Intengo yokuba inombolo yokuqala kwezokuthengisa? Zifundise ukuthi ungakugwema kanjani ukuhlaselwa ngonya izimbangi zakho

Ungakugwema kanjani ukuba inombolo yokuqala kwezokuthengisa nokuhlaselwa ngonya izimbangi?

Uma ufinyelela umthamo wokuqala wokuthengisa, uzokwazi ukuhlala futhi uphumule? Lesi sihloko sibonisa izingozi ezingaba khona zokuba ngunombolo 1 ekuthengisweni, sinikeza ukuhlaziya okujulile kokuhlaselwa okunonya okungase kube khona izimbangi, futhi sinikeza izindlela zokuzivikela ezisebenzayo zokukusiza ukuthi uhlale uphezulu ohlwini lokuthengisa futhi ugweme izinkinga zokuhlasela.

Ukuba inombolo eyodwa ekuthengiseni iphupho labo bonke abathengisi, kodwa akulethi kuphela udumo nenzuzo, kodwa futhi nokuhlaselwa okunonya nokuhlukunyezwa okuvela kubancintisana nabo. Ngakho-ke, ungakugwema kanjani ukuhlaselwa ngonya ontanga yakho kuyilapho ujabulela imivuzo emikhulu elethwa ukuthengisa okuphezulu?

Manje, ake sikhulume ngezimfihlo eziyingqayizivele zendlela yokwenza imali ngephrofayili ephansi futhi ugweme ukugxila kokuhlaselwa.

I-"No. 1 sales complex" ngisemncane

Usakhumbula ngenkathi ngiqala ukujoyinaEzentengiselwanoLabo abasensimini babheka ivolumu yokuqala yokuthengisa njengokuphela komgomo wabo.

Ngaso sonke isikhathi lapho ngibeka umkhiqizo wami kuqala esigabeni, ngizwa umuzwa wokufeza okuthile nokwaneliseka okungaphezu kwamagama, futhi ngizizwa njengeqhawe le-e-commerce elingenakunqotshwa.

Ingasaphathwa yezinzuzo ezilethwa umthamo wokuqala wokuthengisa: izinga lokuguqulwa lizophindeka kabili ngokwemvelo, ukusebenza kuzoba ngaphambi kakhulu endaweni yesibili, futhi imali engenayo izokhuphuka. Lo muzwa wokufeza okuthile uyalutha ngempela.

Umbono ovela esiqongweni sentabaokungenamkhawuloUkuba muhle kusho ukuthi usuphenduke isisulu sokugxekwa emphakathini. Ukuhlaselwa, imibiko, nezibuyekezo ezimbi ezinonya ziza ngokulandelana kwazo.

Intengo yokuba inombolo 1 ekuthengisweni: Ukubhekana nenkinga yokuhlaselwa okunonya

Uma ubusa isigaba kunkundla ye-e-commerce ngenzuzo ephelele, nakanjani izohambisana "nokunakwa" kontanga yakho.

Kokuhlangenwe nakho kwethu kwasekuqaleni, sihlangabezane nezimo eziningi lapho elinye iqembu laze labhala izibuyekezo ezingezinhle ngezansi kwezibuyekezo zethu ezinhle, noma libike izikhalazo ngokuqondile, ngenhloso yokuthinta isithunzi nokuthengiswa komkhiqizo. Ikakhulukazi uma imikhiqizo oyithengisayo inenani elithile leyunithi futhi kukhona ontanga abambalwa, lesi simo sivame kakhulu.

Ngesinye isikhathi, uzakwethu ababesebenza ndawonye ngaphambi kokushintshela emkhiqizweni ofanayo. Ngenkathi siqala umkhankaso, wabhala ngokuqondile izibuyekezo ezingezinhle endaweni yamazwana, waze wasebenzisa ama-akhawunti amaningi ukuze aphendule izibuyekezo ezinhle, ezama "ukwehlisa" ukuhlola kwethu kukonke. Ngempela kuwukuhlasela okunonya “okugcwele”! Nakuba lolu hlobo lokuziphatha luyihlaya, lubuye lukhathaze ngempela.

Ukuhlasela njengokuzivikela? Ungaholwa yimizwa

Ngokuhlaselwa okunonya, ugibe olulula ongawela kulo "ukuhlasela ukuze uhlaselwe", ikakhulukazi lapho elinye iqembu lithatha isinyathelo sokucasula futhi lihlale lihlukumeza.

