Yini okufanele ngiyenze uma kunzima ukudala izigaba zamashalofu e-e-commerce? Le mfihlo izokusiza ukuthi uthuthukise ukuthengisa kwakho!

Noma nini ngizwaEzentengiselwanoUmphathi wakhononda ngokuthi "ukuthengiswa kwesitolo akukuhle, ngakho-ke kufanele kuvaliwe." Lena akuyona indaba yesikhathi nendawo, kodwa indaba yokuqaphela nokubulawa.

Ingabe i-e-commerce yeshalofu ayinathemba ngempela?

Inkathi yegolide ye-e-commerce eshalofini ibonakala isiphelile. Kunzima ngempela kulezo zitolo ezithembele emananini aphansi kanye nenhlanhla ukuthi ziphile esikhathini samanje. Imithetho yenkundla ye-JD.com kanye ne-Tmall iya ngokuya iba yinkimbinkimbi, futhi nezindleko zokuthola ithrafikhi nazo ziyakhuphuka. Kufana nomdlalo Imithetho ishintshile, kodwa abadlali abadala abafuni ukushintsha indlela yabo yokudlala ngokwemvelo, kuba nzima nakakhulu ukudlala.

Kodwa ingabe lokhu kusho ukuthi i-e-commerce yaseshalofini ayinathemba ngokuphelele? akunjalo! Ekuhlaziyeni kokugcina, ingqikithi ye-e-commerce ukuthengisa izinto kubantu Okubalulekile ukuthi "abantu" bashintshile. Abasebenzisi abasakholelwa ngokuphuphutheka ezikhangisweni, kodwa banake kakhulu ulwazi lomkhiqizo nezincomo zomphakathi.

Uke waqaphela ukuthi abantu abaningi bayaphequlula ngaphambi kokuthenga?ezokuxhumanaipulatifomuIncwadi Encane EbomvuNoma ubukele amavidiyo amafushane? Lesi yisihluthulelo sokushintsha.

Ikuphi impumelelo yeshalofu le-e-commerce?

1. Ukuthuthukisa amakhono omkhiqizo kuyisisekelo

Ngaphandle komkhiqizo omuhle, konke ukumaketha kuyinqaba emoyeni. Uma umkhiqizo ungaqinile ngokwanele, ufana nemoto engenayo injini. Uma ufuna ukubuya, udinga ukuchitha isikhathi nezinsiza ekuthuthukiseni ikhwalithi yomkhiqizo ngokwawo.

2. Ukutshala izinkundla zokuqukethwe kuyisihluthulelo

Ubunzima nge-e-commerce eshalofini ukuthi kunzima ukukhula ngokuqondile. Abasebenzisi abaningi baya ku-JD.com naku-Tmall ukuze bathenge izinto ngoba banezidingo ezicacile, kunokuphequlula imikhiqizo kuphela. Ngalesi sikhathi, indima yenkundla yokuqukethwe iba sobala.

Isibonelo, i-Xiaohongshu, i-TikTok/UDouyin, Kuaishou, X,YouTubeInkundla yokuqukethwe enjalo ifaneleka ngokwemvelo ekukhuleni utshani. Ngokuhlola kwangempela nolwazi lokusebenzisa olusekelwe kusimo, lungathonya ngokucashile izinqumo zokuthenga zabasebenzisi.

Ungase ubuze: "Ngingakwazi ukuthengisa izimpahla ngqo ku-Xiaohongshu, kunjalo, kodwa kufanele wazi ukuthi amandla e-e-commerce eshalofini alele ochungechungeni oluzinzile lwe-supply chain kanye nesistimu yezinto. Ngakho-ke, umbono oqondile uthi:Hlwanyela imbewu endaweni yokuqukethwe futhi wenze imali endaweni yeshalofu,

Idlalwa kanjani ngokutshalwa kokuqukethwe + ukwenza imali eshalofini?

1. Qonda ngokujulile izidingo zomsebenzisi

Ngaphambi kokutshala utshani, udinga ukwazi ukuthi obani abasebenzisi bakho, yiziphi izindawo zabo zobuhlungu, nokuthi bawudinga nini umkhiqizo wakho. Isibonelo, abathengisi abathengisa izinkomishi ze-thermos bangagxila "kumathuluzi okushisa ehhovisi" ebusika esikhundleni sokugcizelela ngokungaboni amanani aphansi.

