Ungabala kanjani ngokunembile futhi uhlaziye i-e-commerce ye-ROI yebhizinisi futhi ukhulise umkhawulo wakho wenzuzo? 📊

Usakhathazekile ngokuthuthukiswa kwebhizinisi? Usakhathazekile ngenzuzo evilaphayo? Yeka ukuganga! Ukufunda ukuhlaziya i-ROI yebhizinisi kuyinkambo edingekayo yawo wonke umphathi!

Ukuze uhlaziye ibhizinisi, kufanele uqale uhlaziye i-ROI yebhizinisi.

Lesi sihloko sizochaza indlela yokubala kanye nokusetshenziswa okusebenzayo kwe-ROI ngokuningiliziwe, futhi sikufundise indlela yokubala i-ROI yebhizinisi, ukuze yonke imali oyisebenzisayo isetshenziswe ngokuhlakanipha, inzuzo yakho izophinda kabili kalula, futhi uzoqala indlela yakho yokukhula kwengcebo. .

ngokunembaEzentengiselwanoUkuhlaziywa kwe-Business ROI kukusiza ukuthi uqonde ngokushesha inani lembuyiselo ye-investimenti ngayinye, uthuthukise ukwabiwa kwezinsiza, futhi wandise amamajini enzuzo.

Lo mhlahlandlela uzokunikeza ngezinyathelo zokubala ze-ROI ezilula neziqondakala kalula ukuze usize ibhizinisi lakho liqhubeke lithuthuka futhi andise inzuzo yakho kalula!

Iyini i-ROI?

I-ROI, igama elipheleleReturn on Investment, elihunyushwe olimini lwesiShayina njengembuyiselo ekutshalweni kwezimali, kuyisilinganiso seIsilinganiso sokukhiqiza iphrojekthi, inkomba eyinhloko yokuthi kufanelekile yini ukutshala imali kuyo.

Kalula nje, ingakanani imali oyitholayo uma utshala imali ethile?

Wonke umphathi unethemba lokuthi ukutshalwa kwezimali kwakhe kungaletha izinzuzo eziphezulu, kodwa uma ungabali i-ROI, ungagcina ulahlekelwe ikhabe. Ngakho kanjani ukubala it?

Njengoba isisho sithi: Uma ungenzi nzuzo, awukwazi ukukukhokhela Lapho wenza ibhizinisi, ingabe injongo yokwenza ibhizinisi akuyona nje igama elithi “imali”? Kodwa igama elithi "imali" libuye lincike ekutheni uyenza kanjani.

Okokuqala, kufanele sigcine amehlo ethu evulekile futhi sibheke ukuthengiselana okuphezulu "kokufaka-okuphumayo" Ngokwemibandela ye-layman, kuwumsebenzi lapho uchitha khona idola bese ubuyisela amadola ambalwa ekugcineni.

Ifomula yokubala ye-ROI

I-ROI = (imali engenayo ÷ izindleko zokufaka) × 100%

• Kungase kubonakale kulula, kodwa kunobuhlakani obuningi bebhizinisi ngemuva kwale fomula.
• Isamba semali engenayo yimali oyithola ngokutshalwa kwezimali, kanti izindleko zokutshala ziyisamba sezindleko ozikhokhele ibhizinisi.
• Akunzima ukuthola ukuthi kunezindlela ezimbili kuphela zokuthuthukisa i-ROI: noma ukunciphisa izindleko noma ukwandisa inzuzo. Kodwa ibhalansi akuyona into engatholakala kalula.

Kungani ukuhlaziya i-ROI kubaluleke kangaka?

Lapho wenza ibhizinisi, akukhona nje "imali"? Kodwa kunezindlela eziningi ngemuva kwegama elithi "imali". Lapho abaphathi abaningi benza ibhizinisi, bagxila kuphela ekuthengisweni futhi bashaye indiva inzuzo. Ekugcineni, leli bhizinisi ebelibonakala lichuma lagcina lingasakwazi ukusimama.

I-ROI ifana nesibuko, ingakutshela ngokunembile ukuthi yimaphi amabhizinisi okufanele wenziwe nokuthi yimaphi amabhizinisi adinga ukumiswa ngesikhathi.

