Kuhle ekwenzeni imikhiqizo kodwa awazi ukuthi ungayikhangisa kanjani ku-inthanethi? Lo mhlahlandlela wokuphromotha ukusiza ukuthi uphule ibhodlela

Abantu abanekhono ekwenzeni imikhiqizo kufanele bayikhangise kanjani imikhiqizo yabo? Iyiphi indlela efanele?

Ingabe unekhono ekwenzeni imikhiqizo, kodwa awazi ukuthi ungayikhangisa kanjani? Lo mhlahlandlela wokuphromotha ukuhlinzeka ngamathiphu asebenzayo wokukusiza wephule ibhodlela lakho lokukhushulwa. Kungakhathaliseki ukuthi isu lokusabalalisa, ukukhethwa kwesiteshi, noma indlela yokuphinda kabili ukuthengiswa kwemikhiqizo, nazi izimpendulo ezinemininingwane! Yenza imikhiqizo yakho ingabukeki mihle kuphela, kodwa futhi 'ithengise'

Izinkampani eziningi zisebenza kanzima ukuthuthukisa imikhiqizo futhi ziyifake emakethe, kodwa zithole ukuthi inzuzo incane.

Kuleli qophelo, akufanele yini labo abanekhono ekuthuthukisweni komkhiqizo bazibuze: Ingabe ngikhethe indlela efanele yokumaketha ku-inthanethi ?

Ngisho noma umkhiqizo wakho uhlukile, uma ukukhushulwa kwakho kulandela isixuku, cishe uzoba nzima ukuvelela. Ngakho-ke, ake sixoxe ngokuthi ochwepheshe bakhetha kanjani amasu abo okumaketha ku-inthanethi nokuthi yiziphi izindlela ezibafanele kakhulu.

1. Ukusabalalisa kanye ne-ejensi: vumela inzuzo igeleze "emanzini aphilayo"

Kwamabhizinisi amaningi, ukusabalalisa kanye ne-ejensi ngokungangabazeki kuyizindlela zokukhangisa ezivamile. Imikhiqizo ifinyelela emakethe kancane kancane ngokusebenzisa izakhi zabasabalalisi, okuvumela izinkampani ukuthi zilondoloze imali engenayo eqinile ngenkathi zabelana ngenzuzo. Kungani-ke izinkampani eziningi zisakhetha le ndlela ebonakala sengathi "yokwabelana ngenzuzo"?

Eqinisweni, imodeli yokusabalalisa iletha ukuhamba kwemali okuqhubekayo kanye nokungena emakethe . Ngokunikeza abasabalalisi izinzuzo, izinkampani azigcini nje ngokunciphisa izindleko zazo zokukhushulwa kodwa futhi zisebenzisa izinsiza zabasabalalisi ukuze zifinyelele ekuvezweni kabanzi komkhiqizo. Nakuba inzuzo yenkampani ekugcineni ingaba cishe u-10% kuphela, le modeli ifanele izinkampani ezifuna intuthuko ezinzile futhi ezinemigomo yesikhathi eside.

Kodwa-ke, yize imodeli yokusabalalisa izinzile, kunzima ukufeza ukukhula kwenzuzo okusheshayo . Uma ungumphathi womkhiqizo ofuna ukukhula okuphezulu kanye nenzuzo esheshayo, le ndlela ingase ingabi yisinqumo esihle kakhulu.

2. Ukuthengisa okuzenzelayo: inzuzo enkulu iphezulu, kodwa izindleko nazo ziphezulu

Izinkampani eziningi, ngemva kokuzama ukusabalalisa, zithole izinzuzo ziphansi kakhulu, ngakho-ke zamane zakhetha ukukhansela izivumelwano zokusabalalisa kanye nezivumelwano ze-ejensi bese zithengisa izimpahla ngqo . Kodwa-ke, imiphumela ayihlali injengoba bekulindelwe. Inzuzo eseleyo ihlala cishe ingu-10%. Kungani kunjalo?

Lokhu kungenxa yokuthi ukuthengisa ngqo kudinga ukutshalwa kwezimali okukhulu ekuthengweni kwethrafikhi kanye nezindleko zokukhangisa . Ngenkathi ukuthengisa ngqo kukhulisa inzuzo enkulu, izindleko zokuthenga ithrafikhi kanye nokukhangisa zidla ingxenye enkulu yalezo nzuzo. Lo modeli ufaneleka kakhulu kumabhizinisi asevele enezinga elithile lokuqwashisa ngomkhiqizo futhi angakhiqiza ithrafikhi yemvelo. Uma udinga ukuthembela ekukhangiseni ukuze ushayele yonke i-oda, ukukhulisa inzuzo kuzoba nzima kakhulu.

