Uyenza kanjani imali ngokusebenzisa i-akhawunti ye-e-commerce yevidiyo ye-WeChat? Imfihlo yendlela yokuthengisa impahla nge-akhawunti yevidiyo ebukhoma

📱💸I-akhawunti yevidiyo ye-WeChatEzentengiselwanoIzimfihlo zokusebenza zidaluliwe! Indlela entsha yokwenza imali! ✨💰

🔍 Ufuna ukwazi izimfihlo zokwenza imali nge-akhawunti yevidiyo ye-WeChat e-commerce? Lesi sihloko sembula izimfihlo zendlela yokuthengisa izimpahla ngokusakazwa bukhoma kwama-akhawunti wevidiyo, ukuveza amasu amasha nezimfihlo zokwenza imali ngokusebenzisa ama-akhawunti wevidiyo we-WeChat! Ukusuka ekuthengisweni kwevidiyo ebukhoma kuya ekusebenzeni kwe-e-commerce, kukuvumela ukuthi uphumelele kalulaWechat marketingIndlela enhle yokwenza imali! 💡💼🌟

Ake sijule ekutheni i-akhawunti ye-e-commerce isebenza kanjani futhi yenza kanjani imali. Bese ngizodalula izimfihlo zendlela yokuthengisa esakazwa bukhoma edume kakhulu. Impela yinto ongakaze uyibone kwenye indawo. Le nto yinto inkampani ethile yakwa-C kanye nayo abangani bami abaseduze kwami ​​basebenzile.Sengilwe izikhathi eziningi ngaphambi kokuba ngifanelekele ukuxoxa nawe.

Kunezindlela ezimbalwa zokwenza imali ngama-akhawunti wevidiyo:

1. Imodeli yokwenza imali yabaphathi bomdabu be-akhawunti yevidiyo
2. Ithrafikhi yesizinda esiyimfihloamanziYiya ku-akhawunti yevidiyo ukuze udayise izimpahla
3. Indlela yokwenza imali ngokuhambahamba
4. Yenza imali ngokusakaza bukhoma nge-akhawunti yakho yevidiyo
5. Imodeli Yokwenza Imali Ekhethwayo ye-Alliance
6. Imodeli yokwenza imali esitolo se-akhawunti yevidiyo
7. I-akhawunti yevidiyo ye-WeChat ithrafikhi ekhokhelwayo

Imodeli yokwenza imali yabaphathi bomdabu be-akhawunti yevidiyo

Esokuqala yilabo ochwepheshe bama-akhawunti evidiyo abaqongelela abalandeli ngamavidiyo amafushane.

Ngenxa yokuthi iningi labasebenzisi bangempela be-akhawunti yevidiyo baneminyaka ephakathi futhi asebekhulile, iningi lalaba chwepheshe bangabokulima, abasemakhaya kanye nezinhlobo zasemakhaya, ikakhulukazi abasebenza emsebenzini wasepulazini nokunakekelwa kwezempilo.

Ngemuva kokuqongelela abalandeli, kufanele wenze imali ngokusakazwa bukhoma. Uma nje uthembele kumavidiyo amafushane ukuze udayise, umphumela uzoba mubi, ngoba abesilisa abaneminyaka ephakathi kanye namakhehla awathandi uku-oda lezo “zimoto ezincane eziphuzi. ”, futhi bazimisele kakhulu ukukuthumela imilayezo eyimfihlo ukuze bacele imininingwane. Lokhu akulula kangako.

Ngakho-ke kufanele uthembele ekusakazeni bukhoma ukuze udayise izimpahla. Ubafundise ukuthi bathenge kanjani ngesikhathi sokusakaza bukhoma. Lolu hlobo lwe-akhawunti luthengisa kakhulu imikhiqizo yezolimo nokunye, futhi ngezinye izikhathi imikhiqizo yezempilo.

Kodwa okubalulekile ukuthi kufanele ube "nobuntu". Kufanele ube nesithombe esilula somlimi, noma ube uchwepheshe wezempilo, ukuze imikhiqizo yakho idayiswe kalula.

Sawubona, othile kufanele abuze, ingabe "i-akhawunti yesobho yenkukhu" kanye "ne-akhawunti exubile" nakho kubhekwa njengalolu hlobo lwento? Nokho, empeleni lezo zinto ezimbili zihluke kakhulu.

Isobho lezinkukhu nge-akhawunti enqunyiwe kulula ukujabulisa abantu abaneminyaka ephakathi nasebekhulile, futhi kulula ukuthandwa, kodwa inkinga iwukuthi ngaphandle "kobuntu", akukuhle kakhulu ekuthengiseni izimpahla.

