Kungani izinkampani ezinkulu zivame ukuqothuka? "Amathuba amancane × ubuningi = isiqiniseko" ikutshela iqiniso!

Kungani izinkampani ezinkulu zinamathuba amaningi okuthi zibe senkingeni njengoba zikhula? Iqiniso elinonya lezwe lebhizinisi lithi: "Amathuba amancane × ubuningi = isiqiniseko" Njengoba umthamo wokuthengiselana, inani lezitolo, nemigqa yomkhiqizo ikhula, izenzakalo ezincane ezingenzeka zizokwenzeka ngokushesha noma kamuva, futhi zingase zibe "ibhomu lesikhathi"!

Lesi sihloko sembula izizathu zangempela zokuthi kungani amabhrendi ehluleka njalo, futhi ikufundisa ukuthi ungazigwema kanjani izinkinga zebhizinisi futhi wakhe imodeli yesikhathi eside futhi ezinzile yokukhula kwebhizinisi!

Wake wazibuza ukuthi kungani ezinye izinkampani ngokusobala zenza kahle zihluleka ngokuzumayo? Kungani amanye amabhrendi ehlala njaloumzuzu obucayiIzinzile njengetshe?

Eqinisweni, i-logic logic ngemuva kwalokhu ilula kakhulu:Uma isehlakalo esinamathuba amancane siphindaphindwa ngenombolo eyanele, ekugcineni sizoba yinto okumele yenzeke.

Izehlakalo zamathuba aphansi: zibonakala zingasho lutho, kodwa empeleni zinamandla ngokwedlulele

Kumathematika, isehlakalo esinamathuba amancane sisho into enamathuba aphansi kakhulu wokwenzeka Ukwenza isibonelo, amathuba okuwina ijackpot uma uthenga ithikithi lelotho angase abe munye kuphela ezigidini.

Kodwa kuthiwani uma uthenga izigidi zazo? Ukuwina umklomelo cishe kuyinto eqinisekile.

Kungokufanayo nasemhlabeni webhizinisi.Amathuba ezinkinga ezenzeka kunoma yisiphi isixhumanisi angase abe phansi kakhulu, kodwa uma ukhulisa inombolo, ukuvela kwezinkinga akuseyona ingozi, kodwa akunakugwenywa.

"Umphumela wovemvane" emhlabeni webhizinisi: lapho isikali sikhulu, ingozi iyanda

Isitolo esincane sinabahlinzeki abambalwa kuphela kanye nomthombo owodwa wezinto zokusetshenziswa Lonke iketango lilula futhi lisobala, ngakho-ke amathuba ephutha aphansi ngokwemvelo.

Kodwa uma lesi sitolo sinwebeka siye ezinkulungwaneni zezitolo, ezinabahlinzeki ezweni lonke noma emhlabeni wonke, futhi umugqa womkhiqizo unwebeka usuka etiyeni lobisi uye kumabhega, inkukhu ethosiwe, u-ayisikhilimu...Isixhumanisi esisha ngasinye sengeza ingozi eyengeziwe.

Umphumela uba ukuthi izehlakalo ezimbi kakhulu ezinamathuba amancane ziba izehlakalo ezingenzeka kakhulu.

Ukuthengisa kwendabuko kwe-Pangdonglai VS: Ubani ongamelana kangcono novivinyo?

I-Pang Donglai, inkampani eyenza abantu abangenakubalwa babe "onkulunkulu", iphumelele hhayi nje ngenxa yenkonzo yayo enhle, kodwa nangenxa yemisebenzi yayo.Inokulawula okwedlulele phezu kochungechunge lokuhlinzeka kanye nezinqubo zokuphatha.

• Kukhona izixhumanisi ezimbalwa ku-supply chain, futhi yonke imikhiqizo ihlolwe ngokuqinile, ngakho-ke asikho isidingo sokukhathazeka mayelana nokwehluleka kwe-"OEM".
• Ukukhethwa kwemikhiqizo kuncane kodwa kuhle, futhi asifuni amanani amakhulu, kodwa ikhwalithi ezinzile kuphela.
• Ukulawula okuqinile kokuqinisekisa ukuthi zonke izixhumanisi zihlangabezana nezindinganiso, ngisho nabasebenziujabuleImizwa ayiyekwa.

Ngokuphambene, izitolo ezinkulu eziningi zendabuko zinezinhlobonhlobo eziningi zezigaba nabahlinzeki, futhi ukulawulwa kwekhwalithi yabo akukho endaweni, ngakho-ke amathuba okuqothuka aphakeme ngokwemvelo.

Ukuzethemba komkhiqizo: Uma uwa, bangaki abantu abakukhalelayo?