Ukunikeza isibonelo esilula: Uma usebenzisa ama-yuan angu-10 ukuvula indawo yokudlela, uzokwenza inzuzo engu-15 yuan ngonyaka wokuqala.

Kubukeka kukuhle, akunjalo? Kodwa uma le yuan engu-10 ibekwe emakethe yamasheya, ingabe ingathola kalula u-20 yuan?

Ngenxa yokuthi imakethe yezezimali iyingozi kakhulu, ulahlekelwa yimali.

Yingakho izinkampani eziningi zizokwenza ukuhlaziya okuningiliziwe kwe-ROI yephrojekthi ngayinye ngaphambi kokwanda okukhulu ukuze kuqinisekiswe ukuthi konke ukutshalwa kwezimali kuyafaneleka.

Bala i-ROI futhi ufunde indlela yokucabanga lapho wenza ibhizinisi

Ngikufundisa indlela yokubala i-ROI, okuwumqondo okufanele uwufunde lapho wenza ibhizinisi, okusho ukutshala izinsiza ezilinganiselwe kumaphrojekthi anenzuzo ephezulu.

Sengikushilo lokho, osomabhizinisi abaningi abasafufusa benze amadili ambalwa anenzuzo enkulu ngephutha, bese beqala ukuzizwa beqiniseka, becabanga ukuthi banamakhono avelele. Njengoba wonke umuntu azi, lokhu kuyinhlanhla nje.

Lapho belahla isimiso esithi "inzuzo kuqala", balandele ngokumpumputhe ukuthambekela, futhi bengena emabhizinisini abonakala enamathengiso amakhulu kodwa empeleni anenzuzo encane, bazogcina "bevaleleke obishini" futhi bazisole sekwephuze kakhulu!

Lapho senza ibhizinisi, kumelwe sibambelele esimisweni: okungukuthiIzinga lembuyiselo evela ebhizinisini elisha kufanele libe phezulu kunezinga elimaphakathi lebhizinisi elikhona!

Kungani? Ngoba ngazi kahle ukuthi kulezi zinsuku, ubani ongafuni ukwenza imali eyengeziwe?

Bafundi abathandekayo, ngicela ningilalele namuhla njengoba ngichaza ubudlelwano obucashile phakathi kwe "Business Knowledge" kanye "Nokuphatha Abantu".

Bonke labo basebenzi bathembele ekukhushulweni kwamaholo! Uma ubacela ukuthi benze imisebenzi enenzuzo ephansi, ngeke yini iholo labo linciphe? Ngaleso sikhathi, kuzovela izingxabano phakathi kweqembu kanye nebhizinisi Lizokwenziwa kanjani ibhizinisi?

Ngakho-ke, uma ufuna abasebenzi bakho bakulandele ngokuzithandela, kufanele uhlale ubheka amaphrojekthi anenzuzo ephezulu kuphela ngale ndlela ongahlangabezana nezidingo zabo ezikhulayo.

Abaphathi kufanele bafunde ukuhlaziya i-ROI yebhizinisi

Ngakho-ke, njengomphathi, kufanele ufunde ukuhlaziya i-ROI yebhizinisi lakho, futhi usebenzise insimbi enhle onqenqemeni lokusika, esikhundleni sokufana nempukane engenakhanda, ukumba noma kuphi lapho wenza khona imali.

Kufanele uqonde ukuthi inhloso yenkampani ukukhulisa inzuzo ngomuntu ngamunye, kunokulandela ngokungaboni ukunwetshwa kwesikali.

Yilezo zinkampani kuphela ezikwaziyo "ukutshala ngokujulile" ezingahlala zingenakunqotshwa emncintiswaneni onzima wemakethe, futhi yizinkampani ezinjalo kuphela ezingaheha futhi zigcine amathalenta avelele.

Ngakolunye uhlangothi, uma izinzuzo zebhizinisi lakho ziwohloka, kufana nesifo esingelapheki, futhi awukho kude “nokufa-ngaphakathi”. Ngalesi sikhathi, kufanele wenze isinqumo ngokushesha sokuhoxisa amathalente akho kulezo "zimboni zokushona kwelanga" futhi uzitshale kulezo "zimboni zokuphuma kwelanga" ezithembisa kakhulu.

