Ukuze B/Isigaba esenziwe ngokwezifiso isu lokuphromotha ku-inthanethi: Ungazigwema kanjani izingibe futhi ubhodloze ngokunembile?

"U-99% wabantu ugijima endleleni engalungile, futhi u-1% kuphela wabantu abazola futhi bathole indlela efanele."

Uma kukhulunywa ngokuphromotha Ku-B (ibhizinisi kuye ebhizinisini) nezigaba ezenziwe ngezifiso, ukwesaba okukhulu akusona isabelomali esinganele, kodwa indlela engalungile.

Abaphathi abaningi bayahlanya ngokukhangisa.Ukukhuthazwa Kwewebhu, futhi ekugcineni ithole ukuthi i-ROI (ukubuyisela ekutshalweni kwezimali) yayiphansi ngokudabukisayo, futhi izoba yimbi nakakhulu kunokungatshali.

Lesi yisimo esijwayelekile "semizamo ebheke endaweni engafanele imbi kakhulu kunokuba ungenzi nhlobo umzamo." Ngakho-ke, singathuthukisa kanjani ngokunembile futhi sigweme ukuphambuka? Ake sikhulume ngalesi sihloko namuhla.

1. Izinkomba ezibalulekile azicacile futhi akukho mqondo wokukhomba

Uma uphromotha ku-B kanye nemikhiqizo eyenziwe ngokwezifiso, izinkomba eziyinhloko empeleni zilula kakhulu, ezintathu nje:

• Inani lokubonisana(Ingabe akhona amakhasimende eza kuwe?)
• Izindleko zokubonisana(Kubiza malini ukuze ikhasimende ngalinye likuthole?)
• Izinga lokuguqulwa kombuzo(Kulabo abeza, bangaki ukuthengiselana okuqediwe?)

Lezi zinkomba ezintathu zinquma ukuthi iphromoshini iyasebenza yini.Inani lezindleko zokubonisana kanye nezindleko zokubonisana zihlobene namasu okukhangisa kanye namasu okusebenza izinga lokuguqulwa kombuzo lincike emandleni esevisi yamakhasimende nokuthengisa.

Kodwa abantu abaningi abakuboni ngale ndlela kuphela bagxila kokuthi “ingakanani ukukhangisa engikufake futhi ilethe imali engakanani?”

Uma isenzo sokuphromotha singenziwa eduze kwalezi zinkomba ezintathu ezibalulekile,Khona-ke yonke imizamo iyize!

2. Ngaphandle kwekhono lokubala, i-ROI iba "i-metaphysics"

Indlela ejwayelekile kakhulu yabantu abavamile yile盯着Isilinganiso sokukhiqiza(ROI) Bona ukuthi ukukhangisa kufanele kukhuliswe yini,

Uma i-oda elikhulu lifika ngosuku olulodwa, i-ROI izoba yinhle ngokukhethekile, futhi wonke umuntu uzozama ukwandisa ukutshalwa kwezimali kwakhe;

Lokhu kufana nokwehlisa isisindo ngokugqolozela izinombolo esikalini Uma udla ukudla okukodwa nje namuhla, uzozizwa sengathi wehlile isisindo kusasa Lokhu akuwuqondi nhlobo umnyombo.

3. Indlela yokubala enembile: ukuzinza + ukubuyisela ngezikhathi ezithile

Ngakho, sinquma kanjani ukuthi isikhangiso siyasebenza? Umongo ngamaphuzu amabili:

1. Ingabe umthamo wokubonisana uzinzile?(Kuphela uma ithrafikhi izinzile lapho ukuguqulwa kungabikezelwa)
2. Ingabe izindleko zokubonisana zamukelekile?(Ungavumeli ukushintshashintsha kosuku olulodwa kuthinte ukwahlulela kwakho)

Ukubalwa kwe-ROI kunconywa kakhuluBheka izimbuyiselo kuwo wonke umjikelezo, hhayi nje idatha yesikhathi esifushane. Ngenxa yokuthi umjikelezo wokuthatha izinqumo wama-oda we-To B mude, kungase kuthathe amaviki ambalwa noma ngisho izinyanga ukuthi amakhasimende asuke ekubonisaneni aye ekufakeni i-oda. I-ROI yesikhashana ingase ingabonisi isimo sangempela.

Kuphela ngokubheka yonke imbuyiselo esikhathini eside lapho singakwazi ukubala ngokunembile "izindleko zokubonisana eziphezulu ezithengekayo".

4. Hlukanisa izenzo zokuphromotha mayelana nezinkomba ezibalulekile

Ukukhula kokusebenza akuncikile kusixhumanisi esisodwa sodwa, kodwaUmkhiqizo, ukukhangisa, ukuthengisa kanye nokuxhumana kwamaphuzu amaningiumphumela we.