Kungani ungikholwa? Ngoba uchwepheshe othile wakwa-Company C wenza “izibiliboco ezimbili zezilwane zasolwandle” ezixutshwe nesobho lenkukhu. ngani? Ngoba amavidiyo adumile akanabo "ubuntu".

Ithrafikhi yesizinda esiyimfihloamanziYiya ku-akhawunti yevidiyo ukuze udayise izimpahla

I-akhawunti esemthethweni ye-WeChat, i-Weibo,Incwadi Encane EbomvuAma-Blogger nama-blogger ekuqaleni ayenesizinda esiningi sesizinda sethrafikhiI-Wechat, ziholela abalandeli ku-akhawunti yevidiyo ukuze bathengise izimpahla.

Leli qhinga liwukhiye ophansi wokwenza imali. Manje ama-akhawunti amaningi evidiyo angathola ukuthengiswa okumaphakathi okungaphezu kwesigidi esisodwa ngegeyimu ngayinye.

Indlela yokwenza imali ngokuhambahamba

Kunezinhlobo ezimbili zale ndlela. Eyodwa "iwukuhambahamba". Uchwepheshe uya ezindaweni ezihlukahlukene zomkhiqizo ukuze anikeze imikhiqizo ngezimpahla, izixhumanisi, amagumbi okusakaza bukhoma, nabasizi. Bangochwepheshe kakhulu futhi banothile, futhi asikwenzi ngisho kudingeka sikhathazeke ngokusetha igumbi lokusakaza bukhoma. .

Kuyafana nangaleso sikhathiUDouyinIsethi yokuhamba icishe ifane. Inkampani ethile yakwa-C yethule i-akhawunti yomphakathi ye-WeChat i-Big V ngo-June. Idlala kanjena. Ithembele kuzinsiza zayo ze-supply chain ukwenza imali kumagumbi okusakaza bukhoma emikhiqizo emikhulu.

I-V enkulu ye-C ethile kufanele ibonakale, futhi izincazelo zomkhiqizo zinikezwa amahange omkhiqizo.

Ngenze izinhlelo ezingaphezu kuka-20 ngoba uBig V unabalandeli bakhe. Isilinganiso sevolumu yokuthengisa singaba ngu-15, futhi ephezulu kakhulu edayisiwe ibe ngu-27. Okuthengisiwe kwakuyizingubo zabesifazane. UBig V uyindoda, kodwa abalandeli balungile. Kodwa izinga lembuyiselo liphezulu njengo-52%.

Akukho lutho olungalungile ngezimpahla, ikakhulukazi ngenxa yokusetshenziswa ngokweqile. Izinga eliphelele lezimpahla zokugqoka ku-akhawunti yevidiyo liphezulu kakhulu kunezinye izinkundla.

Yenza imali ngokusakaza bukhoma nge-akhawunti yakho yevidiyo

Enye ifana nokusakaza kwesitolo saseDouyin. Isibonelo, uma ungumkhiqizo wezingubo ezithile, noma unoxhaxha lwezimpahla zokugqoka, uvula isitolo nge-akhawunti yevidiyo futhi ubonise izimpahla zakho nsuku zonke ukuze usakazwe bukhoma. Iningi lezokuqala abalandeli lapha bavela ku-WeChat,I-TaobaoNoma amakhasimende amadala alethwe ngu-Douyin.

Kungani ungayithengisi eTaobao naseDouyin?

Ngoba i-WeChat ayivunyelwe, lena indlela yokusebenzisa isizinda esiyimfihlo ukuze ube nomthelela esizindeni esisesidlangalaleni, okuwukuvumela abalandeli esizindeni sakho esiyimfihlo bathenge ku-akhawunti yakho yevidiyo. Nasi isibonelo.

Ekuqaleni, bekunabantu abayi-100 ku-inthanethi ababengabalandeli abazimele. Ngokuqhubeka kwemisebenzi, inani labantu abaku-inthanethi lingakhushulwa libe ngu-1000 ngosizo lwesizinda esisesidlangalaleni se-akhawunti yevidiyo.

Imodeli Yokwenza Imali Ekhethwayo ye-Alliance

Abantu abangakwazi ukudubula amavidiyo futhi abangenabo "ubuntu" obuningi bangenza amagagasi ngesikhathi sokusakazwa bukhoma ngosizo lomkhiqizo othile kanye nolwazi oluthile lokusakaza bukhoma.

Kunensizwa yakwa C ethize edayisa amaplamu, idayisa amaplamu hlala egadini, iphinde ipakishe bese iletha izimpahla bukhoma.Isebenzisa i-video account yesitolo esincane sakwa C ukuze iqale ukusebenza, futhi iyakwazi ukudayisa. ama-plums amaningana ngosuku Izinkulungwane eziyishumi.

