Izinto ezibalulekile zokuphatha iqembu: akukho okusekelwe ekusebenzeni, awekho amabhonasi, makudalulwe imfihlo yokusebenza okuzinzile.

Yeka ukugxila ezinkuthazweni zokusebenza! Lesi sihloko sembula ngokujulile ukuthi aEzentengiselwanoUbasi akathembele kanjani ekusebenzeni noma kumabhonasi, kodwa uthembele ekuhlakanipheni kokuphatha kuka-Kazuo Inamori ukuze avumele iqembu ukuthi lifinyelele ukusebenza kahle futhi liphinde ukukhula kabili.

Indlela yokuphatha yangempela nephumelelayo empeleni incike kuphela ezintweni ezimbili: "ukwenza okufanele nokusebenzisa abantu abalungile". Chofoza manje ukuze ubone ukuthi kwenziwa kanjani!

Ingabe futhi ucabanga ukuthi imfihlo enkulu yabaphathi “iwukukhokha ngokwanele futhi wenze abasebenzi basebenze kanzima ngokwanele”?

Akulungile, akulungile neze!

Nami ngangicabanga kanjalo, kodwa ngagcina ngilahlekelwe unkosikazi kanye nebutho.

Ukusebenza akuyona yonke into. Ukuqasha abantu abangalungile kuyinhlekelele yangempela.

Abanye abaphathi, abanephupho le-e-commerce ezinhliziyweni zabo, bafunge ukuthi bazosebenzisa indlela yokuphatha "yokusebenza okuphezulu, ukubuyisela okuphezulu".

Ikhomishini? ube!

ibhonasi? abaningi!

Ukwabelana ngenzuzo? Kwenziwe!

Ekuqaleni, izisebenzi zazikhuthazeke kakhulu futhi zijabule, zicabanga ukuthi bathole "umshini onyakazayo ongapheli" wokukhula kwenkampani.

Uyini umphumela? Esikhathini esingaphansi konyaka, iqembu lahlakazeka, amalungu abalulekile ahamba, futhi abanye abantu baze baqala ukudlala "imidlalo yezinombolo" ukuze bathole amakhomishini amaningi, bazingcwabe ngempela.

Ngesikhathi ngikhala futhi ngisula izinyembezi, ngabona incwadi kaKazuo Inamori.

Indlela ka-Kazuo Inamori: Ngaphandle kokunikeza inkuthazo, ungadlulela empumelelweni?

Abantu abaningi bazizwa bedidekile lapho beqala ukuzwa uKazuo Inamori ethi “Asikho isidingo semihlomulo, vele ukhokhe iholo elinqunyiwe”.

Ini? Ingabe abasebenzi bangasebenza ngaphandle kwamabhonasi? Uyadlala!

Uma usekupheleni kwentambo yakho ngalesi sikhathi, ungase uphoqeleke ukuthi uzame zonke izindlela ezingenzeka.

Kodwa-ke, bayikopisha ngokuphelele indlela ka-Inamori futhi iminyaka emibili, bonke abasebenzi bathola amaholo angashintshi, kungekho amabhonasi okusebenza, akukho miklomelo noma izinhlawulo ze-KPI, ngisho nezimvilophu ezibomvu zokuphela konyaka zazizincane ngokudabukisayo.

Qagela?

Inkampani ayizange iwe, kodwa yazinza!

Ngaphandle kwezinzuzo, ingasekelwa kanjani inkampani ye-e-commerce?

Uma ngikhuluma iqiniso, nganginovalo kancane ekuqaleni.

Uma kungekho mholo onikezwayo, ngabe abasebenzi bazovele bayeke? Ingabe izohluleka?

Kodwa okumangalisayo yikuthi umoya weqembu awuzange wehle.

Baqala ukuxhumana ngokuqhubekayo, ukuxoxisana, nokugxila "ekwenzeni izinto."

Akungenxa yemali, kodwa ngoba bayakwazi ukubona umthelela imizamo yabo yansuku zonke enawo ebhizinisini.

Ukusebenza akuwona umnyombo wokuphatha. Kulapho isiqondiso singalungile lapho kufanele "sigqugquzele" ngokuphelelwa yithemba.

Kamuva, i-KPI ne-OKR yethulwa, hhayi ngenjongo “yokusebenza kuqala”, kodwa ukuze kulinganiswe “izinto ezifanele”.

Abaphathi be-E-commerce, yekani ukusebenzisa "ukusebenza" njenge-panacea!

Kufana nomphathi owenza ama-yuan ayizigidi ezingu-2000 ngonyaka eze azobonisana nathi. Ube nenkinga iminyaka eminingana ngoba akakwazanga ukugqobhoza futhi ucabanga ukuthi yingoba uhlelo lokugqugquzela alwenziwanga kahle.

Kuthe uma sixoxa sathola ukuthi inkinga yakhe bekungekhona nhlobo ukusebenza kahle.

Bazibekela umgomo ongalungile!

Izinjongo zokuthengisa nenzuzo kuphela ezibekwa njalo ngenyanga. Ngenxa yalokhu, abasebenzi bangena shí emijahweni yesikhashana futhi bazame konke okusemandleni abo “ukukhuthala”, kodwa bagcine benza izinto eziningi ezizuzisayo esikhathini esifushane kodwa eziyingozi esikhathini eside.

