Kungani i-e-commerce iyinkimbinkimbi kangaka? Iqiniso ngemuva kokunyamalala kwenzuzo ngenxa yokuncintisana okunonya

Uke waqaphela ukuthi izimboni ezengeziwe ziyaqalaAyikho inzuzoPhezulu?

Kungakhathaliseki ukuthi isitolo somzimba nomaEzentengiselwanoEmsamo, abathengisi abaningi bawele emjikelezweni ononya "wokuletha izimpahla kuphela kodwa bangenzi imali". Kungani lokhu?

Isizathu singabalelwa esimeni esilula kodwa esibulalayo——Umbono womkhiqizo ongalungile,

Zitholele imikhiqizo edumile kontanga → ukulingisa i-copycat → izindleko eziphansi, ukuqala komjikelezo ononya

Lapho amabhizinisi amaningi engena emakethe, aqale enze ukuhlaziya idatha bese eyamiZitholele imikhiqizo edumile evela kontanga, Ngicabanga ukuthi umthamo wabo wokuthengisa muhle, ngakho kufanele ngibeke izandla zami kuwo.

Ngakho, umbukiso wokulingisa wale makethe waqala. Imikhiqizo inezitayela ezifanayo nemisebenzi efanayo, kodwa wonke umuntu usebenza kanzima ukuzeGcina izindleko ziphansi. Imisebenzi evamile ihlanganisa izinto zokulondoloza, ukunciphisa imijikelezo yokukhiqiza, ukwehlisa amazinga okuhlola ikhwalithi, njll.

Ngamafuphi, munye kuphela umgomo——ezishibhile ngangokunokwenzeka,

Intengo isethwe ngo-10%., ungawina ngempela?

Emncintiswaneni onjalo wezimakethe, impi yentengo iyindlela eqondile nevamile. Noma ubani onenani eliphansi uzoqhudelana.

Ngakho-ke, wonke umuntu usethe intengo ngo-10% ngaphansi kunaleyo yontanga yabo.

Kubonakala kuyisu elihle lokuzuza umusa wabasebenzisi, kodwa empeleni, kulungileumncintiswano we-cutthroatukuqala kwe.

Izinga liya ngokuba libi kakhulu futhi intengo iyancipha futhi yehla

Uma amanani ehliswa, okulandelayoYehla kwikhwalithi yomkhiqizo,

Izinto zokusetshenziswa zinciphile, izinqubo zinciphile, futhi nezinsizakalo zangemuva kokuthengisa zinciphile.

Abathengi bathola ukuthi ikhwalithi yemikhiqizo iya ngokuya intengantenga futhi umuzwa uba kubi kakhulu. Lapho bedumele, okuwukuphela kwendlela abasabela ngayo:Akusekho ukuthenga kabusha,

Sonke sivele silethe izimpahla futhi singayenzi imali, futhi abathengi nabo badumele kakhulu.

Umphumela uba ukuthi imakethe igcwele imikhiqizo esezingeni eliphansi, futhi amabhizinisi angakwazi ukuziphilisa ngokuthengisa kakhulu.

Yonke i-oda ibonakala ikhula, kodwaInzuzo yangempela iyancipha. Kuthiwani ngabathengi?

Baye bangabaza yonke imboni futhi banomuzwa wokuthi "lolu hlobo lomkhiqizo alulungile, futhi kungakhathaliseki ukuthi bathenga luphi, luyoba lubi ngendlela efanayo."

Ngalesi sikhathi, noma uzama ukukhushulwa ngentengo ephansi kangakanani,Ukwethembeka kwabathengi akusekho,

Singakuqeda kanjani ukuncintisana okunonya? Hamba endaweni yokubeka amazwana ukuze uhlole izidingo zabathengi

Ngenxa yokuthi abantu abaningi banemibono engalungile yomkhiqizo, imboni ye-e-commerce ilahlekelwe yinzuzo...

Ngakho-ke, nanku umbuzo,Indlela yokwenza imikhiqizo emihle, ukugwema ukuwela ku-loop engapheli?

Eqinisweni, ikhambi lilula kakhulu, okungukuthi, ukubuyela kungqikithi——Hlangana nezidingo zabathengi,

Lokhu akusho ukuthi udinga ukulandela ngokunganaki amathrendi, kodwa udinga ukuthola ukuqonda okujulile ngamaphuzu obuhlungu wabasebenzisi bakho, izidingo, kanye nalokho okulindele. Indlela ephumelela kakhulu ukuHamba umbe esigabeni samazwana,

Yakha imikhiqizo ngokucophelela, ukuhlukanisa kuyisihluthulelo

Indawo yokubeka amazwana ivamise ukuba umthombo oyiqiniso kakhulu wempendulo evela kubasebenzisi. Ngokuhlaziya ukubuyekezwa komsebenzisi neziphakamiso, ungathola ukuthi banendabani, yiziphi izinkinga eziphinda zivele, nokuthi yimiphi imininingwane engathuthukisa ulwazi lwabo.

Bese, ngokusekelwe kule mpendulo,Yakha imikhiqizo ngokucophelela. Khumbula, kuyohlale kukhona ukuncintisana emakethe, kodwa uma ungakwazi ukunikezaUkwehlukanisaImikhiqizo, ngisho nezinto ezintsha ezincane, zingakwenza ugqame.

