Izinkampani ze-e-commerce zingawabamba kanjani amathuba kumapulatifomu amasha nemikhiqizo emisha? Indaba yangaphakathi yokuthi imisebenzi yanqoba kanjani “impi entsha” yembulwa ngokugcwele!

Ngifuna ukwazi ukuthi kungani abaningi kangakaEzentengiselwanoIqembu liyahluleka ukusebenzisa ithuba lenkundla entsha? Lesi sihloko siveza isu langempela lokulwa "lezandla ezindala ezilwa izimpi ezintsha nezandla ezintsha ezithatha amaphrojekthi amadala". Ngokuhlukanisa indlela yokusebenza yeqembu nokusebenza, ukusebenza kungaqhuma kakhulu. Kukuthatha isinyathelo ngesinyathelo ukuqaqa umqondo wama-oda aqhumayo!

Uke waqaphela ukuthi izinkampani eziningi ze-e-commerce zibambeke embuthanweni ononya:

Amapulatifomu amasha nemikhiqizo emisha ilokhu ivela, futhi konke kubonakala sengathi "izimakethe ezisezingeni lezigidigidi" kanye "nezabelo ezishisayo", kodwa azikwazi ukuncintisana nabanye!

ngani?

Inkinga akukhona ukuthi awekho amathuba, kodwa ukuthi abantu abaningi abakwazi ukuwabamba!

Inani lesipiliyoni somuntu omdala liphumile emashadini, kodwa ligcina libambelele ebhizinisini elidala?

Wake wezwa isisho?

"Amadoda amadala alwa izimpi ezintsha, amadoda amasha agada ama-turf amadala."

Ingabe lo musho uzwakala unengqondo?
Abasebenzi abadala banolwazi oluthe xaxa futhi bayakwazi ukulwa, ngakho mabangene ezimpini ezintsha; ngokuqondene nabasebenzi abasha, bangaphatha ibhizinisi elidala futhi bafunde ngenkathi besebenza, babulale izinyoni ezimbili ngetshe elilodwa!

Kodwa ekusetshenzisweni kwangempela, kuvame ukuhluleka.

Abaphathi abaningi bangitshela lokho

"Ikhehla lethu alifuni nhlobo ukulwa impi entsha!"
“Abafikayo abakwazi nokuhambisana nabadlali abadala bese benza isiphithiphithi.

Kuzwakala kunengqondo, akunjalo?
Kodwa uma ungakwenza lokhu, ungakwenza kahle kakhulu.
Yini imfihlo?

Ukusebenza akuyona impi yomuntu oyedwa, kodwa impi ehlangene yeqembu labantu!

Senze indlela ebizwa ngokuthi——

Uhlelo lwethimba lokusebenza.

Kusho ukuthini?

Kalula nje, "u-opharetha omdala" akasasebenzi yedwa, kodwa usebenza njengeqembu elincane elinabasizi abathathu noma abane.

Ungakwazi yini ukuzuza ukuthengiswa kwesigidi esingu-100 ngenyanga uwedwa?

Akukuningi kakhulu ukwakha iqembu elincane futhi wenze izigidi ezintathu noma ezine ngenyanga!

ngani?

Ngoba udinga kuphela ukubamba isiqondiso, usethe isu, futhi enze isinqumo. Okunye ukusetshenziswa, ukuqaliswa komkhiqizo omusha, isevisi yekhasimende, nokuhlaziywa kwedatha konke kungahlukaniswa.

Kungani abantu abadala bengalwa izimpi ezintsha? Ngoba akusadingeki athwale imisebenzi eminingi kangaka!

Ngomsizi weqembu, asebekhulile banamandla nekhono lokuhola iqembu ukuze ligijimele "ezweni elingenamuntu" lamapulatifomu amasha nezigaba ezintsha.

Kuthiwani ngediski elidala?

Abasizi okukhulunywe ngabo manje empeleni sebeneminyaka eminingi besebenza nasebekhulile futhi abayona inkinga ekusingatheni izinkinga, amakhasimende, nemisebenzi.

Ngisho nabasizi abaningi bathole amakhono "okusebenza ngokulinganayo" futhi bangakwazi ukulawula izinto ngokwabo!

Ngalesi sikhathi, abantu abadala bangaqhubeka ngokukhululeka, futhi abasanda kufika (abasizi) bangathatha ithuba lokukhula.

Ukuxhumana phakathi kokudala nokusha kuwukuqhubekela phambili kwemvelo!

Inkundla entsha yempi enamandla aphindwe kashumi? Umnyango omusha ususunguliwe!

Kwesinye isikhathi sihlangana namaphrojekthi amasha "anokukhula okuqhumayo" esingasho ukuthi anamandla aphindwe kashumi.

Yini okufanele ngiyenze ngalesi sikhathi?

Khipha abantu abadala kanye nethimba ndawonye, ​​misa umnyango omusha futhi wakhe kabusha isakhiwo!

Ngale ndlela, indoda endala ayithwali inqwaba yemithwalo emidala ukuze ilwe impi entsha, kodwa:

Yakha kusukela ekuqaleni, qala ku-zero, bese ungena!

Umphumela wale ndlela yilokhu:

Ithimba elilungele ukulwa "lakopishwa" ngaphakathi, futhi liqhubekile lethula amasheya amasha futhi liphindaphinda, lenza i-flywheel yokukhula komchazi.

