Uhla lwemibhalo ye-athikili
Iyiphi into esabisa kakhulu ngokwenza ibhizinisi? Ngiyesaba ukuthi uzongena empini ungaqondi nokuthi ibhizinisi liyini.
Ngibone abantu abaningi bethi bafuna ukuqala “inkampani yomuntu oyedwa”, kodwa bagcine bengasakwazi ukukhokha irenti ngemuva kwezinyanga ezintathu.
Iyini Inkampani Yomuntu Oyedwa?
Ake ngicacise kuqala, inkampani yomuntu oyedwa akuyona njeezokuxhumanaLokho kulula.
Inkampani yomuntu oyedwa isho ukuthi kufanele uzondle.
Ngesandla sobunxele ngiyadubula, ngihlele futhi ngibhale imibhalo, futhi ngesandla sokudla ngiyathengisa, ngithole amakhasimende futhi ngiqoqe imali kanye nezinkokhelo zokugcina.
Njengalapho umuntu osezweni lezobuciko bezempi ethatha umgodi eyedwa, okubalulekile akuwona amakhono abushelelezi, kodwa ikhono lokulwa, ukumelana nokubuyisela impilo.
Kunzima ngempela ukuqhuba inkampani yomuntu oyedwa edolobheni elikhulu, kodwa emadolobheni asezingeni lesine nelesihlanu, lokhu kuyisidingo.
Iphila kanjani inkampani yomuntu oyedwa edolobheni elincane?
Ucabanga ukuthi akekho ofuna ukuthwebula amavidiyo emadolobheni amancane?
Osomabhizinisi abancane abaningi kakhulu abakwazi ngisho ukushutha amavidiyo.UDouyinUkwenza izikhangiso zendawo kudinga abantu.
Lapho uvela, kufana nokubanikeza iladi ukuze babaleke.
Futhi emadolobheni amancane, inethiwekhi iyicilongo.
Uma usunethezekile ngeklayenti elilodwa, lizokwethula ngokushesha iklayenti elilandelayo.
Awudingi amakhono okuqukethwe asezingeni eliphezulu, izinga lamaphoyinti angu-60 lanele ukuze uphile.
Iyini inkampani yabantu ababili?
Lokhu ukugxila kwalesi sihloko, empeleni "inkampani yabantu ababili".
Abantu abaningi abaqondi ukuthi inkampani yabantu ababili inomuntu oyedwa ongasiza ukuhlela amavidiyo, okonga umzamo othile.
Lokho akulungile neze.
Inkampani yeqiniso yabantu ababili imvamisa iyinhlanganisela yokuqukethwe + ukuthengisa.
Umuntu oyedwa ugxile ekudubuleni okuqukethwe noma ekuphuculeni imikhiqizo, kanti omunye umuntu ugxile ekutholeni amakhasimende nasekukhetheni imikhiqizo yokwenza imali.
I-logic eyisisekelo yenkampani yabantu ababili
Okuqukethwe kuletha ithrafikhi, kodwa ithrafikhi ingasekela abadali kuphela.
Uma ufuna ukwenza imali, udinga umuntu ozokwenza imali ngethrafikhi.
Yingakho abangaphakathiIncwadi Encane EbomvuAma-akhawunti athengisa izimpahla ku-TikTok, Douyin, kanye Nenombolo Yevidiyo angase abonakale enokubukwa okungamakhulu ambalwa kuphela ngosuku, kodwa angenza ingcebo nsuku zonke.
Ngoba abadingi nhlobo abalandeli.
Izingcezu zokuqukethwe eziyishumi zithunyelwa nsuku zonke, futhi ividiyo ngayinye inokubukwa okungamashumi amabili noma amakhulu, kodwa inqobo nje uma inamathegi anembile, bayohlala bekhona abantu abayithengayo.
Uzothola ukuthi iningi labantu abalandela lawa ma-akhawunti ngozakwenu kunamakhasimende.
Ingabe awuqondanga kahle abezindaba?
Abantu abaningi bacabanga ukuthi imidiya yokuzenzela imayelana nokukhulisa abalandeli nokwenza imali ngokukhangisa.
Eqinisweni, iningi lemithombo yezokuxhumana eyenza imali ngempela ayinandaba ukuthi inabalandeli noma cha.
Bangabathengisi abasebenzisa okuqukethwe ukwakha ngokushesha ukwethembana nokuvala isivumelwano.
okuqukethweEzentengiselwanoUmnyombo womkhiqizo: izimpahla zithola abantu
Imodeli ye-e-commerce ethandwa kakhulu yokuqukethwe namuhla ishintshile kusukela "kubantu abafuna izimpahla" kuya "kumpahla efuna abantu."
