Kuhle ekwenzeni imikhiqizo kodwa awazi ukuthi ungayikhangisa kanjani ku-inthanethi? Lo mhlahlandlela wokuphromotha ukusiza ukuthi uphule ibhodlela

Abantu abanekhono ekwenzeni imikhiqizo kufanele bayikhangise kanjani imikhiqizo yabo? Iyiphi indlela efanele?

Ingabe unekhono ekwenzeni imikhiqizo, kodwa awazi ukuthi ungayikhangisa kanjani? Lo mhlahlandlela wokuphromotha ukuhlinzeka ngamathiphu asebenzayo wokukusiza wephule ibhodlela lakho lokukhushulwa. Kungakhathaliseki ukuthi isu lokusabalalisa, ukukhethwa kwesiteshi, noma indlela yokuphinda kabili ukuthengiswa kwemikhiqizo, nazi izimpendulo ezinemininingwane! Yenza imikhiqizo yakho ingabukeki mihle kuphela, kodwa futhi 'ithengise'

Izinkampani eziningi zisebenza kanzima ukuthuthukisa imikhiqizo futhi ziyifake emakethe, kodwa zithole ukuthi inzuzo incane.

Ngalesi sikhathi, abantu abanekhono ekwenzeni imikhiqizo kufanele bazibuze:Ukukhuthazwa KwewebhuIngabe ukhethe indlela efanele?

Uma umkhiqizo uhlukile kodwa iphromoshini ilandela ithrendi, kungase kube nzima ukuphuma. Ngakho-ke, ake sikhulume ngokuthi ochwepheshe bakhetha kanjaniI-Internet MarketingAmasu okukhangisa, yiziphi izindlela ezifanele wona?

1. Ukusabalalisa kanye ne-ejensi: vumela inzuzo igeleze "emanzini aphilayo"

Ezinkampanini eziningi,Ukusabalalisa kanye ne-ejensiAkungabazeki ukuthi kuyindlela evamile yokuthuthukisa. Imikhiqizo ingena kancane kancane emakethe ngokusebenzisa izingqimba zabasabalalisi, futhi izinkampani zingakwazi ukugcina imali engenayo ezinzile ngenkathi zihlukanisa inzuzo. Kungani izinkampani eziningi zisakhetha le modeli ebonakala sengathi "yenza inzuzo"?

Empeleni,Imodeli yokusabalalisa iletha ukuhamba kwemali okuhlala njalo kanye nokuchayeka ezimakethe. Ngokuhlinzeka ngamanani enzuzo kubasabalalisi, izinkampani azigcini nje ngokunciphisa izindleko zazo zokukhushulwa, kodwa futhi zithole ukuchayeka okukhulu komkhiqizo ngosizo lwezinsiza zabasabalalisi. Nakuba inzuzo yokugcina yenkampani ingase ibe cishe u-10% kuphela, le modeli ifanele izinkampani ezifuna intuthuko ezinzile nezinjongo zesikhathi eside.

kodwa,Nakuba imodeli yokusabalalisa izinzile, kunzima ukuzuza inzuzo esheshayo. Uma ungumphathi womkhiqizo ophishekela ukukhula okuphezulu kanye nenzuzo esheshayo, mhlawumbe le ndlela ingase ingabi inketho engcono kakhulu.

2. Ukuthengisa okuzenzelayo: inzuzo enkulu iphezulu, kodwa izindleko nazo ziphezulu

Izinkampani eziningi zithola ukuthi izilinganiso zenzuzo ziphansi ngemva kokuzama ukusatshalaliswa, ngakho zivele zikhetheKhansela ukusatshalaliswa nama-ejenti futhi udayise izimpahla ngokwakho ngokwakho. Nokho, imiphumela ayihlali injengoba ilindelwe. Inzuzo yonke isasele cishe ku-10%.

Lokhu kungenxa yokuthi,Ukuthengisa okuzihambelayo kudinga ukutshalwa kwezimali okukhulu ezinkokhelweni zomgwaqo nezindleko zokukhangisa. Nakuba izinkampani ziye zandisa inzuzo enkulu ngokuthengisa ngokuqondile, ngesikhathi esifanayo, ukuthengwa kwethrafikhi nezindleko zokukhangisa kudle ingxenye enkulu yenzuzo. Le modeli ifaneleka kakhulu ezinkampanini esezivele zinolwazi oluthile lomkhiqizo futhi ezingaletha ithrafikhi yemvelo. Uma udinga ukuthembela ekukhangiseni ukushayela wonke ama-oda, kuzoba nzima kakhulu ukukhulisa inzuzo.

