Iluphi uhlobo lwamabhizinisi enza imali eningi manje? Ukuhlaziywa kwemodeli ye-e-commerce enenzuzo kakhulu njengamanje, elungele bonke abafuna ukubuya!

Lapho ngibona labo baphathi besho izinto ezingathi sína namehlo abukhali, ngabona ukuthi babezele ukuze bathole izimpendulo.

Babefuna ukwazi ukuthi: "Yiliphi ibhizinisi elinenzuzo kakhulu njengamanje?"

Lokhu akuyona inkinga, kodwa isignali: kungenzeka ukuthi usendleleni engalungile.

Manje ngizokubeka lokhu obala—ngizokutshela ngaphandle kwesethulo ukuthi ubani inkosi yangempela eyenza imali.

Abathengisi bamavidiyo amafushane nabathengisi bemingcele bavuna inzuzo ngobuhlanya

Eqinisweni, eminyakeni yamuva nje ngibone abathengisi abaningi kakhulu ePinduoduo, eTaobao , naseTmall, ngisho nalabo asebefinyelele esicongweni, abavame ukwenza imali encane kuphela.

Kuthiwani ngabathengisi be-Pinduoduo? Imali engenayo yonyaka yezinkulungwane ezingamakhulu ambalwa isivele ibhekwa njengenhle.

Umthengisi omncane? Uma ukwazi ukuhola isigidi noma ezimbili ngonyaka, kufanele umbonge ngempela uNkulunkulu.

Kodwa uyafuna ukuzwa ngabathengisi bamavidiyo amafushane? Bavame ukukhiqiza imali engenayo eyizigidi ezi-500 noma eziyi-1000, futhi akuyona eyodwa kuphela, yinqwaba yabo.

Kuthiwani ngabathengisi abawela umngcele? Okufanayo kuyiqiniso. Uma ukwenza kahle, khetha imikhiqizo efanele, futhi ube ne-chain supply chain, ukwenza imali kuzoba lula kakhulu kunase-China.

Ongakuboni yimali enkulu ngempela.

I-Pinduoduo "ingabantu abavamileEzentengiselwano”, amavidiyo amafushane “awumdlalo wokuthi abantu abambalwa bacebe ngokushesha”

Ingabe kulula ukwenza i-Pinduoduo? Kulula ukwenza.

Umngcele uphansi, ukuncintisana kunolaka, futhi inzuzo incane.

Kufana nokuvula isitolo esithengisa izinto. Wenza imali ngokushesha futhi abantu abaningi beza, kodwa wenza amasenti ambalwa kuphela ku-oda ngalinye, futhi kuyimali ezuzwe kanzima.

Abathengisi bamavidiyo amafushane bafana nalabo abahlela amakhonsathi. Bangakhiqiza ukuthengiswa kwezigidi ngokusakaza okubukhoma okukodwa.

Uyazi ukuthi yini eyayimangalisa kakhulu? Insizwa eyayenza amavidiyo ngezolimo, izindawo zasemakhaya, kanye nabalimi yasebenzisa ulimi lwasemaphandleni ukuchaza impilo yasemakhaya futhi yathengisa amasoseji namaqanda azimele eceleni. Yathola ama-yuan angaphezu kwezigidi eziyisishiyagalombili ngobusuku obubodwa.

I-Cross-border e-commerce yenza ingcebo ngasese, futhi ungase ungayiboni

Ucabanga ukuthi i-e-commerce ewela umngcele ikude?

Eqinisweni, izingubo eziningi ozigqokile, amakesi omakhalekhukhwini owasebenzisayo, nezinkophe zamanga ozigqokile zithengiswa e-Europe nase-United States ngabathengisi basekhaya baseShayina, bese kuphinde kuvele empilweni yakho.

Abanye abathengisi abaqale amabhizinisi abo ezinkundleni ezifana neTikTok Shop, i-Amazon, ne-Temu bangazuza imali engenayo efinyelela ku-8 ngonyaka , kuyilapho usabhekene nobunzima bokuthola izibuyekezo ezimbalwa.

Imithetho yomdlalo yokwenza imali isibhalwe kabusha

Usacabanga ngokuncintisana ngentengo? Ukuncintisana kwezokuthutha? Qhudelana ngokusebenza kahle kwamakhasimende?

Vukani, le bekuyindlela ye-e-commerce eyenziwa ngayo eminyakeni eyi-10 edlule.

Silwelani manje?

Qhudelana ngokuqukethwe, ithrafikhi, kanye nezinzuzo ze-algorithm.

Noma ubani ongaba umpetha wokuqukethwe angathatha isikhwama semali somsebenzisi ngokuqondile esikrinini seselula.