Ibhrendi yeqiniso ayincikile ekuvumelaneni kosaziwayo noma emvuzweni yokumaketha yesikhashana, kodwa kunalokho ekuqongeleleni amazwi omlomo isikhathi eside.

Lapho uhlaselwa futhi unyundelwa, ingabe kunenqwaba yabantu abasukumayo ukuze bakukhulumele?

Lapho uhlangabezana nenkinga, ingabe ukhona ozimisele ukuqhubeka nokukweseka futhi afake ngisho nezingozi ngenxa yakho?

Lapho uwa, ukhona yini umuntu okuzwela ngempela?

Uma impendulo inguyebo, khona-ke siyakuhalalisela, uzuze ukumaketha kweqiniso.

Ngokuphambene nalokho, uma inkampani ingathembela kuphela enzuzweni yethrafikhi, isebenzise imali ekukhangiseni, imeme osaziwayo, futhi ithole osaziwayo be-inthanethi ukuze bakhangise ngemikhiqizo yayo, kodwa ingenakho ukusekelwa ngabasebenzisi abaqotho, uma ithrafikhi isinyamalele, umkhiqizo uzonyamalala.

Kungakho amabhrendi kudingeka athathe izinyathelo eziqinile kunokuba akhule ngokungaboni.

Isimangaliso sochungechunge lokuhlinzekwa kweMixue Ice City: ukwakha umsele oqinile womkhiqizo

Impumelelo ye-Mixue Bingcheng ayikho nje ngenxa yokushibhile kwayo, kodwa futhi nangenxa yesu layo le-supply chain.

• Khulisa owakho ulamula futhi wakhe imboni yakho, lawula izindleko nekhwalithi kusuka kumthombo futhi unganciki kubahlinzeki bezinkampani zangaphandle.
• Ukwenza kahle ngokwedlulele komkhiqizo owodwaNakuba umugqa womkhiqizo ucebile, isigaba ngasinye sinokulawula okuqinile phezu kochungechunge lokuhlinzeka.
• I-Scale Effect, amashumi ezinkulungwane ezitolo ezweni lonke asekela ukuthenga okukhulu, anciphisa izindleko futhi aqinisekise izilinganiso zenzuzo.

Kungakho amabhrendi amaningi “alandela inkambiso” ye-Mixue Bingcheng agcina ewile - ayengenalo olwawo uchungechunge lokuhlinzeka futhi ayengathembela kuphela kubahlinzeki bangaphandle Uma sekunenkinga ngochungechunge lokuhlinzekwa kwempahla, uphawu lwaphela.

Lokhu kuqinisekisa futhi: izehlakalo ezinganamathuba amancane × ubuningi = ukwenzeka okuthile.

Indlela yokunciphisa ingozi "yokuqhuma okungenakugwemeka"?

1. Ungandi ngokungaboni, gxila ezigabeni ezibalulekile

Ekuphishekeleni ukukhula, izinkampani eziningi zenza noma yini eyenza imali, kodwa zigcine seziphenduke "ujack of all trades and master of none" futhi zenza amaphutha yonke indawo.

Yakha uphawu,Kungcono ukungena ujule esigabeni esisodwa kunokuzama konke.

2. Ukulawulwa kwe-Supply chain kuwumgogodla womkhiqizo

Uma ungeke ukwazi ukulawula uchungechunge lwakho lokunikezela, khona-ke umkhiqizo wakho akusiwo owakho, kodwa owomphakeli wakho.

Kuphela ngokulawula izixhumanisi ezibalulekile kanye nokunciphisa ukuncika lapho singakwazi ukwehlisa amathuba "okuqhuma".

3. Izinkinga zekhwalithi zihlala “ziwumugqa wempilo nokufa” webhizinisi

Yakha uphawu,Isehlakalo esisodwa esibi sidinga izehlakalo ezinhle eziyi-10 noma eziyi-100 ukusivala.

Indaba yokuphepha kokudla ingase ibangele abathengi ukuthi bangabe besakwethemba impilo yabo yonke.

Angesabi ukuhamba kancane, ngesaba ukugingqika.

Isiphetho: Iqiniso lebhizinisi, isidingo esingenakugwenywa

Alikho ibhizinisi kulo mhlaba eliqinisekisiwe ukwenza inzuzo, futhi konke ukwandiswa kuhambisana nezingozi eziphakeme.

Uma ungalawuli ukwenzeka kwezehlakalo ezinamathuba amancane, uvele ubeke isisekelo sokuqhuma okuzayo.

Ebhizinisini elihlakaniphile, impumelelo ayinqunywa ukuthi ubani ongagijima ngokushesha, kodwa ngubani ongaphila isikhathi eside.

Amathuba amancane × ubuningi = isenzakalo esithile. Lena akuyona nje ifomula yezibalo, kodwa futhi umthetho waphakade emhlabeni webhizinisi.