Kuphela ngokuqinisekisa inzuzo ngamanani kungafinyelelwa intuthuko esimeme

Uma umkhiqizo usulungile, isinyathelo esilandelayo yisu lentengo.Intengo ephansi ngo-10% akuyona inzuzo yakho, umgomo wakho kufanele ubeQiniseka ukuthi wenza inzuzo. Lokhu akumele kube ukuhaha, kodwa ukuqinisekisa ukuthi unemali eyanele yokutshala ku-R&D, ukukhiqiza kanye nangemuva kokuthengisa.

Kungale ndlela kuphela esingakwazi ngayoukuthuthuka okungashabalali, kunokuba uwele empini yentengo yesikhashana.

Imodeli ye-Amazon: Izinkampani ezithatha umzila wekhwalithi zisebenza kakhulu

Njengenye yezinkundla ezinkulu ze-e-commerce emhlabeni, i-Amazon nayo ibhekene nezimbangi eziningi. Kodwa ngokumangalisayo,I-Amazon ayehliswa ngezimpi zamanani,

Kungani? Ngoba abathengisi abaningi abaphambili bayahambaumzila wekhwalithi, njengophawu oludumile——Anker,

Imfihlo yempumelelo ka-Anker: ikhwalithi kuqala, ukunqoba ukwethenjwa kwabathengi

I-Anker iwumkhiqizo ogxile kuma-elekthronikhi wabathengi kusukela kumashaja kuya emabhange kagesi, imikhiqizo ka-Anker ibilokhu ikhona高品质odumile. Abazami ukuwina ngokusebenzisa inzuzo yamanani;Isipiliyoni somsebenzisi esihle kakhuluKanyeIkhwalithi yomkhiqizo ezinzileUzuze ukwethenjwa ngabathengi.

Isu lika-Anker licacile:Kunokuba sibeke inani elizwakalayo, kufanele futhi siqinisekise ikhwalithi yomkhiqizo nolwazi lomsebenzisi.,

Le ndlela ayizange ibasize nje kuphela ukuthi bahlale bengenakunqotshwa emqhudelwaneni oqinile wemakethe, kodwa futhi bathola inani elikhulu lamaqembu abasebenzisi abathembekile futhi baze baba uphawu ku-Amazon.Hot brand,

Kungani i-Amazon ingahlanyi ngamanani?

Uma kuqhathaniswa nemakethe yasekhaya ye-e-commerce,Impi yentengo yase-Amazon ayihlanyi, esinye sezizathu ukuthi abathengisi abaningi abaphishekeli amanani aphansi ngokungaboni, kodwa bakhetha ukwenza kanjaloLungiselela imikhiqizoKanyeThuthukisa isevisiukuzuza umusa wabathengi.

Njengo-Anker, laba bathengisiNamathela kwikhwalithi kuqala, ngakho abakwazi kuphelagcina inzuzo, kusengenzekaukuthuthukiswa kwesikhathi eside,

Umehluko kanye nekhwalithi kuyindlela yokuphuma emqhudelwaneni

Ukufingqa, kungani izimboni eziningi manje zingasenanzuzo? Inkinga ewumgogodla ukuthiWonke umuntu uhamba ngendlela engafanele,

Ukulingisa i-Copycat, ukunciphisa izindleko, nokuncintisana ngamanani aphansi wonke amasu esikhashana angakwazi ukuletha intuthuko yesikhathi eside. Futhi uma ufuna ukugqama emncintiswaneni,UkwehlukanisaNge高品质Yilokho ukhiye.

Imikhiqizo iyisisekelo sebhizinisi, futhi inzuzo iyigazi lebhizinisi. Ungaqinisekisa inzuzo ngokutadisha impendulo endaweni yamazwana, uthuthukise ngokucophelela imikhiqizo ehlukanisiwe, ubeke amanani aphusile, futhi ngesikhathi esifanayo unikeze imikhiqizo yekhwalithi ephezulu ukuze abathengi bazimisele ukuyithenga kabusha.Izinkampani ezithatha umzila wekhwalithi zizohlala zisebenza kangcono kunezinkampani ezithembele ezimpini zamanani ukuze ziphile.,

Ekugcineni, isihluthulelo sokusinda nokuphumelela kule makethe enolaka siwukuthi singakanani isikhathi namandla ozimisele ukuwachitha.Qonda abathengi，去Yenza imikhiqizo ebanelisayo. Kuyinqubo ende, kodwa futhiokuwukuphela kwendlela esimeme,

Isifinyezo: Qala kokuyisisekelo futhi udale imikhiqizo ehlukene

Uma ufuna ukugqama embonini yamanje, ungase uzame lokhu okulandelayo:

1. Hlola izidingo zabathengi endaweni yokubeka amazwana: Kuphela ngokukhomba amaphuzu ezinhlungu lapho singanikeza khona umuthi ofanele.
2. Yakha ngokucophelela imikhiqizo ehlukene: Nikeza inani eliyingqayizivele elihlukile kunemakethe.
3. Intengo iqinisekisa inzuzo: Qiniseka ukuthi unezinsiza ezanele zokuthuthukisa okulandelayo.
4. Thatha umzila wekhwalithi: Ngokubeka kuqala izinga kuphela lapho singathola khona ukwethenjwa komsebenzisi kwesikhathi eside.

okokugcina,Ikhwalithi inquma yonke into, ungakhohliswa impi yentengo. Kuphela ngokusebenza kanzima ukuze udale imikhiqizo emihle lapho umkhiqizo wakho ungase ube sesimweni esingenakunqotshwa.