Sekukonke,Imodeli ezisebenza yona ifanele izinkampani esezivele zinabalandeli kanye nethonya elinamandla lomkhiqizo., kanye nezinkampani eziqalayo, ukukhetha le ndlela kungase kuhlangabezane nengcindezi enkulu yezindleko.

3. EzentengiselwanoUkuletha izimpahla: Umdlalo ophakathi kwesikali sokuthengisa esiphezulu kanye nensalela yenzuzo

Ukuthengisa kumapulatifomu e-e-commerce, unyaka owodwaImali engenayo engu-10 bhiliyoni, inzuzo esele iyizigidi eziyi-1, ezinkampanini eziningi, lokhu sekuvele kuwumphumela omuhle kakhulu. Kodwa ukuzinikela ngale mpumelelo angeke kuthathwe kancane.

Inzuzo yamapulatifomu e-e-commerce ilele kubasebenzisi bawo ababanzi, kodwa ngasikhathi sinye,Izindleko zokuthola ithrafikhi nazo ziphezulu kakhulu. Amabhizinisi adinga njalo ukuthuthukisa izitolo zawo futhi abeke izikhangiso ukuze athole indawo emakethe enolaka. Ngakho-ke, nakuba imodeli ye-e-commerce ingazuza ukuthengiswa okukhulu, inzuzo yonke isacindezelwa cishe ku-10%. Le ndlela ilungele laboIzinkampani ezifuna ukukhula ngokushesha futhi zandise ukuqwashisa ngomkhiqizo,

Isu eliwumongo lokulethwa kwe-e-commerce ukuthuthuka kokugcina "kokusebenza kahle kwabantu". Izinkampani zingakhuphula ngokushesha ukuthengisa ngokuxhuma nenani elikhulu lochwepheshe bokulethwa kwama-KOL. Ezinkampanini ezinhle ekwenziweni okusha komkhiqizo futhi ezinezinga elithile lokuthandwa, lokhu kuyindlela enhle yokwandisa ngokushesha ukuthengisa, kodwa futhi kudinga ukukhangisa okuphezulu nezindleko zomgwaqo.

4. Ukuhlanganiswa kwe-Supply chain: ithuluzi lokunweba elilula

Lapho inzuzo yenkampani ihlala icishe ibe ngu-10%, abanye abantu bangacabangaGxila ku-supply chain kunokumane uzidayisele. Inzuzo yokuhlanganiswa kwe-supply chain yikhono lokubambisana nabasabalalisi abaningi noma ochwepheshe, ukudlulisela ingcindezi yokuphromotha kozakwethu.

Isibonelo, ithimba lebhizinisi lenkampani lingakwazi ukuxhumana nabasabalalisi abangongoti abayi-100 noma abayi-1000, ukuze iqembu labantu abayi-10 likwazi ukuzuza umphumela wokuletha izimpahla ezinkulungwaneni zabantu. Le ndlela ayinciphisi kuphela izindleko zokuthengisa eziqondile zenkampani, kodwa futhi ivumela umsabalalisi ngamunye ukuba enze imisebenzi yakhe futhi ithuthukise ukusebenza kahle komuntu jikelele.

Imodeli ye-supply chain ifanele izinkampani ezinemikhiqizo ehlukahlukene kanye nezinhlobonhlobo zamaqembu okuhlosiwe.. Uma inkampani inezinsiza eziningi futhi izimisele ukuthwala ubungozi obuthile bokusabalalisa, ukuhlanganiswa kochungechunge lokuhlinzeka ngokungangabazeki kuyisinqumo esihle "sokunciphisa izindleko nokwandisa ukusebenza kahle" ekukhuthazeni umkhiqizo.