Inkundla isebenzisa ama-algorithms ukukusiza ukuthi ufanise abathengi ngokunembile, isuse ukuchayeka okungavumelekile kanye nethrafikhi engavumelekile.
Ngale ndlela, inkundla izuza okwengeziwe, abathengisi bathola imali ngokushesha, futhi abasebenzisi bajabulela ukuthenga kwabo. Ubani ongeke akuthande lokho?
Kungani izinkampani zabantu ababili zinamathuba amaningi okusinda?
Lapho umuntu esebenza yedwa, unamandla alinganiselwe futhi uthambekele ekuzijabuliseni.
Kuyinkampani yabantu ababili, oyedwa unesibopho sethrafikhi, omunye ngokwenziwe, futhi basebenza kulayini wokuhlanganisa, okubenza basebenze kahle kakhulu.
Kunokuba nisebenze ninodwa, ukusebenza ngababili kungakhuthazana futhi niqondise, futhi nihlanganyele ukucindezeleka ngokomzwelo ndawonye.
Okubaluleke nakakhulu, kunganciphisa izindleko zokuzama nokuphutha.
Traffic = imali? Ucabanga kakhulu
Ama-akhawunti amaningi anamakhulu ezinkulungwane zabalandeli, kodwa iholo elincane.
Kukhona nama-akhawunti anamakhulu abalandeli, kodwa athengisa izigidi zamakhophi ngenyanga.
ngani?
Ngoba bayaqonda ukuthi ithrafikhi iyithuluzi nje futhi ukuthengiselana kuwumgomo.
Ithrafikhi iyinombolo engelona iqiniso, kodwa umsindo wama-oda afakwayo uwuhubo oluhle kakhulu.
I-watershed yokugcina phakathi "kwenkampani yomuntu oyedwa" kanye "nenkampani yabantu ababili"
Uma ufuna ukuziphilisa isikhathi eside, "inkampani yomuntu oyedwa" yanele ngempela edolobheni elincane.
Kodwa uma ufuna ukwandisa nokwakha ibhizinisi langempela, inkampani yabantu ababili iyindlela yokuhamba.
Olokuqala luyisu lokusinda, kanti olwakamuva luyisu lokukhula.
Owokuqala uphishekela ukuzinza, kanti owokugcina uphishekela isikali.
Ukubuka usomabhizinisi okuqukethwe ngokombono "we-traffic capital theory"
Kule nkathi lapho ukuhamba kwezimoto kuyimali enkulu, ukuhamba wedwa kuyisinyathelo sokumisa.
Okuqukethwe isango lokungena kwethrafikhi, futhi ukuthengisa kuyindlela yokwenza imali yethrafikhi.
Umnyombo wenkampani yabantu ababili ukuguqula ngempumelelo "imali yokugeleza" ibe "impahla yokugeleza kwemali".
Namuhla, ama-algorithms angamandla futhi idatha iyingcebo.
Ngokwazi kuphela isondo le-roulette elinezindlela ezimbili zokuqukethwe nokuthengisa ongakwazi ukuba nezwi kugeyimu ye-chess yezamabhizinisi.
Isiphetho
Manje njengoba sengishilo okuningi, ngifuna ukukutshela nje:
Ungakhathazeki ngedatha ekha phezulu njengokuthi "inani labalandeli".
Okufanele sikucabange ngempela ukuthi siwahlanganisa kanjani amakhono ethu emikhiqizweni namasevisi angaphindaphindeka.
Qala “ngenkampani yomuntu oyedwa” ukuze ucije amakhono akho okuthengisa nawokwenza.
Bese uthuthukela "enkampanini yabantu ababili" ukuze wakhe iluphu evaliwe yethrafikhi nemisebenzi.
Ikhono elinamandla kakhulu le-e-commerce yokuqukethwe akukhona ukudala umkhiqizo oshaywe, kodwa ukuguqula ngisho nethrafikhi encane ibe ukuthengiselana kwangempela.
Manje yisikhathi sokuqala ukuthatha isinyathelo, hhayi nje ukucabanga ngakho.
Hamba ushuthe ividiyo, uthumele ucezu lokuqukethwe, futhi ukhulume nabangase babe amakhasimende akho.
Ngoba ikusasa lingelalabo abazimisele ukwenza okuthile.
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ )'s ukwabelana kokuthi "Uyini umehluko phakathi kwenkampani yomuntu oyedwa kanye nenkampani yabantu ababili? Iyiphi eyenza imali eyengeziwe? Amacala angempela akutshela impendulo!" kungase kube usizo kuwe.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-32998.html