Indlela yokulondoloza le nkampani?

Kwasikiselwa ukuthi babe nomhlangano olula ngokukhethekile.

Kwakungekho kukhulunywa ngemali noma ukusebenza, kunezinkinga ezintathu kuphela:

1. Ingakanani ithrafikhi eyengeziwe ongayengeza ngalesi sixhumanisi?
2. Isikhundla sakho singakuthuthukisa kangakanani ukuguqulwa?
3. Mingaki imikhiqizo emisha ongayikhiqiza?

Sishintshe "ithagethi yokuthengisa" yaba "ithagethi ekhulayo".

Wonke umuntu ngokuphazima kweso wadedela ingcindezi "yokuzuza ukusebenza" futhi izingqondo zabo zasebenza.

Ngemva kwesigamu sehora, kwavela izindlela ezintsha njengeziphethu, futhi ukusebenza kahle kwaba ngcono ngaphezu kokuncane.

Sitshele umphathi wethu: "Uma nje siqhubeka nokugxila ekukhuleni, ngeke kube yinkinga ukwandisa inzuzo yethu ngo-3% ezinyangeni ezi-6 kuya kwezingu-50."

Ukuqasha abantu abalungile kubaluleke kakhulu kunokukhokhela imali.

Phakathi nenqubo yokubonisana nabaphathi, sithole ukuthi inkinga evamile yabaphathi abaningi be-e-commerce akukhona ukuntuleka kwezikhuthazo, kodwa "ukuqasha abantu abangalungile."

Uma uqasha umlimi ongakwazi ukumba imigodi, noma ngabe usebenzisa umanyolo ongakanani, ngeke akwazi ukutshala imifino emihle.

Uma uvumela umuntu odalile ukuthi agqolozele isipredishithi usuku lonke, uzowa kuphela, angakhuli.

Ukuphatha kwangempela wukubeka abantu abafanele ezikhundleni ezifanele futhi ubayeke benze izinto ezifanele.

Umsuka wokuphatha ibhizinisi, hhayi umbukiso wesistimu ehhovisi

Kungani ngihlala ngigcizelela ukuthi “ukuqala ebhizinisini”?

Ngenxa yokuthi inkampani ayikhuli ngokwethembela ezinhlelweni zakwa-HR, ikhula ngokuthembela ebhizinisini!

Ukufingqa umusho:

"Ukusebenza kuyithuluzi elisiza abasebenzi ukuthi basebenze kahle, futhi akuyona injini yokukhulisa ibhizinisi."

Uma isiqondiso singalungile, noma ngabe ukusebenza kunamandla kangakanani, usagijima ubheke eweni.

Uma isiqondiso silungile, sisekhona isikhathi sokusilungisa ngisho noma senziwa kancane.

Kuyini ukusebenza? I-accelerator nje, hhayi isondo lokushayela!

Ukusebenza kuhle kakhulu kuyidivayisi "ye-throttle" engasheshisa kodwa ingacacisi isiqondiso.

Uma uthatha umgwaqo okungewona, uzoshaya udonga uma unyathela i-accelerator.

Ingqikithi yokuphathwa kwe-e-commerce akukaze kube ukuthi ubani ogijima ngokushesha, kodwa ubani ogijima kahle.

Ngakho-ke, lapha kufanele sishaye ngesando ebhodini futhi sigcizelele amaphuzu alandelayo:

Ungaphinde udukiswe "ukusebenza kahle".

Okokuqala cacisa isiqondiso sebhizinisi kanye nengqondo yokuqasha abantu ngaphambi kokukhuluma nge-KPI ne-OKR, ngaphandle kwalokho kuyoba ukukhuluma okungenalutho.

Isifinyezo: Izinto ezi-3 abaphathi be-e-commerce okufanele baziqonde

• Okokuqala, ukusebenza akuyona yonke into, isiqondiso sibaluleke kakhulu kunemivuzo.
• Okwesibili, ukuqasha abantu abafanele kubaluleke kakhulu kunokubanika imali. Abantu abangalungile abenza izinto ezifanele = bamoshe isikhathi.
• Okwesithathu, abaphathi kufanele bakhe amasu mayelana nezinjongo zebhizinisi futhi bangasebenzisi amasistimu njengesihlangu.

Ukuphatha kuyintoIfilosofi, hhayi ithuluzi le-punch card

Abantu abaningi babheka ukuphatha njengenqwaba yama-SOP namafomu okuhlola, kodwa empeleni, lokho kumane nje kuyisimo esingaphandle.

Ukuphatha okusezingeni eliphezulu ngempela ukucolisiswa kokuqonda kanye nokubonakaliswa kwefilosofi yezamabhizinisi.

Udinga ukuba nombono kanye nokuqonda, futhi kufanele ube nesibindi sokuphula isimiso futhi ulolonge kabusha isiqondiso.

Njengoba uKazuo Inamori esho: "Ingqikithi yokuphatha iwukuholela abantu ukuba baphishekele izinto ezifanele ndawonye."

Ngakho-ke, yeka ukugqolozela ishadi lokusebenza bese ubheka phezulu naphambili - ingabe abantu bakho nezinto zakho zilungile?

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Ngethemba ukuthi wonke umphathi we-e-commerce angaba isazi sefilosofi sebhizinisi kunokuba isigqila samafomu.