Kodwa le nsizwa yayingenakho okuhlangenwe nakho, futhi ngemva kwezinsuku ezimbalwa kwaba nezinkinga eziningi ngemva kokuthengisa engazange ikwazi ukubhekana nazo.

Ikakhulukazi, ama-C's shrimps athile kunzima kakhulu ukungena kulowo mfelandawonye. Isitolo sokudla esisha sithwale kanzima ukungena, futhi le nhlanzi ibangele ukulahlekelwa okukhulu. Sekuphele izinyanga ezi-3 futhi ayikalulami.

Uma kukhulunywa ngemifelandawonye ekhethiwe, abantu abaningi bangase bacabange ukuthi bafana nomfelandawonye okhethiwe e-Douyin, onemikhiqizo ecebile futhi engasiza ochwepheshe basheshe badume ngokuhambisa ngemikhumbi, kodwa empeleni, umehluko mkhulu impela.

Njengamanje, imifelandawonye ekhethwayo ngokuyisisekelo igcwele "abathengisi bezindlela ezintathu", ababizayo, abampofu, futhi abanesevisi embi. Ayikwazi ukuthola umthombo omuhle wezimpahla, uma i-Tencent ifuna ukwakha i-akhawunti enhle yevidiyo, kufanele iqale ixazulule inkinga yokuhlinzeka kumfelandawonye okhethwayo.

Imodeli yokwenza imali esitolo se-akhawunti yevidiyo

Ake sikhulume ngesitolo se-akhawunti yevidiyo. Njengesitolo esilingisa i-Douyin, singazisakaza ngokwaso futhi sihlanganyele nomfelandawonye.

Manje i-akhawunti yevidiyo isinqamule zonke izixhumanisi zangaphandle, futhi inqola yokuthenga ingabonisa kuphela izimpahla ezivela esitolo se-akhawunti yevidiyo, futhi akukho okunye (njengalapho u-Douyin enqamula izixhumanisi ze-Taobao ne-JD.com).

Kodwa-ke, mincane kakhulu imikhiqizo emihle ngempela kumfelandawonye okhethwayo manje, ngoba amabhrendi amaningi ekhwalithi ephezulu adayisa kahle kwezinye izinkundla futhi ayavilapha ukuqhamuka nama-akhawunti evidiyo. Ochwepheshe bafuna ukuthengisa imikhiqizo, kodwa abakwazi ukuthola imikhiqizo efanelekile. kumfelandawonye.

Ngakho-ke, ochwepheshe ngokuvamile kufanele bavule izitolo zabo ze-akhawunti yevidiyo, noma bathole imikhiqizo ngokwabo futhi bacele abathengisi abajwayelekile ukuthi babasize bavale ucingo.

Kodwa-ke kufanele ukhathazeke ngensizakalo yamakhasimende, ngemuva kokuthengisa, nokulethwa, okuyinkinga impela. Njengenhlekelele eyedlule, le nsizwa yathola ukudla okulula kwezalukazi e-Select Alliance, yaxabana nesitolo ngesikhathi isidayisa (isitolo naso "sasiyi-four-way dealer"), yabe isiboleka. esitolo esidayisa ukudla kwasolwandle kwa-C. Ukuze uthole izithelo edolobheni lakubo, umuntu oyedwa kwakufanele enze ukusakazwa bukhoma futhi kufanele abhekane nenkonzo yamakhasimende, ukulethwa, kanye nangemva kokuthengisa. Wayematasa enza lokhu nalokhu, futhi kuvele kube nesiphithiphithi.

Ngakho-ke, ngicabanga ukuthi umfelandawonye okhethwayo udida kakhulu, okwenza kungenzeki ngochwepheshe ukuthi bathuthuke, futhi futhi kuyisithiyo esikhulu ekuthuthukisweni kwe-akhawunti yevidiyo ye-WeChat e-commerce.

U-Tencent uzokwenza yonke imizamo yokuxazulula le nkinga. Kuze kube yileso sikhathi, abagqugquzeli abanekhono bangayeka ukujaha ukuthengisa izimpahla futhi bathembele kokuqukethwe ukuze baqongelele abalandeli kuqala.

I-akhawunti yevidiyo ye-WeChat ithrafikhi ekhokhelwayo

Ekugcineni, ake sikhulume ngokuthi kufanele yini umaluju?

Ama-akhawunti evidiyo okwamanje awanayo ithrafikhi eyanele ekhokhelwayo, futhi omaka abasebenzisi abanembile ngokwanele.

Ngakho-ke, abathengisi abaningi kusafanele bathembele kuthrafikhi yemvelo yamahhala ukuze bathengise izimpahla.

Umkhuba omkhulu ngokuzayo uwukuthuthukisa ithrafikhi ekhokhelwayo. Phela inkundla kufanele yenze imali.