Kungani izinkampani ze-e-commerce zingadingi isikhundla somphathi jikelele? Impendulo ingase ikumangaze!

Ubani othi uma inkampani isiba nkulu, kumele iqashe "umphathi jikelele" ukuthi aphathe? Lo mbono uphelelwe yisikhathi ngempela!

EzentengiselwanoAkuyona ibhizinisi lendabuko, ungasebenzisi izindlela ezindala ukwelapha izifo ezintsha

Kungani amabhizinisi endabuko edinga abaphathi abajwayelekile? Ngoba lokho aIsezingeni eliphezulu futhi iyaphindaimodi.

Imikhiqizo izinzile, izinqubo zicacile, abantu baphatha abantu futhi izinto zilawula izinto, futhi umphathi jikelele ufana nomsebenzisi ohlela yonke into.

Kodwa kuthiwani nge-e-commerce? Uke waqaphela?Ijubane le-e-commerce lishesha njenge-roller coaster?

Zolo lokhu ubudayisa izinto zobuhle, namhlanje uthole ukuthi amathoyizi asemfashinini ayathandwa, kusasa uyaqala futhi ukuhlelaAIImikhiqizo ye-peripheral.

Ingabe usafuna ukuthola umphathi jikelele "wendabuko" ozophatha sonke isimo ngalesi sikhathi?

Lokho kufana nokucela umuntu olungisa iwashi lakudala ukuthi ayale ukwethulwa kwerokhethi. Kuzwakala kuyingozi kakhulu.

Iqiniso linonya: Awukwazi ukuthola “umphathi jikelele we-e-commerce” ofanelekayo.

Abaphathi abaningi be-e-commerce bathi: Angisakwazi ukukwenza, ngikhathele kakhulu, ngifuna ukuthola umphathi jikelele ozongisiza.

Inkinga iwukuthi, ungakuthola lokhoQonda ibhizinisi, abasebenzi, izitayela, izinqubo, kanye nezibophoI "Hexagonal Warrior"?

Uma ngempela umthola umuntu onjalo, bekungeke yini kube kuhle uma engase aqale ibhizinisi lakhe? Kungani kufanele ngikusebenzele?

Noma ngabe uqashe lowo obizwa “ngomphathi jikelele we-e-commerce” oneholo eliphezulu, ucabanga ukuthi angaqala ngaso leso sikhathi?

Ingabe uyasiqonda isigqi somkhiqizo wakho? Uyasiqonda isiko leqembu lakho? Ingabe uyaluqonda ushintsho emithethweni yesikhulumi?

Kufana nokucela umdlali we-NBA ukuthi adlale eNdebeni yoMhlaba.Inamandla, kodwa ayikatholakali nhlobo.

Noma eyithola kodwa angeke akwazi ukuyenza kahle.

Kungani? Ngoba ubunzima be-e-commerce abukho nje “ngokuphatha abantu”.

Ucabanga ukuthi inkinga ukuthi iqembu alilaleli futhi liyehluleka ukwenza kahle, ngakho-ke udinga ukuqasha ubhuti omkhulu ukuba aphathe?

Khona-ke awunangqondo kakhulu.

Izinselelo ezinkulu ze-e-commerce yilezi:Ukushintsha nsuku zonke!

Imithetho yenkundla iyashintsha, okuthandwa ngabasebenzisi kuyashintsha, ukungena kwethrafikhi kuyashintsha, futhi izimbangi nazo ziyashintsha.

Uduma namuhla ngokusakaza bukhoma, kodwa igumbi lakho lokusakaza bukhoma lingase livinjwe kusasa.

Ungaphumelela namuhla ngokunikeza amanani aphansi, kodwa kusasa uchungechunge lokuhlinzeka lungase lunyuse amanani futhi.

Ingabe umphathi-jikelele omqashile uyakwazi ukuphatha lezi?

UyaqondaUDouyinKanyeIncwadi Encane Ebomvuumehluko?

Angakwazi ukubikezelaI-TaobaoIgagasi elilandelayo lezinzuzo zethrafikhi?

Angakwazi yini ukunquma ukulungisa izintengo zomkhiqizo, ashintshe izithombe, ethule imikhiqizo emisha, futhi asike i-inventory phakathi namahora ambalwa?

Ukulibeka ngembaba elokuthi uvele wehluleka ukulibamba leli jubane.

Izinkinga ezibalulekile ze-e-commerce azikwazi ukuxazululwa umphathi jikelele

Le minyakaUkudabuka, ngaqaphela ngokujulile into eyodwa:

Ingqikithi ye-e-commerce iyingxenye "yokuphathwa kwabasebenzi" kanye "nokuguqulwa kwebhizinisi" ingxenye.

Lezi zinto ezimbili zihluke ngokuphelele emvelweni.