Kodwa okuhlangenwe nakho kungitshela ukuthi uma usuthathe indlela efanayo yokuziphindiselela, izobhebhethekisa ingxabano kalula.

Eqinisweni, imodeli yokuncintisana "ye-tit for tat" enonya emakethe ayidli nje kuphela amandla, kodwa futhi ibeka esimweni sokukhathazeka isikhathi eside.

Kwake kwaba nelinye iqembu laze lathatha igxathu lokucela ukubuyisana ngemva kokuziphindiselela, lathi konke lokhu kuwukungaqondi, labe seliqhubeka nokusihlukumeza. Le nqubo "yokucasulwa kuqala bese kulandela ukubuyisana" iyanyanyisa.

Ukuba ngukhiye ophansi igama lokugcina: Ungaba kanjani “inombolo engabonakali yokuqala esigabeni”

Sonke siyazi ukuthi nakuba kuzwakala kumnandi ukuba ohamba phambili kwezokuthengisa, kulula ngempela ukukhonjwa ngontanga lapho uvezwa emphakathini.

Eqinisweni, abathengisi abaningi abanolwazi sebevele bacabange isethi "yokuqala ezigabeni ezingabonakali" indlela: ukusabalalisa izingozi ngokusebenzisa izixhumanisi eziningi kanye nezitolo eziningi, ezingakwazi ukugcina ukuthengisa jikelele, kodwa futhi ugweme ukugxila kokuhlaselwa .

Indlela 1: Ukusebenza kwezixhumanisi eziningi ukuvimbela isixhumanisi esisodwa ekubeni "sishise futhi sibe nsomi"

1. Lungiselela izixhumanisi zomkhiqizo ezingaphezu kuka-20 ezidumile: Ungagxili kuyo yonke ithrafikhi ye-oda kusixhumanisi esisodwa, kodwa isabalalise kuzixhumanisi eziningi. Ivolumu yokuthengisa yesixhumanisi ngasinye ilawulwa ngokufanelekile phakathi kwama-oda angu-500 kuya kwangu-1000. Ngale ndlela, nakuba inani eliphelele lokuthengisa lazo zonke izixhumanisi lifika kuqala, isixhumanisi ngasinye sisezingeni eliphansi, okwenza kube mancane amathuba okuthi sihehe ukunakwa okunonya.

2. Ishintsha njalo izixhumanisi ezintsha: Kungakhathaliseki ukuthi inothi noma inkundla ye-e-commerce yevidiyo, izixhumanisi ezintsha kufanele zisetshenziswe njalo lapho kukhishwa entsha ukuze kuncishiswe ukuchayeka kanye "nokukhanya" kwezixhumanisi ezindala. Inzuzo yalo msebenzi ukuthi noma ngabe isixhumanisi esithile siqondiswe, ezinye izixhumanisi zisengakwazi ukugcina ukuthengiswa okuphelele futhi zisebenze "njengesondo eliyisipele".

3. Izingxenyekazi eziningi noma ukwehlukahlukana kwezitolo eziningi kwezingozi: Uma izimo zivuma, ungavula izitolo eziningi futhi usabalalise izixhumanisi ezidumile ezitolo ezahlukene. Ngale ndlela, noma ngabe isitolo esisodwa siqondiswe, ezinye izitolo zisengakwazi ukusebenza ngokuzinzile.

Indlela yesi-2: Gcina iphrofayili ephansi futhi ulawule okulindelwe ukuthengisa

Uma ufuna ukwenza imali, akudingeki ugijimele phezulu kumazinga. Izikhathi eziningi, kuphephe kakhudlwana ukuma endaweni "quasi-frontline".

Ikakhulukazi ezigabeni lapho umkhiqizo ungakavuthwa ngokugcwele noma lapho ukuncintisana komkhiqizo kunolaka, ukulawula ukuthengisa ukuze kugcinwe ukukhula okuqinile kungagwema ngempumelelo "ukunaka" kontanga.

Indlela yesi-3: Gwema amagama ashisayo futhi unciphise ukuvezwa kwegama elingukhiye

ukwenza kahleSEOUma wenza lokhu, gwema ukuhlanganisa amagama ebhrendi kanye namagama angukhiye omkhiqizo adumile ngokuqondile Ungasebenzisa amagama anomsila omude noma izincazelo ezingacacile zomkhiqizo ukuze unciphise ukuchayeka.

