Imfihlo yomthombo wenzuzo ye-e-commerce yembulwe: amaphuzu amakhulu e-99 okwenza imali ama-3% abathengisi abangawanaki!

Ufuna ukwazi ukuthi abathengisi be -e-commerce bangathola kanjani inzuzo ephezulu ngezigaba zemikhiqizo ezithandwayo, amasu athengiswa kakhulu, kanye nethrafikhi ehlukahlukene? Lesi sihloko sembula izimfihlo zokwenza imali abantu abangu-99% abazinaki, okukuvumela ukuthi usheshe uqonde izimiso eziyinhloko zenzuzo ye-e-commerce, wandise inzuzo, ugweme izindlela eziphambukayo, futhi uwine kusukela ekuqaleni!

Wake wazibuza ukuthi kungani abanye abathengisi be-e-commerce bengathola izigidi ngonyaka, kuyilapho abanye behluleka ukuziphilisa? Impendulo ilula—baqonde imithombo eyinhloko yenzuzo ye-e-commerce: izigaba zemikhiqizo ezithrendayo , amasu omkhiqizo aphambili , kanye nethrafikhi ehlukahlukene.

Uma ufuna ukwenza imali enkulu embonini ye-e-commerce, kufanele uqonde ukuthi la maphuzu amathathu aqhuba kanjani inzuzo. Manje, sizohlaziya la maphuzu abalulekile ngokujulile ukuze sikusize ucacise ukucabanga kwakho futhi ugqame emqhudelwaneni oshubile we-e-commerce.

Amathrendi esigaba: bamba ithrendi ukuze uhambe

Ezweni lezentengiselwano ze-e, ukukhetha isigaba somkhiqizo kufana nekhayithi edinga ukubamba umoya ; umoya unquma ukuthi ungandiza phezulu kangakanani.

Yini i-tuyere? Ukukubeka kalula, yisigaba esinesidingo esikhulu semakethe nokunaka komsebenzisi. Isibonelo, izingubo ezintsha ezishisayo zesitayela samaShayina eminyakeni yamuva zenze inani elikhulu labathengisi lenze imali eningi.

Kungani i-outlet ibaluleke kangaka? Ngoba i-outlet isho ukuncintisana okuphansi, isidingo esikhulu, kanye nenzuzo ephezulu. Uma ubheka emuva ezimweni ezidlule, yimuphi umkhiqizo oshisayo ongazange uthathe ngokunenzuzo lo mkhuba? Kusukela ezindlini ezihlakaniphile ezinemikhiqizo ye-elekthronikhi kuya emikhiqizweni ehambisana nemvelo ezidingweni zansuku zonke, ukubamba indawo yokukhipha impahla kulingana nokubamba umshini wokunyathelisa imali.

Yiziphi izici zesigaba se-tuyere?

1. Isidingo semakethe siyaqhuma: Inhloso yokuthenga yabasebenzisi ikhuphuka kakhulu.
2. Abancintisana abambalwa: Amabhizinisi amaningi akakaphenduli okwamanje.
3. Intengo yeyunithi ephezulu, inzuzo enkulu: Abasebenzisi bazimisele kakhulu ukukhokhela ukuqamba okusha noma amathrendi amasha.

Ngakho-ke, ukukhetha isigaba somkhiqizo othrendayo kuyisinyathelo sokuqala . Ngaphandle kwemakethe ethrendayo, ngisho namasu okusebenza angcono kakhulu ngeke asebenze.

Ukufakwa endaweni eyodwa komkhiqizo: imikhiqizo eshisayo iwumgogodla wenzuzo

Usuyitholile le ndlela, ngakho-ke yisiphi isinyathelo esilandelayo? Dala umkhiqizo odumile . Esigabeni esidumile, akuzona zonke izinto ezithengiswa kahle; udinga ukuthola umkhiqizo owodwa obaluleke kakhulu njengendawo yakho yokuphumelela.

Kungani iziqhumane zibaluleke kangaka?
Imikhiqizo eshisayo ifana nozibuthe, eheha ithrafikhi, ukunaka kanye nenzuzo esitolo sakho. Umqondo wayo ukuthi abasebenzisi bazohlale bekhetha umkhiqizo onevolumu ephezulu yokuthengisa kanye nokubuyekezwa okuhle kakhulu esigabeni esithile.

Indlela yokudala imikhiqizo eqhumayo?

1. Ukukhethwa komkhiqizo okunembile: Hlaziya idatha yemakethe futhi uthole imikhiqizo ehlangabezana nezidingo zabasebenzisi.
2. Lungiselela imikhiqizo: Yenza izinguquko ezincane ngokusekelwe ezidingweni zabasebenzisi abaqondiwe, imininingwane inquma impumelelo noma ukwehluleka.
3. Gxila ekukhangiseni: Gxilisa izinsiza ekukhangiseni umkhiqizo owodwa futhi uyeke eminye.