Khumbula, uma ibhizinisi lakho ngokwalo "liwumgodi ongenamkhawulo," ngakho-ke kungakhathaliseki ukuthi uliphatha kanjani ngokucophelela noma "uyandisa kanjani imali engenayo futhi unciphise izindleko," awukwazi ukushintsha umphumela wokugcina. Ekugcineni, lapho ulawula kakhulu, ukhathala ngokwengeziwe, futhi lapho wenza okwengeziwe, ukhungatheka nakakhulu.

Yilabo kuphela abaphathi abakwaziyo "ukukhetha amaphrojekthi afanele" empeleni "abangakwazi ukwenza amasu futhi bawine izinkulungwane zamamayela kude", bagibele umoya namagagasi ezweni lebhizinisi, futhi ekugcineni bathole inkululeko yezezimali!

Indlela yokuthuthukisa i-ROI yebhizinisi?

Manje usuyaqonda ukuthi iyini i-ROI nokuthi kungani ibalulekile. Ngakho ngokulandelayo, kanjani ukuthuthukisa?

1. Qaphela ibhajethi yakho futhi wehlise izindleko ezingadingekile.

Lapho izinkampani eziningi zanda ngokushesha, azinaki imininingwane ethile emincane, njengokuqasha ihhovisi, izindleko ezithengekayo, izindleko zokuhamba, njll. Lezi zindleko ezincane ezibonakala zingabonakali ziyenyuka ngokuhamba kwesikhathi futhi ngokuvamile zehlisela inani eliphelele lembuyiselo. Ngakho-ke, uma ufuna ukuthuthukisa i-ROI, umsebenzi wokuqala ukunciphisa lezi zindleko ezingabalulekile.

2. Khulisa inani lokuphila kwekhasimende

I-ROI yebhizinisi ayincikile kuphela emalini engenayo yamanje, kodwa futhi nokuthi lingakanani inani ongalikhipha kumakhasimende akho. Ngamanye amazwi, ukugcina amakhasimende amadala, ukuthuthukisa ukwaneliseka kwamakhasimende, nokwandisa amanani okuthengwa kabusha kwamakhasimende konke kuyizindlela ezisebenzayo zokuthuthukisa i-ROI. Ikhasimende elithembekile lingase libe yigugu kakhulu kunekhasimende elisha osokole ukuliheha!

3. Khetha amaphrojekthi anenzuzo ephezulu

Ungandi ngokungaboni futhi ungalandeli inkambiso yokutshala imali. Ngaphambi kwayo yonke imali etshaliwe, i-ROI yayo kufanele ihlolwe. Amaphrojekthi anenani lembuyiselo ephakeme kakhulu kunesilinganiso somkhakha afanele imizamo yakho. Uma utshala isikhathi nemali kumaphrojekthi anembuyiselo ephansi, awumoshi izinsiza kuphela kodwa ungawisa inkampani yonke.

4. Ukuthuthukisa ukusebenza kahle kweqembu

I-ROI ayixhunyanisiwe kuphela nebhizinisi ngokwalo, kodwa futhi ihlobene eduze nokusebenza kahle kweqembu. Ungavumela iqembu lakho ukuthi likhiqize inani elithe xaxa ngesikhathi esifanayo ngokuthuthukisa izinqubo, ukwethula amathuluzi ezishintshayo, ukuthuthukisa amakhono abasebenzi, njll. Le ndlela "yokwandisa ukusebenza kahle nokunciphisa ukusetshenziswa" ngokuvamile ingakhuphula i-ROI ngokushesha.

Ungazigwema kanjani izingibe zebhizinisi ngokuhlaziya i-ROI?

Osomabhizinisi abaningi abasafufusa, bebona izinzuzo zesikhashana eziphambi kwabo, balandela ngobumpumputhe umkhuba wokutshalwa kwezimali, futhi bagcine sebewela “ogibeni lwenzuzo”. Lolu hlobo lwebhizinisi ngokuvamile lunokuthengiswa okukhulu, kodwa inzuzo encane kakhulu, futhi i-ROI iphansi ngokudabukisayo.

