Imfihlo yomthombo wenzuzo ye-e-commerce yembulwe: amaphuzu amakhulu e-99 okwenza imali ama-3% abathengisi abangawanaki!

Ngifuna ukwaziEzentengiselwanoAbathengisi bangathola kanjani inzuzo ephezulu ngezigaba ezidumile, amasu emikhiqizo eshisayo, nokusatshalaliswa kwethrafikhi? Lesi sihloko sembula izimfihlo zokwenza imali abantu abangu-99% abangazinaki, okukuvumela ukuba ukwazi ngokushesha imithetho eyisisekelo yenzuzo ye-e-commerce, wandise inzuzo, ugweme ukuphambuka, futhi uwine lapho uqala!

Wake wazibuza ukuthi kungani abanye abathengisi be-e-commerce bengathola izigidi ngonyaka, kuyilapho abanye bedonsa kanzima ukuze baziphilise? Impendulo ilula - babambe umthombo oyinhloko wenzuzo ye-e-commerce:Isigaba sokukhipha umoya,Isu lomkhiqizo oqhumayo,Sabalalisa ithrafikhi,

Uma ufuna ukwenza imali enkulu embonini ye-e-commerce, kufanele uqonde ukuthi la maphuzu amathathu aqhuba kanjani inzuzo. Manje, sizohlaziya la maphuzu abalulekile ngokujulile ukuze sikusize ucacise ukucabanga kwakho futhi ugqame emqhudelwaneni oshubile we-e-commerce.

Amathrendi esigaba: bamba ithrendi ukuze uhambe

Emhlabeni we-e-commerce,Ukukhethwa kwesigaba kufana nekhayithi elibamba umoya, i-outlet yomoya inquma ukuphakama kwakho endizayo.

Yini i-tuyere? Ukukubeka kalula, yisigaba esinesidingo esikhulu semakethe nokunaka komsebenzisi. Isibonelo, izingubo ezintsha ezishisayo zesitayela samaShayina eminyakeni yamuva zenze inani elikhulu labathengisi lenze imali eningi.

Kungani i-outlet ibaluleke kangaka? Ngoba i-outlet isho ukuncintisana okuphansi, isidingo esikhulu, kanye nenzuzo ephezulu. Uma ubheka emuva ezimweni ezidlule, yimuphi umkhiqizo oshisayo ongazange uthathe ngokunenzuzo lo mkhuba? Kusukela ezindlini ezihlakaniphile ezinemikhiqizo ye-elekthronikhi kuya emikhiqizweni ehambisana nemvelo ezidingweni zansuku zonke, ukubamba indawo yokukhipha impahla kulingana nokubamba umshini wokunyathelisa imali.

Yiziphi izici zesigaba se-tuyere?

1. Isidingo semakethe siyaqhuma: Inhloso yokuthenga yabasebenzisi ikhuphuka kakhulu.
2. Abancintisana abambalwa: Amabhizinisi amaningi akakaphenduli okwamanje.
3. Intengo yeyunithi ephezulu, inzuzo enkulu: Abasebenzisi bazimisele kakhulu ukukhokhela ukuqamba okusha noma amathrendi amasha.

manje,Ukukhetha isigaba sokuphuma kuyisinyathelo sokuqala. Ngaphandle kokuphuma, noma ngabe isu lokusebenza lihle kangakanani, kuzoba nzima ukuzuza imiphumela.

Ukufakwa endaweni eyodwa komkhiqizo: imikhiqizo eshisayo iwumgogodla wenzuzo

Umkhuba usubanjiwe, yini okufanele siyenze ngokulandelayo?Dala imikhiqizo eqhumayo. Esigabeni esidumile, akuyona yonke into engathengisa kahle.Udinga ukuthola into ebaluleke kakhulu njengempumelelo,

Kungani iziqhumane zibaluleke kangaka?
Imikhiqizo eshisayo ifana nozibuthe, eheha ithrafikhi, ukunaka kanye nenzuzo esitolo sakho. Umqondo wayo ukuthi abasebenzisi bazohlale bekhetha umkhiqizo onevolumu ephezulu yokuthengisa kanye nokubuyekezwa okuhle kakhulu esigabeni esithile.

Indlela yokudala imikhiqizo eqhumayo?

1. Ukukhethwa komkhiqizo okunembile: Hlaziya idatha yemakethe futhi uthole imikhiqizo ehlangabezana nezidingo zabasebenzisi.
2. Lungiselela imikhiqizo: Yenza izinguquko ezincane ngokusekelwe ezidingweni zabasebenzisi abaqondiwe, imininingwane inquma impumelelo noma ukwehluleka.
3. Gxila ekukhangiseni: Gxilisa izinsiza ekukhangiseni umkhiqizo owodwa futhi uyeke eminye.

