Abathengisi be-e-commerce abawela umngcele bangayiphinda kanjani inzuzo yabo ngezinyanga ezimbili nje? Kuvezwe amasu amane asemqoka, afakazelwe ukuthi ayasebenza!

Ungakukholwa? Ukuwela umngceleEzentengiselwanoUmphathi, nakuba ayekwazi ukuzuza ukuthengiswa kwezigidi ezingu-100 ngonyaka, wayekhathele kakhulu nsuku zonke kangangokuthi wayefuna "ukubaleka". Ngenxa yalokho, samsiza ngezenzo ezimbalwa ezibalulekile, futhi ezinyangeni ezimbili nje, inzuzo yakhe yaphindeka kabili!

Ingabe le ndaba ebuyayo izwakala njenge-melodrama? Kodwa empeleni kwenzeka.

Abantu abaningi babecabanga ukuthi esabelana nabo ubuchwepheshe obuthile babantu abamnyama, kodwa empeleni, zonke kwakuyizenzo zokuphatha ezisekelwe ekucabangeni kwebhizinisi.

Manje ngizokuchazela lawa masu angu-4 abalulekile ngokwehlukana. Ngemva kokuzifunda, nakanjani uzoshaya amathanga akho bese uthi: Bengingazi ukuthi kungenziwa ngale ndlela!

Kungani iningi labaphathi be-e-commerce bewela umngcele bekhathala kakhulu?

Ucabanga ukuthi ibhizinisi linzima kakhulu? Cha, ubukhulu bomsebenzi. Abanikazi abaningi bamabhizinisi awela imingcele badonsa kanzima ngemisebenzi yansuku zonke: amakhulukhulu ama-SKU, amaqembu amaningi, nokho bakhathele futhi basabona inzuzo encane.

Kufana nokushayela imoto ye-F1 bese unyathela i-accelerator emgwaqeni owubhuqu emaphandleni. Kungaba yinqaba uma ingaphenduki.

Umphathi ebesimsiza "wayeyingqalabutho yomgwaqo owubhuqu." Ukudayiswa kwakuphezulu, futhi izinto zibukeka zithembisa, kodwa le nkampani yayikhungethwe ukungaboni ngaso linye kwangaphakathi, ukusebenza kahle kweqembu kwaba isiphithiphithi, nemali imoshwa ngezinhlelo ezingenamsebenzi.

Lapho simnika le sethi "yamasu amane amakhulu", wavele waqaphela: Oh, kuvela ukuthi ukwenza ibhizinisi akunciki emandleni anonya, kodwa ekuphathweni okunembayo.

Isu 1: Ukuhlelwa komkhiqizo kanye nentengo ukuze kuqedwe “ukulingana”

Ake ngikubuze umbuzo kuqala: Ungafaka umzamo ofanayo ekusebenziseni umkhiqizo oshisayo kanye nomkhiqizo oseceleni?

Ngokusobala akunjalo. Kodwa empeleni, izinkampani eziningi eziwela imingcele zenza lokho kanye: ziphatha yonke imikhiqizo ngokulinganayo, futhi ngenxa yalokho, imikhiqizo yazo eyinhloko ayikhuliswanga, kodwa kunalokho idonswa phansi yimikhiqizo eseceleni.

Into yokuqala engamcela ukuba ayenze kwaba Ukuhlukaniswa komkhiqizo,

• Imikhiqizo ye-A-grade: Isamba senzuzo, ukugxila ekusebenzeni, namanani avumelana nezimo.
• Imikhiqizo ye-B-grade: Siza ekugcwaliseni nasekunakekeleni imakethe.
• Imikhiqizo ye-C-class: Hlanza imiphetho futhi uye nomaphi lapho ungakwazi khona.

Lapho lokhu kulungiswa sekwenziwe, inzuzo yemikhiqizo yakhe ewumgogodla yaqhuma ngaso leso sikhathi.

Akukhona nje kuphela ukuthi inzuzo yanda, kodwa inzuzo ye-inventory nayo yehle kakhulu.

Kufana nokulwa impi, ukugxilisa umlilo wezikhali phezu kwendlunkulu yesitha esikhundleni sokusebenzisa iziqhumane zomlilo ukubulala omiyane.

Isu 2:AINgokusekelwa, isivinini sokuthuthukiswa komkhiqizo siphindeke kabili futhi siphinde kabili

Esikhathini esedlule, ubekwazi ukuthuthukisa ama-SKU aphezulu angu-7 ngosuku.

Ngamtshela ukuthi asebenzise amathuluzi e-AI ukuze enze kahle inqubo ye-R&D futhi enze kancane kancane yonke inqubo yocwaningo, izihloko, izincazelo, nezithombe.

Qagela? Bangakhiqiza ama-SKU angama-30 ngosuku olulodwa!

Asho ukuthini ama-SKU angama-30? Kusho izinga eliphezulu lemikhiqizo eshayiswayo, okusho ukuphindwa kabili kokutholakala kwemakethe.