Okufanele akwenze umphathi ukuhlaziya ukuthi yisiphi isixhumanisi esidinga ukuthuthukiswa kakhulu:

• Umkhiqizo muhle, kodwa inani lemibuzo liphansi? Lokhu kukhomba ukuthi kunenkinga ngamasu okukhangisa nawokukhuthaza.
• Inani lemibuzo lihle, kodwa izinga lokuguqulwa liphansi? Lokhu kubonisa ukuthi amandla okuthengisa kanye nesevisi yamakhasimende awalungile ngokwanele.
• Izindleko zokubonisana eziphezulu kanye ne-ROI ephansi? Mhlawumbe isu lokukhangisa alikhethwanga ngendlela efanele.

Uma singakwazi ukuhlaziya inkinga, singakwazi ukwenza izinqumo ezisekelwe ekucabangeni kwethu.I-ROI ephansi ayinakugwenywa,

5. Umqondo owumongo wokuphromotha: gxila enanini lokubonisana nezindleko

Ku-B nezigaba ezenziwe ngendlela oyifisayo, ingqondo eyinhloko yesu lethu lamanje ithi:Ukulethwa okuzinzile + ukuhlela okuhlakaniphile + ukulawula okunembayo,

Ngokuvamile, asiphishekeli ngamabomu ukukhula kokuqhuma kwesikhashana, kodwa kunalokho sigxila kulokhu:

1. Ingabe umthamo kanye nezindleko zokubonisana zizinzile?
2. Ingabe i-ROI iyonke ingaphakathi kwebanga elamukelekayo?

Uma nje la maphuzu amabili ayisisekelo ezinzile, ukutshalwa kwezimali kungaqhubeka.

6. Ungawandisa kanjani umkhiqizo ngemva kokuba uzinzile? kopisha!

Abantu abaningi bakholelwa ngephutha ukuthi uma umkhiqizo othile uphumelela, kufanele banyuse isabelomali ngobuhlanya. Empeleni, akunjalo.Ivolumu yemikhiqizo ngayinye ezigabeni eziya ku-B/ezenziwe ngendlela oyifisayo ivamise ukukhawulelwa, futhi kunzima ukwenza inzuzo enkulu uthembele emkhiqizweni owodwa.

Isu elilungile lithi:

1. Isakhiwo sezigaba eziningi(Izidingo ezahlukene zamakhasimende, ukufanisa imikhiqizo ehlukene)
2. Ukusebenza kwezitolo eziningi(Khulisa ukumbozwa futhi unciphise ingcindezi yokuncintisana)
3. Amasu amanani amaningi(Izintengo ezihlukene zokuheha amaqembu ahlukene amakhasimende)

Asiphishekeli okuphambili komkhiqizo owodwa, kodwa kunalokho siphishekela i-ROI yomkhiqizo owodwa ukuze sikhulise inzuzo iyonke.

7. Ingabe ingathuthukiswa ngokwengeziwe? Ukuhlukaniswa iziqephu ekugcineni!

Uma ufuna ukuzuza i-ROI eyeqisayo, ungakwaziUkulethwa okuhlosiwe ngesifunda, imboni, nengxenye yemakethe,

njenge:

• Isixhumanisi esisodwa esiqonde esifundazweni(I-Jiangsu, i-Guangdong, i-Zhejiang, njll.)
• Ukulethwa okuhlosiwe ezimbonini ezithile(Ezokwelashwa, Ezemfundo, Ezokukhiqiza, njll.)

Uma kunembe kakhudlwana, i-ROI iyanda, futhi izinzuzo zikhuliswa ngobuningi.

Isifinyezo: Indlela yokuphromotha ye-B/izigaba ezenziwe ngokwezifiso

1. Gxila ezinkomba eziyinhloko: ivolumu yokubonisana, izindleko zokubonisana, nezinga lokuguqulwa kombuzo
2. Ungenzi izinqumo ngokusekelwe ekutshalweni kwezimali nasekukhiqizeni, bheka i-ROI yesikhathi eside
3. Ukuphromotha, ukusebenza nokuthengisa kwakha i-synergy
4. Umqondo owumongo wokukhangisa: ukuzinzisa inani lokubonisana + nokulawula izindleko zokubonisana
5. Ngemuva kokuthi umkhiqizo owodwa uzinzile, isu lokuphindaphinda liyanwetshwa
6. Ukuhlukaniswa okwedlulele ukuthuthukisa i-ROI

Ku-B/izigaba ezenziwe ngokwezifiso ziseyimakethe "yolwandle oluluhlaza".Uma nje umkhiqizo unezinzuzo futhi ukusebenza kungcono kunokontanga, "ukuhlaselwa kokunciphisa ubukhulu" kungafinyelelwa.

Abantu abaningi bayakhonondaI-Taobao, Baidu, kanye nokukhangisa kokugeleza kolwazi kushintsha ngokushesha kakhulu, kodwa akulona yini leli ithuba?

Ukusebenzisa isivinini ukunqoba ukunensa, ukwenza izinhlelo eziqondile, nokusika "amaliki" kontanga kuwukukhetha kwabantu abahlakaniphile! 🚀