelo yokuhlela ukumaketha komkhiqizo we-e-commerce?

Umqondo oyinhloko wokuhlela ukumaketha ukuxhuma umkhiqizo nezidingo, amanani kanye nemizwa yezithameli eziqondiwe ngokuhlela amasu nokwenza ukuze wakhe isithombe somkhiqizo esiyingqayizivele nesikhangayo.Lokhu kubandakanya izinyathelo ezibalulekile ezilandelayo:

1. Ucwaningo lwezithameli eziqondiwe : Ukuqonda izici, izidingo, kanye nezintandokazi zezithameli eziqondiwe ukuze kubekwe uphawu endaweni engcono.

2. Ukuma komkhiqizo : Chaza ngokucacile isikhundla somkhiqizo emakethe futhi ugcizelele umehluko wawo kubancintisani.

3. Isiphakamiso senani : Khuluma ngenani eliyingqayizivele kanye nezinzuzo ezinikezwa yilo mkhiqizo ukuze udonse abathengi.

4. Ukungaguquguquki : Qinisekisa ukuthi umkhiqizo uhambisana kahle kuzo zonke iziteshi kanye nezindawo zokuthinta ukuze uthuthukise ukuqashelwa komkhiqizo.

5. Ukuxhumana ngokomzwelo : Yakha ukuxhumana okujulile nezilaleli ngokuqukethwe ngokomzwelo nezindaba.

Ungawakha kanjani umkhiqizo ogxile ezinhliziyweni zabantu?

Ukwenza uphawu lube nezimpande ezijulile ezinhliziyweni zabantu, kudingeka uchungechunge lwamasu nezindlela:

1. Yakha indaba : Ngokulandisa indaba yomkhiqizo, abathengi bangathola ukuqonda okujulile ngemvelaphi yomkhiqizo, umgomo, kanye nezindinganiso eziyinhloko.

2. Ukuqondana ngokomzwelo : Ukwakha ukuxhumana ngokomzwelo nezilaleli ngokuthinta imizwa yazo. Lokhu kungafezwa ngokukhangisa ku-inthanethi , okuqukethwe kokulandisa izindaba, kanye nezinkundla zokuxhumana.

3. Okuhlangenwe nakho komsebenzisi : Nikeza ulwazi oluhle kakhulu lomsebenzisi ukuqinisekisa ukuthi abathengi bazizwa banelisekile futhi bejabule lapho bexhumana nomkhiqizo.

4. Ukuzibandakanya kwezokuxhumana : Xhumana ngenkuthalo nezithameli zakho ezinkundleni zokuxhumana, uphendule imibuzo yazo kanye nempendulo, futhi wakhe ukuxhumana okuseduze.

5. Ukungaguquguquki komkhiqizo : Ukugcina ukungaguquguquki komkhiqizo kwenza abathengi bakwazi ukubona umkhiqizo kalula futhi bakhe ukwethembana.

6. Ukusungula Nokuvuselela : Qhubeka usungula futhi ubuyekeze isithombe somkhiqizo ukuze uhlale ubalulekile futhi uhehe izithameli ezintsha.

Ngamafuphi, umqondo oyinhloko wokuhlela ukumaketha ukusungula isithombe somkhiqizo esiyingqayizivele, futhi ukwenza umkhiqizo ugxile ezinhliziyweni zabantu, udinga ukuthembela kumasu afana nezindaba, ukuxhumana okuthinta imizwa, nolwazi oluhle kakhulu lomsebenzisi ukuze kusungulwe ukuxhumana okujulile. nabalaleli.

I-logic eyinhloko yomkhiqizo ukudumisa abathengi bakho

U-Li Jiaqi uzwakalise okuthile okunembayo kodwa okungeke kwaziswe esidlangalaleni.

Empeleni, lapho ebuka ukusakaza bukhoma kwe-e-commerce kukaLi Jiaqi ku-Douyin , inhloso yakhe yokuqala kwakuwukugxeka umuntu okhala ngokukhuphuka kwentengo. Kodwa-ke, wagcina esho lokhu:

"Kwesinye isikhathi kuzomele uzifunele izizathu zakho. Ngabe umholo wakho unyusiwe ngemuva kweminyaka emingaka? Usebenze kanzima?"

Uma lo musho washiwo yi-blogger yebhizinisi, empeleni nje isitatimende esikhuthazayo esigcwele amandla amahle.

Kodwa-ke, isitatimende sikaLi Jiaqi sasingafanele, njengoba iningi lamakhasimende akhe lingabantu abavamile, abaningi babo abangebona abacebile . Lapho usebenzelana nabantu abavamile, kufanele kugxilwe enjabulweni yokuthenga, kunokubakhuthaza ukuba basebenze kanzima, ngoba abakuthandi ukufundiswa ngokuziphatha.

Ngicabanga ukuthi umbono wamanje wabalandeli bakhe yilo: Bengikuthatha njengomngane ngaphambilini, kodwa manje usuhlakaniphe kakhulu.

Mayelana nalolu daba, singakhuluma nge-logic eyinhloko yomkhiqizo, okuwukudumisa abathengi bakho.

1. Isibonelo, i-Nike ihlezi igcizelela ubungqabavu bezemidlalo. Ukugqoka i-Nike kukwenza uzizwe unomdlandla khona manjalo.
2. Esinye isibonelo i-Coca-Cola, ekwenza uzizwe ujabule.
3. Imisebenzi iphinde yasho lokhu kuvidiyo. Ukholelwa ukuthi umkhiqizo kufanele umele amakhasimende ayo.Ngakho-ke lapho ebuyela kwa-Apple, wazinika isikhathi sokwenza intengiso, "For Crazy People," ukuze abonise umoya womkhiqizo wakwa-Apple.
4. Kubandakanya izifundo ze-inthanethi esihlela ukuziqalisa esikhathini esizayo, sihlose futhi ukumela labo basebenzi be-e-commerce abazikhandlayo, ukuze ngibakhuthaze ukuthi basebenze kanzima, ngoba iqembu lami labasebenzisi liyiqembu labantu abasebenza kanzima.

Ngakho-ke, ngokwalo mbono, lokho u-Li Jiaqi akusho kungenzeka ukuthi kwakungahlangani nezilaleli zakhe.

Esikhundleni sokukhuthaza abantu ukuthi basebenze kanzima, kufanele abatshele nsuku zonke:

"Usebenze kanzima, thenga okuthile ukuze ujabule. Njengomphathi, ngiyabakhathalela abasebenzi bami. Ngiyethemba umphathi wakho angakulandela..."

Ngale ndlela, lawa makhasimende azothenga ngokuqhubekayo.