Uhla lwemibhalo ye-athikili
- 1 Ukuguqulwa okuphezulu kuyisihluthulelo sokwenza imali
- 2 Ukuguqulwa okuphezulu = imali eningi etshalwe ku-R&D nethrafikhi
- 3 Amaphutha ajwayelekile enziwa abaphathi: Ukubeka inqola ngaphambi kwehhashi ngemikhiqizo nethrafikhi
- 4 Ingxenye yesikhulumi: Ubani ngempela owenza imali?
- 5 Isu eliphezulu lokuguqulwa: bambalwa abantu abalinaka, futhi isiqondiso ngokuvamile asilungile.
- 6 IP: kufana nokuguqulwa okuphezulu
- 7 Icala: Imfihlo yokuguqulwa ephezulu yokusakaza bukhoma kwe-Douyin ka-Dong Yuhui
- 8 Thengisa umkhiqizo wakho kubantu abakwethembayo
- 9 Ukubaluleka kokubonisa ubuso bakho ukuletha izimpahla: amandla okuthembana
- 10 Isiphetho: Ukuguqulwa okuphezulu kuwumgogodla webhizinisi eliphumelelayo
- 11 Isifinyezo: Thatha isinyathelo sokususa ukukhathazeka
"Ungaba neqoqo lokusungula, noma ungasebenzisa imali ukuthenga ithrafikhi, kodwa ngaphandle kokuguqulwa, yonke into iyinkulumo eyize."——Leli iqiniso lebhizinisi lamanje.
Amandla okuguqulwa aphezulu akuwona nje umnyombo webhizinisi, kodwa futhi ayisikhali samabhizinisi ukuze ahlale engenakunqotshwa emakethe.
Singase sihlaziye kusukela ekuqaleni kuye ekugcineni ukuthi kungani ukuguqulwa kubaluleke kakhulu kunemikhiqizo nethrafikhi.
Ukuguqulwa okuphezulu kuyisihluthulelo sokwenza imali
Kungakhathaliseki ukuthi umkhiqizo muhle kangakanani esandleni sakho, noma ungakanani ithrafikhi ongayithenga, uma kungekho ukuguqulwa okuphezulu, konke kuwukuhlobisa nje.
Kungakhathaliseki ukuthi ingakanani i-inventory yomkhiqizo onayo, izonqwabelanisa kuphela indawo yokugcina impahla, futhi ukuchitha imali ukuthenga ithrafikhi ngaphandle kokuguqulwa kuwukunikeza imali endaweni yesikhulumi.
Ekugcineni, into enqumayo yokuthi ungayenza inzuzo noma cha ukuthi ungabaguqula abantu babe amakhasimende.
Ukuguqulwa okuphezulu = imali eningi etshalwe ku-R&D nethrafikhi
Ukuba nekhono eliphezulu lokuguqula kusho ukuthi ungakwazi ukushintsha izimali ezitshaliwe zibe yinzuzo.
Lezi zinzuzo azikwazi ukusetshenziselwa kuphela ukuthuthukisa imikhiqizo ngokuqhubekayo, kodwa futhi zikunikeza ukuzethemba kuzoI-Internet MarketingChitha imali eyengeziwe kukho.
Umjikelezo omuhle webhizinisi yilapho ukuguqulwa okuphezulu kubuyisela imali futhi kubuyisela imikhiqizo nethrafikhi.
Amaphutha ajwayelekile enziwa abaphathi: Ukubeka inqola ngaphambi kwehhashi ngemikhiqizo nethrafikhi
Abaphathi abaningi bagxila emikhiqizweni futhi bafunde indlela yokuthuthukisa ukusebenza nemininingwane yokupholisha nsuku zonke.
Kungakhathaliseki ukuthi umkhiqizo muhle kangakanani, uma kungekho muntu owuthengayo, kusho ukuthi kunokusalela emuva kwe-inventory.; Kungakhathaliseki ukuthi singakanani isiminyaminya esikhona, konke kuyize uma kungekho ofaka i-oda.
Into evame kakhulu emakethe ukuthi abathengisi bachitha imali ukuze bathenge ithrafikhi, futhi ngenxa yalokho, iningi lenzuzo lithathwa yipulatifomu.
Ingxenye yesikhulumi: Ubani ngempela owenza imali?
Lapho bethengisa imikhiqizo endaweni yesikhulumi, abathengisi empeleni “basebenzela inkundla”,
Ikhomishana yenkundla isuka ku-30% iye ku-60%, ingabali izinkokhelo ezihlukahlukene zokukhangisa.