Ukuze ugweme izingibe ezinjalo, osomabhizinisi badinga ukuhlaziya ngokunembile ukuthi kungenzeka yini ibhizinisi ngalinye nge-ROI. Isibonelo, nakuba eminye imikhiqizo idumile, izindleko zayo ziphezulu kakhulu futhi kukhona izimbangi eziningi, okuholela emazingeni aphansi kakhulu emali engenayo. Ngalesi sikhathi, kungase kube ukukhetha okuhlakaniphile ukushiya ibhizinisi noma ukulungisa isu.

Ukusetshenziswa okusebenzayo kokuhlaziywa kwe-ROI

Cabanga ukuthi unekhefi encane enebhizinisi elichumayo kanye namakhasimende amaningi. Kuleli qophelo, ubheka ukuthi unganweba futhi wengeze amagatsha amaningi. Ngalesi sikhathi, udinga ukwenza ukuhlaziya kwe-ROI ukuze uhlole ukuthi ukuvulwa kwezitolo ezintsha kungaletha inzuzo ephezulu yini. Uma uthola ukuthi izindleko zokutshala izimali zesitolo esisha ziphezulu kakhulu, noma ukuncintisana ongase ubhekane nakho esikhathini esizayo kushube kakhulu, ungase ufise ukulungisa uhlelo lwakho futhi ubheke amathuba angcono okutshala imali.

Ngokufanayo, ku-inthanethiI-Internet MarketingImisebenzi nayo idinga ukuhlaziya nge-ROI ukuze kutholwe ukuthi ikufanele yini ukutshalwa kwezimali. Isibonelo, usebenzise ama-yuan angu-1 esikhangisweni, esingenise ama-yuan angu-2 ekuthengisweni. Ngalesi sikhathi, i-ROI ingu-100%. Kodwa uma imali yokukhangisa ikhuphukile yaba ngu-2 yuan, kodwa ukuthengisa akunyukanga, lokhu kusho ukuthi i-ROI yakho iyehla, futhi isinyathelo esilandelayo ukuhlola kabusha isu lokukhangisa.

Isiphetho: Wonke umphathi kufanele afunde ukuhlaziya i-ROI

Ukuhlaziywa kwe-ROI akulona nje uchungechunge lwezinombolo ezitatimendeni zezimali, kuyikhampasi yokuthuthukiswa kwebhizinisi. dlulaisayensiNgokuhlaziywa kwe-ROI, izinkampani zingakwazi ngokucace kakhudlwana ukuthi yimaphi amabhizinisi okufanele agxile kuwo nokuthi yimaphi amabhizinisi okufanele ancishiswe noma ashiywe. Lokhu akusizi nje kuphela izinkampani ukuthi zithuthukise inzuzo, kodwa futhi kuvumela amaqembu ukuthi asebenze kahle futhi agweme ukumosha izinsiza.

Emuva embuzweni wokuqala we-athikili: Ungayenza kanjani yonke imali oyisebenzisayo ngokuhlakanipha? Impendulo ilele ekuhlaziyweni kwe-ROI. Yilabo kuphela abaphathi abakwaziyo ukubala nokwandisa i-ROI abangagqama emqhudelwaneni oshubile wemakethe futhi bathole inkululeko yengcebo yangempela.

Ukuhlaziywa kwe-ROI kubalulekile kuwo wonke amabhizinisi. Kungakhathaliseki ukuthi uyibhizinisi elincane elisanda kuqala noma inkampani enkulu esivele izinzile, kuphela ngokufunda ukuhlaziya i-ROI ngokwesayensi ungakwazi ukwandisa inzuzo ngezinsiza ezilinganiselwe. Ungalindi kuze kube yilapho ibhizinisi lakho lisuka kokubi liye kokubi kakhulu ngaphambi kokuba uqale ukukhombisa, thatha isinyathelo manje futhi uqhube ukuhlaziywa kwe-ROI kukho konke ukutshalwa kwezimali okwenzayo!