Sekukonke, imodeli ezisebenzela yona ifanele izinkampani esezivele zinabalandeli kanye nethonya elinamandla lomkhiqizo , kuyilapho izinkampani ezintsha zingase zibhekane nezingcindezi ezinkulu zezindleko uma zikhetha le ndlela.

3. EzentengiselwanoUkuletha izimpahla: Umdlalo ophakathi kwesikali sokuthengisa esiphezulu kanye nensalela yenzuzo

Ezinkampanini eziningi, ukukhiqiza imali engenayo eyizigidi eziyi-1 zama-yuan kanye nenzuzo eyizigidi eziyi-10 zama-yuan minyaka yonke ezinkundleni zokuxhumana nge-inthanethi kuyimpumelelo evelele. Kodwa-ke, umzamo ohambisana nempumelelo enjalo mkhulu kakhulu.

Amapulatifomu e-commerce anenzuzo yokuba nabasebenzisi abaningi, kodwa izindleko zokuthola ithrafikhi nazo ziphezulu kakhulu . Amabhizinisi kudingeka aqhubeke nokwenza ngcono izitolo zawo futhi atshale imali ekukhangiseni ukuze athole indawo emakethe encintisana kakhulu. Ngakho-ke, yize imodeli ye-e-commerce ingafinyelela ukuthengisa okukhulu, izinzuzo eziphelele zisacindezelwa cishe ku-10%. Le ndlela ifanele izinkampani ezifuna ukwanda ngokushesha nokwandisa ulwazi lomkhiqizo.

Isu eliyinhloko lokuthengisa bukhoma kwe-e-commerce ukukhulisa "ukusebenza kahle kwabantu ." Izinkampani zingakhulisa ngokushesha ukuthengisa ngokuxhumana nenani elikhulu labathonya kanye nabaholi bemibono ababalulekile (ama-KOL). Ezinkampanini ezivelele ekusungulweni komkhiqizo futhi ezinezinga elithile lokuqashelwa komkhiqizo, lena yindlela enhle yokukhulisa ngokushesha ukuthengisa, kodwa futhi iza nezindleko eziphezulu zokukhangisa kanye nethrafikhi.

4. Ukuhlanganiswa kwe-Supply chain: ithuluzi lokunweba elilula

Uma inzuzo yenkampani ihlala icishe ibe ngu-10%, abanye bangase bacabangele ukugxila ochungechungeni lokuhlinzeka kunokumane bathengise ngqo . Inzuzo yokuhlanganiswa kochungechunge lokuhlinzeka yikhono lokubambisana nabasabalalisi abaningi noma abantu abanethonya, bedlulisela umthwalo wokukhushulwa kubalingani.

Isibonelo, ithimba lebhizinisi lenkampani lingakwazi ukuxhumana nabasabalalisi abangongoti abayi-100 noma abayi-1000, ukuze iqembu labantu abayi-10 likwazi ukuzuza umphumela wokuletha izimpahla ezinkulungwaneni zabantu. Le ndlela ayinciphisi kuphela izindleko zokuthengisa eziqondile zenkampani, kodwa futhi ivumela umsabalalisi ngamunye ukuba enze imisebenzi yakhe futhi ithuthukise ukusebenza kahle komuntu jikelele.

Amamodeli e-supply chain afanele izinkampani ezinezinhlobo ezahlukene zemikhiqizo kanye nezithameli ezibanzi eziqondiwe . Uma inkampani inezinsiza eziningi futhi izimisele ukuthwala izingozi ezithile zokusatshalaliswa, ukuhlanganiswa kwe-supply chain ngokungangabazeki kuyisinqumo esihle "sokunciphisa izindleko nokwandisa ukusebenza kahle" ekukhangiseni umkhiqizo.

5. Ukwethulwa kwemakethe okuqhutshwa ukusungulwa: isikhathi sebhonasi semikhiqizo ehlukile

Ukuze umkhiqizo uvelele ngempela, ukuba ngumkhiqizo wokuqala nowohlobo lwawo kuyisihluthulelo sempumelelo. Njengoba kunemikhiqizo eminingi efanayo emakethe, amakhasimende avame ukuba nesithakazelo esikhulu ezintweni ezintsha neziyingqayizivele. Isibonelo, ukwethula umkhiqizo omusha ohlukile njenge-"Cordyceps underwear" kungase kukhiqize ukuthengisa okukhulu kanye nenzuzo uma usuthole ukwamukelwa emakethe.