Amacala aphumelele agcwele, njengamaslipper adumile kuwebhusayithi ethile Isitolo esisodwa sithengise amakhophi angaphezu kwesigidi samaslipper aklanywe ngendlela ehlukile futhi athengekayo. Lawa amandla emikhiqizo yeziqhumane.

Khumbula, ama-90% enzuzo ye-e-commerce avela ku-10% wemikhiqizo . Imikhiqizo ethengiswa kakhulu ayilethi nje inzuzo eqondile kodwa futhi yengeza inani, njengokuqashelwa komkhiqizo kanye nokwethenjwa kwamakhasimende.

Ukwahlukaniswa kwethrafikhi: iziteshi eziningi ziyindlela okufanele uhambe ngayo

Ukuthembela epulatifomu eyodwa kufana nokufaka wonke amaqanda akho ebhasikidini elilodwa—kuyingozi kakhulu. Enkathini yesu le-omnichannel, lapho ithrafikhi ihlakazeka kakhulu, inzuzo iba phezulu.

Kungani kusatshalaliswa ithrafikhi?
Amapulatifomu ahlukene anamaqembu ahlukene abasebenzisi kanye nemikhuba yokusebenzisa. Ngokwesibonelo,I-TaobaoNaka inani,Incwadi Encane EbomvuNaka ukwabelana nokutshala utshani,UDouyinOkuqukethwe okushayela ukusetshenziswa. Ngokusabalalisa ithrafikhi, ungakwaziFinyelela isizinda somsebenzisi esibanzi, futhi unciphise ukuncika endaweni eyodwa.

Ungafinyelela kanjani ukuhlukaniswa kwethrafikhi?

1. Ukusebenza kwamapulatifomu amaningi: Ungazama iTaobao, Xiaohongshu, Douyin, JD.com kanye ne-Amazon yaphesheya kwezilwandle.
2. platform mutualamanzi: Isibonelo, ngemuva kokuthi uXiaohongshu edale umkhiqizo oshisa izikhotha,amanziIya e-Taobao ukuze uzuze iluphu evaliwe yokuguqulwa.
3. Ukulungiswa okuguquguqukayo kwamasu: Lungiselela okuqukethwe kanye nezindlela zokumaketha ngokuya ngezici zeplathifomu ngayinye.

Isibonelo, imajini yenzuzo yomkhiqizo ofanayo eTaobao ingase ibe u-10% kuphela, kodwa kwa-Xiaohongshu, ngokumaketha okusuka phansi, umkhawulo wenzuzo ungakhuphuka ufinyelele ku-30%. Uma ungenzi i-Xiaohongshu, le nzuzo engu-30% izonikezwa abanye.

Isifinyezo esisebenzayo sezindlela ezintathu

Umsindo ulula? Amathrendi, imikhiqizo eshisayo, nethrafikhi ehlakazekile, lezi zindlela ezintathu ziyimithetho ewumnyombo yenzuzo ye-e-commerce. Umqondo wabo ucacile futhi uqondise ngokuqondile amaphuzu ezinhlungu.

1. Bamba ithuba: Hlaziya amathrendi emakethe futhi ulungise amasu esigaba nganoma yisiphi isikhathi ukuze uhlale isinyathelo esisodwa phambili.
2. Gxila emikhiqizweni eshisayo: Gxilisa izinsiza, yenza umsebenzi ophelele, futhi ungazami ukubamba yonke into.
3. Yakha zonke iziteshi: Funda ukuhlanganisa izinsiza nokusebenzisa kalula izinkundla ezahlukene.

Lezi zindlela ezintathu zingase zibonakale zilula, kodwa zidinga ukufunda nokusebenza okuqhubekayo. Ngokuhlala upholisha amakhono akho okusebenza kuphela lapho ungakwazi ukugibela igagasi le-e-commerce.

Kubhalwe ekugcineni: Ukucabanga kunquma inzuzo

Impumelelo ye-e-commerce ibonakala iwukunqoba kokukhethwa komkhiqizo nokumaketha, kodwa empeleni kuwumdlalo wokucabanga namasu. Uma uqonda umkhuba ngendlela efanele, inzuzo yakho izozinza njengentaba;

I-E-commerce ayiyona impi yentengo eyimpumputhe, kodwa impi yokuhlakanipha nokubulawa. Uma ufuna ukwenza inzuzo yesikhathi eside, kufanele uhlale uvuselela ukucabanga kwakho futhi wamukele izinguquko.

Okokugcina, uma ungakazisebenzisi lezi zindlela ebhizinisini lakho le-e-commerce, manje isikhathi. Isenzo siyindlela engcono kakhulu yokufunda Amathuba adlula ngokushesha.

Ukhathazekile ngokungasebenzi kahle kwemisebenzi yezokuxhumana kanye nenani elikhulu lokuqukethwe okufanele kushicilelwe? Ingabe ukhathazekile ngemithetho eshintsha njalo yamapulatifomu ezokuxhumana? 🤯

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