Noma ubani ongakwazi ukulawula i-algorithm angathola ithrafikhi enconyiwe yenkundla futhi enze imali ngayo ngokuqhubekayo.

Ingabe ufuna ukwenza imali enzima noma imali ehlakaniphile?

Asikwesabi ukukhathala, kodwa asikwazi ukuba njalo “ngabasusi bezitini”.

Kufanele uzibuze - Ingabe lokhu engikwenzayo kuyithrekhi okuhloselwe ukuxhashazwa ngayo?

Uma ubona abanye bethola izigidi kalula ngenyanga, kuyilapho wena usebenza kanzima futhi usalahlekelwa yimali ekukhangiseni, akufanele yini ucabange ngokuthi sekuyisikhathi sokushintsha indlela yakho?

Izinyathelo ezintathu zokuguqula kusuka ku-"e-commerce coolie" ukuya "kumdlali wethrafikhi"

1. Shintsha indlela ocabanga ngayo ngeplatifomu yakho : Ungagxili nje kumapulatifomu ambalwa e-inthanethi aseShayina. Yandisa umbono wakho—iTikTok, i-Amazon, i-SHEIN—amapulatifomu amaningi asevele ekhulule imikhawulo yawo; kumane kuyindaba yokuthi uyangena yini ohlelweni.

2. Yakha amakhono okudala okuqukethwe : Ukuthwebula amavidiyo akukona okwabantu abadumile kwi-inthanethi kuphela; labo abathengisa imikhiqizo kudingeka bakwazi ukuxoxa izindaba. Uma ungakwazi, funda. Ungavumeli ikhamera ibe yisithiyo sokwenza imali eningi.

3. Ukwakha Imodeli "Yomkhiqizo Ophazamisayo + IP" : Amabhizinisi esikhathi esizayo ngeke abe abathengisi bezimpahla nje kuphela, kodwa kunalokho abe yinhlanganisela yabadali bokuqukethwe, abaklami bemikhiqizo, kanye nabakhi bemikhiqizo. Umkhiqizo ophumelelayo kanye nobuntu obuhlukile usebenza kangcono kunanoma yiliphi inani lokukhangisa.

Osomabhizinisi abahlakaniphe kunabo bonke engake ngahlangana nabo yilabo “abashaya i-job-hop”.

Labo abebesebenza eTaobao manje sebedayisa imikhiqizo ngamavidiyo amafushane.

Labo abebesebenzela iPinduoduo manje sebeshintshele ebhizinisini eliwela umngcele neTikTok Shop.

Kuthiwani ngalabo abangakazimisele ukuguquka? Kuphakathi kokuthi "baphila ngemali enkulu yabo endala" noma "baqeda i-inventory yabo".

Kufana nokuthi usasebenzisa i-Nokia ukudayela, kuyilapho abanye sebevele basebenzise inkokhelo ye-Apple yokuqaphela ubuso.

Indlela yangempela yokwenza imali iwukuba nesibindi sokuzama futhi wehluleke futhi ushintshe amathrekhi ngesikhathi

Ukwenza imali akuncikile ekuphikeleleni, kodwa ekuqondeni.

Ungasebenza ku-e-commerce iminyaka eyi-10, kepha uma isiqondiso singalungile, uma usebenza isikhathi eside, uzophambukela phambili.

Siphila enkathini egcwele izimoto. Uma ungakuqondi okuqukethwe, ulindele ukufa.

Umngcele owela umngcele uyindawo; amavidiyo amafushane traffic; inhlanganisela yakho kokubili isizukulwane esisha "injini yokwenza imali".

Kafushane: Uma ungashintshi indlela ocabanga ngayo, ungabuka kuphela abanye benza imali

• Eyenza imali eningi manjeAbathengisi bevidiyo abafushaneKanyeAbathengisi bemingcele；
• Izinkampani zendabuko ze-e-commerce ezifana ne-Pinduoduo ne-Tmall zinamathuba amancane okwenza inzuzo;
• Imali yangempela yenziwaUkuthengisa okuqhutshwa okuqukethwe；
• Uma amabhizinisi efuna ukunqamula ibhodlela lenzuzo, kufaneleShintsha ithrekhi ngokucophelela,

Lokhu akuwona umkhuba, lokhu kuyiqiniso. Lona akuwona umbuzo wokuzikhethela, kodwa indaba yokuphila nokufa.

Kuyoze kube nini ungabaza? Abanye sebegijime amakhilomitha ayishumi.

Thatha isinyathelo manje futhi wenze imali ibe yingxenye yendlela yakho yansuku zonke, hhayi iphupho.