Ngomhlaba jikeleleEzentengiselwanoNgokuthuthuka okusheshayo kwamawebhusayithi azimele awela imingcele, osomabhizinisi abaningi ngokwengeziwe sebeqalile ukukhomba i-blue ocean yamawebhusayithi azimele awela umngcele, benethemba lokukhulisa ukubusa kwabo nokusebenza kokuthengisa ezimakethe zaphesheya ngalokhu mnyakazo. Uma kuqhathaniswa nezinye izinkundla ze-e-commerce, amawebhusayithi azimele awela imingcele anezinzuzo nezici ezihlukile. Okulandelayo, sizohlaziya futhi sihlole lezi zici ngayinye ngayinye kusukela ezicini zokubeka uphawu, ukusebenza okuzimele, umbono womhlaba wonke, ulwazi lomsebenzisi, nokulawulwa kobungozi. kanye nokulawula..
Okokuqala, ake sikhulume ngebhrendi.
Ukusungulwa kwesizindalwazi esizimele esiwela umngcele kusho ukuthi osomabhizinisi banamathisele ukubaluleka okukhethekile futhi bathuthukise isithombe sabo somkhiqizo. Ngokwakha iwebhusayithi ezimele, abakwazi nje ukukhombisa ukukhanga okuyingqayizivele nedumela lomkhiqizo, kodwa futhi bathuthukise ukubonakala nokwethembeka komkhiqizo. Kule nkundla yebhizinisi, isithombe somkhiqizo weziteshi ezizimele silawulwa ngokuphelele osomabhizinisi uqobo, abangahumusha ngokuphelele ifilosofi yabo yebhizinisi kanye namagugu ayisisekelo futhi balethe ulwazi lomkhiqizo ohlukile kubathengi.
Okwesibili, ake sikhulume ngokuzisebenza.
Ukusebenza okuzimele kweziteshi ezizimele eziwela umngcele kungashiwo ukuthi kungenye yezici zayo ezinkulu. Uma kuqhathaniswa nezinye izinkundla ze-e-commerce, amawebhusayithi azimele anokuzimela okukhulu kanye nokuvumelana nezimo ekuphathweni nasekuphatheni umkhiqizo.Osomabhizinisi bangakha amasu ebhizinisi nezinhlelo zokumaketha ezibafanele kakhulu ngokusekelwe emicabangweni nezidingo zabo zebhizinisi. Ngaphezu kwalokho, uma kuqhathaniswa, izindleko zokusebenza zeziteshi ezizimele nazo ziyalawuleka.
Ngaphezu kwalokho, ake sibheke umbono womhlaba.
Esinye isici esihlukile samawebhusayithi azimele awela umngcele umbono wawo womhlaba wonke. Ngokwakha iwebhusayithi ezimele, osomabhizinisi bangavula iziteshi zokuthengisa zasekhaya nezangaphandle, bathole ukuxhumana okungenazihibe nemakethe yomhlaba wonke, futhi bandise indawo yokuthengisa ebanzi yemikhiqizo yabo. Esimweni sokuhwebelana kwembulunga yonke, amawebhusayithi azimele awela imingcele anamathuba abanzi emakethe nendawo yentuthuko.
Okulandelayo, ake sixoxe ngolwazi lomsebenzisi.
Okuhlangenwe nakho komsebenzisi esinye isici esikhulu samawebhusayithi azimele awela umngcele. Iziteshi ezizimele zingasekelwe ezicini zabo futhiUkubeka, ukuhlinzeka ngezinsizakalo ezenzelwe wena kanye neziprofeshinali, ngaleyo ndlela kuthuthukiswe ikhwalithi nokwaneliseka kokuhlangenwe nakho komsebenzisi, futhi kuthuthukise ukunamathela nokwethembeka komsebenzisi. Ngakho-ke, ohlelweni lokusungula nokusebenzisa amawebhusayithi azimele, abathengisi kufanele bagxile ekuthuthukiseni nasekuthuthukiseni ulwazi lwabasebenzisi ukuze bathuthukise ukunethezeka kokuthenga nokunethezeka kwabasebenzisi.
Ekugcineni, ake sikhulume ngokulawulwa kobungozi.
Ukulawulwa kobungozi nokulawulwa kweziteshi ezizimele eziwela umngcele nakho kuyisici esikhulu. Uma kuqhathaniswa nezinye izinkundla ze-e-commerce, amawebhusayithi azimele anokuzimela okukhulu nokuvumelana nezimo ekulawuleni ubungozi nokulawula. Osomabhizinisi bangakha amasu afaneleka kakhulu okulawula ubungozi kanye nezinyathelo zokuphendula ngokusekelwe ezimeni zabo, ngaleyo ndlela behlise ubungozi bezohwebo nezomthetho futhi baqinisekise ukusebenza kahle kweziza ezizimele.
Ngamafuphi, amawebhusayithi azimele awela umngcele anezici ezihlukile ezifana nesithombe somkhiqizo, ukusebenza okuzimele, umbono womhlaba wonke, ulwazi lomsebenzisi nokulawula ubungozi. Enqubweni yokwakha nokusebenzisa iwebhusayithi ezimele, abantu bebhizinisi kufanele bacabangele futhi bahlele ngokucophelela, bagxile ekuhlaziyeni nasekuphenduleni ukuma kwemakethe, ukuma komkhiqizo, kanye nezidingo zabasebenzisi, ukuze kuzuzwe ukuthuthukiswa kwesikhathi eside nokuzinzile kwewebhusayithi ezimele.
Ngakho-ke, lapho abantu bebhizinisi benquma ukwakha iwebhusayithi ezimele ewela umngcele, kufanele banake ukudalwa nokuthuthukiswa kwesithombe somkhiqizo ukuze baqinisekise ukuthi isithunzi somkhiqizo nokwethembeka kuthuthukiswa ngempumelelo. Ngesikhathi esifanayo, kufanele futhi sibe abahle ekusebenziseni ukuzimela nokuvumelana nezimo kweziteshi ezizimele ukuze senze izinhlelo zebhizinisi eziphusile namasu okumaketha. Esikhathini sokuhwebelana kwembulunga yonke, osomabhizinisi kufanele futhi banake ukuma kwemakethe yomhlaba wonke futhi bandise amashaneli okuthengisa aphesheya kanye namaqembu abasebenzisi. Ngaphezu kwalokho, abantu bebhizinisi nabo badinga ukugxila ekuthuthukiseni ulwazi lomsebenzisi, ukuthuthukisa njalo nokwenza kahle, kanye nokwenza ngcono ukusebenziseka kalula nokunethezeka lapho uthenga. Okokugcina, ukulawula ubungozi nakho kubalulekile.Osomabhizinisi kumele baqaphele ukuvikela nokulawula ubungozi ukuze baqinisekise ukusebenza kahle nokuphephile kweziteshi ezizimele.
Ngokuvamile, izici zeziteshi ezizimele eziwela umngcele zigqamisa izinzuzo zazo eziyingqayizivele namandla okuthuthukiswa.
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabiwe "Ukuthuthukisa Ukuthengisa: Okufanele ube nakho kumasayithi e-e-commerce awela umngcele adala ulwazi oluhle kakhulu lomsebenzisi!" 》, kuwusizo kuwe.
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