Omunye udinga ukubulawa okuqinile, ukubekezela, ukuxhumana nokuxhumana; enye idinga ugqozi, ukwahlulela kanye nokuthatha izinqumo ngokushesha.

Ingabe ulindele ukuthi umuntu oyedwa aphathe zombili lezi zindawo? Kungaba ngcono ukuhlakulela i-superman ekwazi ukubhala ikhodi, ishuthe amavidiyo futhi inikeze izinkulumo.

Ake ngikutshele, ngisho nabasunguli ngokwabo ngezinye izikhathi abakwazi ukwenza lokhu.

Isixazululo esingcono kakhulu: ihlukaniswe izingxenye ezimbili, ngayinye inendima yayo

Ukukubeka ngokusobala, inkampani ye-e-commerce ifana nendiza enenjini ezimbili:

Injini eyodwa ilawula izinqubo zabasebenzi, kanti enye ilawula izinguquko zebhizinisi.

Ngakho-ke angiceli "umphathi jikelele".

Kunalokho, kunezikhundla ezimbili ezibalulekile:

"Umphathi webhizinisi" - onesibopho samathrendi, izinkomba, amasu, namaqhinga.

"Umholi wokuphatha" - obhekele izinqubo, izinhlelo, kanye nokubulawa kwethimba.

Laba bobabili abagxambukeli omunye nomunye, yilowo nalowo uphatha izindaba zakhe futhi axhumane njalo.

Ngale ndlela, inkampani ingahlala ivumelana nezimo ngaphandle kokuba nesiphithiphithi.

Iyiphi inkambu ekufanele?

Angithandi ukubhekana nezingxabano phakathi kwabantu, ukuhlela imihlangano yasekuseni, nokuhlola ukusebenza nsuku zonke. Ngizwa sengathi iwubala kakhulu futhi ayisebenzi kahle.

Ngithanda ukubheka izinguquko zemakethe futhi ngibheke idatha yemboni, okungisiza ukuthi ngenze izinqumo ezinhle esinyathelweni esilandelayo, ngakho ngihlala ngihamba phambili "ekushintsheni kwebhizinisi."

Izindaba zabasebenzi kufanele zisingathwe abaphathi abafanele ababhekele.

Umphumela wukuthi inkampani ayikwazi nje ukuphendula ngokushesha emakethe, kodwa futhi igcine ukuhleleka kwangaphakathi.

Iguquguquka njengamabutho akhethekile futhi iqinile njengebutho elivamile.

Ngokuzayo, izinhlangano ngeke zisadinga "onkulunkulu", kodwa "izinhlanganisela zonkulunkulu"

Izikhathi zishintshile. Ungasebenzisi "ukucabanga komphathi jikelele" kwakudala ukuze uphathe izinkampani ezintsha.

Imboni ye-e-commerce ishintsha ngokushesha kangangokuthi akekho noyedwa ongathwala yonke imithwalo yemfanelo.

Esikudingayo akuyena unkulunkulu onamandla onke, kodwa aUhlelo lokulwa oluhlanganyelwe,

Wonke umuntu unomthwalo wemfanelo ngengxenye angcono kakhulu kuyo.

Vumela abaholi bamabhizinisi bahole ngesibindi, bakhombe izitayela futhi bakhe amasu.

Vumela umuntu ophethe abaphathi ukuthi azinze ngemuva, enze izinqubo futhi aphathe iqembu.

Le nhlanganisela iyisixazululo esilungile sezinkampani zesimanje ze-e-commerce.

Isifinyezo samaphuzu asemqoka esihlokweni

• Izinkampani ze-E-commerce zishintsha ngokushesha kakhulu ukuze zifaneleke ukwakheka "kwemenenja jikelele" yendabuko.
• Ukuphathwa kwebhizinisi kanye nezinsiza zabantu kuyizigaba ezimbili ezihlukene, futhi kunzima kumuntu oyedwa ukuzinakekela zombili.
• Kunzima ukuthola "iqhawe eliyi-hexagonal" eliqonda i-e-commerce futhi elikwazi ukuphatha abantu.
• Indlela efanele ukulihlukanisa libe izikhundla ezimbili: umphathi webhizinisi + umphathi wokuphatha.
• Abasunguli kufanele babambe iqhaza kakhulu ekwahluleleni kwebhizinisi kunokuphatha okungasho lutho.

Ikusasa le-e-commerce akulona elabaphathi "abangondlovukayiphikiswa", kodwa "lezinhlaka zenhlangano" eziguquguqukayo neziguquguqukayo.

Uma usalinde umphathi jikelele “okwazi ukunakekela yonke into”, ungase ungamtholi.

Kungcono ukucabanga kabusha ngesakhiwo senkampani yakho manje, uhlukanise abantu nezinto, futhi uhlukanise umsebenzi ngokucacile.

Ngale ndlela, inkampani ingangena emgqeni wokukhula okusheshayo nokusebenza okuzinzile.

Awucabangi kanjalo? 😉