2. Khetha ngokunembile izinkundla zokuqukethwe

Ukuma ngobude komsebenzisi nokudlalwa kwegeyimu ezinkundleni ezihlukene kuyahluka kakhulu. I-Xiaohongshu ifaneleka kakhulu ezimpahleni zabathengi besifazane, i-Douyin ifanele imikhiqizo emincane, yesikhashana kanye nesheshayo, kanti i-Kuaishou ithambekele kakhulu emikhiqizweni esezingeni eliphansi. Ukuqonda izici zeplathifomu ngayinye nokukhetha inkundla efaneleke kakhulu imikhiqizo yakho kuyisinyathelo sokuqala sokuphumelela ekukhuleni utshani.

3. Khiqiza okuqukethwe kwekhwalithi ephezulu

Okuqukethwe kuwumgogodla wokutshala utshani. Noma ngabe imidwebo, umbhalo noma ividiyo, idinga ukuheha futhi ikholeke. Isibonelo, ungabonisa ukusebenza kahle komkhiqizo ezimeni zangempela, noma ukhiphe ukungabaza kwamakhasimende angaba khona ngokusebenzisa izibuyekezo zangempela zabasebenzisi.

4. Ukwenziwa kwezinqumo okuqhutshwa yidatha

Unganciki "emzweni" ukuze wahlulele ukusebenza kahle kokutshala utshani. Sebenzisa ukuhlaziya idatha ukuze uqonde ukuthi yikuphi okuqukethwe okusebenza kahle nokuthi iyiphi inkundla enezinga eliphezulu lokuguqulwa, futhi ulungise amasu ngesikhathi. Khumbula: idatha ingumngane wakho omkhulu.

Izindaba Eziyimpumelelo: Ukuphumelela kusuka ku-0 kuye ku-1

Thatha uhlobo oluthile lwesnack njengesibonelo Ezinsukwini zokuqala, ukuthengisa kwabo ku-JD.com naku-Tmall kwakufiphele, futhi inzuzo yabo yanyanga zonke yayingaphansi kwama-yuan angu-5.

Kamuva, bashintsha isu labo futhi bagxila ekukhuleni kokuqukethwe ku-Xiaohongshu ne-Douyin.

Abasebenzi bebhizinisi benkampani banomthwalo wemfanelo wokumema osaziwayo abaningi be-inthanethi ukuthi bazame futhi bashicileleImpiloamavidiyo amafushane aqondiswe, aphinda kabili ukuthengisa kwawo ezinyangeni ezintathu nje futhi aheha abasebenzisi ngempumeleloamanziIya eshalofini lakho esitolo.

写在最后的话

Ngenxa yokuthi i-e-commerce yeshalofu inzima akusho ukuthi awekho amathuba. Umnyombo wenkinga uthi:Ingabe uyakwazi ukuhambisana nesivinini soshintsho futhi uzimisele ukutshala isikhathi namandla ngezindlela ezintsha zokudlala?. Esikhundleni sokukhononda ngendawo ezungezile, cabanga ngokunye ongakwenza.

总结

• Thuthukisa amakhono omkhiqizo futhi ubeke isisekelo esiqinile.
• Tshala utshani endaweni yokuqukethwe ukuze uqondise ithrafikhi endaweni yeshalofu.
• Yenza isu lokutshala utshani obucacile bese ukhetha inkundla efanelekile.
• Lungiselela ngokuqhubekayo okuqukethwe futhi wenze izinqumo eziqhutshwa idatha.

Imakethe ayilokothi inqabe abadlali abahle. Ithrekhi ye-e-commerce yaseshalofini isebanzi Inqobo nje uma unesibindi sokuzama izindlela ezintsha zokudlala, nakanjani uzothola impumelelo yakho. Okulandelayo, uzoshintsha kanjani? Thatha isinyathelo manje!

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• I-artifact yokuhlaziya idatha: Awukwazi ukushicilela kuphela, kodwa futhi ungakwazi ukulandelela ithrafikhi nokusebenzisana ngesikhathi sangempela, unikeze izikhombisi-ndlela ezinembile zokuthuthukisa okuqukethwe.
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• Yonga isikhathi esibalulekile: Valelisa emisebenzini eyisicefe futhi uchithe isikhathi sakho ekudaleni okuqukethwe!

Ukuncintisana phakathi kwabadali bokuqukethwe esikhathini esizayo ngeke kube mayelana nokudala kuphela, kodwa futhi mayelana nokusebenza kahle! 🔥 Funda kabanzi manje, chofoza isixhumanisi esingezansi▼