Njengakudala sithembela ezisebenzini zokumba imithombo, besigebha imithombo eyisi-7 ngosuku, kodwa manje sesisebenzisa ama-excavators, sesingamba imithombo engama-30 ngosuku. Yiqiniso, amathuba okuqhuma kwentwasahlobo akhule kakhulu.

Yiziphi izici ezibalulekile ekuhwebeni kwe-e-border? Isivinini nesikali!

Ukuvela kwe-AI akuyona inkimbinkimbi ekhekheni, kodwa kukuvumela ukuthi ushintshe ngokushesha "injini yakho yamandla enuzi".

Isu 3: Yenza ukusebenza kusekelwe ku-SOP; ukuphindaphinda kubaluleke kakhulu kunokuqasha ochwepheshe

Esikhathini esidlule, iphoyinti elikhulu lomphathi kwakuwukuhlinzwa. "Imisebenzi emihle kakhulu" kwakunzima ukuyiqoqa, futhi nalabo ababeqashiwe babevame ukubaleka. Ngenxa yalokho, ibhizinisi lavalwa ngokuphelele ngabasebenzi.

Iseluleko sami kuye sithi: hlukanisa yonke imisebenzi I-SOP (Inqubo Ejwayelekile),

Kusukela ekukhethweni komkhiqizo, ukufakwa kuhlu, ukukhangisa, kuya kusevisi yamakhasimende, zonke izenzo zenziwa ngendlela "abasanda kuhlanganyela abangayilandela."

Isimo samanje ukuthi abasizi bangakwazi ukuphatha imisebenzi ephezulu yesikhathi esidlule, futhi ukusebenza kahle kokuphindaphinda kuye kwanda kakhulu.

Umphathi waze wathi: "Ngibona sengathi angibadingi ochwepheshe abambalwa ukuze ngenze izigidi ezingu-5. Bengivele ngicabange ngokweqile ngaphambili."

Kufana neMcDonald's, engadingi abapheki kodwa ethembele ekumisweni.

Njenge-e-commerce ewela umngcele, Kuphela ngokuhlukanisa izenzo eziyinkimbinkimbi zibe izinqubo eziwubuwula ezingakwazi amabhizinisiokungenamkhawuloukunwetshwa,

Isu 4: Gxila ochungechungeni lokunikezela, lapho izithiyo zangempela ziqala ukuvela

Isenzo sokugcina esingukhiye empeleni siwumsele wesikhathi eside kakhulu: ukuthuthukiswa kwe-supply chain.

Ngaphambilini wayexoxisane ngamanani kuphela nefekthri, kodwa wayengaqaphelanga ukuthi ifekthri ngokwayo yayingathuthukiswa. Lapho ejula kakhulu embonini, wathola ukungasebenzi okuningi okungancishiswa kakhulu ngokuguqulwa okuncane.

Lona umgoqo wangempela. Imikhiqizo ingakopishwa, ukukhangisa kungalingiswa, kodwa ukuxhumana kwakho okujulile nezimboni zekhwalithi ephezulu kanye nekhono lokushayela ukuthuthukiswa kwazo kuyizisele abanye abangakwazi ukulingisa.

Ekugcineni, i-e-commerce ewela umngcele incike kumaketanga okunikezwayo. Izinqubomgomo zethrafikhi nenkundla zihlala zishintsha, kodwa uma usuwazi kahle uchungechunge lokuhlinzeka, inzuzo iyaqinisekiswa.

Ukuphatha empeleni kuyigobolondo lokucabanga kwebhizinisi

Lapho umphathi ethi kimi: "Kuvela ukuthi ukwenza ibhizinisi kungaba lula kakhulu."

Ngihleke. Abantu abaningi baphatha ukuphatha "njengesihloko esiphezulu," ukufunda inqwaba yezindlela kodwa bese bezisebenzisa ezindaweni ezingafanele.

Bengihlala ngithi ibhizinisi limayelana nokucabanga. Zonke izenzo zokuphatha kufanele zifane nebhomu elinembayo, elingenayo imfucuza. Izenzo zokuphatha kufanele ziqondiswe ngqo ezindaweni lapho kudingeka khona ukuthuthukiswa kwebhizinisi.

Ngale ndlela, yonke into encane eyenziwa yiqembu ingaqhubekisela phambili ukusebenza phezulu.

Ngiyaye ngithi inkinga enkulu kubaphathi abaningi wukuthi bahlukanise ngenkani amabhizinisi nabaphathi.

Abantu abaningi bacabanga ukuthi ukuphatha ukufunda kumayelana nokubamba ngekhanda amasethi ambalwa ezindlela, kodwa ziningi izindlela zokuphatha njengamabhodlela emithi ekhemisi. Kufanele uqonde izimpawu kuqala bese unikeza umuthi ofanele.