Eqinisweni, ngaphansi kokulawulwa "okukuhle" kwama-algorithms ahlukahlukene, inzuzo yonke yabathengisi ngokuvamile ingaphansi kuka-10%.
Ngamanye amazwi, imali eningi engenayo iqoqwa yipulatifomu.
Isu eliphezulu lokuguqulwa: bambalwa abantu abalinaka, futhi isiqondiso ngokuvamile asilungile.
Nakuba ukuguqulwa okuphezulu kubaluleke kakhulu, izinkampani eziningi zisathatha izindlela eziphambukayo:
- Yenza ihaba ngezici zomkhiqizo
- Dala izithombe ezinhle zokukhangisa
- Ukuphishekela amasu okusakaza bukhoma aphambili
Lezi zindlela zingase zidonse ukunaka, kodwa akusho ukuthi izinga lokuguqulwa lizoba phezulu.
Isu langempela nelisebenzayo lokuguqulwa okuphezulu ukwakha ukwethembana nokuthinta izinhliziyo zabasebenzisi, kunokuthembela kuphela ekubonakaleni okuyihaba.
IP: kufana nokuguqulwa okuphezulu
I-IP brand isho umkhiqizo osuselwe empahleni yengqondo (Intellectual Property, ebizwa ngokuthi i-IP) Ngokuthengisa impahla eqanjiwe eyingqayizivele, kwakheka isithombe somkhiqizo esinobuntu obuhlukile, incazelo yamasiko kanye nevelu yezohwebo.
Ibhrendi ye-IP eqinile ingaletha ukuguqulwa okusebenzayo. Esikhundleni sokuzikhangisa ngokukhangisa okumangazayo, kungcono ukuvumela abathengi bathathe isinyathelo sokuthenga ngenxa yokwethenjwa.
Ukwethemba kuwumongo womkhiqizo kanye nokhiye wokuguqulwa okuphezulu,
Icala: Dong YuhuiUDouyinImfihlo yokuguqulwa okuphezulu ekusakazeni bukhoma

Ukuphumelela kuka-Dong Yuhui akubonakali nje kuphela ekuthengiseni, kodwa futhi kuyeIzinga eliphezulu lokuthenga kabusha kanye nokwethenjwa kwekhasimende okuqinile,
Ngisho noma engajwayele ukuvela egumbini lokusakaza bukhoma, angakwazi ukuzuza kalula ukuthengiswa kwezigidi ezingu-7 ngenyanga.
Lokhu kungenxa yokuthi usesungule isisekelo sokuthembana esijulile, futhi ukwethembana kwenza ithrafikhi yakhe ibize cishe ziro.
Imfihlo yezinga eliphezulu lokuguqulwa kwabalandeli baka-Dong Yuhui ingabalelwa kulezi zici ezilandelayo:
Isitayela sokusakaza bukhoma esiyingqayizivele: U-Dong Yuhui usebenzise ukufundisa ngezilimi ezimbili, ukwabelana ngolwazi nezitayela ezihlekisayo ekusakazeni bukhoma, ukuhlanganisa isingeniso somkhiqizo nesiko, umlando kanye nolwazi, eheha inani elikhulu lababukeli.
Iqembu labalandeli elinamathela kakhulu: Iqembu labalandeli baka-Dong Yuhui libizwa ngokuthi "abalandeli bomamazala".
Naka ukuphathwa kwabalandeli: Ithimba lika-Dong Yuhui lidlala ividiyo ebonga abalandeli ngesikhathi sokusakazwa bukhoma, futhi lenza imilayezo yabalandeli ibe udonga lwamazwana ukuze ifundwe ekamelweni lokusakaza bukhoma Le ndlela yokuxhumana ithuthukisa umuzwa wabalandeli wokuba ngabathile nokwethembeka.
Ukusekelwa kwenkundla ye-Douyin: Inkundla ye-Douyin ihlinzeka ngenani elikhulu lokuchayeka kwethrafikhi "Yokukhetha kwe-Dongfang", futhi isistimu yokuncoma ye-algorithm iphinde inikeze ukufanisa okunembile komsebenzisi "kwe-Dongfang Selection", ngokuqhubekayo ithuthukisa izinga lokuguqulwa kwegumbi lokusakaza bukhoma.
Ukwehlukaniswa kokuqukethwe: Ukusakaza bukhomaEzentengiselwanoEsimweni samazinga aphezulu okuncintisana embonini, u-Dong Yuhui uthole indlela yokuhlukaniswa kokuqukethwe okusekelwe ekudumeni kwezilaleli zakhe, ukubaluleka ngokomzwelo kanye nokwaneliseka kolwazi ngokushesha, okumenza avelele phakathi kwamahange amaningi.