Isibonelo, ukufaka esikhundleni "inombolo yokuqala ekuthengisweni" ngamagama anjengokuthi "ukuhlola okuphezulu komsebenzisi" kanye "nokubuyekezwa okujabulisayo" akukwazi nje ukudlulisa izinzuzo zomkhiqizo, kodwa futhi kugweme "ukugqama".

Ungazivikela kanjani ekuhlaselweni okunonya?

Naphezu kokusebenzisa amasu ahlukene anokhiye ophansi, usengahlangabezana nokuhlasela okunonya okunzima ukukugwema. Ngalesi sikhathi, izindlela ezimbalwa zokuzivikela eziyisisekelo zibaluleke kakhulu:

1. Gada ukuhlolwa kanye nempendulo ngesikhathi: Nakisisa izinguquko zokuhlola njalo lapho kukhishwa umkhiqizo omusha, futhi thola futhi ususe izibuyekezo ezingezinhle ezinonya ngokushesha ngangokunokwenzeka. Ikakhulukazi phakathi nomcimbi, kufanele unake kakhulu amandla okuhlola.

2. Hlanza njalo ama-akhawunti we-zombie nama-akhawunti amnyama: Ngokuhlaziya ama-akhawunti okuhlaziya, singathola lawo ma-akhawunti ngokusobala angajwayelekile, siwahlanze futhi siwabike, futhi sinciphise umthelela wokuhlasela okunonya.

3. Qinisa ukuxhumana nesikhulumi: Uma uhlangabezana nokuhlasela okunonya okusobala, xhumana ngokuqhubekayo nenkundla yesevisi yamakhasimende futhi ubanikeze ubufakazi bokuhlasela, okuzosiza ukuthola ukwesekwa endaweni. Amapulatifomu amaningi anezindlela ezithile zokulawula ukuziphatha okunonya futhi angathatha izinyathelo ezifika ngesikhathi.

Ingabe ukwenza imali buthule, noma ukuba sobala?

Ukusebenza kokhiye ophansi kuyindlela eyodwa, kodwa kuhlale kunabantu abaphishekela indawo yokuqala yokuthengisa.

Phela, ukuba inombolo yokuqala ekuthengiseni akusho nje amakhasimende amaningi, kodwa futhi izwi elinamandla emakethe.

Uma ngempela ufuna ukuphonsela inselelo indawo yokuqala esigabeni futhi ukhuphule ukuqwashisa ngomkhiqizo, ungacabanga nokugxilisa isiqhumane sakho somlilo bese uqhumisa isixhumanisi.

Kodwa-ke, le ndlela idinga ukulungiswa okwanele okungokwengqondo: ukungesabi lapho ubhekene nokuhlaselwa okungase kube nokuncintisana, nokuba namandla aqinile okusebenza nokuzivikela.

Isiphetho sami: ukugeleza okunensa kuphela futhi okuqinile kungaholela ekuqhubekeleni phambili kwesikhathi eside

Ukuphishekela ivolumu yokuthengisa yokuqala kuyimpumelelo, kodwa uma ubheka intuthuko yesikhathi eside, "inqubekelaphambili ezinzile futhi ezinzile" kungase kube indlela yokuwina enkundleni yempi ye-e-commerce.

Embuthanweni we-e-commerce, ngemuva kwesikhundla ngasinye sokuthengisa kunochungechunge "lwemizabalazo esobala nefihlekile" kanye nemizamo "yesinyathelo ngesinyathelo".

Kunokuba uzivumele ube "impokophelo" kwabanye, kungcono ukusebenzisa isu eliyimfihlo futhi usebenzise izixhumanisi eziningi nezitolo eziningi ukusabalalisa izingozi ukuze uqinisekise ibhalansi phakathi kokuthengisa nesithunzi.

Sekukonke, ukuba inombolo yokuqala kwezokuthengisa akusona ukuphela kwesibonakaliso sempumelelo, ukwenza imali ngendlela ephansi kuyindlela okufanele uhambe ngayo!

Emakethe yanamuhla enokuncintisana okukhulu, singase sicabange kakhudlwana futhi sisebenzise ukuhlakanipha ukugwema izingxabano ezingadingekile. Ungabonakali kuqala, ungabe usakhathazwa ukuhlaselwa, futhi wenze ibhizinisi lakho lizinze futhi lihlale isikhathi eside.