Iphutha elikhulu okungenzeka ukuthi lenziwe uma kwenziwa i-e-commerce: ukuqeqesha amabanga aphansi ukuya ezingeni eliphakathi

Wake wacabanga ukuthi kungani abanyeEzentengiselwanoLapho iqembu lizama kakhulu, lihluleka nakakhulu? Impendulo ilula:Ngoba bazama ukuhlakulela aphansi bafinyelele ezingeni eliphakathi. Kuzwakala kunengqondo, kodwa empeleni, lokhu kungase kube ugibe olukhulu emsebenzini wakho.

Kungani? Okulandelayo, ngizokuthatha ukuze umbe umnyombo wale nkinga.

Umehluko emandleni phakathi kwamazinga aphansi naphakathi

Emabhizinisini endabuko, izinga eliphansi ngokuvamile "imbeleko" yezinga eliphakathi. Ngokuqongelela ulwazi kanye nokusebenza kanzima, abasebenzi abasebancane bakhushulelwa ezikhundleni ezisezingeni eliphakathi.

Izidingo zezinga eliphakathi embonini ye-e-commerce zihluke ngokuphelele, futhi amandla okusebenza emazingeni aphansi awakwazi ukuguqulwa ngokuqondile kumakhono wesu wezinga eliphakathi.

Aphansi agxile ekubulaweni.Kuyini ukubulawa? Inqubo icacile, imisebenzi icacile, futhi imigomo iqedwa isinyathelo ngesinyathelo.

Lawa makhono abaluleke kakhulu emazingeni aphansi, kodwa ezingeni eliphakathi, akude ngokwanele.

Amakhono abalulekile abaphathi abaphakathi okufanele babe nawoikhono lamasu, okudinga ukucabanga okunengqondo, ikhono lokusungula izinto ezintsha kanye nombono jikelele.

Ayini amakhono amasu? Akuyona into ongayizuza ngokusebenza kanzima.

kalula nje,Isu yikhono lokucwaninga, ukuthuthukisa kanye nokukhuphula amazinga,

Isibonelo, uma umsebenzi wezinga eliphansi kuwukwenza isithombe esiyinhloko, khona-ke imibuzo izinga eliphakathi okufanele licabange ngayo yilena:Ungaliphinda kanjani kabili izinga lokuchofoza lesithombe esikhulu? Ithini indlela? Iyiphi idatha engasekela ukwenza kwami ​​izinqumo?

Lokhu kokubili kungase kubonakale kuhlobene, kodwa kuhluke kakhulu.

Ungacela umsebenzi osemncane ukuthi asebenze isikhathi esengeziwe, asebenze kanzima, futhi asebenze kanzima ukuze aqedele umsebenzi, kodwa awukwazi ukumcela ukuthi acabange ngezindaba zamasu ngendlela efanayo.

Kungani? Ngoba isu alidingi isikhathi esengeziwe, kodwa amandla okucabanga. Futhi abantu abaningi bazalwa bengenalo leli khono.

I-logic yokusebenza eyisisekelo: imodi yochungechunge olulodwa

Umsebenzi we-Grassroots ufana nemishini ekulayini wokuhlanganisa. Imisebenzi yabelwe ngokucacile futhi ingaqedwa isinyathelo ngesinyathelo. Bagxila kokuthi "kanjani" kunokuba "kungani". Ngokwesibonelo:

• Ileveli ye-Grassroots:Layisha imikhiqizo eyi-100 namuhla futhi umsebenzi usuqediwe.
• Izinga eliphakathi:Uyithuthukisa kanjani inqubo yokulayisha futhi ukhulise ukusebenza kahle ngo-30%?

Yilokho umehluko.Izinga eliphansi lidinga kuphela ukwenza umsebenzi wabo kahle, kanti izinga eliphakathi lidinga ukwephula izinqubo kanye nokwandisa izinqubo.

Kungani izinga eliphakathi lingatshalwa? Ukuthembela ekuhlolweni kokuqashwa

Amakhono ochwepheshe be-e-commerce bezinga eliphakathi ancike kakhulu kuthalente nolwazi kunokuthola ukuqeqeshwa.

Iziqhwaga eziningi ze-e-commerce kade zathola ukuthi indlela ephumelela kakhulu yokuthola amathalente asezingeni eliphakathiUkuqasha okunembekunokuqeqeshwa kwangaphakathi.

Njengoba omunye waphawula wathi:

"Iningi labasebenzi abasezingeni eliphakathi bakhethwa ohlelweni lokuqasha. Amathalenta awanakutshalwa futhi angancika kuphela ekuhlolweni nasekuqondisweni."

Lokhu kushaya isipikili ekhanda! Kusebenza kahle kakhulu ukukhetha abantu abanokucabanga okuhlakaniphile, ubavumele baqale ukusebenza ezingeni eliphakathi nendawo, futhi baqedele uguquko ngokusebenzisa isiqondiso esifanele kunokuchitha iminyaka embalwa ukubaqeqesha kusukela emazingeni aphansi.