Charm Personal kanye professionalism: Ukuzwana kuka-Dong Yuhui kanye nomuzwa wokuhlekisa kuboniswa ngokugcwele ekamelweni lakhe lokusakaza bukhoma Uxhumana nezethameli esebenzisa ulimi olufudumele, lwangempela noluhlekisayo, okwenza umoya okhululekile futhi omnandi. Ngesikhathi esifanayo, ubungcweti nokuzinikela kwakhe emsebenzini kumenza angabi nje ihange elaziwayo, kodwa futhi abe ngumholi embonini.
Isimo sengqondo esinengqondo mayelana nezinguquko zethrafikhi: Ebhekene nokuguquguquka kwethrafikhi, u-Dong Yuhui wabonisa ukuhluzeka okungavamile nomqondo ovulekile Wayazi ukuthi ithrafikhi yayingeyona ingunaphakade, kodwa wagxila endleleni yokusebenzisa kahle izinkathazo ezikhona zomphakathi futhi aziguqule zibe ukukhuthaza izinguquko ezinamandla.
Lezi zinto zisebenza ndawonye ukuze kugcinwe izinga lokuguqulwa kwabalandeli baka-Dong Yuhui lisezingeni eliphezulu.
Thengisa umkhiqizo wakho kubantu abakwethembayo
Ingqikithi yokuguqulwa okuphezulu ukuthengisa imikhiqizo yakho kubantu abakwethemba ngempela.
Lapho abathengi bethenga ngenxa yokwethembana, ngeke nje kuphela izinga lokuguqulwa libe phezulu, kodwa futhi bazosakaza ngokuzenzekelayo amazwi omlomo kuwe.
Ngakolunye uhlangothi, uma inkinga yokuguqulwa ixazululiwe, izinkinga zethrafikhi nemikhiqizo zizoxazululwa kalula, futhi ngeke usaba nokukhathazeka mayelana nethrafikhi.
Ukubaluleka kokubonisa ubuso bakho ukuletha izimpahla: amandla okuthembana
Ngesikhathi sokusakaza bukhoma,Ukubonisa ubuso bakho kungakhuphula kakhulu ukwethembana,
U-Xiao Xu, isisebenzi senkampani ethile, akazange abonise ubuso bakhe ecilongo lakhe, futhi ukuthengisa bekusezingeni eliphansi.
Uma isishintshile yaba ifomethi yobuso nobuso, idatha yokuthengisa yakhuphuka ngokushesha. Kusho ukuthini lokhu?
izidingo zabathengibona abantu bangempela, okubenza bazizwe besondelene futhi bezimisele kakhulu ukufaka i-oda.
Isiphetho: Ukuguqulwa okuphezulu kuwumgogodla webhizinisi eliphumelelayo
I-traffic nemikhiqizo ibalulekile, kodwa ngaphandle kokuguqulwa okuphezulu, konke kuyize.
Izinkampani eziphumelele ngempela ziyakwazi ukubeka phambili izindaba zokuguqulwa, vumela imikhiqizo nethrafikhi kube umfutho wokuguqulwa, kunokuba umthwalo. Ezweni lezamabhizinisi, noma ubani okwazi kahle imfihlo yokuguqulwa angagqama emakethe.
Isifinyezo: Thatha isinyathelo sokususa ukukhathazeka
Esikhundleni sokukhathazeka ngokuthi ungayithola kanjani ithrafikhi eyengeziwe nsuku zonke, gxila ekuthuthukiseni izinga lakho lokuguqulwa.
Ukuthuthukiswa kwezinga lokuguqulwa akusho nje ukwanda kwenzuzo, kodwa kusho nokuvuthwa kwemodeli yebhizinisi.,
Lapho ubhekene nokuncintisana kwemakethe, yakha eyakho ibhrendi futhi uxazulule izinkinga zokwethenjwa, imikhiqizo yakho izothengiswa kangcono ngokwemvelo.
Uma ucabanga futhiamanziUkukhathazeka ngobuningi kanye nokusungula, manje isikhathi esingcono kakhulu sokuthatha isinyathelo! Ukuze wakhe ukwethenjwa, uthuthukise ukuguqulwa, futhi wenze yonke isenti etshaliwe ikhokhe.
Khumbula: ukuguqulwa kuyisikhali esiphezulu somlingo ebhizinisini.
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) wabelane "ngezimfihlo zika-Dong Yuhui zokusakaza bukhoma! Iyini imfihlo yezinga eliphezulu lokuguqulwa lokuthengiswa kwanyanga zonke kwezigidi ezingu-7? 📈》, luwusizo kuwe.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-32143.html
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