5. Ukwethulwa kwemakethe okuqhutshwa ukusungulwa: isikhathi sebhonasi semikhiqizo ehlukile

Ukuze umkhiqizo ugqame ngempela,Okokuqala futhi ezintshayisihluthulelo sokunqoba. Miningi kakhulu imikhiqizo efana ne-homogeneous emakethe, futhi amakhasimende avame ukuba nentshisekelo emikhiqizweni yamanoveli neyingqayizivele. Isibonelo, ukwethula umkhiqizo omusha ohlukile "njengezingubo zangaphansi ze-Cordyceps" kungase kulethe ukuthengisa okukhulu kanye namamajini enzuzo uma umkhiqizo usuqashelwe yimakethe.

Inzuzo yokwethula umkhiqizo omusha yilokhoKunokuncintisana okuncane emakethe ekuqaleni, futhi izinkampani zingabeka amanani ngokukhululeka., imajini yenzuzo eyisamba inkulu kakhulu. Uma umkhiqizo uba yintandokazi esheshayo, ama-ejenti nabasabalalisi bazotheleka ngokuzenzekelayo, okonga kakhulu izindleko zokuphromotha zenkampani.

Yebo, imikhiqizo emisha nayo iza nezingozi.Uma imakethe ingaphenduli kahle, ukutshalwa kwezimali kungase kungabuyi. Ngakho-ke, ukwethulwa kwemikhiqizo emisha kudinga izinkampani ukuthi zibe nemininingwane yemakethe ebukhali kanye namakhono ayingqayizivele ocwaningo nokuthuthukiswa kwemikhiqizo. Kubantu abanekhono ekwenzeni imikhiqizo, ukuqhubeka bethula imikhiqizo emisha yokuqala kungase kube "indlela yokwenza imali" yesikhathi eside.

6. Thola umlingani ofanele: inhlanganisela ephelele yokuthengisa nemikhiqizo emisha

Kubantu abanekhono ekwenzeni imikhiqizo, indlela yokuphromotha idinga ukugxila emikhiqizweni yaboUkubekaukukhetha.Ithimba elihle ekutholeni ochwepheshe nokusabalalisa, ungagxila ekufuneni leyo mikhiqizo emisha ehlukile futhi emisha njengamaphrojekthi amakhulu wokuphromotha.

Futhi kulawo maqembu agxile ekuthengisweni,Ukukhetha i-cooperative supply chain kubalulekile. Ukukhetha i-supply chain ngokukhishwa kwemikhiqizo emisha kanye nokuqamba okusha okuqhubekayo akukwazi nje ukucebisa ulayini wakho womkhiqizo, kodwa futhi kubambe amathuba emakethe.

Ekuphromothweni, ochwepheshe bangempela bonke bayakwazi lokhoInto ebaluleke kakhulu akuyona indlela yokuphromotha, kodwa ukuthola impokophelo efanele yephromoshini. Kungaba umkhiqizo omusha onesidingo esikhulu semakethe, noma inkundla yochungechunge lokunikezela ngempahla enedumela elihle nezisetshenziswa ezanele. Le modeli yokubambisana ingafinyelela ukukhula okuzinzile ekusebenzeni kokuthengisa.

Isiphetho: Khetha isu lokuphromotha elikufanele futhi uqhubekele phambili kancane kancane

Imakethe yanamuhla inokuncintisana okukhulu, futhi amasu okukhangisa ezinkampani kufanele akhethwe ngokusekelwe ezicini zazo. Ukusabalalisa, i-ejensi, ukuzisebenza, i-e-commerce, ukuhlanganiswa kwe-supply chain, ngisho nokwethulwa kwemikhiqizo emisha,Indlela ngayinye yokuphromotha inezimo zayo ezisebenzayo nezinhlobo zenkampani,

Mayelana nokukhushulwa,Alikho isu eliphelele, ukukhetha okufanele kuphela. Abantu abanekhono ekwenzeni imikhiqizo kufanele bacabange ngokucophelela ukuthi bangayenza kanjani le mikhiqizo yamukelwe emakethe futhi balethe inzuzo ephezulu lapho bethula imikhiqizo.

Ekugcineni,Khumbula ukuthi ukuncintisana okuyinhloko komkhiqizo kuyisisekelo sokuphila isikhathi eside. Akunandaba ukuthi zingaki izindlela zokuphromotha, imikhiqizo kuphela eqanjwa ngokuhlukile futhi ehlangabezana nesidingo engathola ukuma emakethe. Ngethemba ukuthi bonke abantu bomkhiqizo bangathola indlela yabo yokuwuphromotha.Vumela wonke umkhiqizo "ukhanye" emakethe,