Inzuzo yokwethula umkhiqizo omusha okokuqala ukuthi kunokuncintisana okuncane emakethe ekuqaleni, okuvumela izinkampani ukuthi zibeke amanani ngokukhululeka futhi zijabulele izinzuzo ezinkulu. Uma umkhiqizo uba yinto ethandwa ngokushesha, ama-ejenti nabasabalalisi bazothutheleka kuwo ngokuzenzekelayo, okunciphisa kakhulu izindleko zokukhushulwa kwenkampani.

Yiqiniso, imikhiqizo emisha nayo inezingozi. Uma impendulo yemakethe imbi, utshalomali lungase lungabuyiselwa . Ngakho-ke, ukwethula umkhiqizo omusha kudinga izinkampani zibe nokuqonda okukhulu kwemakethe kanye namakhono ahlukile okuthuthukisa umkhiqizo. Kulabo abanamakhono okuthuthukisa umkhiqizo, ukwethula imikhiqizo emisha okokuqala kungaba yindlela yesikhathi eside yokuthola inzuzo.

6. Thola umlingani ofanele: inhlanganisela ephelele yokuthengisa nemikhiqizo emisha

Kulabo abanamakhono okuthuthukisa umkhiqizo, izindlela zokukhangisa kufanele zikhethwe ngokusekelwe endaweni yazo yomkhiqizo. Amaqembu anekhono lokuthola abantu abanethonya kanye nabasabalalisi angagxila emikhiqizweni emisha eyingqayizivele nemisha, okwenza kube yimisebenzi yawo eyinhloko yokukhangisa.

Kumaqembu agxile ekuthengiseni, ukukhetha uchungechunge lokunikezela olufanele kubalulekile . Ukukhetha uchungechunge lokunikezela olunikeza ukwethulwa kwemikhiqizo emisha kanye nokusungula izinto ezintsha okuqhubekayo ngeke nje kuthuthukise umugqa womkhiqizo wabo kodwa futhi kuwasize athole inzuzo yokuncintisana emakethe.

Ekukhangiseni, ochwepheshe beqiniso bayazi ukuthi into ebaluleke kakhulu akuzona izindlela zokumaketha, kodwa ukuthola imigomo efanele . Lokhu kufanele kube imikhiqizo emisha enesidingo esikhulu semakethe noma amapulatifomu ochungechunge lokuhlinzeka anedumela elihle, anezinsiza eziningi. Lolu hlobo lobambiswano lubalulekile ekufinyeleleni ukukhula okuzinzile kokuthengisa.

Isiphetho: Khetha isu lokuphromotha elikufanele futhi uqhubekele phambili kancane kancane

Emakethe yanamuhla encintisana kakhulu, izinkampani kufanele zikhethe amasu azo okukhangisa ngokusekelwe ezicini zazo. Ukusatshalaliswa, i-ejensi, ukuzisebenzela, ukuhweba nge-inthanethi, ukuhlanganiswa kweketanga lokuhlinzeka, ngisho nokwethulwa kwemikhiqizo emisha— indlela ngayinye yokukhangisa inezimo zayo ezisebenzayo kanye nezinhlobo zenkampani.

Ekukhangiseni, alikho isu eliphelele, ukukhetha okufanele kuphela . Labo abanamakhono okuthuthukisa umkhiqizo kufanele bacabangele ngokucophelela ukuthi bangaqinisekisa kanjani ukuthi imikhiqizo yabo iyamukelwa emakethe futhi bathole inzuzo ephezulu lapho beyiqalisa.

Okokugcina, khumbula ukuthi ukuncintisana okuyinhloko komkhiqizo kuyisisekelo sokuzinza kwesikhathi eside . Kungakhathaliseki ukuthi zingaki izindlela zokukhangisa ezitholakalayo, imikhiqizo emisha kuphela ehlangabezana nezidingo ezithile engasungula indawo emakethe. Sithemba ukuthi wonke umphathi womkhiqizo angathola isu lakhe lokukhangisa, okuvumela umkhiqizo ngamunye ukuthi ukhanye ngempela emakethe.