Kuzwakala kuhle, kodwa imali ivelaphi?

Indlela yokusebenza nayo iyamangalisa!

Sinomthetho ikakhulukazi "omelene nobuntu":

Ukusebenza kanye nomholo kwehliswe ngokuphelele.

Ithini incazelo?

Ukuthi wenza kahle noma cha akunqunywa ukuthi uthengisa kangakanani, kodwa ukuthi wenza kanjaniIkhono, kungakhathaliseki ukuthi "banekhono lokwakha iqembu", "ikhono lokukopisha", "namandla okwandisa indawo".

Abantu abaningi bayabuza:
"Uma unganikezi amakhomishini ngokusebenza, ngubani ongavuma ukusebenza? Akukhona yini lokhu okuphambene nobuntu?"

Ngiyakutshela,Sikwenzile, futhi sikwenze ngempumelelo enkulu.

Ngoba sikholelwa ukuthi abantu abaqhutshwa "amaholo omsebenzi" kodwa "ngomthwalo wemfanelo + umuzwa wokufeza + amathuba okuthuthukiswa."

Ngalo mshini, singabeka ngesibindi abantu abangcono kakhulu benkampani ezinkundleni zempi ezinzima kakhulu, esikhundleni sokubavalela endaweni ezinzile "njengezikulufu eziphezulu."

Ozakwethu abafike bezovakasha bathe le nto ayinakwenzeka. Ngashaywa ngempama ngemva kokuyisebenzisa!

Abaphathi abaningi abavela embonini efanayo beza ukuzovakashela futhi amehlo abo avuleke:

"Bafo aniyitholi ikhomishini njengo-opharetha? Kungani nisebenza kanzima kangaka?"

Asizange sichaze sabavumela ukuthi bazame.

Ngemva kokuyizama inyanga eyodwa noma ezimbili, wonke umuntu wathi yayimnandi ngempela.

Bathole ukuthi imisebenzi enamandla ngempela ayiqhutshwa "izinzuzo zebhonasi" kodwa "indlela yenhlangano + yokubunjwa kwesiko + uhlelo lokugunyaza."

Izinkampani ze-e-commerce ezinamandla ngempela zithembele kumasistimu, hhayi amaqhawe

Izinkampani eziningi ze-e-commerce ezincane neziphakathi zisasesigabeni "sokuthembela kubantu abanamakhono ukuthi bazisekele".

Inkundla nesigaba konke kusetshenziswa umuntu omkhulu.

Uma lo muntu ehamba, ibhizinisi lizowa!

Kepha inkampani enempilo ngempela incike ezinhlelweni ukuthi zisebenze, izindlela zokushayela, kanye nokuphindaphinda ukuze ikhule.

Njengokulwa nempi, ayincikile kujenene oyedwa onamandla, kodwa ibutho lonke, ukuhlelwa kwezinto, imigqa yokuhlinzeka, kanye nohlelo lomyalo.

Ukufingqa, izinkampani ze-e-commerce zingawabamba kanjani amathuba amasha?

okokuqala,Ungasebenzisi umuntu oyedwa ukulwa impi entsha, yakha "ithimba lokusebenza" ukuze wandise amandla okulwa omuntu oyedwa.
okwesibili,Abantu abadala mabanwebe insimu, nabasanda kufika (abasizi) bakhule futhi bavuthwe eqenjini elidala.
okwesithathu,Uma impi entsha ikhombisa amandla amakhulu, hlukanisa ngokushesha amaqembu azimele futhi ugxilise izinsiza ukuze uqalise ukuhlasela okuqinile.
okwesine,Phula amaketango omqondo "oxhumene nokusebenza" bese ufaka esikhundleni "sezisusa zomuntu ngamunye" ngezindlela zesistimu.
okwesihlanu,Yakha ibutho lensimbi lemisebenzi elikwazi ukulwa futhi liphindaphinde, kunokuthembela kubantu abambalwa abanekhono ukuze baqhubeke nokubonakala.

Ikusasa le-e-commerce ngeke libe ngelamaqhawe ngamanye, kodwa libe yinzuzo yesikhungo

Umncintiswano we-e-commerce wesikhathi esizayo ngeke usaba mayelana nokuthi ubani ohamba ngokushesha, onemisebenzi engcono, noma onethrafikhi eyengeziwe.

Kunalokho, kumayelana nokuthi ubani ongasebenzisa indlela ehlelekile yokuphindaphinda ukusebenza okukodwa kokuyishumi, bese kuba umnyango owodwa kweyishumi.

Lena impi yamakhono enhlangano.

Ukulibeka ngembaba elokuthi, akuzona ukusebenza okuliwayo, kodwa “uhlelo” lwenkampani olulwayo.

Uma usabambeke esigabeni sokuthi "osebenza okuningi uthola okwengeziwe", khona-ke umiselwe ukulwa izimpi ezincane kuphela futhi wenze inzuzo yesikhashana.

Kodwa uma ufuna ukwenza ibhizinisi lesikhathi eside, kufanele:

Khulula abantu ngabanye, guqula abantu ube amagiya ohlelweni, futhi wakhe umshini wenhlangano okwazi ngempela ukudlala iqhwa.

Ngoba amathuba esikhathi esizayo angawalabo abafuna ngempela "ukukhula ngokuhlelekile"!