Amacala aphumelele agcwele, njengamaslipper adumile kuwebhusayithi ethile Isitolo esisodwa sithengise amakhophi angaphezu kwesigidi samaslipper aklanywe ngendlela ehlukile futhi athengekayo. Lawa amandla emikhiqizo yeziqhumane.

Khumbula, u-90% wenzuzo ye-e-commerce uvela ku-10% wemikhiqizo. Imikhiqizo eshisayo ayikwazi nje ukuletha inzuzo eqondile, kodwa futhi ikulethela inani elingeziwe, elifana nomphumela womkhiqizo kanye nokwethenjwa komsebenzisi.

Ukwahlukaniswa kwethrafikhi: iziteshi eziningi ziyindlela okufanele uhambe ngayo

Ukuthembela endaweni eyodwa kuphela kufana nokubeka wonke amaqanda akho kubhasikidi owodwa Ingozi iphezulu kakhulu. Enkathini yesakhiwo sesiteshi esiningi,Lapho isiminyaminya sihlakazeka kakhulu, inzuzo iyanda,

Kungani kusatshalaliswa ithrafikhi?
Amapulatifomu ahlukene anamaqembu ahlukene abasebenzisi kanye nemikhuba yokusebenzisa. Ngokwesibonelo,I-TaobaoNaka inani,Incwadi Encane EbomvuNaka ukwabelana nokutshala utshani,UDouyinOkuqukethwe okushayela ukusetshenziswa. Ngokusabalalisa ithrafikhi, ungakwaziFinyelela isizinda somsebenzisi esibanzi, futhi unciphise ukuncika endaweni eyodwa.

Ungafinyelela kanjani ukuhlukaniswa kwethrafikhi?

1. Ukusebenza kwamapulatifomu amaningi: Ungazama iTaobao, Xiaohongshu, Douyin, JD.com kanye ne-Amazon yaphesheya kwezilwandle.
2. platform mutualamanzi: Isibonelo, ngemuva kokuthi uXiaohongshu edale umkhiqizo oshisa izikhotha,amanziIya e-Taobao ukuze uzuze iluphu evaliwe yokuguqulwa.
3. Ukulungiswa okuguquguqukayo kwamasu: Lungiselela okuqukethwe kanye nezindlela zokumaketha ngokuya ngezici zeplathifomu ngayinye.

Isibonelo, imajini yenzuzo yomkhiqizo ofanayo eTaobao ingase ibe u-10% kuphela, kodwa kwa-Xiaohongshu, ngokumaketha okusuka phansi, umkhawulo wenzuzo ungakhuphuka ufinyelele ku-30%. Uma ungenzi i-Xiaohongshu, le nzuzo engu-30% izonikezwa abanye.

Isifinyezo esisebenzayo sezindlela ezintathu

Umsindo ulula? Amathrendi, imikhiqizo eshisayo, nethrafikhi ehlakazekile, lezi zindlela ezintathu ziyimithetho ewumnyombo yenzuzo ye-e-commerce. Umqondo wabo ucacile futhi uqondise ngokuqondile amaphuzu ezinhlungu.

1. Bamba ithuba: Hlaziya amathrendi emakethe futhi ulungise amasu esigaba nganoma yisiphi isikhathi ukuze uhlale isinyathelo esisodwa phambili.
2. Gxila emikhiqizweni eshisayo: Gxilisa izinsiza, yenza umsebenzi ophelele, futhi ungazami ukubamba yonke into.
3. Yakha zonke iziteshi: Funda ukuhlanganisa izinsiza nokusebenzisa kalula izinkundla ezahlukene.

Lezi zindlela ezintathu zingase zibonakale zilula, kodwa zidinga ukufunda nokusebenza okuqhubekayo. Ngokuhlala upholisha amakhono akho okusebenza kuphela lapho ungakwazi ukugibela igagasi le-e-commerce.

Kubhalwe ekugcineni: Ukucabanga kunquma inzuzo

Impumelelo ye-e-commerce ibonakala iwukunqoba kokukhethwa komkhiqizo nokumaketha, kodwa empeleni kuwumdlalo wokucabanga namasu. Uma uqonda umkhuba ngendlela efanele, inzuzo yakho izozinza njengentaba;

I-E-commerce ayiyona impi yentengo eyimpumputhe, kodwa impi yokuhlakanipha nokubulawa. Uma ufuna ukwenza inzuzo yesikhathi eside, kufanele uhlale uvuselela ukucabanga kwakho futhi wamukele izinguquko.

Okokugcina, uma ungakazisebenzisi lezi zindlela ebhizinisini lakho le-e-commerce, manje isikhathi. Isenzo siyindlela engcono kakhulu yokufunda Amathuba adlula ngokushesha.

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