Uma usebenzisa izindlela ezingalungile, kufana nokuthatha umuthi okungewona. Ngeke nje kungasebenzi, futhi kungase kwenze izinto zibe zimbi nakakhulu.

Ibhizinisi yisifo, ukuphatha kungumuthi.

Ukuphatha akukona ukubukisa, kodwa ikhambi ebhizinisini.

Inhloso yokuphatha akukhona “ukuphuza umuthi” kodwa “ukwelapha isifo”.

Ngokubona lokhu kuphela lapho singakwazi ukuqonda ngempela umsuka wokukhula kwebhizinisi.

Isiphetho: Ngemuva kokuphindwa kabili kwenzuzo empeleni wukuthuthukiswa kokucabanga

Abathengisi be-e-commerce abawela umngcele bafuna ukuphinda kabili inzuzo yabo, hhayi ngenhlanhla, kodwa ngokuthuthuka Ukucabanga kwezinhlelo,

1. Ukuhlukaniswa komkhiqizo kuvumela izinsiza ukuthi zigxiliswe.
2. Ukuthuthukiswa kwe-AI kwenza ukusebenza kahle kukhuphuke.
3. I-SOP yokusebenza ivumela ukuphindaphinda okungenamkhawulo.
4. Ukuthuthukisa i-supply chain kwenza izithiyo ziqine kakhulu.

Lezi zenzo ezine, njengezinsika ezine, zisekela ukuguqulwa kwebhizinisi kusuka esiphithiphithi kuya ekukhululekeni, kusukela ekukhathazekeni kuya ekusebenzeni kahle.

Ngakho-ke, inkosi yangempela ayikona ukucisha umlilo nsuku zonke, kodwa ukwenza inkampani Ukuzisebenza, njengomshini ogcotshwe kahle, okhiqiza inzuzo ngokuzenzakalelayo.

Ikusasa ngelikabani? Kulabo abangenza kube lula ukuxaka, kulabo abangathola ukuhleleka ezinxushunxushwini.

Inkundla yempi ye-e-commerce ewela imingcele isilokhu ishube kakhulu, kodwa ekugcineni, okubalulekile ubuhlakani bokuphatha.

Futhi ukuhlakanipha kuhlale kuyigugu ngaphezu kwamandla anonya.

Isifinyezo sokugcina

1. Ukhiye wokuzuza kabili inzuzo ye-e-commerce usekulungiseni izenzo zokuphatha ebhizinisini eliwumgogodla.
2. Ukuhlukaniswa komkhiqizo kuyisiqalo esiyinhloko sokuqhuma kwenzuzo.
3. Ukuthuthukiswa okuqhutshwa yi-AI kuphinda kabili inani lama-SKU kanye namathuba emikhiqizo ephambili.
4. Ukusebenza okusekelwe ku-SOP kuvumela amaqembu ukuthi aphindaphindeke kahle futhi anciphise ukuncika kuthalente.
5. Ukuthuthukiswa kwe-Supply chain yisithiyo sangempela sesikhathi eside.

Khumbula: uma unikeza umuthi ofanele wesifo sakho, ukuphinda kabili inzuzo yakho akulona iphupho!

👉 Manje umbuzo uthi, ingabe inkampani yakho yenza budedengu noma yenza izinto ngendlela efanele?

Impendulo inquma ukuthi ungakwazi yini ukuphinda kabili inzuzo yakho ezinyangeni ezimbili ezizayo.

🎯 ezokuxhumanaIthuluzi elibalulekile: I-Metricool yamahhala ikusiza ukuthi uvumelanise ngokushesha ukushicilela kwezingxenyekazi eziningi!

Njengoba ukuncintisana phakathi kwezinkundla zokuziphendulela kukhula, indlela yokuphatha ngempumelelo ukukhishwa kokuqukethwe sekuyinkinga enkulu kubadali abaningi. Ukuvela kwe-Metricool yamahhala kuletha ikhambi elisha sha kwabaningi babadali! 💡

• ???? Vumelanisa ngokushesha izinkundla eziningi: Akusekho ukuthumela mathupha ngakunye! I-Metricool ingenziwa ngokuchofoza okukodwa, okukuvumela ukuthi umboze kalula izinkundla zokuxhumana eziningi.
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• I-artifact yokuhlaziya idatha: Awukwazi ukushicilela kuphela, kodwa futhi ungakwazi ukulandelela ithrafikhi nokusebenzisana ngesikhathi sangempela, unikeze izikhombisi-ndlela ezinembile zokuthuthukisa okuqukethwe.
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• Yonga isikhathi esibalulekile: Valelisa emisebenzini eyisicefe futhi uchithe isikhathi sakho ekudaleni okuqukethwe!

Ukuncintisana phakathi kwabadali bokuqukethwe esikhathini esizayo ngeke kube mayelana nokudala kuphela, kodwa futhi mayelana nokusebenza kahle! 🔥 Funda kabanzi manje, chofoza isixhumanisi esingezansi▼