Ikuphi okungcono, iwebhusayithi ye-e-commerce ezakhelwe yona ewela umngcele ngokumelene nokuvula isitolo kunkundla yezinkampani zangaphandle? kanjani ukukhetha?

Ngokuwela umngceleEzentengiselwanoNgokuthuthuka okusheshayo kwe-inthanethi, abathengisi abaningi be-inthanethi sebeqala ukucabanga ngokwakha amawebhusayithi abo nokuvula izitolo kumapulatifomu ezinkampani zangaphandle. Ngaphambi kokwenza izinqumo, lezi zinkampani ze-e-commerce zidinga ukucubungula izinto ezifana nesidingo semakethe, ukuphumelela kwezindleko, kanye nokusebenza kahle kokuphatha.

i-e-commerce ewela umngceleyakha iwebhusayithi Ipulatifomu yenkampani yangaphandle ye-VS, iyiphi engcono yokuvula isitolo?

Okulandelayo kuzocubungula okuhle nobubi bokwakha iwebhusayithi yakho nokuvula isitolo, futhi kuhlaziye izici okufanele uzicabangele ngokuningiliziwe.

Izinzuzo kanye nokubi kokwakha iwebhusayithi yakho

Okokuqala, ake sibheke okuhle nokubi kokwakha iwebhusayithi yakho.

Iwebhusayithi ezakhelwe yona iyinkundla ye-e-commerce eyakhiwe yaphinde yaphathwa abathengisi be-inthanethi ngokwabo. Izinzuzo zayo yilezi:

1. Thatha ukulawula ukuzimela

Ukuba newebhusayithi ezakhelwe yona kungabonisa isikhundla esiphezulu sabathengisi abaku-inthanethi ngezinga elikhulu kakhulu. Bangakwazi ukukhetha ngokukhululekile imisebenzi yesikhulumi, izitayela zokuklama namamodeli okusebenza. Abathengisi abaku-inthanethi bakhetha uhlobo lwenkundla olufaneleka kakhulu nemisebenzi esekelwe ezidingweni zomuntu siqu nolwazi ukuze bathuthukise ukusebenza kokuthengisa namazinga okuguqulwa.

2. Ukulawulwa kwezindleko

Amawebhusayithi azakhele wona angalawula izindleko ngempumelelo kakhulu ngoba abathengisi abaku-inthanethi bangazikhethela amaseva abo, amagama esizinda, kanye软件amasevisi ukulawula izindleko kalula. Ngokusekelwe ezidingweni zangempela nezabelomali zezezimali, zinganciphisa ngempumelelo izinsizakalo nezindleko ezingadingekile.

3. Thuthukisa ulwazi lomsebenzisi

Amawebhusayithi azakhele wona anganikeza ulwazi olunzulu ngomsebenzisi olungcono ngoba abathengisi abaku-inthanethi bangakwazi ukwenza ngendlela oyifisayo umklamo wenkundla nemisebenzi ukuze bathuthukise ulwazi lokuthenga nokwaneliseka komsebenzisi. Ngokulungiselela nokwenza ngcono ngokusekelwe empendulweni yomsebenzisi nezidingo, ukwethembeka komsebenzisi namazinga okuthenga kabusha anganyuswa.

Vele, kukhona futhi okungalungile ekwakheni iwebhusayithi yakho:

1. Thatha ubungozi obukhulu.

Amawebhusayithi azakhele wona ayingozi kakhulu ngoba abathengisi abaku-inthanethi badinga ukuzibophezela ekwakhiweni, ekuthuthukisweni nasekuphathweni kweplathifomu ngokwabo, futhi le misebenzi idinga ulwazi lochwepheshe nolwazi. Ukuntuleka kwamakhono afanelekile kungase kuholele ekusebenzeni kweplathifomu engazinzile, ukuphathwa kabi nezinye izinkinga, okuzoqhubeka kuthinte ukusebenza kokuthengisa nolwazi lomsebenzisi.

2. Kunzima ukusebenza.

Kunzima ukusebenzisa iwebhusayithi ezakhelwe yona ngoba abathengisi abaku-inthanethi badinga ukuzibophezela ekusebenzeni nokuphathwa kwenkundla ngokwabo, okuhlanganisa ukufakwa kuhlu komkhiqizo, ukuphathwa kwe-oda, kanye nesevisi yamakhasimende. Ukuntuleka kwamakhono afanelekile kungase kuholele ekusebenzeni kahle okuphansi, ukusebenza kabi kokuthengisa kanye nezinye izinkinga, okuthinta ukuncintisana nokusebenza kwesikhulumi.

Ubuhle nobubi bokuvula isitolo endaweni yezinkampani zangaphandle

Okwesibili, ake sihlaziye izinzuzo nezingozi zokuvula isitolo endaweni yomuntu wesithathu.

Ukuvula isitolo kunkundla yezinkampani zangaphandle kusho ukuthi abathengisi be-inthanethi basebenzisa ithrafikhi nezinsiza zabasebenzisi benkundla yangaphandle ukuze bathengise.

Izinzuzo zokuvula isitolo yilezi:

1. Thola inzuzo yethrafikhi.

Ukuvula isitolo kungasebenzisa ngokugcwele ithrafikhi nezisetshenziswa zomsebenzisi zezinkundla zezinkampani zangaphandle ukuze uthole ukuchayeka okwengeziwe nokuvakasha. Ngokuthuthukisa injini yokusesha, ukukhangisa, nezincomo, izinkundla zezinkampani zangaphandle zingathuthukisa ukuchayeka kwabathengisi be-inthanethi kanye nekhwalithi yethrafikhi, futhi bakhulise amathuba okuthengisa namazinga okuguqulwa.