Ungahlukanisa kanjani amakhono ayisisekelo emazingeni aphansi naphakathi?

Imodeli yekhono le-Grassroots:

• Ukubulawa okuqinile: Lalela amalungiselelo futhi uqedele imisebenzi.
• ukuncika kwenqubo: Landela izinyathelo ezimisiwe futhi uzisebenzise ngendlela esezingeni.
• Umsebenzi ophindaphindayo: Naka kakhulu "ubuningi", futhi umsebenzi wenziwa ngomshini.

Imodeli yamandla eleveli emaphakathi:

• Ikhono eliqinile lamasu: Cwaninga izinkinga futhi uthole izixazululo.
• ukucabanga okuzimele: Uyakwazi ukucabanga ngaphandle kwebhokisi nokuxazulula izinkinga ngobuchule.
• Kuqondiswe umphumela: Naka "ikhwalithi" futhi uphishekele ukusebenza kahle nokusungula izinto ezintsha.

Lo mehluko wamakhono uyanquma,Umnyombo wezinga eliphakathi awukona ukubulawa, kodwa ukucabanga.

Ikesi: Ilogic yeleveli eyisisekelo nemaphakathi yokulungiselelwa kwesithombe esikhulu

Ake sikufanekise lokhu ngendaba ethile.

• Ileveli ye-Grassroots:Umgomo wanamuhla uwukuqedela imiklamo eyi-10 eyinhloko yezithombe.
• Izinga eliphakathi:Ingabe lezi zithombe eziyinhloko zinamazinga aphansi okuchofoza? Kudingeka sifunde lapho inkinga ilele, kungakhathaliseki ukuthi umbala awukhangi ngokwanele nomaUkubhalaAwekho amazwibela? Indlela yokulungisa?

Umsebenzi wezinga eliphansi uwukuqedela umsebenzi, kanti umsebenzi wezinga eliphakathi kuwukwenza umsebenziyigugu kakhulu,

Isiphi isakhiwo esihle kakhulu seqembu le-e-commerce?

Ukuze ugweme ukwenza iphutha "lokuqeqesha isendlalelo sokuqala kwisendlalelo esimaphakathi", ukwakheka okuhle kakhulu kwethimba le-e-commerce kufanele kube ngale ndlela elandelayo:

1. cacisa izindimaUkubeka: Izinga eliphansi linomthwalo wemfanelo wokwenza nokuqedela imisebenzi ecacile;
2. Gxila ekuhlolweni kwezinga elimaphakathi: Thola abantu abanekhono ngokuqasha, ungalindeli ukubaqeqesha isinyathelo ngesinyathelo ukusuka emazingeni aphansi.
3. Yakha umjikelezo omuhle: Amasu athuthukiswa ezingeni eliphakathi futhi asetshenziswe ngempumelelo emazingeni aphansi, okuphinda kabili ukusebenza kahle kweqembu lilonke.

Umbono wami: Izinga eliphakathi le-e-commerce liyisihluthulelo, hhayi inqubo

Ukwenza kahle kwe-e-commerce, ukwakheka kweqembu kubalulekile. Ukukhethwa kwezinga eliphakathi nendawo kunquma ngokuqondile ukuthi uphahla lwebhizinisi lakho luphakeme kangakanani. Izinga eliphansi libalulekile, kodwa izinga eliphakathi ngumqhubi ohola indlela.

Imboni ye-e-commerce ishintsha ngokushesha futhi ukuncintisana kushubile. Udinga isu, hhayi ukubulawa okulula. Lokhu kusho ukuthi ukuthuthukisa abaphathi abaphakathi akuphumelelanga kangako kunokuletha ngokuqondile ithalente elilungile nokusebenzisa amakhono abo wamasu ukuletha ukukhula kwangempela eqenjini.

Isiphetho

Emkhakheni we-e-commerce, akukubi ukwenza amaphutha, kodwa amaphutha aphindaphindiwe mabi. Kuwukungaqondi okuvamile kodwa okubulalayo ukutshala izimpande zibe sezingeni eliphakathi. Kuphela ngokuqonda umehluko phakathi kwabasebenzi abasemazingeni aphansi naphakathi kanye nokwakha isakhiwo seqembu esiphusile lapho ungakwazi ukusiza umsebenzi wakho ukuthi uthuthuke ngokushesha.

khumbula,Inani leleveli emaphakathi lisemasu, hhayi ukwenziwa. Kusukela namuhla, zindla ngesakhiwo seqembu lakho futhi uthole amathalente asezingeni eliphakathi afaneleka ngempela Lesi isikhali somlingo esiyinhloko sokuwina imakethe.

Usalindeni? Lungisa isu leqembu lakho ngokushesha ukuze wonke umuntu abe sendaweni efanele ukuze akhanye!