2. Jabulela ukuphatha kalula.

Lapho uvula isitolo, ungajabulela ukuphatha okulula okunikezwa inkundla yezinkampani zangaphandle, okuhlanganisa uchungechunge lwezinsizakalo ezifana nokuphathwa kwe-oda, ukukhokhelwa kwenkokhelo, kanye nesevisi yangemva kokuthengisa, ukwehlisa umthwalo wokuphatha nezingozi zabathengisi abaku-inthanethi. Ngokusebenzisa ubuchwepheshe nezinsiza zamapulatifomu ezinkampani zangaphandle, ukusebenza kahle kokuthengisa kanye nempumelelo yokuphatha kungathuthukiswa.

3. Yakha isithombe somkhiqizo.

Lapho uvula isitolo, ungasebenzisa amandla okwenza uphawu ezinkundla zezinkampani zangaphandle ukuze uthuthukise ukuqwashisa ngomkhiqizo nesithombe sabathengisi abaku-inthanethi. Izinkundla zezinkampani zangaphandle zingathuthukisa inani lomkhiqizo nesithunzi sabathengisi abaku-inthanethi futhi zikhulise ukwethenjwa kwabasebenzisi nokwethembeka ngokuphromotha, ukubambisana, nokuhlola.

Kukhona futhi nokushiyeka ekuvuleni isitolo endaweni yezinkampani zangaphandle:

1. Thatha izindleko eziphezulu zekhomishini.

Ukuvula isitolo kudinga ukukhokha amakhomishini kanye nezimali zokusingatha ezivela ezinkundleni zezinkampani zangaphandle, okwandisa ingcindezi yezindleko kubathengisi be-inthanethi. Usayizi wamakhomishini nezinkokhelo zokusingatha kuncike kuzinqubomgomo nekhwalithi yesevisi yenkundla yezinkampani zangaphandle. Uma izindleko ziphezulu kakhulu noma ikhwalithi yesevisi iphansi, izophazamisa inzuzo nokuncintisana kwabathengisi abaku-inthanethi.

2. Ukuzimela okulinganiselwe.

Ukuzimela kokuvula isitolo kuphansi kakhulu, ngoba abathengisi be-inthanethi badinga ukuthobela imithetho nezinqubomgomo zenkundla yezinkampani zangaphandle futhi abakwazi ukukhetha ngokukhululekile imisebenzi yesikhulumi, izitayela zokuklama, namamodeli okusebenza. Uma izinqubomgomo nemithetho yenkundla yezinkampani zangaphandle ingahambisani nezidingo nokulindelwe abathengisi abaku-inthanethi, kuzothinta ukusebenza kokuthengisa kwenkundla nolwazi lomsebenzisi.

Ungakhetha kanjani phakathi kwewebhusayithi ye-e-commerce ezakhelwe yona kanye nokuvulwa kwesitolo endaweni yomuntu wesithathu?

Okokugcina, ake sifingqe ukucatshangelwa kokukhetha ukwakha iwebhusayithi yakho futhi uvule isitolo.

Ngaphambi kokwenza ukukhetha, abathengisi abaku-inthanethi kumele bacabangele izici ezilandelayo:

1. Ukufunwa kwemakethe.

Abathengisi abaku-inthanethi badinga ukukhetha iziteshi nezindlela zokuthengisa ezifaneleke kakhulu ngokusekelwe esidingweni semakethe nokuncintisana. Uma isidingo semakethe sisincane noma ukuncintisana kushubile, ukuvula isitolo kungase kube nenzuzo enkulu; uma isidingo semakethe sikhulu noma ukuncintisana kukuncane, ukwakha iwebhusayithi eyakhiwe ngokwakho kungase kube nenzuzo enkulu.

2. Ukusebenza kahle kwezindleko.

Abathengisi abaku-inthanethi badinga ukukhetha indlela yokuthengisa eyonga kakhulu nenkundla ngokusekelwe kubhajethi yabo nezimo zokusebenza. Uma ukulawulwa kwezindleko kubaluleke kakhulu, ukuzakhela iwebhusayithi ngokwakho kungase kuzuzise kakhulu; uma ithrafikhi nokuthengisa kubaluleke kakhulu, ukuvula isitolo kungase kube nenzuzo enkulu.

3. Ukusebenza kahle kokuphatha.

Abathengisi abaku-inthanethi badinga ukukhetha iziteshi nezindlela zokuthengisa ezifanele kakhulu ngokusekelwe emandleni abo okuphatha nezidingo. Uma ukusebenza kahle kokuphatha kuphezulu, kungase kube kuhle kakhulu ukwakha iwebhusayithi ezakhelwe wena; uma ukusebenza kahle kokuphatha kuphansi, kungase kube inzuzo enkulu ukuvula isitolo.

4. Isimo sokuncintisana.

Abathengisi abaku-inthanethi badinga ukukhetha iziteshi nezindlela zokuthengisa ezifaneleke kakhulu ezisekelwe ezimeni namasu okuncintisana. Uma ukuncintisana kunolaka futhi ukuhlukanisa kungaqinile, ukuvula isitolo kungase kube nenzuzo enkulu; uma ukuncintisana kungenalo ubudlova futhi ukuhlukaniswa kunamandla, ukwakha iwebhusayithi eyakhiwe ngokwakho kungase kube nenzuzo enkulu.

Ukufingqa, kunezinzuzo kanye nokubi ekwakheni iwebhusayithi ezakhelwe wena kanye nokuvula isitolo.Abathengisi abaku-inthanethi badinga ukukhetha okunengqondo ngokusekelwe ezimeni zangempela nolwazi ukuze bafinyelele imigomo yokuthengisa futhi bakhuphule inani.